Virginia Green Travel Alliance
2931 West Cary Street
Richmond VA 23220-2105
Mission Statement
Our mission is to support green tourism efforts statewide and to expand the marketing and outreach efforts for the Virginia Green program, the state’s voluntary green tourism partnership.
CEO/Executive Director Mr. Tom Griffin
Board Chair Mr. John Cario
Board Chair Company Affiliation Hilton Garden Inn Downtown Richmond
Contact Information
Address 2931 West Cary Street
Richmond, VA 232202105
Telephone 804 986-9119
Fax 0 0000000
History and Background
Year of Incorporation 2014
Financial Summary
Projected Revenue $139,000.00
Projected Expenses $115,000.00
Additional Documents
Our mission is to support green tourism efforts statewide and to expand the marketing and outreach efforts for the Virginia Green program, the state’s voluntary green tourism partnership.
  1. Helped establish the Virginia Oyster Shell Recycling Program.
  2. Greening of the Richmond Folk Festival and Richmond Earth Day festivals.
  3. Sponsored the Virginia Green Travel Star Awards program and recognized 28 exemplary tourism partners.
  4. Held the 2nd annual Virginia Green Travel conference on December 8-9 in Richmond at the Science Museum of Virginia.
  5. Held the 1st annual "Support Virginia Green Tourism Oyster Roast" on March 28th in Richmond.
  1. Core organizational program funding to support staffing - $75k
  2. Funding for statewide environmental pilot projects for composting ($50k), commercial recycling, etc. 
  3. Program funding for regional partnership efforts statewide - workshops, etc.
  4. Grant writing time and assistance.
Background Virginia Green partnership was created in 2008 and now has more than 1600 registered Virginia Green Travel partners -- hotels, restaurants, attractions, wineries/breweries, supporting organizations, conference centers, suppliers, and festivals and events.  All partners have self-certified their green practices.  State budget cuts have eliminated funding that previously supported the program. 
CEO Statement Virginia Green program has had a dramatic impact on the tourism industry.  Before 2008, tourism facilities generally had no clue about how to start or run a green program in their operations.  Today, partners save  more than $60 million annually from reduced energy and water use and reduced waste generation. 
Areas of Service
Areas Served
All of Virginia
Board Chair
Board Chair Mr. John Cario
Company Affiliation Hilton Garden Inn Downtown Richmond
Term July 2014 to Feb 2018
Board of Directors
Board Members
Mr. Mike Baum Keep VA Beautiful
Ms. Sharon Baxter Virginia Dept of Environmental Quality
Mr. Jack Berry Richmond Region Tourism
Ms. Kristin Clarke American Society of Association Executives
Ms. Kimberlee Dobbins VaBeach Convention Center
Ms. Tricia Dunlap McGuire Woods
Mr. Will Everett BF Saul Hospitality
Mr. Tom Griffin RVA Green Management
Ms. Laura Habr Croc's 19th Street Bistro
Mr. Dave Neudeck Virginia Tourism Corp
Mr. Feliks Schwartz Westin Richmond
Mr. Eric Tery Va Hospitality & Travel Association
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 7
Female 5
Board Term Lengths 3
Board Meeting Attendance % 80
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 75
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Tom Griffin
Full Time Staff 0
Organization has a Strategic Plan?
Fiscal Year
Projected Revenue $139,000.00
Projected Expenses $115,000.00
Form 990s
Form 9902014
Audit Documents
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201420132012
Program Expense$9,004----
Administration Expense$43----
Fundraising Expense------
Payments to Affiliates------
Total Revenue/Total Expenses1.14----
Program Expense/Total Expenses100%----
Fundraising Expense/Contributed Revenue0%----
Assets and Liabilities
Fiscal Year201420132012
Total Assets$1,268----
Current Assets$1,268----
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$1,268----
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%----
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 4/2015View
Organization Comments Although we are currently not required to, we have completed Form 990 for 2014 and filed internally. 
Foundation Comments
  • New organization in 2014.
  • Financial analysis performed with financial statements prepared internally by the organization.