Partnership for Families Foundation
800 W. Graham Road
Richmond VA 23222
Mission Statement PFF will empower vulnerable Northside families so their young children get to school ready to read and learn.
CEO/Executive Director Ms. Veronica Fleming
Board Chair Ms. Hollee Freeman
Board Chair Company Affiliation Math Science Center
Contact Information
Address 800 W. Graham Road
Richmond, VA 23222
Telephone 804 353-4264
Fax 804 353-4264
History and Background
Year of Incorporation 2012
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $777,000.00
Projected Expenses $777,000.00
Mission PFF will empower vulnerable Northside families so their young children get to school ready to read and learn.
  1. Children will arrive in kindergarten with the skills and knowledge (pre-literacy and socio-emotional skills) to succeed in school.
  2. Parents will have the skills and self-efficacy to facilitate and support early learning and socio-emotional development of their children.

2017 Outcomes: PFF provided 20 childcare scholarships. Through referrals and collaborative case management, PFF and our nonprofit partners served 749 families. This support came though parenting classes, PFF-sponsored events, home visiting services, employment support services, childcare, and financial literacy.
Through PFF’s van service, fourteen families were provided transportation, reducing the barrier to childcare services and programs.
Our top needs are:
  1. Unrestricted funds for operating support
  2. Program support for our Cohort Model 
  3. Expansion of Board of Directors
  4. Expansion of Junior Board 
Every child, regardless of their zip code, deserves a chance at a high quality early childhood education. Education is universally regarded as the best inoculation against poverty. Lora Robins, founder of Partnership for Families, had a vision for all Northside children - she wanted every child to have a healthy stable environment and be prepared to enter kindergarten. While Partnership for Families primary focus is the child, we acknowledge that a “whole family approach” is critically important. PFF is a collaborative organization with many well-established nonprofit organizations providing services on the Northside for parents and their children. Under this framework, PFF is able to maximize service delivery, increase the overall expertise available, avoid duplication of services and make the most of resources.
CEO Statement

Areas of Service
Areas Served
Richmond, City

PFF serves a targeted population based in Richmond's Northside. Some neighborhoods in Northside experience great poverty and neighborhood distress— notably, Gilpin/Washington Park/John Marshall/Pine Camp neighborhoods have a strong majority (50–80%) of children living under the poverty threshold. In Gilpin, Washington Park, John Marshall, and Pine Camp, 80% of households are headed by single women, compared to 43% citywide. Gilpin has a 74% poverty rate with 40% of residents living in deep poverty—earning less than half the poverty threshold- double Richmond’s rate. Further, in Northside, more than 6,000 children under 6 years old are economically disadvantaged.

Board Chair
Board Chair Ms. Hollee Freeman
Company Affiliation Math Science Center
Term Jan 2017 to Jan 2019
Board of Directors
Board Members
Mr. Glenn Birch Va. Credit Union
Ms. Stacy Buchanan Wythe Consulting Company
Dr. Richard Byrd Dr. Byrd and Associates
Dr. Andrew Daire VCU - Dean of the School of Education
Mr. John Dane Community Banker's Bank - VP
Mrs. Sherry Finneran Family Education Center
Dr. Hollee Freeman Math Science Center
Mrs. Vanessa Hampton SunTrust
Ms. Katy Hunter Genworth
Ms. Alexandra James Family Education Center
mr. Anthony Leonard Richmond Public Schools
Mrs. Kelley McCall Federal Reserve
Board Demographics - Ethnicity
African American/Black 5
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 5
Female 7
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 75
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 25
Number of Full Board Meetings Annually 5
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Youth Board Members
Ms. Janell Baker
Ms. Alex Diebus Ivystone
Mr. Will Hopkins
Mr. Ethan Jackson
Ms. Hayden Roberts
Executive Director
Executive Director Ms. Veronica Fleming

Ms. Veronica Fleming joined the Partnership in May, 2015 after working for the past 10 years with Virginia Local Initiatives Support Corporation (LISC), where she last served as Senior Program Officer. Among her many accomplishments, Ms. Fleming launched and over saw LISC’s Building Sustainable Communities, a multi-faceted initiative in Richmond and Petersburg which focused on commercial corridor revitalization, playing fields and parks restoration, and other community-strengthening efforts.

Prior to her work with LISC, Ms. Fleming held a variety of executive-level positions with nonprofit organizations devoted to the betterment of communities, families and individuals. She served as National Director of U.S. Programs for Christian Children’s Fund (now Child Fund International), a Richmond-based sponsorship agency serving people in poverty at the international level. Before that, Ms. Fleming was Executive Director for Youth Matters, an initiative of the Greater Richmond Chamber of Commerce, and for the Garfield F. Childs Memorial Fund, a provider of services to residents of public housing.

Senior Staff
Ms. Shanika McClelland
Mrs. Heather Parrish Director of Development
Full Time Staff 5
Part Time Staff 1
Volunteers 56
Contractors 1
Retention Rate 85
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted June 2018
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
  • PFF will empower vulnerable Northside families so their young children get to school ready to read and learn.
  • Children will arrive in kindergarten with the skills and knowledge (pre-literacy and socio-emotional skills) to succeed in school.
  • Parents will have the skills and self-efficacy to facilitate and support early learning and socio-emotional development of their children.
Population Served Infants to Preschool (under age 5)
Budget $416,067.00
Short Term Success
  • 80% of parents will participate in 60% of PACT/PAT activities;
  • 80% of parents will utilize skills taught in PACT sessions in the home;
  • 80% of children engaged in a quality pre-school environment will demonstrate age-appropriate gains in language development and/or early learning and literacy skills;
  • 80% of children ages birth to 5 will participate in 80% of early childhood programs offered;
  • 60% of parents will participate in the service learning project.
Long Term Success Children will be performing at grade level in third grade.
Fiscal Year
Projected Revenue $777,000.00
Projected Expenses $777,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$276,385$279,483$250,030
Administration Expense$701$415$1,259
Fundraising Expense$0$1,238$2,476
Payments to Affiliates------
Total Revenue/Total Expenses1.500.751.27
Program Expense/Total Expenses100%99%99%
Fundraising Expense/Contributed Revenue0%1%1%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$404,836$137,571$400,695
Current Assets$404,836$137,571$399,457
Long-Term Liabilities$0$0--
Current Liabilities$130,893$3,138$195,590
Total Net Assets$273,943$134,433$205,105
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities3.0943.842.04
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2018View
Foundation Comments
  •  Organization received its 501c3 ruling in 2012.
  • The audits provided are for the Partnership for Families, Northside, inclusive of the Partnership for Families Foundation.  There wasn't any activity on the Foundation prior to 2012.