Pilates Dance and More Productions, Inc.
2255 Poates Drive
Richmond VA 23228-3134
Mission Statement To provide individuals, 3 through adult in every community, with educational experiences and opportunities in the performing and fine arts, from the classics to original works. 
CEO/Executive Director Mr. Norvell K. Robinson Jr.
Board Chair Norvell Robinson Jr.
Board Chair Company Affiliation Richmond Ballet, Lakeside Presbyterian Chuch Preschool, The Art of Fitness, community volunteer
Contact Information
Address 2255 Poates Drive
Richmond, VA 232283134
Telephone 804 874-2195
Fax 804 264-0655
E-mail info@pdmproductionsva.com
History and Background
Year of Incorporation 2013
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $50,000.00
Projected Expenses $48,000.00
Mission To provide individuals, 3 through adult in every community, with educational experiences and opportunities in the performing and fine arts, from the classics to original works. 

Our community offering of "THE NUTCRACKER SWEET" grew in impact of participants, from 7 to 12 different communities. This current year,  as we work to grow the Board of Directors, and establish Development and Volunteer Coordinators, we are also working to bring our mission's goals to fruition by launching our "PDM 2016 ARTS FUNDING" and Original Works Program initiatives. These will allow individuals, organizations, educators, and groups who are looking for opportunities to continue to pursue their goals, while helping us to pursue ours, another resource for partnership and development. This is yet another tangible way we can work to be a part of as many communities as possible. These relationships will help in giving us opportunities to develop, create, and be a part of an individual's and a communities outreach, education, productions, workshops and volunteerism.

Likewise, just as the impact of "THE NUTCRACKER SWEET", we want to expand on this by beginning our "STORY WRITING CONTEST". These goals include having 3 different levels of entry, and 3 separate categories of winners and scholarships. These will be the catalyst for the development of original works not only for schools and  organizations, but like "THE NUTCRACKER SWEET", if not at the inception, will be a production open to all from any community. But, regardless of this, they will be experiences  for any to participate, regardless of their socio-economic background. We say this because. All of this will be contingent on the increase of donations, gifts, and volunteer support by 65%. 

Another reason for the choice of "THE NUTCRACKER SWEET" is not only because of the immediate learning experiences that occur when one is in an environment of learning a "Classic" of any kind, but this in particular, is one of the only ballets that offers opportunities for a variety of age levels and abilities, while encouraging artistry, team work, friendships,goal setting, and potential employment. 


To achieve our stated goals we will need the following:

1. Development Director 

2. Establishing a Volunteer/ Program Coordinator.

3. Donor and grant support by receiving $20k more in donations. This will be necessary for the scholarship program, as well as the partnerships we are developing to create new programs within existing organizations and nursing homes, and continuing and expanding the impact of THE NUTCRACKER SWEET.
4. Increasing billable income and sales by $8k.
5. Website development 

PDM PRODUCTIONS was formed in 2012. It originally began as a collaboration of 2 dance studios. Each had a vision to produce a full length production of the full length ballet, The Nutcracker. The name we agreed upon was "THE NUTCRACKER SWEET". Soon it was decided that in order to make this truly a community offering for anyone, whether a dancer, actor, artist of any kind, parent, student, "blue collar", white collar"... anyone, it would need to develop into an organization that was not directly affiliated with any particular studio. An organization where anyone, regardless of their socio-economic background could participate. Where one of the main criteria is that an individual has the "want to", or has ever dreamed of being on stage, or in a production like this. In 2012, once established, it was decided that in order to achieve this we needed to start programs that werenot only directly related and connected to each other, but also had a focus on establishing long term relationships. Hence we developed the plan to literally show the connectivity of full length performances, afterschool programs, and workshops. Furthermore, whether an individual was participating in 1 or all of the offerings, he or she, would have equal opportunity to apply for and qualify to receive financial aid or a scholarship regardless of the socio-economic background.  We also realized that in order to build on this foundation, with a primary motivation being the establishment of  long term relationships, a major part of the connectivity would need to include partners, sponsors and families to bring our objectives to fruition.

We won't require that a participant have any particular level of training. This will allow the open communication with other organizations so they may feel free to encourage some of their clientele to participate. We won't have a single location for training because this this will afford us the opportunity to develop partnerships with many different individuals in a variety of communities. At the inception, we were connecting with individuals who lived in West End and Fan of the city of Richmond, and a number of Western Henrico county communities. Now we have participants from the North and Southside, of the city of Richmond (with it's varied subsets), along with Western Henrico County, Mechanicsville, Hanover, Chesterfield, and  Chester (with their varied subsets). Individuals from over 12 different communities and 7 different dance studios.    

Board Chair Statement

The way that I became involved in the arts was that I was asked. The question was, "...would you be interested in training in dance at the School of the Richmond Ballet?"  The way I became involved in theatre was that I was asked if I would be interested in...? The way I became involved with other organizations that were involved with schools and afterschool programs was that I was asked if I would be interested in...?

PDM PRODUCTIONS, INC. is motivated by creating opportunities for anyone who may be interested in, and have the "want to"; the willingness and/or desire to try. Just as I didn't know what the outcome would be, I knew that I wanted to try. What I realized is that the arts is a conviction that is involved with all of the "real stuff" of life, every day.  Even though the number of participants, so far, has been small in number, each and every individual that participates has given to us such joy because they all want to be in the relationship. There hasn't been one moment of discouragement, because regardless of the program whether THE NUTCRACKER SWEET, the SAS/SCHOOL AFTER SCHOOL! program, a community workshop, and now the launch of the PDM 2016 ARTS FUNDING program, everyone has been there because they wanted to be.

Our challenge is now, and has been, how to assure organizations and dance schools that we are not trying to "steal" any of their clientele. We don't have a training facility. What we do is go into a community and  partner with an organization. Our goal is to either create a new opportunity for individuals or organizations, or join into an existing program to add to it, if the opportunity avails itself.
Within the afterschool program, parents and educators are so used to 6 to 8 week programs, that they aren't sure how to respond to a 12 week  program that creates not only artistic opportunities, but also offers disciplines that match well with improving SOL and academic achievement for grades 1st -5th. With budget cuts and pressures to maintain accreditation, administrators aren't yet convinced of the benefits of a long term relationship. The PTA is because 50% of all fees associated go to the school, but they can't make the final decision. And unfortunately, this same apprehension and insecurity comes forward as we approach potential individuals, schools, organizations, and even donors to establish relationships. 
As we move forward with this reality we have plans to strengthen and develop relationships with individuals that have shown interest in the organization, to become members of the Board of Directors. Additionally, implementing a Marketing and Development plan as well as soliciting for a Volunteer/Program Coordinator team. We no that we must work diligently to maintain the partnerships that we have, as well as develop new ones. We know we must, by necessity, not only grow our human resources, but our financial resources. Only by developing new partnerships will we be able to bring to fruition any of the future plans stated in our "Impact Statement".
 Just as I became involved by being asked, "... would you be interested in...?" and my answer was, "Yes. I would like to try..." I am asking you, would be interested in beginning a relationship with us? We say, "An opportunity can't be taken until one is given." Join us as we invest in the "real stuff" of life.     
Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Chesterfield County
Goochland County
Henrico County
Hanover County
Board Chair
Board Chair Norvell Robinson Jr.
Company Affiliation Richmond Ballet, Lakeside Presbyterian Chuch Preschool, The Art of Fitness, community volunteer
Term July 2015 to June 2017
Email ttbub@comcast.net
Board of Directors
Board Members
Ms Carrie Hogue Community Volunteer, Board Member SUPPORT ONE
Mrs. Valerie R. Lancaster National Education Association, Facilitator, Algebraic Thinking Workshop, Buck Lodge Middle School, Member SPMT
Ms Amy Page American Ballet Theatre Certified Teachers, Alvin Ailey, Jessica Morgan School of Dance, St. Christophers School, community volunteer
Mrs. Fay Peery Registered Pharmacist in the State of Va., Boy Scouts and Girl Scouts of America, PTA Board of Directors for various schools, community volunteer
Mrs. Tristi McMaster Robinson SAG, Outstanding Young Artist, Richmond Ballet, Prestige Dance, Momentum Dance Center, Jessica Morgan School of Dance, community volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 3
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 1
Female 5
Board Term Lengths 2
Board Term Limits 0
Board Meeting Attendance % 75
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 7
Risk Management Provisions
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Improper Sexual Conduct/Sexual Abuse
Risk Management Provisions
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Communications / Promotion / Publicity / Public Relations
Advisory Board / Advisory Council
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Mrs. Kelly Dyer Community Volunteer
Mrs. Nancy Robbins Community Volunteer
Executive Director
Executive Director Mr. Norvell K. Robinson Jr.

The President of the Board of Directors acts as the Executive Director, but since this position is voluntary there is no compensation.

Volunteers 8
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 2
Date Strategic Plan Adopted July 2014
Nondiscrimination Policy Yes
Directors and Officers Insurance Policy Yes

The ARTS FUNDING initiative is a program designed to develop relationships with individuals, educators, organizations, and groups of all kinds, by providing a funding source, via scholarship opportunities. By us helping others to continue in working to achieve their goals, we will in turn be working to achieve ours. We are reaching as many as we can throughout Central Va., not just those who are in our immediate localities. This program will have far reaching impact because so far, the educational experiences individuals are desiring to participate in are throughout our nation.

The Original Works Partnerships will provide organizations who are looking for ways and opportunities to expand their vision by joining in partnership with us to produce original works for their organization and community. They will be anything from workshops, to full length productions that will provide not only community involvement, but community outreach.

Population Served US
Budget $40,000.00
Fiscal Year
Projected Revenue $50,000.00
Projected Expenses $48,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$26,877$11,598$16,199
Administration Expense$726$12,190$8,148
Fundraising Expense$395$996$1,330
Payments to Affiliates------
Total Revenue/Total Expenses0.941.521.04
Program Expense/Total Expenses96%47%63%
Fundraising Expense/Contributed Revenue36%23%21%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$6,813$10,596$9,736
Current Assets$6,813$10,596$9,736
Long-Term Liabilities$0----
Current Liabilities$0----
Total Net Assets$6,813$10,596$9,736
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments  As we endeavor to begin the 2016-2017 year and not only strive to maintain, improve, and sustain the afterschool program, "THE NUTCRACKER SWEET", launching the 2016 ARTS FUNDING initiative, expanding community workshops and productions through our Original Works Program, we will also be working to launch the pilot for the "STORY WRITING CONTEST". as well as a  As described in the Background Statement, we will be creating opportunities on many levels for not only schools, but also communities. All of the programs, in order to make the most impact, will need monetary support for scholarships, educational and vocational. This upcoming year will require that we increase income by at least 65%. THE NUTCRACKER SWEET, at this point, is our annual fundraiser from which 90% of revenues are raised. Along with Board development, plans for the future include a Development and Volunteer Coordinator. Initially, the plan is to develop these needs through members of the Board of Directors and strengthening the Advisory Board, but we will need others to come alongside in every way to bring this to fruition. This will be critically important because of necessity each individual program needs to become self-sustaining. We cannot over emphasize the need for monetary gifts so we may not only bring these opportunities to fruition, but also finish the financial year in the black.  Our desire to partner with individuals, organizations, educators and groups  that desire to develop, sustain, and improve upon some of their programs and goals, is a major goal. The excitement that is generated by the need is inspiring, but we no that without enough resources these goals will not be reached.   
Foundation Comments
  • Received 501(c)(3) status in 2013
  • Financial analysis performed with financial statements prepared internally by the organization.