The Refocus Center
7459 Old Hickory Drive
Suite 105
Mechanicsville VA 23111
Mission Statement
The Refocus Center is dedicated to providing affordable high-quality mental health and social worker services that support the community needs of the Richmond tri-county area.
To this end, we offer career counseling, psycho-educational workshops, and personal and group counseling that is responsive to the individual, cultural and demographic diversity of our community. Additionally, we will strive to focus on advancing the counseling and social work profession by participating in research that adds to the current literature.
Web and Social Media
The Refocus Center
CEO/Executive Director Jennifer Erickson
Board Chair Jennifer Erickson
Board Chair Company Affiliation Affiliated
Contact Information
Address 7459 Old Hickory Drive
Suite 105
Mechanicsville, VA 23111
Telephone 804 244-0700
History and Background
Year of Incorporation 2016
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $4,000.00
Projected Expenses $12,300.00
Additional Documents
We are currently working with our CPA to create a formalized business plan and financial projections through 2017.
The Refocus Center is dedicated to providing affordable high-quality mental health and social worker services that support the community needs of the Richmond tri-county area.
To this end, we offer career counseling, psycho-educational workshops, and personal and group counseling that is responsive to the individual, cultural and demographic diversity of our community. Additionally, we will strive to focus on advancing the counseling and social work profession by participating in research that adds to the current literature.
The accomplishment I am most excited about is being able to offer free pyscho-educational groups for the community. Many times people just need information. We can provide that. By the end of the year we hope to be offering four different free groups each week. 
Another accomplishment is being able to partner with four universities to provide a place for their students to complete their internships. We believe we can help provide a high quality training location with diverse learning opportunities for the next generation of mental health counselors and social workers. 
Additionally, we are happy we can provide affordable counseling services. Many private practice therapists are very expensive, even with insurance. We try to ensure people can afford to the get the counseling and therapy services they need.

$10,000 in funding for administrative costs and operational costs.  Currently, administrative costs are being donated, but as our clinicians get busier seeing clients, they will not be available to volunteer.

$3,000 in funding for capital equipment to be used by interns (laptops, printers, dry erase boards, etc) and biofeedback devices to be used for therapy.

$4,800 to support at least 10 clients, for at least 12 sessions to see a specialty therapist outside of The Refocus Center.

$3,000 to pay the professional costs of supervision for our interns (we currently have two). The licensed clinician is volunteering her time, however, to be more active and effective, she needs to be available more often, which means she is not able to see her own clients. By paying the cost of supervision, we will be able to become a site of choice for interns. And the more interns we have (we are striving to have 4-6 interns each school year), the more people who can offer reduced cost individual counseling.

The Refocus Center began with a connection made between three peers. In 2013, I met Robin and Latausha and we worked together at the same organization. I was an intern. Robin was the experienced, licensed clinical social worker and mentor. Latausha was just finishing her internship. She is now licensed.
We often talked about how much of a hard time people had paying for counseling services and how hard master's level university students had finding places to intern. Those conversations led us to 2016 and the formation of The Refocus Center. We plan to help our community by connecting ourselves (we love counseling) and student interns with community members that need someone to talk to.  We want to help as many people as we can reach and we will work together in a compassionate and non-judgmental way.
CEO Statement

The Refocus Center is excited to continue to build and develop its programs, to continue to introduce ourselves to the community, and gain strength as a nonprofit private practice. Our unique business model, as a nonprofit private practice, will give us the best practices of a for-profit private practice, with the cost flexibility of a community mental health office or free clinic. We are the best of both worlds wrapped in one, with the bow on top being our commitment to the future of mental health by supporting the education and training needs of university students in the goal of completing their field training.

The Refocus Center is a gathering of skilled clinicians and business professionals to utilize their skills to provide free and affordable mental health counseling to enable people to reach psychological and emotional happiness. Whether we work with groups, families, couples or individuals, we are committed to helping people achieve their personal goals by providing them with preventative and continuing mental health services.

Board Chair Statement
I am very proud to be the President of The Refocus Center. We feel being able to offer free group counseling is a huge success for the Richmond/Tri-county area because there are not a lot of options. We believe that while many people do benefit from long term counseling, short-term group therapy can help give people the psycho-educational information they need to improve their life.  Of course, sticking with our belief, we also believe people can benefit from short-term, brief individual counseling that doesn't put people in debt. We are proud that we can support everyone with some kind of counseling service. Our ability to offer affordable counseling and social worker services is exciting.

The biggest challenge that we will have for our first year and starting second year is financial. I personally would love to hep everyone all day. I would love to speak at churches, organizations and companies. But like the other members of The Refocus Center, I need to also earn a living. I do think that is why we can connect so well with people. We all have children, we've been in relationships, had some fail, experienced high levels of stress, experienced grief, and worry about paying our bills. In fact, it is in the grief that I found happiness. My father passed away in 2014. It was sad for many reasons, but he was proud that he was able to leave my sister and I a little bit of money. Well, I probably should have applied some to my student loans, but I decide to help fund the opening of The Refocus Center. I wanted something great to come out of his passing. I think he would be very proud. I also think anyone that supports us through donations will be proud too. We want to give some happiness and peace to the community we love.
Areas of Service
Areas Served
The Richmond Virginia tri-country area and surrounding rural areas.
Board Chair
Board Chair Jennifer Erickson
Company Affiliation Affiliated
Term Jan 2016 to Dec 2018
Board CoChair
Board CoChair Robin Hornstra
Company Affiliation Affiliated
Term Jan 2016 to Dec 2018
Board of Directors
Board Members
Latausha Boone Affiliate
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 2
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 0
Female 3
Board Term Lengths 3
Board Term Limits 0
Board Meeting Attendance % 100
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 50
Percentage Making In-Kind Contributions 50
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Jennifer Erickson

Jennifer Erickson, the founder and president of The Refocus Center, has more than 20 years in healthcare administration working for two different Fortune 500 companies. During that time, Jennifer spent more than 17 years in management level positions. During this time Jennifer honed her leadership, management and organizational skills. Additionally, Jennifer completed her Master’s degree in Mental Health Counseling and is continuing her education as she earns a doctorate in Health Psychology.

After three years of working in the private practice industry, Jennifer is dedicated to helping individuals receive the mental health support they need, at an affordable price. She will lead the company by being in several active roles until the time is right to add additional staff. These roles include President, CEO and Business Director. Additionally, Jennifer handles marketing, social media and outreach, in additional to her clinical role as a counselor.

Co-CEO Robin Hornstra
Term Start Mar 2016
Experience Robin Hornstra has been a licensed clinical social worker (LSCW) since 1996 and most of her experience has been with children and families. She also has a clear understanding of working with addictions, anger management, trauma, anxiety and depression. Robin earned her Master's degree in Social Work from Virginia Commonwealth University and Bachelor's in Social Work from James Madison University. Robin is a charter member of the Association of Bachelaureate Social Workers and a member of the National Association of Social Workers.

Robin's many years of experience through working at multiple community service boards provides her with a wealth of knowledge regarding managing crises, implementing individual, group and family therapy and advocating for her clients. Her style is to help clients find coping strategies as well as empowering them to recognize and use their strengths and abilities to improve their lives. An astute clinician, Robin provides thorough yet concise assessments and solution focused treatment plans. She has worked in urban, suburban and rural settings and with many different cultures. A resident of the greater Richmond area since 1988, she is familiar with Central Virginia and has a well developed knowledge of a wide variety of community resources.

When not providing clinical services, Robin enjoys reading, music, the outdoors and spending time with her family. Robin knows how to listen, helps clients identify and understand self-defeating thoughts and behaviors, encourages them to make positive changes, and motivates clients to learn and grow. Robin is currently affiliated with Hanover Counseling Associates in Mechanicsville, VA.
Full Time Staff 1
Part Time Staff 2
Volunteers 0
Contractors 0
Retention Rate 100
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 2
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Document Destruction Policy Yes
Description Free Community Psycho-Educational Groups. Currently we have three going, we will continue to offer weekly (hopefully getting to two - three nights a week) support groups. The support groups will consist of "Balancing Emotional Thinking", "Improving Low-Self Esteem", "Mind-Body Health Strategies", "Improving Depression", "Anger Management" and many more.
Population Served Adults
Budget $7,000.00
Short Term Success As a team, we have already worked together for the past two years in this area. Although this is our first year, we believe we will be able to give this community the mental health support it needs at a lower cost and continue to assist interns.  Now we have the ability to do more for them as a team.
Long Term Success As a professional counselor, my peers and I opened this office so that we could use our skills to aid the public. We charge for our individual counseling services, but currently we take proceeds from that to offer free community seminars and now the free weekly groups. Other than AA, our community does not have a lot of general mental health related groups available, especially that are free. Additionally, we are offering our services to University Students to help them complete their internships so that we can further the field of mental health; supporting future counselors, psychologists and social workers.
Description Social worker and mental health counseling services for adults, couples, children and families. Our specialties focus on low self-esteem, depression, anxiety, panic disorder, anger management, communication, improving relationships and codependency.
Population Served Adults
Budget $24,000.00
Short Term Success That people will seek mental health/counseling services. There is still a stigma and we hope if the cost is reasonable, and not driven by insurance requirements, people will be more apt to try getting assistance.
Long Term Success We will be able to judge this by the growth of our company over the next year. We hope to see, on average, 30 - 50 people each week.
Description Internship (eventually paid internships).  Going back to school is difficult, but many people are called to be counselors and social workers. Finding a location to complete the educational requirement of an internship can be difficult. We are set up to not only provide a great internship experience, we have licensed counselors and social workers ready to aid in formal supervision
Population Served Poor,Economically Disadvantaged,Indigent
Budget $7,000.00
Short Term Success Not only meeting the expectation of the interns and the school program coordinators, but exceeding them. We want to be the place that interns want to go to complete their field training. 
Long Term Success The number of interns we get that complete their program.  Additionally, the number of programs designed and implemented by interns. And the number of social, psycho-educational speaking engagements our interns participate in.
CEO/ED/Board Comments

The Refocus Center is the best of both worlds for private counseling. We are a private practice office that utilizes all the best practices. We use electronic medical records, we use a shredding company to protect confidentiality, we have flexible schedules, and we have some of the best practitioners in their fields. We are also like a community mental health office is that we offer a wide sliding scale, we can also base fees on the federal poverty guideline to ensure reasonable costs, and we can offer free services.

While community mental health offices can work with client’s financial situations, they are typically backlogged and clients may have to wait weeks to be seen. Private practices can offer free and reduced services, however many do not because they need their fees to pay their overhead. Additionally, they charge higher rates due to insurance contractual reductions. Although they can adjust for self-pay clients, many don’t offer lower self-pay rates.

The Refocus Center is the best of both worlds. Our interns and professional clinicians volunteer some of their time for free group services, they adjust their rate for lower-cost individual counseling, and due to the ability to seek funding, we can offset the cost of specialized therapists.

Fiscal Year
Projected Revenue $4,000.00
Projected Expenses $12,300.00
Spending Policy N/A
Form 990s
Audit Documents
Q1 P&L2017
P&L 2016
IRS Letter of Exemption
Detailed Financials
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 7/2016View