2219 West Main Street
Richmond VA 23220-4432
Mission Statement Our mission is to improve the health and well-being of childbearing families through fitness, education, social support, and community engagement.
Web and Social Media
Nurture provided technical and social media support for the 2013 Big Latch On RVA.
Multi-Media Comments
Virginia This Morning recently did a segment on Nurture's prenatal yoga classes:
CEO/Executive Director Leslie Lytle
Board Chair Cristin Kane Traylor
Board Chair Company Affiliation McGuireWoods LLP
Contact Information
Address 2219 West Main Street
Richmond, VA 232204432
Telephone 804 612-6366
History and Background
Year of Incorporation 2012
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $46,000.00
Projected Expenses $31,000.00
Mission Our mission is to improve the health and well-being of childbearing families through fitness, education, social support, and community engagement.

During 2016 and 2017 Nurture

  • co-sponsored the RVA Breastfeeding Symposium, which educated 110 local healthcare and social service providers in the use of a research-based prenatal breastfeeding education tool and fostered inter-agency connections through facilitated networking;
  • facilitated conversations with maternal health stakeholders to identify gaps and resources impacting RVA’s childbearing families and explore the feasibility of establishing a community-based doula program;
  • collaborated with the VCU School of Nursing in a pilot study to evaluate prenatal yoga’s effects on weight gain, stress resilience and maternal-child outcomes among low income minority women;
  • continued to offer the region’s only donation-based prenatal/postnatal yoga programming and
  • launched our 1st and 2nd Annual Birth & Baby Fairs, connecting prospective, expecting, and new parents with the care providers and businesses who serve this population.

Going forward:
During the summer of 2017, the Nurture Board undertook a strategic planning process guided by The Spark Mill, resulting in our 2017 – 2020 Strategic Plan, which was approved by the board on October 31, 2017. We are currently crafting the implementation strategies for this plan.

The Strategic Plan is centered around these 4 goals:





Our primary programmatic goals for 2017 are:
  • Continue to invest in the development and growth of the Birth & Baby Fair.
  • Develop and implement a comprehensive resource guide for families from pre-conception to age 2.  
Our third annual Birth & Baby Fair will take place at the Science Museum of Virginia on April 21, 2018.

Volunteer Needs
Social Media/Communications Lead
Website Manager 
Writers/Copy Editors 
Administrative Support Person
Financial/CPA Expertise 


Our History:
Leslie Lytle began teaching prenatal yoga classes in 2000 and founded OmMama, LLC in 2005. Over 3000 women and their partners have participated in OmMama’s highly acclaimed programs that combine physical practice, evidence-based information, and peer support to build confidence and resilience in birth and early parenting. Through her students’ stories, Leslie perceived a huge need for comprehensive, easily accessible pregnancy, birth, and early parenting services across all economic sectors. In the fall of 2011 she gathered a group of maternal/child health professionals, mothers and community members to explore the possibility of creating a dedicated maternity fitness, education and resource center for Richmond’s expecting and new families. Nurture was born of their efforts in April 2012 and received its 501(c)(3) status in September 2013.

In 2013 we partnered with Richmond Healthy Start Initiative to provide social media support for the Big Latch-On, an annual event designed to raise awareness of the public health benefits of breastfeeding in August. In October of that year, we launched donation-based prenatal and post-natal yoga classes and hosted a day-long conference entitled: Perinatal Loss: Facilitating Healing Through Compassionate Dialogue

In June of 2014, our board and volunteer staff committed to participating in the Standards for Nonprofit Excellence Early Adopter Cohort program offered through the Partnership for Nonprofit Excellence. Nurture partnered with Richmond Health Action Alliance to raise community support for breastfeeding via RVA Latches On! and Let’s Talk Breastfeeding events at the Byrd House Market. In October 2014, we offered our second professional development program, From Trauma to Triumph: Recognizing the Impact of Childbirth Trauma on Women and Care Providers.

In August 2015, we provided in-kind and technical support for #RVA Breastfeeds, a social media campaign designed to raise community support for breastfeeding. This campaign received wide media coverage, generated 100,000 engagements on Facebook, Twitter, and Instagram. and is receiving national attention as a model for community engagement around breastfeeding.



Areas of Service
Areas Served
Metro Richmond
Board Chair
Board Chair Cristin Kane Traylor
Company Affiliation McGuireWoods LLP
Term Sept 2014 to Sept 2018
Board of Directors
Board Members
Portia Chan VCU School of Social Work
Janina King-Poulin Fitness Instrutctor
Caitlin Minnick Educator
Mary Cait Nannery MBAVCU School of Allied Health
Tracey Spahr Wingold VCU School of Social Work
Tasha Tolliver Tasha Tolliver Photography
Cristin Traylor McGuireWoods LLP
Jane Van Ostern Unity Church of Bon Air
Alexis Willard Sustainable Design Consulting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 1
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 0
Female 8
Board Term Lengths 3
Board Term Limits 0
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 12
Risk Management Provisions
Commercial General Liability
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Board Governance
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Leslie Lytle

Leslie Lytle has worked with pregnant women since 1992, taught prenatal and postpartum yoga since 2000, and is a Lamaze Certified Childbirth Educator. Leslie founded OmMama, LLC in 2005, through which she developed a 40 hour prenatal yoga teacher training curriculum that has over 250 graduates.

Leslie holds an MS in Sociology where her area of focus was health and illness with additional coursework in public health. She is fascinated by the intersection of biology and culture that is ever present in the childbirth and early parenting arenas. A member of the Emerging Nonprofit Leaders Program Class of 2013, Leslie completed a Certificate in Non-Profit Management through Non-Profit Learning Point in 2014, and is the 2016 recipient of the Pat Asch Fellowship for Social Justice. In 2018 she will participate in the Community Trustbuilding Program offered through the Initiatives of Change. 

Experience Leslie Lytle has worked with pregnant and postpartum families in a variety of capacities since 1994. She holds an MS in Sociology from VCU, is a Registered Yoga Teacher, and a Lamaze Certified Childbirth Educator. Leslie is a member of the Emerging Nonprofit Leaders Class of 2013, and has recently completed the required coursework for a Certificate in Nonprofit Management through the Nonprofit Learning Point. 
Full Time Staff 0
Part Time Staff 0
Volunteers 10
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Oct 2017
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Project Yoga Richmond
Richmond Resource Mothers
#RVAbreastfeeds Healthy Community Action Team 
Description Our donation-based Prenatal and Postnatal Yoga programs combine specially focused yoga practice with evidence-based information and peer support to build physical strength, confidence, and resilience in pregnancy, birth and early parenting. 
Population Served Other Health/Disability
Budget $3,000.00
Description Nurture offers continuing education workshops and training focused on evidence-based, culturally sensitive care for the professionals who work with childbearing women and families in our community. 
Population Served Females
Budget $9,000.00
Description Nurture works with partner organizations to develop community engagement projects that raise awareness about the needs of childbearing families in Richmond.
Population Served Families
Budget $1,000.00
CEO/ED/Board Comments
As a start-up nonprofit, we are currently focused on programs that can be offered in rented or donated spaces within other organizations. Our initial program for the public, donation-based Prenatal and Postnatal Yoga, is offered in partnership with Project Yoga Richmond.

Our professional development events, which come under the community engagement pillar of our mission, take place in facilities that we rent specifically for each event.

Our biggest current challenge is finding space for fitness and childbirth education classes and support groups, as we build the financial foundation for a space of our own. 
Fiscal Year
Projected Revenue $46,000.00
Projected Expenses $31,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$9,139$10,721$6,241
Administration Expense$3,815$4,936$1,779
Fundraising Expense$1,217$1,014$2,836
Payments to Affiliates------
Total Revenue/Total Expenses1.010.961.91
Program Expense/Total Expenses64%64%57%
Fundraising Expense/Contributed Revenue10%10%23%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$9,488$9,311$11,291
Current Assets$9,488$9,311$11,291
Long-Term Liabilities$0$0--
Current Liabilities$0$63--
Total Net Assets$9,488$9,248$11,291
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities--147.79--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 3/2016View
Solicitations Permit Application Confirmation 11/2017View
Organization Comments
Our incorporation date was April 5, 2012.
The first year financials represent a year of very little activity as we awaited receipt of our 501(c)(3) designation, which arrived in September, 2013.
Foundation Comments
  • New organization in 2013
  • Files a Form 990-N
  • Financial information derived from statements provided by the organization.