Excel to Excellence, Inc.
11357 Nuckols Road, #181
Glen Allen VA 23059
Mission Statement

Excel to Excellence develops innovative programs and strong partnerships that provide the resources, life experiences and environment to mold youth into healthy, educated leaders of tomorrow.

CEO/Executive Director Johnathan Mayo
Board Chair Andre Thornton
Board Chair Company Affiliation Lockheed Martin
Contact Information
Address 11357 Nuckols Road, #181
Glen Allen, VA 23059
Telephone 804 677-3694
E-mail info@exceltoexcellence.org
History and Background
Year of Incorporation 2014
Financial Summary
Projected Revenue $310,000.00
Projected Expenses $300,000.00

Excel to Excellence develops innovative programs and strong partnerships that provide the resources, life experiences and environment to mold youth into healthy, educated leaders of tomorrow.

Excel to Excellence has developed a signature program called TEAM EXCEL that promotes education and servant leadership skills to middle and high school students. Over the past year, the organization has accomplished the following major goals.
  1. Demonstrated a positive increase in the grade point average for students in the program.
  2. Expanded from 90 students served, to impact 150 students.
  3. Logged over 100 hours of community service hours and completed three service learning projects in the community.
For the current year, Excel to Excellence and TEAM EXCEL plan to accomplish the following:
  1. Expand to add two additional schools and 60 additional students.
  2. Meet the grade point average objectives for the overall TEAM EXCEL group of students.
  3. Meet the new community service objectives for each students that include a minimum of 8 hours per year for middle school students and 10 hours for high school students.
In order to continue to impact students, Excel to Excellence has the following needs.
  1. Volunteer TEAM LEADERS - Team Leaders are adult volunteers that are assigned to students teams in the TEAM EXCEL program. Each team consists of approximately 10 students and 5 adult team leaders. They meet for one hour per week and facilitate the weekly sessions. The group sessions include activities around life skills, career exploration and academic preparation.
  2. Guest Speakers - The TEAM EXCEL program seeks guest speakers that will talk with students about their careers and different topics that relate to the life-skills and other topics such as financial literacy, leadership, etc.
  1. Individuals and companies are encouraged to donate to Excel to Excellence to support its TEAM EXCEL program. The program is growing rapidly and has expanded from 30 to 150 students in a two year period. To sustain this growth, the organization is widening its donor base.
  2. Corporate Sponsors - Excel to Excellence has a signature fundraising event called the Celebrity Waiter Experience. The event features Michael Robinson and his NFL friends that serve guests a fabulous meal. This year's event will take place at Quirk Hotel. Additional information is located on the organization's website.

Michael Robinson founded Excel to Excellence, Inc. in 2010 to address his concern for children who are being left behind in our society. Robinson, born in Richmond, Virginia, was drafted in the 4th round (100th overall) by the San Francisco 49ers in the 2006 NFL Draft. He played quarterback and wide receiver at Penn State University and led the team to a Big Ten Conference title and an Orange Bowl Championship title in 2005. He also finished 5th in the Heisman voting that year. In February of 2014, Mr. Robinson was the starting fullback for the Super Bowl Champion Seattle Seahawks. He currently works as a NFL Media Broadcaster and Big Ten Network Analyst.

To achieve the long-term vision for Excel to Excellence, there will be several phases and programming elements that will be implemented. The initial activity for the organization was the annual Michael Robinson Youth Football Camp and Community Day. Founded in 2010, the football camp provides a rare opportunity for children to interact and receive coaching from professional athletes and area coaches. The camp is free and open to boys and girls between the ages of 10-18.

The second phase for Excel to Excellence includes hands-on acadamic programs that engage students throughout the school year. The first academic program, TEAM EXCEL, utilizes a fun and exciting incentive program to motivate students to succeed in the areas of academics and attendance. The ultimate goal of TEAM EXCEL is to increase student’s grade point average, improve attendance, decrease behavioral issues and give students a greater understanding of community service.

Areas of Service
Areas Served
Henrico County
Excel to Excellence supports youth throughout the Richmond Greater Region. The signature program, TEAM EXCEL, currently operates in Henrico County but has plans to expand to other areas of the region and state.
Board Chair
Board Chair Andre Thornton
Company Affiliation Lockheed Martin
Term July 2014 to July 2017
Email andrethornton@gmail.com
Board of Directors
Board Members
Mark Cross Retired
Brendan Dwyer Virginia Commonwealth University
Mark Fernandes Luck Companies
Lester Johnson Mama J's
Gail Jones Henrico County Public Schools
Don King McGuireWoods
Johnathan Mayo Avail
Buddy Omohundro Apex Systems
Burton Robinson Founder
Jeff Rosem Bridgeton Capital
Dawn Siegel Community Volunteer
Andre Thornton Lockheed Martin
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 0
Caucasian 8
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 10
Female 2
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 20
Number of Full Board Meetings Annually 6
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Johnathan Mayo

Mr. Mayo is one of the founding partners of Avail, Inc. and is responsible for all operations and management of the firm. Avail specializes in cause marketing, special events and foundation management. Mr. Mayo’s educational background and work experience have played a major role in the success and growth of the company. To complement his numerous hours of practical experience, he completed formal training and development in the areas of sport and business.

As a former All-Academic and All-Metro football player, Mr. Mayo has been involved in sports since an early age. With a passion for sports and a strong academic background, he has developed a well-rounded resume that includes experience in youth sports, computer technology, and management experience. To refine skills in sport management and business administration, Mr. Mayo obtained two master’s degrees in Business Administration and Sport Leadership through the VCU School of Business and the VCU Center for Sport Leadership at Virginia Commonwealth University.

Mr. Mayo began his career as a mechanical engineer and project leader for Ethyl Corporation in Richmond, VA. He later joined Verizon Communications where he developed his supervisory and management skills while leading teams in the consumer and business sectors. He also gained technical experience and refined project management skills as a Specialist in Customer Network Engineering.

Mr. Mayo’s extensive involvement in the community has provided him with years of experience in youth development and operations of community service organizations. He has held leadership roles in numerous youth programs such as CONNECT and Metro Youth Football Association.

For Avail, Mr. Mayo has the responsibility of developing short and long-term business strategies that support the overall vision of the company. He facilitates partnerships and alliances with similar and complementary organizations to improve business processes, develop revenue streams, and increase profitability of the firm. Mr. Mayo is also involved in the daily business operations that include sponsorship development, event planning, and program development and management.

Volunteers 100
Contractors 4
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy No
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No

The primary objective of TEAM EXCEL is to motivate students to excel in the classroom and maximize their academic potential. While grades are a great indicator of success, the program also focuses on other outcomes and soft skills that have a significant impact on the students’ future success. In terms of goals and objectives, TEAM EXCEL is designed to build well rounded students. To accomplish this, the program focuses on four areas to include academics, life skills, career exploration and leadership development.

Population Served General/Unspecified
Budget $225,000.00
Short Term Success Based on the organizations logic model, the short-term outcomes impacted will be the students' positive attitude towards school, aspiration to continue their education after graduation, aspirations to improve their communities, and increased knowledge of career opportunities available to them.
Long Term Success TEAM EXCEL has developed a logic model that outlines the short-term, mid-term, and long-term objectives of the program. The long-term success of the program will have a positive impact on student graduation rates, decrease the high school drop-out rate, decrease crime and increase enrollment in institutes of higher education. 
Fiscal Year
Projected Revenue $310,000.00
Projected Expenses $300,000.00
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$26,401$26,246--
Administration Expense$2,500$9,850--
Fundraising Expense$2,100----
Payments to Affiliates------
Total Revenue/Total Expenses3.261.23--
Program Expense/Total Expenses85%73%--
Fundraising Expense/Contributed Revenue1%0%--
Assets and Liabilities
Fiscal Year201520142013
Total Assets$81,168$21,128--
Current Assets$81,168$21,128--
Long-Term Liabilities$0$10,000--
Current Liabilities$0----
Total Net Assets$81,168$11,128--
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%47%--
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 4/2017View