Richmond BridgePark Foundation
901 E Byrd Street
Suite 100
Richmond VA 23219
Mission Statement
The mission of Richmond BridgePark Foundation is to develop and program a unique public gathering space that crosses the James River in downtown Richmond, Virginia.
Web and Social Media
View from the Site
CEO/Executive Director Ted Elmore
Board Chair Bruce Kelley
Board Chair Company Affiliation Retired, The Martin Agency
Contact Information
Address 901 E Byrd Street
Suite 100
Richmond, VA 23219
Telephone 804 6900994
History and Background
Year of Incorporation 2013
Former Names
Richmond Bridgewalk Foundation2012
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $15,000.00
Projected Expenses $85,000.00
The mission of Richmond BridgePark Foundation is to develop and program a unique public gathering space that crosses the James River in downtown Richmond, Virginia.
2016 Accomplishments:
  1. Raised a substantial portion of the two-year goal for Phase 2 in year one. 
  2. Commenced Phase 2 of architecture and engineering.
  3. Commenced history of site study.
  4. Conducted programs with school groups including Partners in the Arts, The Steward School, Anna Julia Cooper School, Chesterfield Innovative Academy for Girls, Varina High School.
  5. Developed partnerships with sister organizations for potential programs in 2018.
  1. Continue fundraising for Phase 2 of architecture and engineering.
  2. Complete Phase 2 of architecture and engineering.
  3. Continue community engagement and work with students and partner organizations.
We are currently seeking to raise $175,000 to cover the cost of Phase Two of architecture and engineering for the project. Program costs include architecture, structural engineering, transportation engineering and cost estimation consulting.
Inspired by our iconic natural resources and fueled by the Region's creative and cultural renaissance, BridgePark will be an innovative public park that creates a dramatic, new, green community gathering space, increases river accessibility, connects neighborhoods, furthers education and learning, promotes the public health and advances economic development.
CEO Statement
We believe BridgePark can transform the City experience by turning the Manchester Bridge and surrounding roadways and spaces into a one-of-a-kind destination for residents and visitors. By replacing excess roadway with green park space and pedestrian and bike paths, we can connect the river to the Capitol grounds and beyond on the north, and to the Manchester residential neighborhood and beyond on the south side of downtown.
The High Line in New York has become one of the most revered destinations in the world. Many other cities have attempted to erect similar linear parks. With our unique idea for a public park of this type, the project puts the Richmond Region and the James River into the same conversation as similar parks in Paris, New York, London, Washington, Dallas, Austin, and many others-- bringing awareness, tourism, stewardship, resources and economic development. 
However, no one else can build one of these sought after spaces over urban whitewater. Ours will be the only one.
We envision BridgePark as an active and alive destination for our community and a must-see destination for visitors. It will capture our imagination, bring people together, inspire us and push us forward.
We believe the project can address the following community needs:
  • lack of open access to the James River from the City level
  • lack of human scale streets and connectivity of downtown neighborhoods
  • watershed conservation and stewardship
  • lack of a community gathering place / divisions among social groups
  • poor public health scores / lower percent of our community biking and walking
  • attracting young professionals
  • economic development
  • lack of a city symbol or "postcard"
Board Chair Statement
We believe so strongly in the vision of BridgePark. The project emerged from the creative minds of my good friend, Mike Hughes, former president of The Martin Agency, and my dear wife, Ella Kelley. 
In December of 2013, both of the project's founders passed away after lengthy battles with cancer. These visionaries left us with an obligation to carry on their bold, creative thinking. Their legacy drives my work as does my love of our community.  
After recently retiring as Vice Chairman of The Martin Agency, I am eager to see BridgePark benefit and inspire the lives of all who will experience it. As a career advertising and marketing professional, I have seen countless creative initiatives and believe BridgePark will give the Richmond Region a singular destination and beacon for pride and community. 
Our job as a Board is certainly challenging given how grand and innovative our goals. However, we believe in the strength of this community to make it happen.
Areas of Service
Areas Served
Metro Richmond
BridgePark will be physically located in downtown Richmond, Virginia, connecting disparate neighborhoods on both sides of the James River. However, we believe the park will have marked impact on the entire region, commonwealth, and Southeast. 
Board Chair
Board Chair Bruce Kelley
Company Affiliation Retired, The Martin Agency
Term Jan 2015 to Dec 2018
Board of Directors
Board Members
Lisa Freiman VCU Institute for Contemporary Art
Hugh Joyce James River Air
Bruce Kelley Retired, The Martin Agency
Grant Neely City of Richmond
Matt Rho Shockoe Atelier
Richard Souter WVS Companies
Richard Wintsch Greater Richmond Chamber
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 1
Caucasian 6
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 1
Board Term Lengths 1
Board Term Limits 0
Board Meeting Attendance % 75
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 2
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
We expect our Board to evolve with the organization. We intend to focus on expertise and diversity in adding directors. 
We anticipate appointing an advisory board and youth council in future years.  
Executive Director
Executive Director Ted Elmore
Experience Ted Elmore is a Partner at Hunton & Williams LLP. During 15 years of practicing corporate finance law, he led large transactions involving numerous different interests. He now leads Richmond BridgePark Foundation as President and Executive Director. 
Full Time Staff 1
Part Time Staff 0
Volunteers 20
Contractors 0
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan?
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
BridgePark is a park for the community by the community. We emphasize collaborations both in the planning of the park and in service to our community. Some of our 2016 community partners included:
  • VCU Urban and Regional Planning Department
  • University of Richmond's Partners in the Arts
  • Steward School
  • Chesterfield Innovative Academy for Girls
  • Anna Julia Cooper School
  • Varina High School
  • Sports Backers
  • The Martin Agency
  • Richmond Bar Association
  • Henrico Co. Bar Association
The next stage of the project includes additional architectural analysis and drawing, structural engineering, transportation engineering, and cost estimation. We believe Phase 2 takes the project past concept phase and into approval discussions and capital fundraising. We propose hiring the following three international experts (with relevant experience noted) in these unique fields to complete this work:
  1. Architecture and Master Planning: Spatial Affairs Bureau (VMFA, Metropolitan Museum of Art, Southbank Centre, American Civil War Museum)
  2. Structural Engineering: Buro Happold (The High Line, Atwater Bridge, Baakenhafer Bridge, Google Berlin, American Express Headquarters, O2 Arena, London 2012 Olympic Park)
  3. Transportation Engineering: Sam Schwartz Engineering (Brooklyn Bridge Park, Battery Park, Klyde Warren Park, 2009 Presidential Inauguration, Washington Nationals Park, Verizon Center)
We also propose hiring a cost estimation expert to provide full park cost and park phase estimates to assist with future fundraising.
Budget $175,000.00
We have and will continue to emphasize education as part of our mission. Educational programs have included:
  1. ACE Mentor Program with Highland Springs High School.
  2. Envision Richmond Program with Collegiate School.
  3. Classroom lectures at Quioccasin Middle School.
  4. Design Thinking Lecture at Henrico County Arts Day at VMFA with entire educational staff.
  5. BridgePark study collaborations with four different VCU student groups.
  6. Speaking engagements about design process with AIA, Chamber RVA, Executive Women International, and other trade groups.  
  7. Presentation at Joan Oates Institute to teachers from the region (with Partners in the Arts)
  8. Instructional Lecture to teachers at Midlothian Middle School.
Budget $0.00
CEO/ED/Board Comments
Phase Two will be an iterative process in which each consultant's work depends on the results on the others' studies. In other words, the three design firms will work with the Foundation and each other collectively and concurrently to prepare a full program for the park. 
The Foundation has proposals in hand for this design work.  
Fiscal Year
Projected Revenue $15,000.00
Projected Expenses $85,000.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$17,828$34,378--
Administration Expense$56$2,944--
Fundraising Expense$0----
Payments to Affiliates------
Total Revenue/Total Expenses0.861.35--
Program Expense/Total Expenses100%92%--
Fundraising Expense/Contributed Revenue0%0%--
Assets and Liabilities
Fiscal Year201520142013
Total Assets$22,640$25,207--
Current Assets$21,056$25,207--
Long-Term Liabilities$0----
Current Liabilities$0$19,044--
Total Net Assets$22,640$6,163--
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities--1.32--
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%--
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2017View