Nurture.
2219 West Main Street
Richmond VA 23220-4432
Mission Statement Our mission is to improve the health and well-being of childbearing families through fitness, education, social support, and community engagement.
Web and Social Media
Video
Nurture provided technical and social media support for the 2013 Big Latch On RVA.
Multi-Media Comments
Virginia This Morning recently did a segment on Nurture's prenatal yoga classes: http://wtvr.com/2014/07/25/pregnant-women-can-relax-and-re-energize-with-the-help-of-prenatal-yoga/
Leadership
CEO/Executive Director Leslie Lytle
Board Chair Cristin Kane Traylor
Board Chair Company Affiliation McGuireWoods LLP
Contact Information
Address 2219 West Main Street
Richmond, VA 232204432
Telephone 804 612-6366
Fax 0 XXX-XXXX
E-mail info@nurturerva.org
History and Background
Year of Incorporation 2012
Financial Summary
 
 
Projected Revenue $46,000.00
Projected Expenses $31,000.00
Statements
Mission Our mission is to improve the health and well-being of childbearing families through fitness, education, social support, and community engagement.
Impact

Our mission is built on four pillars: Move (Fitness), Learn (Education), Connect (Social Support) and Inspire (Community Engagement).

Under our Move pillar, in our first year we launched our Donation-Based Prenatal and Postpartum Yoga classes in partnership with Project Yoga Richmond. Under the Inspire pillar, we partnered with Richmond Healthy Start Initiative to promote community support of breastfeeding through the Big Latch On, which was attended by 225 breastfeeding mothers and community advocates.

Combining the Learn, Connect, and Inspire pillars, our first professional development program: Perinatal Loss: Facilitating Healing Through Compassionate Dialogue brought 57 health care providers, perinatal support specialists and parents together to increase our community's capacity to respond effectively to the devastating experience of reproductive loss.

In 2014, we are again partnering with Richmond Healthy Start Initiative to improve community support for breastfeeding, and will offer our second professional development program on October 17: From Trauma to Triumph: Recognizing the Impact of Childbirth Trauma on Women and Care Providers, a continuing education program for up to 90 physicians, nurses, social workers, counselors, and childbirth specialists.

Our ultimate goal is the creation of a dedicated maternity resource center that offers high-quality, high-value education, wellness, and support services for Richmond’s emerging families and the professionals who serve this audience. The center would also serve as a hub to facilitate communication and collaboration between existing maternal/child health organizations so that we create a continuous web of support for expecting mothers and new families in Richmond.

In 2014-15, our focus is on building our organizational infrastructure and capacity and recruiting a dynamic, focused board so that we can effectively raise the funds to achieve this goal.

Together we can make this happen.

Needs
Monetary Support
Our goal for the 2014 - 15 year is to raise:
  • Individual Gifts        $23,000
  • Grants                       $2500
  • Corporate Support    $2500
 
Volunteer Needs
Social Media Maven
Project Manager
Volunteer Coordinator 
Website Manager 
Writers/Copy Editors 
Administrative Support Person
 
Supplies/Miscellaneous Needs
Donated or very low-cost office and/or classroom space, within the city limits of Richmond, preferably on or near a bus line. For classroom space we need approximately a 1000 square foot room with a small area for equipment storage. 
 
IT support to help us build a comprehensive directory website to serve as a portal for families and professionals seeking information about pregnancy, birth, and early parenting. 
 
 
 
 
 
 
Background

 

Leslie Lytle began teaching prenatal yoga in 2000 and launched OmMama, LLC in 2005. Over 3000 women and their partners have participated in OmMama’s highly acclaimed programs that combine physical practice, evidence-based information, and peer support to build confidence and resilience in birth and early parenting. Through her students’ stories, Leslie perceived a need for comprehensive, easily accessible pregnancy, birth, and early parenting services across all economic sectors. In the fall of 2011 she gathered a group of maternal/child health professionals and community members to explore the possibility of creating a nonprofit maternity fitness, education and resource center. Nurture was born of their efforts in April 2012 and received its 501(c)(3) status in September 2013.

As word got out about the emerging organization, community response was tremendous. Former students offered financial support and volunteer time; attorneys and accountants donated services; graphic artists, photographers, and filmmakers created materials; the VCU Brand Center adopted Nurture as a semester-long project.

Even as these pieces were falling into place, Nurture worked to fulfill its mission with an all-volunteer staff. We partnered with Richmond Healthy Start Initiative to promote community support for breastfeeding through the Big Latch-On in August, and launched our first perinatal fitness classes in October 2013. Also in October, we hosted our first professional development program: a daylong conference entitled: Perinatal Loss: Facilitating Healing Through Compassionate Dialogue.

This summer our board committed to participating in the Standards for Nonprofit Excellence early adopter cohort offered through the Partnership for Nonprofit Excellence, and we are again partnering with Richmond Healthy Start Initiative to raise community awareness of the importance of breastfeeding via the RVA Latches On! and Let’s Talk Breastfeeding events. On October 17, we will offer our second annual professional development program, From Trauma to Triumph: Recognizing the Impact of Childbirth Trauma on Women and Care Providers.

Going forward we’re focused on strengthening our foundation, getting our systems in order, increasing and organizing our volunteer base, and building connections in the community. Taking baby steps and picking up speed as we move toward becoming a full-fledged, grown-up nonprofit with a paid staff and a space of our own.

 

Areas of Service
Areas Served
Area
Metro Richmond
Board Chair
Board Chair Cristin Kane Traylor
Company Affiliation McGuireWoods LLP
Term Sept 2014 to Sept 2016
Email ctraylor@mcguirewoods.com
Board of Directors
Board Members
NameAffiliation
Keith Bell Oriental Medicine Specialists PC
Portia Chan Community Volunteer
Caitlin Minnick Community Volunteer
Mary Cait Nannery VCU
Janina King Poulin Community Volunteer
Tracey Spahr-Wingold VCU Department of Social Work
Tasha Tolliver Tasha Tolliver Photography
Cristin Kane Traylor McGuireWoods LLP
Jane Van Ostern Community Volunteer
Alexis Willard Community Volunteer
Board Demographics - Ethnicity
Asian American/Pacific Islander 1
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 1
Female 9
Governance
Board Term Lengths 3
Board Term Limits 0
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 12
Risk Management Provisions
Commercial General Liability
Standing Committees
Marketing
Program / Program Planning
Finance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Strategic Planning / Strategic Direction
Board Governance
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Leslie Lytle
Co-CEO
Experience Leslie Lytle has worked with pregnant and postpartum families in a variety of capacities since 1994. She holds an MS in Sociology from VCU, is a Registered Yoga Teacher, and a Lamaze Certified Childbirth Educator. Leslie is a member of the Emerging Nonprofit Leaders Class of 2013, and has recently completed the required coursework for a Certificate in Nonprofit Management through the Nonprofit Learning Point. 
Staff
Full Time Staff 0
Part Time Staff 0
Volunteers 25
Plans
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers 2
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Collaborations
Project Yoga Richmond
Richmond Healthy Start Initiative 
Programs
Description Our donation-based Prenatal and Postnatal Yoga programs combine specially focused yoga practice with evidence-based information and peer support to build physical strength, confidence, and resilience in pregnancy, birth and early parenting. 
Population Served Other Health/Disability
Budget $3,000.00
Description Nurture offers continuing education workshops and training focused on evidence-based, culturally sensitive care for the professionals who work with childbearing women and families in our community. 
Population Served Females
Budget $9,000.00
Description Nurture works with partner organizations to develop community engagement projects that raise awareness about the needs of childbearing families in Richmond.
Population Served Families
Budget $1,000.00
CEO/ED/Board Comments
As a start-up nonprofit, we are currently focused on programs that can be offered in rented or donated spaces within other organizations. Our initial program for the public, donation-based Prenatal and Postnatal Yoga, is offered in partnership with Project Yoga Richmond.

Our professional development events, which come under the community engagement pillar of our mission, take place in facilities that we rent specifically for each event.

Our biggest current challenge is finding space for fitness and childbirth education classes and support groups, as we build the financial foundation for a space of our own. 
Fiscal Year
Projected Revenue $46,000.00
Projected Expenses $31,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201420132012
Program Expense$6,241----
Administration Expense$1,779$1,013--
Fundraising Expense$2,836$48--
Payments to Affiliates------
Total Revenue/Total Expenses1.912.35--
Program Expense/Total Expenses57%0%--
Fundraising Expense/Contributed Revenue23%2%--
Assets and Liabilities
Fiscal Year201420132012
Total Assets$11,291$1,434--
Current Assets$11,291$1,434--
Long-Term Liabilities------
Current Liabilities------
Total Net Assets$11,291$1,434--
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%--
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 3/2016View
Comments
Organization Comments
Our incorporation date was April 5, 2012.
The first year financials represent a year of very little activity as we awaited receipt of our 501(c)(3) designation, which arrived in September, 2013.
Foundation Comments
  • New organization in 2013
  • Files a Form 990-N
  • Financial information derived from statements provided by the organization.