Highland Center
P.O. Box 556
61 Highland Center Drive
Monterey VA 24465
Mission Statement To serve all citizens of Highland County by being a catalyst for cultural and economic development.
CEO/Executive Director Ms. Betty M. Mitchell
Board Chair Mr. Jason Rexrode
Board Chair Company Affiliation Farm Bureau
Contact Information
Address P.O. Box 556
61 Highland Center Drive
Monterey, VA 24465
Telephone 540 468-1922
E-mail highlandcenter@htcnet.org
History and Background
Year of Incorporation 1998
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $301,939.00
Projected Expenses $420,175.00
Mission To serve all citizens of Highland County by being a catalyst for cultural and economic development.
  • Raising $3 million for the capital campaign to renovate The Highland Center's National Historic Landmark building. 
  • Purchasing the historic Highland Inn so that it may continue to serve as a driver for local tourism and economic development.
  • Helping to establish the Alleghany Highlands Agricultural Center to provide local processing for livestock farmers in a multi-county region of Virginia and West Virginia.
  • Running 18 seasons of the Highland Farmers' Market and operating programs to build the local food system, included Faces of Farmers (faces-of-farmers.org) and youth gardening projects.
  • Move into The Highland Center's renovated building in 2016 with expanded programming to serve small businesses, local farmers, artists, youth and more.
  • Open and operate a retreat/conference center to bring new visitors and businesses to the area.
  • Raise sufficient funds to renovate the historic Highland Inn.
  • Start a culinary and hospitality apprenticeship program with area community colleges.
  • Launch a regional economic development website to attract small businesses and provide resources for entrepreneurs.


Financial Needs:
Capital Campaign for 2016
  • $885,000 for renovations to the Historic Highland Inn
  • $110,000 for Furnishings, Fixtures and Equipment in newly renovated Highland Center. 
  • $500,000 for endowment of Highland Center & $500,000 for endowment of Highland Inn.  
  • $116,000 in funding to support new and on-going programs.
Program Needs
  • Identify and recruit new users for commercial kitchen and business incubator.  Continue growth of farmers' market.  Identify and provide educational opportunities for artists, farmers and entrepreneurs.
  • Launch apprenticeship/intern Hospitality and Culinary program to support the Highland Inn and nearby hospitality ventures. 
  • Support for staff time to run the new Highland Youth Philanthropy Council 
Infrastructure needs:
  • New Furnishings Fixtures and Equipment for the Retreat/Conference space in Highland Center.
  • Modular Stage units for renovated Auditorium space.
  • Furnishing for co-working space within Highland Center
  • Renovations to historic Highland Inn to upgrade Visitors experience while visiting the County.

The Highland Center ("the Center") was formed in 1998 when a group of concerned citizens came together to save the historic Monterey High School building, which was built in 1922 and is now listed on the National Register of Historic Places.  The founding board set out with the mission to serve as a catalyst for cultural and economic development in Highland County and its surrounding region.

 Since that time The Highland Center has become a hub of community activity, housing 13 small business and nonprofit tenants; providing space for performances, art classes, and other community events; launching regional initiatives to spur the local economy; and operating programs to support small businesses, local farmers, artists, youth and more.


 Highland County is the least populated county of Virginia and faces challenges common to many rural communities, including outmigration of youth and dwindling job opportunities.  The Center's wide-ranging programs draw on the agricultural, artistic and entrepreneurial assets of the region to revitalize the local economy and improve quality of life for residents.


 In 2015 The Highland Center completed its $3 million capital campaign and began renovating its historic building.  When completed, the building will include a state of the art commercial kitchen, modern space for small businesses and nonprofits, a conference-retreat center, and a fully restored auditorium and classrooms.  The building will be fully ADA accessible, energy efficient, and compliant with national historic preservation standards.



CEO Statement
It's amazing to watch the renovations progress over this year.  With generous support of local residents and statewide and federal funding agencies, our community will have an incredible asset when renovations are complete.  We can't wait to open the retreat/conference center and invite groups and businesses to come be in Highland and experience our unique culture and natural assets.
2015 has been an absolutely transformative year as we have also purchased the historic Highland Inn, which is housing our offices and tenants while at the same time providing lodging for community visitors.  
With all the transition surrounding us, our energetic young staff members have made great headway with existing and new programs to benefit our youth and attract new residents to our great community.   
Areas of Service
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
In a specific U.S. city, cities, state(s) and/or region.
Highland County, Virginia
Bath County, Virginia
Pendleton County, West Virginia
Pocahontas County, West Virginia
Board Chair
Board Chair Mr. Jason Rexrode
Company Affiliation Farm Bureau
Term Jan 2015 to Jan 2017
Email jason.rexrode@vafb.com
Board CoChair
Board CoChair Jason Rexrode
Company Affiliation Farm Bureau Insurance
Term Jan 2009 to 2010
Board of Directors
Board Members
Mrs. Donna Bedwell No Affiliation
Mrs. Laura C. Honaker Speech Therapist
Mr. Hamill D. "Skip" Jones Jr.Florance Gordon Brown
Mr. Jason Rexrode Farm Bureau
Mrs. Caroline B. Smith Healing Farm
Ms. Erica Stephenson Self-Employed
Mrs. Kim Wolfe Retired
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 100
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 25
Female 75
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 70
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 12
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Ms. Betty M. Mitchell

In addition to serving as Executive Director of The Highland Center since its founding, Ms. Mitchell has been a leader in a number of community organizations: chair, Highland County Economic Development Authority; member, Alleghany Highlands Agricultural Center Steering Committee; member, Board of the Shenandoah Valley Partnership; member, Highland County Comprehensive Plan review committee; co-chairman of SCORE (Counselors to America's Small Business) Chapter 427 since 2002; past president and founding member of the Virginia Business Incubation Association; owner & operator of a sheep farm in Highland County.  She has managed over $6.8 million in government grants and has extensive experience in business planning, marketing and community development.

Senior Staff
Betty Mitchell Executive Director
Full Time Staff 3
Part Time Staff 5
Volunteers 38
Contractors 2
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Feb 2014
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Local Food & Agriculture

· Highland Farmers' Market: Running for 17 years, the Market makes local healthy food available to all residents and accepting SNAP benefits.

· Faces of Farmers (faces-of-farmers.org): an online directory of local farmers and products in Highland and four surrounding counties.

· Commercial Kitchen: a USDA-inspected kitchen used by community groups and local food businesses.

· Regional Food Initiatives: the Center has been critical to a number of projects to strengthen the local food economy, including the establishment of the Alleghany Highlands Agricultural Center and the launch of the Allegheny Mountain Institute. The Center currently leads a four-county project to improve farmers' markets as well as a project to brand local meat products.

Youth Development

· Youth Employment Program: Providing summer employment and training for local teenagers.

· Youth Philanthropy Council: A youth-administered grantmaking board run in partnership with the Community Foundation of the Central Blue Ridge.

· School Gardening Program: Providing hands-on instruction in growing and preparing healthy foods with K-12 students, run in partnership with Virginia Cooperative Extension.

Business Incubation

· Tenants: Modern and equipped space available to small businesses and nonprofits.

· Entrepreneurial Assistance: Business counseling through professional SCORE mentors, as well as classes and one-on-one training for starting and expanding businesses.


Community & Economic Development

· Highland Inn: The Center has purchased and is raising funds to renovate this 110-year old hotel, which is the County's largest lodging facility and a linchpin of the Main Street economy.

· Highland Community Park: Currently under development, the park will preserve an important wetland ecosystem while providing recreational trails and educational features.

· Arts & Culture: Studio artists, music and dance classes, and an auditorium for cultural performances all make their home at the center.

· Retreat-Conference Center: A large component of the Center's renovation, this facility will bring new visitors and businesses to the region.

CEO/ED/Board Comments The Highland Center- located in Highland County, also known as "Virginia's Little Switzerland", offers the perfect setting for business retreats and conferences. Complete with Wi-Fi throughout the county to stay plugged in or, if you are looking for a place where you can put your feet up and just relax- come see us.
Fiscal Year
Projected Revenue $301,939.00
Projected Expenses $420,175.00
Endowment Value $13,200.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$1,747,678$49,274$15,478
Individual Contributions$130,423$484,134$572,698
Investment Income, Net of Losses$2,919$3,417$3,957
Membership Dues------
Special Events$2,623$6,928$8,543
Revenue In-Kind--$5,919$2,403
Expense Allocation
Fiscal Year201520142013
Program Expense$307,567$589,962$469,385
Administration Expense$21,434$61,880$52,537
Fundraising Expense$4,670$21,107$36,656
Payments to Affiliates------
Total Revenue/Total Expenses6.000.931.21
Program Expense/Total Expenses92%88%84%
Fundraising Expense/Contributed Revenue0%4%6%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$3,641,156$1,431,432$1,442,384
Current Assets$753,373$965,537$939,048
Long-Term Liabilities$275,000$0--
Current Liabilities$307,661$42,050$6,771
Total Net Assets$3,058,495$1,389,382$1,435,613
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities2.4522.96138.69
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets8%0%0%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Renovation of Historic Highland Inn Establishment of Community Park Endowment for Highland Center Endowment for Highland Inn FFE for renovated Highland Center
Goal $2,446,000.00
Dates Oct 2015 to Dec 2016
Amount Raised To Date $86,800.00
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 1/2016View
Organization Comments The Center plans to use reserves for program expenses and capacity building activities.