Hitting Cancer Below the Belt, Inc.
13801 Turtle Hill Road
Midlothian VA 23112-4101
Mission Statement Hitting Cancer Below the Belt (HCB2) is dedicated to cancer prevention.  Through the offering of community events and services, we raise awareness and funds for community cancer prevention education, colorectal cancer screening for the uninsured population, and direct support services for cancer patients and survivors.
Web and Social Media
"Eat Clean, Get Screened" initiative
Multi-Media Comments We love taking pictures at all the events and services.  HCB2 website has many more!
CEO/Executive Director Melinda M Conklin
Board Chair Sandy Miller
Board Chair Company Affiliation HCB2
Contact Information
Address 13801 Turtle Hill Road
Midlothian, VA 231124101
Telephone 804 334-0575
Fax 804 xxx-xxxx
E-mail info@HCB2.org
History and Background
Year of Incorporation 2013
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $96,350.00
Projected Expenses $95,900.00
Additional Documents
HCB2 was established as a 501(c)3 in April of 2013.  We continue to keep our infrastructure strong and financial documents current.
Mission Hitting Cancer Below the Belt (HCB2) is dedicated to cancer prevention.  Through the offering of community events and services, we raise awareness and funds for community cancer prevention education, colorectal cancer screening for the uninsured population, and direct support services for cancer patients and survivors.
HCB2 was established as a 501(c)3 in April of 2013.  In the first two years, we were able to raise over $62,000.00 for colorectal cancer research, education and advocacy, and donate $39,400.00 of the funds for local efforts in cancer prevention. By 2015, HCB2 realized the need was great for direct services and began to create committees and expand staff to help better serve the cancer community and community at-large.
In  2017, HCB2 was offering thousands of community members colorectal cancer information to break down misconceptions and reduce barriers to screening.  The Fight Right initiative supported HCB2's expansion of nutrition and stress reduction workshops and presentations within schools, community groups, and various venues around Richmond and surrounding counties. Lastly, HCB2 continued to offer their free service of Healing Belly Baskets for cancer patients and survivors while helping recipients to understand the importance of gut health and gut integrity for strong immune function.
Our goal for 2018 is to expand our support services to cancer patients and survivors, offer more colorectal cancer screening services to the uninsured population, and utilize media to expand the HCB2 "Eat Clean, Get Screened" message to educate the community at large about colorectal cancer while dismantling barriers to screening.line of defense against cancer. HCB2 wants to break down the barriers to colorectal cancer screening and provide current information about restorative nutrition which helps in the fight against cancer.
HCB2 currently needs additional Board members with experience in nonprofit growth and development.  In addition, we need a foundational streamline of funding to be able to offer more services and events to targeted populations such as the under/uninsured patients, high school students, women-only groups and survivors.  A final need is for HCB2 to reach the corporate community for financial support and for assistance in spreading cancer prevention educational messages.

Melinda Conklin, the founder and now executive director, lost her husband of 20 years to colorectal cancer in January of 2011.  Melinda (Mindy) Conklin, envisioned the ability to offer special events and services which would create awareness about cancer prevention. Rich Conklin shared his wife’s vision which he documented in the last letter he wrote to her, “I realize that I can only do so much and that I need to pray and listen to what God has to say. I hope God’s plan allows us the chance to help others. If not together, I know you will.”  The organization was created based on the experiences Mindy and Rich shared while Rich battled colon cancer.  HCB2 was built out of love and pain - we want to prevent cancer from taking any more of our loved ones.     

CEO Statement

It was through love, prayer and support from family that Hitting Cancer Below the Belt, Inc. took shape and became an entity in 2013.  Within one year, the organization reached thousands of community members with information about the importance of clean eating, knowing your family history and the GI issues and symptoms that must be discussed with a doctor.  Additionally, HCB2 focuses on dismantling the fears and misconceptions about colorectal screening and informs the community about screening options.  Each year since its inception, HCB2 grows bigger, wider and stronger as the need for colorectal cancer education and general yet specific prevention messages is great.  We are a small yet mighty organization with sound fiscal responsibility.

HCB2 can accomplish all this by the hard work and dedication of a small group of volunteers.  With different events and services being offered, volunteers use their diverse talents to support the work of HCB2.  Many survivors have found HCB2 to be an outlet to give back to others and give cancer a 'below the belt' punch by being involved in the planning of events and services.  HCB2 raises the level of conversation about a disease that many do not want to talk about.  It's time to talk about colon cancer, save lives through encouraging early detection, and have a little fun educating the community about cancer prevention.
Board Chair Statement
The new President, Sandy Miller, has come on board after retiring as a Capital One executive.  She selected HCB2 due to the passion exhibited by the founder, board members and volunteers.  The collaborations made with the medical community, large organizations, businesses, and community members is impressive given the limited time HCB2 has been an entity.  HCB2 directly impacts individuals, small groups, and large establishments with their quality information, personable approach, and direct services which give hope, insight, and care to people in need.
Funding is key to the survival of any entity.  This is especially true in the case of a non-profit organization.  Event sponsorship and participant fees can only provide a limited income.  In order for this organization to grow and carry out its mission to its fullest potential, private and corporate donations are needed. Melinda's desire to fulfill the promise to her late husband to find a way to strike out against this terrible disease is being kept, but it is only just beginning. There are many more ways that HCB2 can keep up the fight. Board members volunteer to serve in order to ensure, not only the survival of Hitting Cancer Below the Belt, Inc., but to see it flourish in order to serve our community and beyond.  They have recognized the importance of being a part of of something that will create and sustain a conversation about a disease that is preventable and treatable.  HCB2 is doing just that, and needs the support of the community it is serving.
Areas of Service
Areas Served
Metro Richmond
Hitting Cancer Below the Belt is currently reaching and serving the metro Richmond community including the city of Richmond.  We have also been collaborating with the Cancer Action Coalition of Virginia (CACV), VDH, and the American Cancer Society and other large stakeholders to increase screening rates across the state of Virginia. In 2017, HCB2 also provided services in the Fredericksburg area and through involvement with CACV, we are able to reach the entire state of Virginia with our prevention education and messages.
Board Chair
Board Chair Sandy Miller
Company Affiliation HCB2
Term Jan 2018 to Dec 2020
Email info@HCB2.org
Board of Directors
Board Members
Roger N Cassem Activities Director
Stephen T Fisher CLU, CHFCVirginia Asset Management
Marlisa J Hurt PhDIntegrative Nutritional Therapist
Sandy H Miller retired
Tim S Murphy American Cancer Society
Scott Muscarella Agency51
Ted Prince Financial Advisor
Kristi L Seay RNBon Secours
Sheetal Telreja Event Planner
Andrew Vorenberg MDColon & Rectal Specialists
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Other 0 1 - India
Board Demographics - Gender
Male 6
Female 4
Board Term Lengths 2
Board Term Limits 4
Board Meeting Attendance % 100
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 30
Number of Full Board Meetings Annually 5
Standing Committees
Communications / Promotion / Publicity / Public Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Board Governance
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
HCB2 became a 501(c)3 in April of 2013.  The organization was able to establish a governing board in January 2014.  The challenges we face are indicative of developing and growing a nonprofit organization.  Some of the board members work as volunteers, others offer their expertise for pro bono, while others utilize their connections to help spread the HCB2 message and inform potential stake holders about our mission.  Each board member is involved in growing HCB2's visibility within the community.  HCB2's main challenge is maintaining a pool of volunteers to help at our various events, activities, and services. We address this challenge using all media avenues (television, newsletter, website, facebook, direct emails) to inform the community about the HCB2 volunteer needs.  
Executive Director
Executive Director Melinda M Conklin
Experience As the founder and Executive Director of Hitting Cancer Below the Belt, the personal experience I shared with my husband during his battle with colorectal cancer is deeply rooted in the mission of HCB2.  At that time, I lacked the knowledge of prevention strategies that HCB2 now targets which could have saved the life of my husband.  Noticing others also shared the same lack of knowledge has given me the direction - losing my husband has given me the energy.  My experience for the position of ED comes from what I learned from cancer, and noticing the lack of information and the misconceptions about colorectal cancer. 
Senior Staff
Renee Malone MPHProgram Director
Full Time Staff 1
Part Time Staff 1
Volunteers 15
Contractors 1
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Jan 2018
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy No
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
HCB2 has collaborated with several medical groups within the Richmond area to offer events and services.  Gastrointestinal Specialists, Inc., MEDARVA, Bon Secours, and Colon & Rectal Specialist along with Access Now consistently lend support to the efforts of HCB2.  No long-term formal agreements nor contracts have been made with these medical organizations.
In addition, HCB2 is involved with Cancer Action Coalition of Virginia (CACV) and works with the VDH and the ACS to plan meetings and present information across the state in an effort to educate communities and health systems about the importance of colorectal cancer screening.
Description The 5K event raises awareness and funds for colorectal cancer prevention.  Proceeds of the event benefit community prevention education, early detection services, and direct support services for patient and survivors. 
Population Served General/Unspecified
Budget $12,000.00
Short Term Success The large awareness raising and fund raising event helps to support the mission based services for HCB2.  For instance, more Healing Baskets can be delivered, additional workshops can be offered, and an increase in patients within the uninsured population are able to receive screening.
Long Term Success The community event raises the level of conversation about colorectal cancer and breaks down barriers in hopes to increase screening and save lives.  The 400 - 500 attendees are given correct information about colorectal cancer and survivors and patients are honored.
Description HCB2 collaborates with various partners such as the medical community and Ellwood Thompson's to offer free stress reduction services and nutrition services and workshops to help provide supportive care to cancer patients and survivors.  We strive to provide education and services which helps cancer patients and survivors to be well and stay well - hence, Fight Right.
Population Served General/Unspecified
Budget $4,000.00
Short Term Success The increase demand for Healing Baskets is one way to monitor success.  HCB2 also surveys the recipients and personally follows up to be available for questions, provide encouragement, and monitor the program.
Long Term Success Hundreds of vulnerable community members will be educated on how to recover and maintain wellness because of the nutrition and stress reduction workshops.  Ideally, HCB2 wants to create a bodily environment where cancer is challenged to survive which ultimately results in cancer free communities.
Description HCB2 collaborates with the medical community, Richmond Academy of Medicine, and the local free clinics to to offer free in-home colorectal cancer screening tools and free colonoscopies to the under/uninsured population.  This service benefits the underserved patients and Access Now who assists the uninsured population with specialty medical care.
Population Served Homeless
Budget $7,000.00
Short Term Success
Lives will be saved by offering the colorectal screening to a population who is unable to afford the procedure. 
Thousands of dollars will be saved by the coordination of this program.
Description HCB2 offers a basket of restorative nutrition to cancer patients and survivors.  This program began in December 2015 and we were able to deliver 15 baskets throughout 2016 and we offered 16 baskets in 2017. Quality nutrition is the first line of defense in preventing cancer or cancer reoccurrence.
Population Served People/Families of People with Cancer
Budget $4,000.00
Description Strike Out Cancer is a awareness raising event targeting the millennial population.  With colorectal cancer diagnosis rising in the younger population, HCB2 invites rival high schools to compete on the lanes to raise funds and awareness to colorectal cancer prevention.  The students and faculty are presented with educational material and students are encouraged to take home information to discuss with their parents who are most likely at the age to receive a routine colonoscopy. A win-win for students, faculty, and parents.
Population Served Adolescents Only (13-19 years)
Budget $2,000.00
CEO/ED/Board Comments There are many opportunities to reach out to specific populations within the Richmond community to educate about colorectal cancer prevention.  The challenge is to find a stream of revenue that will support each endeavor.  HCB2's vision for 2018 depends greatly on securing a funding stream to operate a small staff which could be a large voice and source of education and encouragement to prevent the country's second cancer killer.  Currently members of the HCB2 board are researching grant opportunities as a source of funding while HCB2 relies on each event to support current operations.
Fiscal Year
Projected Revenue $96,350.00
Projected Expenses $95,900.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$7,878$7,697$16,000
Administration Expense$35,235$11,181$5,120
Fundraising Expense$11,954$18,548$11,232
Payments to Affiliates------
Total Revenue/Total Expenses0.942.331.45
Program Expense/Total Expenses14%21%49%
Fundraising Expense/Contributed Revenue32%21%24%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$59,473$62,526$19,131
Current Assets$59,473$62,526$19,131
Long-Term Liabilities$0$0$0
Current Liabilities$0$0$0
Total Net Assets$59,473$62,526$19,131
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Charitable FormView
Organization Comments
In HCB2's first year, 2013, we offered two events:  the Boxer Brief Battle 5K and Teeing Off on Cancer.  Between the two events, we raised over 57,000.00 and donated 39,400.00 of the money.  Our expenses were few and no salaries were paid.  In 2014, we created a larger board and the Executive Director was hired andHCB2 began to expand their direct services.   We have constantly been able to work with a limited budget and yet reach, educate, and serve thousands to prevent cancer in our community. 
Foundation Comments
  • Financial information obtained from the Form 990.
  • If an organization has gross receipts less than $200,000 and total assets at the end of the tax year less than $500,000, it can choose to file Form 990-EZ.
  • New organization in 2013.