Since it went on the air in 1996, WNRN has served the community by offering non-commercial, alternative music programming and informational content that promotes community engagement for a diverse population. With a mission of connecting communities through music, art and education, WNRN serves an usually wide demographic of all ages. Listeners are active, educated homeowners, with above average incomes and ethnically represent the demographic of the geographical area it reaches via its seven signals. The station is known for “music discovery” and presents national, regional and local bands on a regular basis.
Through various streaming sources, WNRN reaches an international audience of 150,000. From its beginning the station has served as a training ground for volunteers and interns (including students from local high schools, UVA, and JMU, along with Sweet Briar College’s local programming) teaches teenagers to retirees contemporary on and off-air broadcasting techniques. Several weekly music programs are hosted by volunteers who learned their craft at WNRN.
WNRN has re-dedicated itself to its mission of community service and music advancement. New initiatives includes: Hear Together/Community Connections which provide non-profit organizations with a free media venue to present, in their own words and voices, professional quality messages to a receptive population. Through a partnership with Charlottesville Area Community Foundation, WNRN is enhancing this service by working on subjects a joint advisory committee determines are top priorities and need to be addressed in our community and throughout Virginia including working conditions, eldercare, safe food, housing, mental health, youth, and childcare.
Expansion of local music development now includes the Commonwealth of Music program that features local music throughout the regular listening day as well in-studio performances and concerts for WNRN members and non-members.
“Hear Together” gives over $300,000 in free airtime to regional non-profit organizations which serve the diverse needs of local residents. “Hear Together” encompasses three different programs on WNRN. While each of the programs are stylistically different, all three involve WNRN working directly with the non-profit organizations to bring supporters to their events and to be a part of their programs as volunteers. The programs are “Community Connections”, “Culture Connections”, and “Hear Together Profiles”.
“Hear Together” announcements increase awareness of non-profits work and events along with encouraging volunteerism of local listeners. WNRN tailors each feature to bring volunteers and supporters to their events and to be a part of their programs as volunteers. WNRN has 10 areas of focus: aging in place, art in place, school readiness, mental health and wellness, job readiness, water and land conservation, transportation, affordable housing, food security, and community health.
WNRN tracks each “Community Connection”, “Culture Connection”, and “Hear Together Profile” piece by name of agency, date and length of run, type of agency, and the location of each group then surveys each agency quarterly. All respondents felt the experience was positive, received greater awareness of their mission and work, and appreciated the fact that it was an effective and free service. In a recent survey, twenty percent of the agencies stated that volunteers were gained and were able to document an increase of weekly volunteer hours and three-quarters specifically stated that their use of Community Connections increased attendance. WNRN tracks activity through surveys and begin collecting information on our website.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
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