Partnership for Families Foundation
800 W. Graham Road
Richmond VA 23222
Mission Statement

Empower vulnerable families to develop healthy, stable, nurturing environments for young children beginning at birth, sustained by a network of partners committed to social change

CEO/Executive Director Ms. Veronica Fleming
Board Chair Mrs. Stacy Buchanan
Board Chair Company Affiliation Marketing Strategy Consultant
Contact Information
Address 800 W. Graham Road
Richmond, VA 23222
Telephone 804 353-4264
Fax 804 353-4264
History and Background
Year of Incorporation 2012
Financial Summary
Projected Revenue $1,561,320.00
Projected Expenses $1,561,320.00

Empower vulnerable families to develop healthy, stable, nurturing environments for young children beginning at birth, sustained by a network of partners committed to social change


Partnership for Families successes this year:

480 individuals participated monthly in programs

85 children are enrolled in the 4-star quality daycare

27 children receive scholarships through Partnership for Families

400 clients are served annually through our nonprofit partners

Moving forward: 
  • Goal 1: Children will enter kindergarten with the language, academic and social skills to succeed in school. 


    Goal 2: Children will live in healthy families and receive medical and dental care in the first five years of life. 
  •  Goal 3: The Community level of awareness and engagement in supporting the development of children and vulnerable families will increase
  • Goal 4: To strengthen the visibility and profile of the Partnership for Families in the greater Richmond philanthropic community.
  • Goal 5: To strengthen the Board of Directors and manage the collaborative network of partners and maximize their collective impact for vulnerable families and children.
Our top needs are:
  1. Unrestricted funds for operating support.
  2. Program support for workforce development programs, kindergarten transition, parenting/leadership classes, and PFF's Collective Impact Initiative
  3. Volunteerism - assisting with events, reading to children
  4. Expansion of Board of Directors
  5. Expansion of Junior Board of Directors

Believing that reaching children early in life is the best way to ensure long-term success,The Robins Foundation became the founding investor of the Partnership in 2004. The foundation then funded construction of the Lora Robins Family Learning Center, PFF’s current headquarters, which was completed in 2010. The Robins Foundation also largely funded a business planning process to help PFF define its path to greater impact and sustainability, and is now ready to  make room for wider community investment in early childhood development. In 2012, the Partnership for Families Foundation secured its 501(c)(3) status to begin raising funds to support this mission of the Partnership for Families.

CEO Statement

No single organization is responsible for any major social problem, nor can any single organization cure it. Shifting from isolated impact to collective impact is not merely a matter of encouraging more collaboration or public-private partnerships. It requires a systemic approach to social impact that focuses on the relationships between organizations and the progress toward shared objectives. And it requires the creation of a new set of nonprofit management organizations that have the skills and resources to assemble and coordinate the specific elements necessary for collective action to succeed.

Partnership for Families, the backbone organization, has a dedicated staff who plan, manage, and support the collaborative initiative through ongoing facilitation, technology and communications support, data collection and reporting, and handling the myriad logistical and administrative details needed for the initiative to function smoothly. At PFF, we pursue six common activities to support and facilitate collective impact.

We provide the following for our partner agencies:

1. Guide vision and strategy

2. Support aligned activities

3. Establish shared measurement/collective impact strategies

4. Build public will

5. Advance public policy

6. Mobilize funding

7. Allocate and leverage pass-through funding

8. Intensive outreach activities designed to recruit and retain our most challenged families

Our partners below can be recognized as service providers or as advisory partners:

· Commonwealth Parenting/ Children's Museum of Richmond

· Early Childhood Development Initiative

· Family Lifeline/ CHIP of Greater Richmond.

· FRIENDS Association for Children

· Goodwill of Central Virginia

· Reach Out and Read

· READ Center

· Richmond Public Library

· Virginia Literacy Foundation

· VCU-Health Systems Childcare

· Ways To Work

· Smart Beginnings

Areas of Service
Areas Served
Richmond, City
PFF serves a geographic area that includes all or part of the following zip codes:  23219, 23220, 23222 and 23227.  The neighborhoods served include Barton Heights (North and South), Battery Park, Bellevue, Brookland Park, Carver, Dill Acres, Edgehill, Gilpin, Ginter Park, Ginter Park Terrace, Green Park, Highland Park (North & South Tip), Highland View, Jackson Ward, John Marshall, Newtowne West, Providence Park, Rosedale, Sherwood Park, Virginia Union and Washington Park.
While the Northside is our primary focus, many of our programs, e.g. computer classes and other job skill training, are open to anyone in the community.
Board Chair
Board Chair Mrs. Stacy Buchanan
Company Affiliation Marketing Strategy Consultant
Term July 2015 to Dec 2017
Board of Directors
Board Members
Mr. Glenn Birch Va. Credit Union
Ms. Stacy Buchanan MeadWestvaco
Mrs. Sherry Finneran Family Education Center
Mrs. Vanessa Hampton SunTrust
Ms. Alexandra James Family Education Center
Mrs. Teresa Jordan Genworth
mr. Anthony Leonard Richmond Public Schools
Dr. Greg Lockhart Thoracic Surgery Associates
Mrs. Kelley McCall Federal Reserve
Mr. Berkley Pickels Ace Electric
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 5
Female 6
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 75
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 25
Number of Full Board Meetings Annually 5
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Youth Board Members
Ms. Alex Diebus Ivystone
Ms. Olivia Long CarMax
Ms. Maggie Murphy
Ms. Christina Vasiloff Henricus Historical Park
Ms. Sara Weaver
Executive Director
Executive Director Ms. Veronica Fleming

Ms. Veronica Fleming joined the Partnership in May, 2015 after working for the past 10 years with Virginia Local Initiatives Support Corporation (LISC), where she last served as Senior Program Officer. Among her many accomplishments, Ms. Fleming launched and over saw LISC’s Building Sustainable Communities, a multi-faceted initiative in Richmond and Petersburg which focused on commercial corridor revitalization, playing fields and parks restoration, and other community-strengthening efforts.

Prior to her work with LISC, Ms. Fleming held a variety of executive-level positions with nonprofit organizations devoted to the betterment of communities, families and individuals. She served as National Director of U.S. Programs for Christian Children’s Fund (now Child Fund International), a Richmond-based sponsorship agency serving people in poverty at the international level. Before that, Ms. Fleming was Executive Director for Youth Matters, an initiative of the Greater Richmond Chamber of Commerce, and for the Garfield F. Childs Memorial Fund, a provider of services to residents of public housing.

Senior Staff
Mrs. Heather Parrish Director of Development
Full Time Staff 5
Part Time Staff 1
Volunteers 50
Retention Rate 85
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 4
Date Strategic Plan Adopted Sept 2016
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
The Partnership for Families is an umbrella organization for over 25 well-established service agencies that helps families prepare their children from birth to age five so they are ready to enter school healthy and ready to learn. Under this combined framework of collaboration, PFF is able to maximize the service delivery, increase the overall expertise available, avoid duplication of effort and maximize resources.
Population Served Infants to Preschool (under age 5)

Each summer, The Partnership has offered a Kindergarten Transition Program for North Richmond children that have not had the opportunity to attend formal pre-school before entering kindergarten. These children often enter kindergarten well behind their peers in literacy skills as well as socialization and behavioral expectations. This program allows kindergarten teachers to concentrate their valuable early school year days on instruction rather than classroom management. We  partner with ExCELL and the Richmond City School system.

Fiscal Year
Projected Revenue $1,561,320.00
Projected Expenses $1,561,320.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$279,483$250,030$289,478
Administration Expense$415$1,259$4,053
Fundraising Expense$1,238$2,476--
Payments to Affiliates------
Total Revenue/Total Expenses0.751.271.00
Program Expense/Total Expenses99%99%99%
Fundraising Expense/Contributed Revenue1%1%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$137,571$400,695$297,028
Current Assets$137,571$399,457$293,315
Long-Term Liabilities$0----
Current Liabilities$3,138$195,590$160,986
Total Net Assets$134,433$205,105$136,042
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities43.842.041.82
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Foundation Comments
  •  Organization received its 501c3 ruling in 2012.
  • The audits provided are for the Partnership for Families, Northside, inclusive of the Partnership for Families Foundation.  There wasn't any activity on the Foundation prior to 2012.