WNRN
2250 Old Ivy Road
Suite 2
Charlottesville VA 22903-4820
Mission Statement WNRN is an independent nonprofit music source and radio station based in Charlottesville. WNRN’s mission is to strengthen communities through music, art and education.
Web and Social Media
Leadership
CEO/Executive Director Mark P Keefe
Board Chair Paul Wright
Board Chair Company Affiliation Board President
Contact Information
Address 2250 Old Ivy Road
Suite 2
Charlottesville, VA 229034820
Telephone 434 971-4096 100
Fax 434 9716562
E-mail info@wnrn.org
History and Background
Year of Incorporation 1993
Financial Summary
 
 
Projected Revenue $1,075,000.00
Projected Expenses $1,075,000.00
Statements
Mission WNRN is an independent nonprofit music source and radio station based in Charlottesville. WNRN’s mission is to strengthen communities through music, art and education.
Impact
Accomplishments:
 
1. VAB award for best PSA Service (for Community Connections/ Hear Together)
 
2.  Translator upgrades (more listeners)
 
3. 3 new full-time staff members added to better facilitate sales and member contacts as well as community outreach and communication.
 
 
Goals:
 
1. Proactively involve other non-profits in our listening areas by showcasing them hourly on our airwaves.
 
2. Increase listenership all demographics and socioeconomic levels in Central Virginia
 
3.  Increased membership
Needs Hear Together (our new segment exploring national issues and needs at a local level), more community involvement in Richmond, Harrisonburg, Lexington and Lynchburg, Improvements to broadcasting infrastructure, improvements to facilities, Creating more volunteer opportunities
Background

Since it went on the air in 1996, WNRN has served the community by offering non-commercial, alternative music programming and informational content that promotes community engagement for a diverse population. With a mission of connecting communities through music, art and education, WNRN serves an usually wide demographic of all ages. Listeners are active, educated homeowners, with above average incomes and ethnically represent the demographic of the geographical area it reaches via its seven signals. The station is known for “music discovery” and presents national, regional and local bands on a regular basis.

Through various streaming sources, WNRN reaches an international audience of 150,000. From its beginning the station has served as a training ground for volunteers and interns (including students from local high schools, UVA, and JMU, along with Sweet Briar College’s local programming) teaches teenagers to retirees contemporary on and off-air broadcasting techniques. Several weekly music programs are hosted by volunteers who learned their craft at WNRN.

WNRN has re-dedicated itself to its mission of community service and music advancement. New initiatives includes: Hear Together/Community Connections which provide non-profit organizations with a free media venue to present, in their own words and voices, professional quality messages to a receptive population. Through a partnership with Charlottesville Area Community Foundation, WNRN is enhancing this service by working on subjects a joint advisory committee determines are top priorities and need to be addressed in our community and throughout Virginia including working conditions, eldercare, safe food, housing, mental health, youth, and childcare.

Expansion of local music development now includes the Commonwealth of Music program that features local music throughout the regular listening day as well in-studio performances and concerts for WNRN members and non-members.

Areas of Service
Areas Served
Area
Charlottesville-Albermarle
Louisa County
Richmond, City
Shenandoah Valley
Through the years the station has expanded service from Charlottesville to Central Virginia with addition of radio signals covering Harrisonburg, Waynesboro, Staunton, Lexington, Lovingston, Lynchburg and Richmond.
Board Chair
Board Chair Paul Wright
Company Affiliation Board President
Term June 2014 to June 2017
Email paulwright@comcast.net
Board of Directors
Board Members
NameAffiliation
Halsey Blake-Scott Board Member
Shawn Brydge Board Member
Henry Chambers Board Member
Siobhan Deeds Pumpkinseeds Fashion & Gifts
Laura Galgano Board Member
Aaron Mahler Sweet Briar College
Lee Maraccini Board Member
Paul Wright Board Member
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 2
Governance
Board Term Lengths 3
Written Conflict of Interest Policy? Under Development
Percentage Making Monetary Contributions 100
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
NameAffiliation
Taylor Chenery
Lindsay Cline
Abby Cook
Rebecca Frye
Kitten Gilmore
Mark Russell
Baccho Umbertis
Cooper Wamsley
Executive Director
Executive Director Mark P Keefe
Experience General Manager and Program Director, Mark Keefe, has twenty-five years of broadcast experience in commercial and non-commercial radio in North Carolina, Nevada, Kentucky, Ohio and Wisconsin.
Staff
Full Time Staff 8
Part Time Staff 2
Contractors 1
Plans
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan?
Management Succession Plan? Under Development
Directors and Officers Insurance Policy Yes
Programs
Description

 “Hear Together” gives over $300,000 in free airtime to regional non-profit organizations which serve the diverse needs of local residents. “Hear Together” encompasses three different programs on WNRN. While each of the programs are stylistically different, all three involve WNRN working directly with the non-profit organizations to bring supporters to their events and to be a part of their programs as volunteers. The programs are “Community Connections”, “Culture Connections”, and “Hear Together Profiles”.

“Hear Together” announcements increase awareness of non-profits work and events along with encouraging volunteerism of local listeners. WNRN tailors each feature to bring volunteers and supporters to their events and to be a part of their programs as volunteers. WNRN has 10 areas of focus: aging in place, art in place, school readiness, mental health and wellness, job readiness, water and land conservation, transportation, affordable housing, food security, and community health.

Population Served Adults
Budget $96,478.00
Short Term Success WNRN proactively creates programming that informs, inspires and motivates its listeners. We share stories with our listeners to encourage them to get involved in community service to accomplish change where they live. Almost 90% of the organizations we profiled say they have seen evidence that the profile benefited them. Literacy Volunteers has recruited volunteers. On Our Own, the mental health peer to peer recovery center, have had listeners reach out to them because they heard about them on WNRN. Our listeners request more information directly from our membership department about the agencies profiled including Hospice of the Piedmont and how to gather water samples for Rivanna Conservation Society.
Long Term Success

WNRN tracks each “Community Connection”, “Culture Connection”, and “Hear Together Profile” piece by name of agency, date and length of run, type of agency, and the location of each group then surveys each agency quarterly. All respondents felt the experience was positive, received greater awareness of their mission and work, and appreciated the fact that it was an effective and free service. In a recent survey, twenty percent of the agencies stated that volunteers were gained and were able to document an increase of weekly volunteer hours and three-quarters specifically stated that their use of Community Connections increased attendance. WNRN tracks activity through surveys and begin collecting information on our website. 

Fiscal Year
Projected Revenue $1,075,000.00
Projected Expenses $1,075,000.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
$95,126$89,548$82,650
Government Contributions$0$0$0
Federal------
State------
Local------
Unspecified------
Individual Contributions$256,944$236,903$207,385
------
$486,029$357,094$258,502
Investment Income, Net of Losses$364$9$23
Membership Dues------
Special Events$93,130----
Revenue In-Kind$16,393----
Other$103,603$98,255$117,847
Expense Allocation
Fiscal Year201520142013
Program Expense$558,714$429,255$439,160
Administration Expense$145,457$119,201$78,611
Fundraising Expense$212,223$112,624$113,303
Payments to Affiliates------
Total Revenue/Total Expenses1.151.181.06
Program Expense/Total Expenses61%65%70%
Fundraising Expense/Contributed Revenue48%34%39%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$2,423,364$2,345,560$2,248,190
Current Assets$363,928$339,189$289,079
Long-Term Liabilities$898,705$953,532$1,008,067
Current Liabilities$79,837$82,401$51,225
Total Net Assets$1,444,822$1,309,627$1,188,898
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities4.564.125.64
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets37%41%45%
Capital Campaign
Currently in a Capital Campaign? Anticipated In 3 Years
Campaign Purpose Technology and facilities upgrades, increase staff, program outreach and full power FM station in Richmond
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 6/2016View