Project Yoga Richmond
6517 Dickens Place
Richmond VA 23230-2001
Mission Statement
We believe yoga has the power to heal and strengthen individuals and in turn, transform whole communities.  Project Yoga Richmond is a 501 (c3) non-profit organization in Richmond, Virginia that makes Yoga instruction accessible and affordable to practitioners of all abilities and income levels through its studio and outreach programs.  We accomplish this through our pay-what-you-can studio classes, which in part help fund our outreach programs for under-served communities. Our aim is to serve any group, facility or community desiring the mental, physical, and/or spiritual benefits that Yoga can offer, but possessing little to no opportunities to practice and learn with a skilled, trained teacher in the communities where they live, interact and work. We also provide continuing education to teachers in our community and provide sources of deeper learning to our students through visiting teachers, workshops, and special events. 
 
What is Yoga?
 
Yoga is the practice of principled living, movement, stillness, and self discovery. Through Yoga, we connect and balance energy, body, breath, and spirit. This connection gives rise to higher levels of awareness and empowerment, and ultimately, a deeper connection both within us and with the world around us. There are many paths and practices to be experienced along the path of Yoga, and the instructors serving through PYR represent a wide variety of traditions.

Areas of Focus and Key Activities since we began in 2010:
  1. We established the area’s first pay-what-you-can studio featuring a full schedule of classes that are available to all individuals regardless of income level.
  2. We have created partnerships with community groups and organizations to bring skilled yoga instruction to those underserved populations often most in need, but with the least access.
  3. We work to bring continuing education to teachers in our community, and to provide sources of further learning to our students.
Leadership
CEO/Executive Director Nadia Gooray
Board Chair Rebekah Holbrook
Board Chair Company Affiliation United Way of Greater Richmond & Petersburg
Contact Information
Address 6517 Dickens Place
Richmond, VA 232302001
Telephone 0 000-0000
Fax 0 0000000
E-mail info@projectyogarichmond.org
History and Background
Year of Incorporation 2010
Financial Summary
 
 
Projected Revenue $157,500.00
Projected Expenses $157,500.00
Statements
Mission
We believe yoga has the power to heal and strengthen individuals and in turn, transform whole communities.  Project Yoga Richmond is a 501 (c3) non-profit organization in Richmond, Virginia that makes Yoga instruction accessible and affordable to practitioners of all abilities and income levels through its studio and outreach programs.  We accomplish this through our pay-what-you-can studio classes, which in part help fund our outreach programs for under-served communities. Our aim is to serve any group, facility or community desiring the mental, physical, and/or spiritual benefits that Yoga can offer, but possessing little to no opportunities to practice and learn with a skilled, trained teacher in the communities where they live, interact and work. We also provide continuing education to teachers in our community and provide sources of deeper learning to our students through visiting teachers, workshops, and special events. 
 
What is Yoga?
 
Yoga is the practice of principled living, movement, stillness, and self discovery. Through Yoga, we connect and balance energy, body, breath, and spirit. This connection gives rise to higher levels of awareness and empowerment, and ultimately, a deeper connection both within us and with the world around us. There are many paths and practices to be experienced along the path of Yoga, and the instructors serving through PYR represent a wide variety of traditions.

Areas of Focus and Key Activities since we began in 2010:
  1. We established the area’s first pay-what-you-can studio featuring a full schedule of classes that are available to all individuals regardless of income level.
  2. We have created partnerships with community groups and organizations to bring skilled yoga instruction to those underserved populations often most in need, but with the least access.
  3. We work to bring continuing education to teachers in our community, and to provide sources of further learning to our students.
Impact

Accomplishments:

  • We established a successful nonprofit, pay-what-you-can community yoga space in Richmond, the first of its kind in our area
  • We have made vibrant community partnerships with multiple service based organizations to provide our services to those in need but with little to no ability to pay for skilled instruction
  • We have taught about 5000 low or no-cost yoga classes to the Richmond community since our start in November 2010
  • We currently have recurring or seasonal yoga programs at 22 locations through which we serve (though only five of these programs are able to be listed on our Programs section here): Yoga for Youth and Teens, Yoga for Seniors, Yoga for Adults with Developmental Disabilities, Yoga for Autism, Yoga for Recovery, Freedom Yoga, Yoga for Court-Involved Youth, and Pay-What-You-Can Yoga for All, Yoga for Trauma.  

Goals
:
  • to expand our outreach and service programs to affect a greater number of people, as well as serving additional unique populations of under-privileged individuals
  • to provide more access to a wider range of those who will benefit most from support
  • to build our capacity to support a greater amount and wider variety of classes within our studio
  • to enhance our staffing to support the work we are doing in order to remain sustainable and to continue to mature as an organization
Needs

We have accomplished much in our short history as an organization, but are seeing increased need in the following areas

  • Programming costs: Our projection is that our programming alone will total about $68,000 in 2016. We intend to expand the range of programs we offer in the community to additional populations in need and expand several existing programs. Involved in that total are administrative, instructor and facilities and equipment costs. 
  • Staffing: We have increased our reliance on human capital and thanks to donors we now employ two part-time staff members. Over the next five years as we plan to increase programming and mature as an organization, we need to increase our staff capacity accordingly.  Cost: upwards of $55,000.
  • Finances: As a growing nonprofit, PYR has used its income to invest in programs. We need to continue building funds for the future and to enhance our emergency funds. To be able to continue to achieve growth while also planning for future needs, we need to increase our income streams overall. Cost: unknown and potentially infinite.
Background

We believe yoga is a healing and supportive modality for the often challenging work of simply being human - and a tool for individual growth and transformation. We have grown from a few small on-site classes each week to where we are currently: each month our total class attendance, both in-studio and in the community (where the rubber really meets the road in terms of service work), now numbers between 1,200 and 1,600. Our board sits at 12 dedicated and talented members, over half of whom are yoga instructors. Our volunteers, instructors and ambassadors (those who represent the organization) now number some 50+ dedicated individuals. 

We are honored to be able to provide skilled instruction in yoga and other forms of movement, meditation and breath work to so many people from all walks of life, differing in age and ability. The lessons of these simple tools, when learned and practiced, become ingrained within us as individuals and we become better able to intuitively apply them to daily life. In this way we see that the practice is truly a gift that continues to give. 
CEO Statement
PYR has a dynamic reach: whether a student practices at our studio/community space or participates in an off-site outreach program that meets the needs of under-served populations, the generous support from the community helps break down barriers to bring the benefits of yoga to people throughout the Richmond area.  At PYR's pay-what-you-can studio, when a student practices yoga, they help ensure and broaden access to the tools of yoga and mindfulness in the community.  We currently provide 22 outreach programs in metro Richmond, Henrico, and Chesterfield, serving students of all ages, abilities, income levels, and experiences.  Our programming include yoga for children and youth, special needs populations, juvenile justice, seniors, recovery populations, ESL youth, and more.
Our motto is “Together, We Can Do More” and through the active participation, expertise, and service of community partners, instructors, and volunteers, PYR serves 1200-1600 yoga experiences in classes and events each month, and this impact is growing. ~ Nadia Gooray, Operations Manager, PYR
 
Board Chair Statement PYR's greatest challenge is also our biggest opportunity: we're growing quickly! The mental and physical health benefits of a regular yoga practice are vast and as our audience, clients, and community partners grow, so must our capacity. We continue to rise to these challenges by engaging experienced volunteers, dedicated board leadership and certified yoga instructors to maintain our commitment to providing low or no-cost yoga in greater Richmond to those most in need.  Finally, our board focus in the next twelve months is to infuse Project Yoga Richmond with increased financial resources to bolster our internal infrastructure and staffing to serve more students even more effectively, and to mature as an organization.  This will be accomplished through implementing systems of evaluation, upgrading our commitment to diverse programs and events, and increasing our ability to qualify for grant opportunities. Yoga has absolutely changed my life in myriad positive ways and I've personally witnessed that same transition to a more healthy, balanced and content lifestyle in others.  In a world where we're constantly challenged physically and mentally, Project Yoga Richmond reliably provides regular access to peaceful yoga practice and the support of a vibrant community.  I welcome anyone and everyone to join me on the mat to experience the benefits of a yoga practice and the unique way that Project Yoga Richmond provides that to diverse practitioners on a daily basis.  ~ Bekah Holbrook, Board Chair 2016
Areas of Service
Areas Served
Area
Metro Richmond
Henrico County
Chesterfield County
We have current, recurring and developing programming in Richmond City (including the City Schools), Chesterfield County and Henrico County. Our current, recurring and developing programming occurs in the following regions: 23226, 23235, 23227, 23225, 23230, 23060, 23223, 23227, 23230, 23225, 23224, 23260. Our programs target populations in underserved areas of the Richmond metro region and surrounding counties. 
 
Board Chair
Board Chair Rebekah Holbrook
Company Affiliation United Way of Greater Richmond & Petersburg
Term Jan 2016 to Jan 2017
Email rebekah.holbrook@gmail.com
Board of Directors
Board Members
NameAffiliation
Stacy Abbott McAbbott Studios
Nitika Achalam True Grit Yoga
Sue Agee Community Volunteer
Rebekah Holbrook United Way of Greater Richmond & Petersburg
Bryan Hooten Collegiate School
Amanda Kennedy St. Andrew's School
Nancy Kunkel Community Volunteer
Anj McClain Catapult, Inc.
Ayana Obika Gratitude Rising Events
Bryan Shelly Advanced Education Measurement
Paul Shibley BB&T
Dana Walters Co-Founder
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 3
Female 9
Governance
Board Term Lengths 1
Board Term Limits 5
Board Meeting Attendance % 75
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 60
Number of Full Board Meetings Annually 9
Standing Committees
Community Outreach / Community Relations
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Administration
Volunteer
Strategic Planning / Strategic Direction
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Comments
Project Yoga Richmond has grown quickly and steadily since its incorporation in 2010 and it provides an essential service in the greater Richmond area.  Our current challenge is to meet the ever-increasing demand of our community partners and clients for low or no cost yoga and we plan to increase our capacity by procuring the resources necessary to bolster our administrative and instructor staff.  In 2015, we added two part time staff to our team to coordinate our volunteers, manage the studio, administer client and community partnerships and fundraise for future growth, and in 2016 we added a third part-time staff to strengthen our ability to meet our organizational needs. In 2015, PYR has rolled out more than 17,500 yoga mats (offering experiences of yoga) for people in greater Richmond.  From Jan-July 2016, PYR has provided more than 11,200 yoga experiences - a noble metric for a small nonprofit organization.  At the same time, our challenge to meet the demand in the community is our greatest opportunity!  Yoga as a total mind-body-spirit practice has been wholly embraced in Richmond in the past decade.  A proliferation of studios in the region is a testament to the benefits of a regular practice.  While yoga classes are often expensive, our mission to provide pay-what-you-can yoga at our studio, and in turn, low or no-cost yoga programming in the community, has a virtually limitless audience capacity.  Our ability to leverage that audience to bring more yogis, and donations, to our studio will directly enhance our capacity to provide yoga in Richmond regardless of students' ability to pay.
 
 
Executive Director
Executive Director Nadia Gooray
Experience

Nadia discovered Project Yoga Richmond just prior to her move from Rochester, New York, to Richmond.  She has been working at Project Yoga Richmond since 2015, first as the Outreach Programs and Volunteer Manager and now as the Operations Manager.  She brings 10 years of experience and passion for outreach programming, staff training and development, and community engagement.  Nadia discovered yoga 10 years ago, and the tools and benefits of yoga and mindfulness have provided her with a sense of belonging and a deeper connection to herself and others.  It has been a source of healing, growth, balance, and inspirations.  From the moment she joined PYR's team, Nadia felt connected to the collaborative, vibrant community and to the organization's deep commitment to service and access.

Co-CEO
Experience
Former CEOs
NameTerm
Natalie Gianninoto Mar 2015 - May 2016
Dana Walters Nov 2011 - Dec 2014
Senior Staff
NameTitle
Holly Zajur Communications and Studio Associate
Staff
Full Time Staff 1
Part Time Staff 2
Volunteers 50
Plans
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Organization Policy and Procedures Yes
Directors and Officers Insurance Policy Yes
Collaborations
PYR has collaborated and developed partnerships with several area organizations, schools, and agencies to bring yoga to under-served populations throughout Greater Richmond. Our ambassadors teach recurring yoga programming with community partners, including The Founders Center of Commonwealth Autism, St. Joseph's Villa (Brook Road Academy and Crisis Stabilization Services Unit), Aspree Adult Day Services, Dominion Waiver Day Support Services, Transitions Day Support Services, Patrick Henry School of Science and Arts, Falling Creek Middle School, Thomas Jefferson High School, Better Housing Coalition (Lincoln Mews), Bon Air Juvenile Correctional Center, Elkhardt-Thompson Middle School (in partnership with the Virginia Hispanic Chamber of Commerce), Henderson Middle School (in partnership with NextUp RVA), Senior Center EAST at Peter Paul Development Center, Marywood Senior Apartments, Robinson Theater Community Arts Center, and Neighborhood Resource Center.
Programs
Description Since October 2012, PYR has offered weekly yoga classes to the Founders Center of Commonwealth Autism. A PYR instructor visits the school, sets up mats, assists the students with centering, breathing and focus. Specific poses that meet the needs of the class that day are taught. The students benefit from unconditional support and a calm environment that allows them to relax. Mats and other props are provided and the teacher is compensated for her time.   
Population Served People/Families with People of Developmental Disabilities
Budget $1,440.00
Short Term Success

From the teacher of the Yoga For Autism program since its inception:

I've noticed so many changes in the participants. Though many still struggle with the poses, they all follow the breathing cues. Breath has become the center of the class and the thing they seem to enjoy the most. By using the breath, students are able to find a calm center. This is so important for those with Autism because it allows them to block out, however briefly, the flood of stimuli in their brains and bodies. Focusing on breath is hard for any yoga student, even a long-term one. This is why a weekly class is so important. It took several months, but the change was obvious to me. Now I don't have to remind them to inhale and exhale. They know this is a part of each pose and they seem to really enjoy it. The students look forward to coming to class. Many of them start the day by asking about yoga class. 
Long Term Success With repeated practice, the students are able to apply the skills learned in yoga classes to self-monitor and create inner stability and peace within the often stressful and frustrating conditions that Autism can create. For the participants completing classes, a long-term success is a new skill set in mindful breathing techniques. Emphasis on breathing is important, as psycho-motor disruptions are sometimes a characteristic of Autism and breathing is an accessible skill for many. 
Description Since May of 2012, free twice weekly classes have been offered to the residents at Marywood Court Apartments, a part of St. John's Wood, which is a HUD-sponsored program supporting elderly individuals facing economic hardship. A teacher visits the class of approximately 8-15 students, teaches breathing, centering and meditation and offers inspirational readings to the students. Specific poses to address mobility issues, as well as other health concerns associated with aging, are taught. Mats and other props are provided and the teacher is compensated for her time.  This program is now also offered at Peter Paul Development Center and also Neighborhood Resource Center, thanks to our supporters!
Population Served Elderly and/or Disabled
Budget $5,000.00
Short Term Success
From the teacher who has led the Yoga For Seniors program since its inception:
 
All residents at Marywood must be able to live independently, but several do have aids that help with some of the day to day things.  One of my students lives with Parkinson's and participates as she is able.  Others just need an affordable place to live. 

This particular site started as a residence for Russian seniors.  One of the first things I noticed was that all of my students, regardless of nationality, began to look out for each other. They took interest in what was going on with their fellow yogis, despite nationality.  I have called it my mini-UN because the population is so diverse!

I have seen improvement in their posture.  I look across the room and the rounded shoulders are gone and they are standing up straighter. One lady asked me how she could stay more upright when she walked. I stayed late one day and taught her how to do this. Now, quite often she will proudly give a demonstration! 

Long Term Success Seniors practicing yoga regularly have enhanced neuro-muscular capacity, as well as physical benefits, including improved balance, strength and flexibility. The risk of falling is diminished. Social skills and social inclusion are enhanced. General well-being is enhanced. Such improvements have been evident in the residents participating in twice weekly yoga classes. 
Description Since March of 2011, a PYR Instructor has visited Brook Road Academy at St. Joseph's Villa during the regular school year to provide weekly classes. The students exhibit a mix of past behavioral issues, some physical and developmental delays, and special educational needs. The classes provide an inclusive, normalizing means by which they can come into their bodies, connect with their breath and find ease and comfort no matter what challenges the class may bring along. Mats and other props are provided and the teacher is compensated for her time.  We now have several programs for youth in the area, thanks to our donors! 
Population Served Adolescents Only (13-19 years)
Budget $5,000.00
Short Term Success
From the teacher who has led the Yoga For Teens program at Brook Road Academy since the program's inception: 
 
Short term program successes include increased student knowledge of yoga and of many yoga poses. With each class, I ask the students to contribute by requesting poses for the class.  We have spent several classes in the 2012-2013 school year building a class together. The students were asked to come in with a favorite pose in mind, we wrote the pose names on the board and then I built a class around their poses. My observation is that the students are learning to craft their own practice. 
Long Term Success
With time, the skills taught in yoga create self-sustaining qualities of awareness, mindfulness, stress management, positive attitudes, compassion and ability to manage behavior. The program at Brook Road Academy was so successful that we added two additional such programs during the 2013-2014 school year at Albert Hill Middle and Thomas Jefferson High School in the City of Richmond.
 
 
  
Description Since January of 2013, weekly classes have been taught to incarcerated youth residing at the Bon Air Correctional Center.  Mats and other props are provided and the teachers are compensated for their time.  
Population Served Adolescents Only (13-19 years)
Budget $2,000.00
Short Term Success

From one of the teachers who has led the Yoga for Juvenile Corrections program since its inception: 

I've observed some very powerful differences in my students. At first, many of them were very self-conscious and ashamed of their bodies. This began to change after the first month.  Many of them had areas of extreme tension, especially in their shoulders and necks. The more relief they got from the poses, the less concerned they were with how they looked doing them.

They then began asking about how they could heal prior injures and chronic aches and pains. I encouraged their feedback, telling them that I base my class sequencing on their specific needs. This allowed them to be more involved in the process and to see the benefits of taking charge of their own health and wellness. Many of them had been hiding their pain because they felt ashamed and weak. They are now beginning to understand the power of honesty when it comes to health and what radical changes can take place. 

Long Term Success With regular dedicated practice within small groups with an experienced and supportive teacher, participants will experience greater ability to self-manage in the areas of responsible behavior, confidence and stress management, in addition to receiving the physical benefits of regular practice. 
Description
Since our beginning, PYR has offered a full schedule of pay-what-you-can studio classes. We now typically see 15-40 people in every class. We offer 20 + weekly yoga and meditation classes, including Hatha Yoga, Vinyasa, and Yoga Nidra, where no student is turned away due to an inability to pay.  Our studio is also home to 3 outreach programs that are open to the entire community: Y12SR (the Yoga of 12 Step Recovery), Freedom Yoga, and Love Your Body: Yoga for Women.
 
In our well-equipped, clean, welcoming environment, all yoga props are provided, including mats. Our instructors generously offer their time at a below-market compensation rate.  In addition to providing a valuable service, our classes and the generated payments support our numerous outreach programs in the community. 
Population Served Adults
Budget $65,000.00
Short Term Success We have approximately 500 individuals who come to the studio at least twice monthly and many of those attend classes much more often than that. We see repeating visitors as a very positive indicator! 
Long Term Success The gifts of yoga are numerous and include physical wellness, stress management, community inclusion and enhanced relationships with others. It is our intention that 100% of those served will find these benefits and more, and will not be deterred by financial constraints that would otherwise make classes inaccessible. 
CEO/ED/Board Comments
In March 2011, PYR launched its outreach initiatives with its first weekly yoga program for teens at Brook Road Academy. Within the past five years, PYR has steadily expanded its off-site outreach, and currently offers 22 yoga programs. Now in our sixth year, our greatest challenge currently with regard to programming continues to be the number of requests we are receiving for yoga classes to specific populations. We receive about a dozen requests for weekly classes per quarter.
  
While our team of volunteers and teachers has grown from a handful of people in 2010 to over 50 currently, we still seek funding and administrative resources needed to be able to serve these very worthy populations. In addition to the programs listed above, we have several others already occurring or in the works, including yoga for people in recovery and yoga for adults with intellectual and developmental disabilities. We anticipate many new requests as people learn more about yoga and its benefits in developing mind-body awareness and self-regulation and in building resilience.
 
Nadia Gooray
Operations Manager
Project Yoga Richmond
Fiscal Year
Projected Revenue $157,500.00
Projected Expenses $157,500.00
Endowment Value $0.00
Spending Policy N/A
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$103,556$55,838$31,117
Administration Expense$6,894$19,462$4,819
Fundraising Expense$375$1,499$1,648
Payments to Affiliates------
Total Revenue/Total Expenses1.311.452.08
Program Expense/Total Expenses93%73%83%
Fundraising Expense/Contributed Revenue1%4%7%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$128,874$93,965$59,746
Current Assets$124,614$92,451$59,026
Long-Term Liabilities$0----
Current Liabilities$0----
Total Net Assets$128,874$93,965$59,746
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities------
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitation Permit 05/2017View
Comments
Organization Comments Our organization is diversifying fundraising sources to include grants, corporate and sustaining membership levels as well as targeted fundraising efforts throughout the year. 
Foundation Comments
  • This organization was new in 2010 and has only filed two Form 990s