National Wildlife Federation
11100 Wildlife Center Drive
Reston VA 20190
Mission Statement

National Wildlife Federation® -- Uniting all Americans to ensure wildlife thrive in a rapidly changing world

Web and Social Media

CEO/Executive Director Mr. Collin O'Mara
Board Chair Kathleen Hadley
Board Chair Company Affiliation Executive Director, National Center for Appropriate Technology
Contact Information
Address 11100 Wildlife Center Drive
Reston, VA 20190
Telephone 703 438-6000
Fax 703 438-6045
History and Background
Year of Incorporation 1936
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $82,010,000.00
Projected Expenses $81,705,000.00

National Wildlife Federation® -- Uniting all Americans to ensure wildlife thrive in a rapidly changing world

When BP’s Deepwater Horizon oil spill dumped 200 million gallons of oil into the Gulf of Mexico in 2010, the future for Gulf wildlife looked bleak. Sadly, there are marine species in the region that are still feeling the impacts of that disaster today. But in 2012, Gulf wildlife got good news. Thanks to efforts spearheaded by National Wildlife Federation and other environmental groups, Congress passed the RESTORE Act, which establishes a multi-billion dollar fund, created from fines paid by BP and others responsible for the Gulf disaster, to be used to restore the environmental health of the region. This represents the largest ecosystem restoration trust fund in history and will pave the way toward protecting severely degraded habitat for future generations of people and wildlife alike. 
The March 2012 move of 61 wild, genetically pure bison to Montana’s Fort Peck Indian Reservation was the result of more than 20 years of effort and critical partnerships between National Wildlife Federation, tribes (including the Assiniboine and Sioux of Fort Peck) and state and federal agencies. It was the first return of wild bison to tribal lands in more than a century — they are now flourishing and have given birth to more than 20 calves. The relocation is the first of many we hope to forge with Native American tribes, and it is occurring in tandem with NWF’s other conservation efforts to protect and restore bison. We hope that future generations will grow up in a world where an iconic wildlife species like the American bison has the room it needs to roam safe and free on its native landscape.
National Wildlife Federation is active in more than 6,000 schools across the United States helping children learn about natural science, plant and animal species, energy, recycling and water conservation. With our Eco-Schools USA program, outdoor “green time” is woven into school curricula. NWF’s Eco-Schools USA and Schoolyard Habitats® programs help schools across the U.S. to improve academic performance, teach respect and responsibility, save money and protect wildlife and the environment. In 2012, NWF’s Eco-Schools USA program grew by over 1,500 schools, and 500 new schoolyard habitats were certified. Thanks to these efforts, more than one million students are now spending regular time outdoors. 

NWF is tackling climate change by focusing on stopping carbon pollution and inspiring people to take action at home, at work, on their lands, in their communities, and in state and federal legislatures. Through education, outreach and advocacy, we will inspire Americans to pursue solutions that reduce real threats to wildlife and people.
Our children are the conservationists of the future. Yet today less than 25 percent of kids play outside daily, as opposed to 75 percent only a generation ago. This disturbing trend is affecting the health and well-being of our kids. And as they grow up, these kids could have a connection to nature that is tenuous at best. That’s why National Wildlife Federation has established a goal of getting 10 million more kids outside by 2015. Through our Be Out There™ movement and through active partnerships with the major influencers of children’s time — parents, policymakers and child-serving institutions like schools and daycares — we are working to meet this ambitious goal.
NWF is protecting and restoring habitats with high wildlife value and those at risk from suburban sprawl, resource extraction and climate change. We also protect and restore freshwater, estuarine and marine ecosystems threatened by nutrient pollution, invasive species, climate change impacts, habitat destruction, sewage overflows, toxic waste and improper diversion of needed sediment.
Finding Solutions to the Climate Crisis: Global warming is the single biggest threat to wildlife and wild places. NWF is working to expand clean energy and reduce fossil fuel dependence to improve our economy, security and the planet's future. In addition, NWF educates businesses, institutions and individuals on achievable ways to reduce their carbon footprint.

Turning Inside Kids Out:
As a nation, we are quickly losing our connection with nature, connections that foster healthy children and appreciation for the natural world. NWF's BE OUT THERE™ campaign inspires families to get outside via meaningful experiences that build a sense of conservation stewardship. Helping BE OUT THERE™ is Ranger Rick®, NWF's award-winning children's magazine, which has been enticing kids outdoors for 50 years.

Safeguarding America's Wildlife and Wild Places:
Across America, places for wildlife are being squeezed out, leaving species with fewer places to thrive. NWF works to improve wildlife conservation on hundreds of millions of acres of public, tribal and private lands, including thousands of miles of streams, rivers, lakes and coastlines. We advocate for adequate federal funding for natural resources and work with federal agencies to include climate science in their resource management plans.
National Wildlife Federation (NWF) is the United States' largest private, nonprofit conservation education and advocacy organization, with over 6 million members and supporters and 49 state-affiliated organizations. Since our inception in 1936, National Wildlife Federation has united Americans who believe that our air, water and wildlife habitats are valuable public resources to be protected for future generations. We work with state affiliates, community leaders, hunters, anglers, tribes, youth, parents, gardeners and other conservationists from all walks of life who believe that people everywhere can make a critical difference for the future of wildlife when they work together.
Today, NWF’s work is performed through its headquarters in Reston, Virginia, its National Advocacy Center in Washington, DC, and nine regional offices across the U.S. NWF partners with its affiliates and other like-minded organizations to protect and restore wildlife habitats and biodiversity. Under the leadership of President and CEO Larry Schweiger over the past six years, NWF senior staff has fundamentally changed the way NWF does business. Initially, NWF focused on the development of a new strategic plan which created the three “drivers” or primary areas on which NWF would focus its work. These are protecting wildlife, connecting children to nature, and climate change. More recently, the Board approved an update to NWF’s strategic plan to include a fourth area: “building a diverse conservation movement.”
In addition, NWF has also instituted three major, organization-wide initiatives that have resulted in major cultural changes within the institution, including leadership training for staff, training designed to foster a more innovative and risk taking culture within NWF, and diversity training with theNational Coalition Building Institute to improve staff network-building skills and understanding of diversity in the conservation movement.
NWF’s Board of Directors is a working board.  There is an active and high-functioning committee structure and process.  Beyond their governance role, Board members also fully embrace their support roles by volunteering regularly, such as hosting fund-raisers, helping to build capacity for our affiliates, serving as organizational ambassadors, participating in activism and advocacy, lobbying, and engaging their personal and professional networks.
CEO Statement

Wildlife's ability to survive the challenges of the 21st century is becoming outpaced by the events that are transforming our world. Global warming, the loss of habitat, and people becoming more disconnected from nature than past generations are converging on a dangerous path for our planet. The work of NWF and our affiliates across the country provides answers to these challenges and will help ensure America's wildlife legacy continues for future generations.

Board Chair Statement
For over 75 years, NWF has been at the epicenter of the conservation movement. With decades of hard fought wildlife and habitat conservation victories to our credit, NWF has broadened our primary focus. We now concentrate on finding solutions to the climate crisis, reconnecting America with nature and safeguarding wildlife and wild places. Having been on NWF’s Board of Directors since 2001 and now serving as its Chair, I understand the value NWF provides to those who care about the environment, by combining its powerful national presence with its extensive grassroots network to accomplish the goals so vital to our movement.

Volunteering on NWF’s board has been a rewarding experience and a natural expansion of my lifelong passion for the environment. NWF’s magazines began inspiring in me a deep connection with nature at the early age of eight, and I am proud to now contribute to the organization that helped spark my interest in the conservation movement so many years ago.
Over the years I have worked diligently to further the cause of conservation within the New York state government, including positions with the New York state legislature, the governor, and the New York City Board of Education, where I served as Executive Director of Intergovernmental Relations. I am currently Director of Legislation with New York State United Teachers.
I have been an active board member of National Wildlife Federation’s (NWF) New York affiliate, Environmental Advocates, where I helped develop policy in areas such as sustainable development, urban revitalization, open space and critical habitat preservation. I played a key role in the organization’s becoming an NWF affiliate in 1995, after which I served as both Affiliate Representative and Alternate Representative to NWF annual meetings.
In 2001, I was elected to the NWF board of directors representing the Northeast Region. In 2007, I was elected to serve as Eastern Vice-Chair of the NWF board as well as serve on its executive committee. In 2010, I was elected Chair-Elect of the NWF board and began serving a two year term as board chair in April 2011.
I have drafted and presented NWF resolutions on the environmental impacts of federally financed development projects, and on limiting sprawl and its harm to wildlife and habitat. I participated in the development of NWF’s strategic plan to combat global warming, protect wildlife habitat, and connect people to nature.
Areas of Service
Areas Served
Throughout the United States
National Wildlife Federation works with affiliated wildlife organizations in 50 states and territories.
Board Chair
Board Chair Kathleen Hadley
Company Affiliation Executive Director, National Center for Appropriate Technology
Term Apr 2019 to Mar 2021
Board of Directors
Board Members
Stephen K. Allinger Director of Legislation, New York State United Teachers
Brian Bashore Housing Program Specialist, Southeast Nebraska Development District
Paul Beaudette Chemistry and Environmental Science Teacher
Ambassador Alan Blinken Former US Ambassador to Belgium
Jenny Brock Conservationist
Carol Buie-Jackson Owner and Educator, Bird House on the Greenway
Clark Bullard Professor, University of Illinois-Urbana Champaign
Shelley H. Cohen Senior Project Developer, Renewable Energy & Conservation Projects, Ameresco
Laura Davis Executive Director, Heritage Outdoors Project
Dianne Dillon-Ridgley Environmentalist and Human Rights Activist
Veronica Eady Assistant Executive Officer for Environmental Justice, California Air Resources Board
Eric Freyfogle Professor, Univeristy of Illinois, College of Law
Scott Gilmore Deputy Executive Director, Parks and Recreation, City and County of Denver, Colorado
Bill Houston Registered Maine Guide, Outdoor Leadership and Skills Instructor, Somerset Career and Technical Center
Brianna Jones Community Volunteer
Jerry Jung Manager, Rules of One, LLC; former CEO of Michigan CAT; chairman and founder of Oak Adaptive, Inc.
Koalani Kaulukukui-Barbee Owner, Kaulukukui Solutions, LLC
Frederick Kowal President, United University Professions
Brian Preston Senior Consultant & Owner, Solutions Plus LLC
Rebecca Pritchett Lawyer, Pritchett Environmental & Property Law LLC
Julia Reed Zaic Attorney, Heaviside Reed Zaic
Norm Ritchie Environmental Advocate and Volunteer
John Robbins Retired
Phil Roos CEO, Rooster Works, LLC
Seth Ross Retired
Kent Salazar Environmental Consultant
Truman Semans Principal, Green Order, Inc.
Leslie Shad Environmental Volunteer
Deborah Spalding Deputy Chief Investment Officer, State of Connecticut
Gloria Tom Director, Navajo Nation Department of Fish and Wildlife
Mary Van Kerrebrook Attorney, Van Kerrebrook & Associate P.C.
Beth Viola Senior Policy Advisor, Holland and Knight
Bruce Wallace Lawyer, Hooper, Hathaway, Price, Beuche & Wallace
Nicole Wood Manager, Wood Land and Cattle
Board Demographics - Ethnicity
African American/Black 9
Asian American/Pacific Islander 3
Caucasian 79
Hispanic/Latino 6
Native American/American Indian 3
Other 0 0
Board Demographics - Gender
Male 58
Female 42
Unspecified 0
Board Term Lengths 2
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Collin O'Mara

Collin O’Mara serves as President and Chief Executive Officer of National Wildlife Federation. Collin joins NWF from the state government of Delaware where he led the Delaware Department of Natural Resources and Environmental Control since 2009.

In that position, O’Mara served as the state’s top environmental official, leading its efforts to conserve and restore wildlife and fishery habitat, improve air quality and public health, ensure access to clean water, expand outdoor recreation and environmental education opportunities, and enhance the state’s resilience to extreme weather and other climate impacts.

In his role as Secretary, he spearheaded a range of initiatives, including Delaware’s "No Child Left Inside"/ Children In Nature campaign, a comprehensive strategy to confront childhood obesity by reintroducing children to the outdoors; the First State Trails and Pathways Plan, a multi-year initiative to expand and connect the state’s trail system; and the Delaware Bayshore Initiative, an effort to establish the region as a world-class conservation and low-impact recreation tourism destination for hunting, birding, fishing, hiking, canoeing, and kayaking, as part of the President’s America’s Great Outdoors Initiative.

In addition, O’Mara led the largest investment in environmental infrastructure in Delaware’s history, including more than $200 million in wastewater and storm water systems, beach restoration, dam and dike repair, drainage projects, and park and wildlife area. At the same time, he successfully executed the first significant reorganization of the state’s Department of Natural Resources and Environmental Control since 1972, to make the agency more effective at implementing strategic priorities and more efficient in carrying out its mission at a time of limited resources.

O’Mara has served on numerous boards including as Co-Chair of the Natural Resources and Agriculture Subcommittee of the President’s Task Force on Climate Adaptation and Preparedness, past Chair of the Regional Greenhouse Gas Initiative, past Chair of the Ozone Transport Commission, Chair of the Climate and Energy Subcommittee of the Environmental Council of the States, Executive Council of the Chesapeake Bay Program, the Sustainable Energy Utility Oversight Board, State Water Supply Coordinating Council, the Delaware Cancer Consortium, Open Space Council, Nutrient Management Commission, the Center for the Inland Bays, and the Partnership for the Delaware Estuary.

Prior to his position with the state of Delaware, O’Mara served as the Clean Tech Strategist for the City of San Jose, California, where was the primary architect of the City of San Jose’s Green Vision and as the Director of SyraStat for the City of Syracuse, New York, where he oversaw the City’s performance management and accountability program.

A native of Syracuse, New York, O’Mara was a Marshall Scholar at the University of Oxford, a University Fellow at the Maxwell School of Citizenship and Public Affairs, and a Presidential Scholar at Dartmouth College. He is a Catto Fellow at the Aspen Institute, a U.S. Green Building Council LEED (Leadership in Energy and Environmental Design) accredited professional, and completed Stanford Business School’s Executive Management Program in Environmental Sustainability.

Full Time Staff 295
Part Time Staff 16
Volunteers 3286
Contractors 17
Organization has a Strategic Plan? Yes
Date Strategic Plan Adopted June 2017
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Fiscal Year
Projected Revenue $82,010,000.00
Projected Expenses $81,705,000.00
Endowment Value $62,525,009.00
Spending Policy Percentage
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$2,256,210$1,097,227$883,000
Individual Contributions$61,268,485$53,811,590$58,079,611
Investment Income, Net of Losses$410,995$1,718,184$184,945
Membership Dues--$5,445,748$5,808,440
Special Events($69,393)($156,686)($232,791)
Revenue In-Kind$611,760$166,024$78,660
Expense Allocation
Fiscal Year201620152014
Program Expense$64,963,838$58,118,167$59,635,094
Administration Expense$4,457,106$4,789,035$8,479,351
Fundraising Expense$7,219,235$8,423,943$10,001,989
Payments to Affiliates------
Total Revenue/Total Expenses1.021.081.02
Program Expense/Total Expenses85%81%76%
Fundraising Expense/Contributed Revenue11%15%17%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$63,512,539$61,553,930$72,168,438
Current Assets$31,086,557$32,022,836$25,252,753
Long-Term Liabilities$13,205,953$15,280,368$29,073,977
Current Liabilities$49,085,056$48,997,534$45,422,692
Total Net Assets$1,221,530($2,723,972)($2,328,231)
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.630.650.56
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets21%25%40%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 7/2016View
Foundation Comments
  • Form 990 and audit prepared by BDO USA, LLP
  • Financial information provided by audit
  • Form 990 represents the financial position of the National Wildlife Federation
  • Audit represents the combined financial position of the National Wildlife Federation and the National Wildlife Federation Endowment
  • Revenue from "Foundations and Corporations" represents contributions from the Endowment and government sources