Reach Out For Life
8401 Patterson Avenue, Suite 104
Richmond VA 23229-6430
Mission Statement
Reach Out for Life is committed to the early detection of breast cancer through education and care for the underserved.
CEO/Executive Director Dr. Norah Lind
Board Chair Ms. Elsie Rose Shank
Board Chair Company Affiliation Union Bank and Trust
Contact Information
Address 8401 Patterson Avenue, Suite 104
Richmond, VA 232296430
Telephone 804 977-3920
Fax 804 441-9086
History and Background
Year of Incorporation 2015
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $188,680.00
Projected Expenses $188,680.00
Reach Out for Life is committed to the early detection of breast cancer through education and care for the underserved.
Accomplishments for the past year:
  1. Received expedited 501(c)(3) status.
  2. Established a diverse board to expand the current reach of the programs.
  3. Served women who have been turned away by other programs.
  4. Launched fundraising event and website to build awareness of new organization.
Goals for the current year: 
  1. Reach Out for Life is working to ensure that early detection of breast cancer is a possibility for all women in Virginia. The organization operates a public awareness campaign to inform the public about the need for regular mammograms for early detection. In addition, the Free Mammography Outreach Program administers a network of more than 30 community partners to bring access to complete and free breast imaging procedures for low income and underinsured women in an expanding geographical area of Virginia. The programs expand to meet identified areas of need. The current target populations are African American and Hispanic Women and the medically underserved geographical areas around Hopewell and Petersburg. The organization does not discriminate for any reason including health, age or citizenship in its goal to serve all women in need of assistance.  It often provides help to women who have been denied access to imaging through other programs. The Free Mammography Outreach Program will attempt to continue to expand its coverage as populations of need are identified.
  2. Increase financial security through public donations. Reach Out for Life raises the funds for the procedures provided through grants and fundraising from individuals and corporations. The strength of its partnerships continues to build as the programs grow.
  3. Build awareness of the Program, so more women will know where to find free mammograms when they encounter personal difficulties.  The efforts include frequent appearances at health fairs and community organizations, and the wide distribution of informational materials in the community.
  1. Operating funds - As a new nonprofit, it is a struggle to raise the funds necessary to run the programs of Reach Out for Life. In the future, the organization will attempt to build a reserve fund of at least $50,000.
  2. Recognition in the Community - To increase donations and to be more well known to the underserved women who need our free breast health procedures.
Reach out for Life applied for and received expedited nonprofit status in 2015. It operate the Free Mammography Outreach Program to provide comprehensive free breast imaging procedures to women who are lower income and underinsured in the local community. Reach Out for Life administers a partnership of approximately 30 area partners to provide access to breast imaging. An important aspect of the work is reaching out into the community to educate about the need for regular mammograms for early detection of breast cancer and to ensure that women know where they can find these free services. Reach out for Life does not discriminate for any reason, often providing for the women who have been turned away by other programs.
CEO Statement Reach Out for Life is often a last resort for women in the community because it does not discriminate in providing breast imaging services. The organization targets Hispanic and African American women and the medically underserved area around Petersburg. It catches the women who slip through the cracks of other programs and provides complete screening and diagnostic breast health procedures that are individualized to each patient's needs.
Board Chair Statement

Reach Out for Life was formed in 2015 specifically to administer established programs that serve the women of Central Virginia. I am proud to be a founding member of this new nonprofit organization that provides access to comprehensive and free breast imaging procedures for women who are underinsured and lower income. As the board chair of Reach Out for Life, I am deeply committed to ensuring that early detection of breast cancer is possible for all women without discrimination. We provide services to the women who are turned away by other programs. Not only do we offer access to free procedures, but we also work at reaching out into the community to locate women who need our services. This is a vulnerable population and fear of what might be discovered makes them avoid mammograms as preventative measures. Too many of these women with great burdens in their personal lives, turn to us only when they have symptoms, and that can mean that a cancer has become more advanced.

We raise the funds to help the women in our community. Reach Out for Life administers a network of 30 partners to provide its programs. Each year approximately 300 women are provided with any screening and diagnostic breast imaging required for their individual programs of care. There is a great deal of competition for community support, and we are grateful to every person and organization that lends support to Reach Out for Life. It is rewarding to know that I am working on a project that is so important to the women in our community. We all have been affected by breast cancer, but if it is found early, the outcomes are so much better for the patient. It is that potential that drives us to continue educating and building awareness for this program.

As a young organization, we are focused on growing our Board leadership, fundraising and sustainability. It is often easier to fundraise on mission, while we know it takes dollars to build the infrastructure to continue the programs and have an opportunity to expand service areas. Collaboration with other organizations is an important part of our strategy.

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Prince George County
Sussex County
Charles City County
Currently the programs serve Central Virginia, and the goal is to provide service to any area of the state where lower income and underinsured women are in need of free breast health procedures.
Board Chair
Board Chair Ms. Elsie Rose Shank
Company Affiliation Union Bank and Trust
Term July 2015 to June 2017
Board CoChair
Board CoChair Ms. Ruth Murphy
Company Affiliation Retired
Term July 2015 to June 2016
Board of Directors
Board Members
Ms. Louise Reynolds Belmont Community Volunteer
Ms. Vernal Branch Community Volunteer
Ms. Aracely Harris Hispanic Liaison Director, Petersburg
Ms. Ruth Murphy Retired
Ms. Maureen Neal Daily Planet
Ms. Elsie Rose Shank Union Bank and Trust
Ms. Zelma Watkins Community Volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 1
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 0
Female 7
Unspecified 0
Board Term Lengths 3
Board Term Limits 0
Board Meeting Attendance % 71
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 57
Number of Full Board Meetings Annually 4
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Dr. Norah Lind
Full Time Staff 1
Part Time Staff 0
Volunteers 10
Contractors 0
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No

This Program provides access to comprehensive free breast imaging procedures for low income and underinsured women in Virginia. The goal is ensuring that every woman has the possibility for early detection of breast cancer when it is most treatable.

ROFL administers a network of approximately 30 partners in the community to provide access to all the procedures that each individual in the Program requires for her own breast health program of care. The clinics that participate in the Free Mammography Outreach Program qualify women financially. Those patients receive vouchers for procedures that are provided by imaging center partners reimbursed by Reach Out for Life at a negotiated rate to allow services to the largest number of area women possible. The imaging partners provide many in-kind procedures through the Program. 

Budget $110,000.00
Description Last year a Reach Out Campaign was launched to appeal directly to the target populations in need of support. In addition to educating women about the need for annual mammograms, the campaign responds to the participating women’s frequent acknowledgement that while they understand the need for regular screenings, they often do not know where to find free services.

ROFL representatives frequently speak to community groups and appear at health fairs. In 2016 a full color brochure is planned to replace the white sheets that have been providing Program information to the vulnerable populations. This will be bilingual and highly visual to respond to the education level of Program participants.  In the next year the effort to reach more women in need of the programs of ROFL will continue, adding new methods to build awareness. These efforts bring the potential for growth in the number of women served in the community.
Budget $25,000.00
CEO/ED/Board Comments As a new nonprofit organization, Reach Out for Life has a number of challenges to address in addition to running its programs. Of foremost importance is the need to focus on fund development and sustainability.

The organization is in the unusual position of already having in place effective programs that provide access to community health services for the low income and underinsured women of Central Virginia. Those programs are well established and respected in the community. Grant funding supports the Programs, and additional public support will be sought in the coming year.
Fiscal Year
Projected Revenue $188,680.00
Projected Expenses $188,680.00
Endowment Value $0.00
Form 990s
Audit Documents
IRS Letter of Exemption
Detailed Financials
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 4/2016View
Organization Comments We are in the first year as a nonprofit and have not filed a 990. Reach Out for Life has not had an audit.