Richmond Urban Dance, Inc.
9387 Windsor Shade Drive
Mechanicsville VA 23116-7203
Mission Statement
What happens when you bring the street into the studio?  You get a mixture of rawness and passion, reality and creativity, instinct and innovation, the actual and the abstract.  This is where the realist meets the artist.  At Richmond Urban Dance we are committed to making a difference not only in the lives of our faculty and dancers, but in the lives of our audiences as well.  We are mission driven with a goal to inspire and equip, as well as entertain.  This new Richmond dance studio, focusing on street-style dance, believes opportunities should be created, not waited upon.  The beat of the street is the heart of our dance.  We don’t just teach movement, we are a movement.
 
 
Web and Social Media
Video
Multi-Media Comments
https://youtu.be/xFQfe2XrQXA 
 
Videos produced weekly! Check out our playlist.
 
Leadership
CEO/Executive Director Amanda Edds Helmlinger
Board Chair Jason Helmlinger
Board Chair Company Affiliation VCU Police Department
Contact Information
Address 9387 Windsor Shade Drive
Mechanicsville, VA 231167203
Telephone 804 833-5446
Fax 804 833-5446
E-mail richmondurbandance@comcast.net
History and Background
Year of Incorporation 2015
Financial Summary
 
 
Projected Revenue $20,000.00
Projected Expenses $20,000.00
Statements
Mission
What happens when you bring the street into the studio?  You get a mixture of rawness and passion, reality and creativity, instinct and innovation, the actual and the abstract.  This is where the realist meets the artist.  At Richmond Urban Dance we are committed to making a difference not only in the lives of our faculty and dancers, but in the lives of our audiences as well.  We are mission driven with a goal to inspire and equip, as well as entertain.  This new Richmond dance studio, focusing on street-style dance, believes opportunities should be created, not waited upon.  The beat of the street is the heart of our dance.  We don’t just teach movement, we are a movement.
 
 
Impact
Accomplishments:
  1. Opened Richmond Urban Dance January 5, 2015;
  2. Established 8 weekly classes and confirmed 75 registrants;
  3. Created partnerships with eight different organizations;
  4. Received two $2,000 missions donations;
  5. Performed in Dogtown Dance Theater's Mardi Gras event in February and Hoop Up the Arts Basketball Tournament in March.
 
Goals:
  1. Launch RUD Fit and RUD Kidz;
  2. Launch a fundraising campaign;
  3. Add additional locations and classes;
  4. Plan several summer dance camps;
  5. Organize and execute a dance competition for the annual Role-with-Cole/Swim-with-Mike Sport-a-Thon for disabled scholar athletes.
Needs
  1. Funding for staff and weekly classes.  Approximately $600 per week.
  2. Funding for building purchase and two years of operational expenses.  Approximately $200,000.
  3. Exposure, advertising and marketing
Background
The 20-year dream of a lifelong dancer to open an urban dance studio has finally become a reality. Partnering with Robinson Theater Community Arts Center, Richmond Urban Dance announced its Grand Opening on January 5, 2015.
 
The studio is led by Richmond Urban Dance’s founder, Mandy Helmlinger, who brings 35 years of dance training and work experience to the company. Mandy has studied classical dance since the age of 4, but has always had a love for street-style dance and reaching the inner city.
 
With a love for her city, a heart for urban ministry and a passion for dance, Mandy is grateful for this new venture. “I want to see our city thriving, and I want to be part of it. Growing up on a limited budget in a large family, I know the feeling of having to work hard for opportunities. I want to help those with a dream reach that dream,” says Helmlinger. “Richmond is a cool city. I envision a place right in the heart of downtown, with music thumping and people congregating to catch a glimpse of the excitement. The talent is there just waiting for the opportunity to be presented. I want to provide that opportunity.”
 
Richmond Urban Dance is committed to making a difference not only in the lives of its faculty and dancers, but also in the lives of its audiences. The mission-driven studio aims to inspire and equip, as well as entertain. This new Richmond dance studio, focusing only on street-style dance, believes opportunities should be created, not waited upon. “We don’t just teach movement, we are a movement,” Helmlinger says.
  • The studio believes that discipline and talent go hand-in-hand. That discipline then spills into every other facet of life.
  • The studio believes in investing in dancers’ lives so that they are equipped to invest in the lives of others.
  • The studio believes in providing quality dance instruction to its students, but also providing job opportunities for the students that have worked hard at developing their skill.
Richmond Urban Dance is a dance company focusing exclusively on street-style dance. Its goal is to take the essence and culture of urban dance, bring it into the studio, nurture it through highly-qualified instructors, and create new platforms to showcase this raw art form of dance.
 
 
CEO Statement
Richmond Urban Dance has been a dream in the works for many years. I want to provide opportunity where there is none, and give our students a chance to explore their talents, expand their knowledge and make their dreams come true, too. Richmond Urban Dance isn't about dancing alone, but about hard work, discipline, commitment and teamwork. Words that many kids of this generation, in this culture, sometimes know little about.
 
One goal of Richmond Urban Dance is to equip and inspire every dancer, both child and adult alike, to believe they can be anything they want to be. Struggles of today don't have to hold them back tomorrow. That's why we believe in creating opportunities, not waiting for them to happen.  Entertainment is the most powerful influence in today's culture, with hip-hop being the most prominent among our youth.
 
At Richmond Urban Dance, we strive to use that power to make a positive impact by creating tasteful, yet highly entertaining, skillful and enticing works. The history and culture of hip-hop is hard, rough, and untrained. While urban dance is one of the most popular among youth, there has been almost a non-existent opportunity for formal training. This leaves the door open for an “anything goes, whatever sells” attitude.
 
Human nature is to go for what’s enticing, but what’s enticing doesn't have to be sex, drugs and violence. At Richmond Urban Dance we make respect, self-worth, and character enticing. Some artists view street dancing as entertainment alone, but not art; however, art is a form of expression of any kind and street dance is nothing more than a form of expression. Because urban life can be hard and ugly, we encourage our dancers to use that as motivation for change but not as the actual message.
Areas of Service
Areas Served
Area
Metro Richmond
Hanover County
Henrico County
Our primary location of service is currently in Church Hill, 7th district. 
Board Chair
Board Chair Jason Helmlinger
Company Affiliation VCU Police Department
Term Jan 2015 to Jan 2018
Email pastorjhelmlinger@comcast.net
Board of Directors
Board Members
NameAffiliation
Heather Ashworth Community Volunteer
Sara Brightwell RAW Fitness RVA
Tripp Brightwell Marathon Resource Management Group
Patricia Edds Capital One
Mandy Helmlinger Community Volunteer
Rachel Nance Glen Lee Elementary School
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 2
Female 5
Governance
Board Term Lengths 3
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Under Development
Percentage Making Monetary Contributions 40
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Amanda Edds Helmlinger
Experience 10 years experience as performing arts director at the Richmond Outreach Center.
Staff
Full Time Staff 1
Part Time Staff 1
Volunteers 1
Contractors 4
Retention Rate 0
Plans
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers N/A
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Programs
Description
Population Served K-12 (5-19 years)
Description Programs will take place this summer at Robinson Theater Community Arts Center in Church Hill and Mechanicsville Christian Center.  Registration is open to any child ages 6-18, at any experience level.  Each camp will focus on hip-hop dancing and will consist of students learning a dance routine. In addition to that, we will have a motivational speaker to begin each day, structured activities and games throughout camp.  The RVA American Heart Association will provide a nutritional lunch while teaching the students a short class on health and nutrition.  A performance opportunity will be offered to each dancer at the end of the week.
Population Served Children and Youth (0 - 19 years)
Budget $2,000.00
Short Term Success Camps are designed to bring a positive message into the children's lives.  We focus on encouragement in self-confidence and skill with positive reinforcement.  We teach discipline and self-respect.  We work with the dancers on being a good role model in their community.  We also encourage healthy eating habits and physical fitness.  By the end of the week, the dancers will have a better awareness of health, they will have strengthened their skill, and will have a more positive outlook. 
Long Term Success The long term success of this program will result in a more connected community and more opportunities for individual growth and development of each student.
Description Richmond Urban Dance and Robinson Theater Community Arts Center have partnered to create an after school dance program that is located at RTCAC.  RUD strongly supports the mission of RTCAC and has a specific interest in the history of the theater.  Named after the late tap dancer Bill "Bojangles" Robinson, the theater provides a great space for dancers with the same dream.  Bojangles graced the streets of Richmond with his talent, working his way to stardom and becoming an inspiration to many African American performers.  RUD's goal is to aspire young dancers in Church Hill to go after their dreams.
Population Served Children and Youth (0 - 19 years)
Budget $5,000.00
Short Term Success This program will bring awareness of the historical value of the Robinson Theater.  It also provides healthy positive activities for at-risk children in Church Hill.
Long Term Success The long term success of this program will result in realized dreams, more opportunities and individual growth. 
Fiscal Year
Projected Revenue $20,000.00
Projected Expenses $20,000.00
Form 990s
Audit Documents
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$4,121----
Administration Expense$1,108----
Fundraising Expense$700----
Payments to Affiliates------
Total Revenue/Total Expenses1.21----
Program Expense/Total Expenses70%----
Fundraising Expense/Contributed Revenue13%----
Assets and Liabilities
Fiscal Year201520142013
Total Assets$1,071----
Current Assets$1,071----
Long-Term Liabilities$0----
Current Liabilities$0----
Total Net Assets$1,071----
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%----
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 1/2016View
Comments
Foundation Comments
  • Organization received tax-exempt status in 2015.
  • There is not sufficient financial information to provide analysis.  TCF will update the financials as the information becomes available.