Blue Ridge Public Television
1215 McNeil Drive
Roanoke VA 24015
Mission Statement The mission of Blue Ridge Public Television is to enrich people's lives. As the only locally owned, nonprofit TV station in the southwestern region of Virginia, our purpose is to provide educational, informational and cultural programming that fills a unique role as a positive and lifelong resource for the communities we serve.

CEO/Executive Director Mr. James Baum
Board Chair Ms. Marsha Combs
Board Chair Company Affiliation Retired
Contact Information
Address 1215 McNeil Drive
Roanoke, VA 24015
Telephone 540 344-0991
Fax 540 344-2148
History and Background
Year of Incorporation 1966
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $1,037,135.00
Projected Expenses $1,060,452.00
Mission The mission of Blue Ridge Public Television is to enrich people's lives. As the only locally owned, nonprofit TV station in the southwestern region of Virginia, our purpose is to provide educational, informational and cultural programming that fills a unique role as a positive and lifelong resource for the communities we serve.

In 2016:
  • Blue Ridge PBS continued growing our community outreach  by partnering with the Mill Mountain Zoo for children's events;
  • The McLaughlin Awards to recognize area teachers;
  • Produced the documentary "Lakeside: 66 Years of fun in the Sun";
  • Won our 6th regional Emmy Award for "Smith Mountain Lake: Generating Power, Creating Memories";
  • And signed a 24-hour children's channel on the air to continue helping area children prepare for school.

Blue Ridge PBS requests additional funding to continue broadcasting free educational programming to the people of southwest Virginia and to continue our tradition of acting as the regions story teller with our Emmy winning documentaries.

Background Blue Ridge PBS signed on the air in August of 1967 as Blue Ridge Public Television with community leaders and educators as the driving force.  The station was created to offer an alternative to commercial television and be the area's story teller.   Now almost 50 years later, Blue Ridge PBS continues to provide high quality, commercial free informational, educational and cultural programming.

CEO Statement As the area's story teller, Blue Ridge PBS is here to provide quality educational and cultural programing for the people of Southwest Virginia.  This is a job we take very seriously and work hard every day to provide the best quality and content possible to enrich their lives.
Areas of Service
Areas Served
Southwest Virginia
Located in Roanoke Virginia, Blue Ridge PBS serves the Roanoke-Lynchburg broadcast market and Southwest Virginia through our additional channels.
Board Chair
Board Chair Ms. Marsha Combs
Company Affiliation Retired
Term Jan 2017 to Dec 2019
Board of Directors
Board Members
Dr. David Baker Roanoke City Public Schools
Brenda Collins Carroll County Pubilc Schools
Marsha Combs Volunteer
Eric Earnhart Carilion Health System
Katherin Anderson Elam Junior Achievement of Southwest Virginia
Ted Feinour Dixon, Hubbard, Feinour & Brown
Gregory Feldmann Skyline Capital Strategies, LLC
Richard Flora Craig County
Dr. Rachel Fowlkes Southwest VA Higher Education Center
Victor Gosnell Randolph College
Don Green Napoleon Hill Foundation
M.E. Marty Hall Virginia House of Delegates
Anne Hoge Community volunteer
Dr. Jack Lewis New River Community College
Samuel Lionberger Jr.Community volunteer
Adele Morris Craig County Public Schools
Dr. Raymond Smoot Virginia Tech Foundation
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 16
Hispanic/Latino 1
Native American/American Indian 1
Board Demographics - Gender
Male 10
Female 6
Board Term Lengths 2
Board Term Limits 2
Board Meeting Attendance % 95
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 6
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. James Baum
Experience James Baum has a wealth of leadership experience at public broadcasting stations in a variety of markets. Baum joined BRPTV from MontanaPBS, where he was the station's General Manager. Previously he served as President & CEO at KETC-TV and V9 Studios in St. Louis, MO; and at WLVT-TV/Lehigh Valley PBS in Bethlehem, PA.

He has held executive positions at Louisiana Public Broadcasting in Baton Rouge, LA; KRSC-TV in Claremore, OK--which he founded; and at various commercial stations in California and Oklahoma.

He was also the founding General Manager of KHIB-FM Public Radio at Southeastern Oklahoma State University in Durant, OK.

In addition, Baum retired as a Major after 26 years of service as a Reserve and National Guard officer. He was the Commander of the 241st Public Affairs Detachment of the Louisiana Army National Guard, with deployment to Europe and to Panama and Honduras during the Honduran-Nicaraguan conflict. He was awarded the Army Achievement Medal, the Army Commendation Medal, and two Superior Unit Citations, among other recognitions and commendations.

Baum holds a BS in Media Technology from Southeastern Oklahoma State University in Durant, OK, with additional education through the Columbia School of Broadcasting in New York and U.S. Army coursework at Ft. Benjamin Harrison, IN.

He is a member, past or present, of numerous boards, including colleges, and civic, cultural, philanthropic and educational organizations. His involvement in and leadership of numerous public broadcasting boards and organizations is significant. Currently, he is a member of Association of Public Television Stations (APTS) Legislative Advisory Group, and past Chair of the Public Television Association of Missouri and the President's Council of Pennsylvania Public Television Stations.
Senior Staff
Mr William Anderson Executive Vice President
Full Time Staff 11
Part Time Staff 1
Volunteers 21
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan?
Description Blue Ridge Public Television is a PBS-member station licensed to the community. We belong to the 5.9 million individuals living and working in our coverage area, many in areas that are economically disadvantaged, geographically isolated and with limited access to technology, museums, science centers or other cultural resources.

BRPTV provides important resources over the air and online: a view into the outside world. BRPTV produces programs specifically designed to address the needs and interests of our viewers. Our productions serve to preserve the culture and heritage of our coverage area, as well as to showcase our region to a broader audience by making our local productions available to PBS stations nationwide.

BRPTV's education specialists provide teacher training for pre-K and K-12 teachers, with an emphasis on literacy, standards-based resources and the use of technology to enhance learning.

Our instructional TV broadcasts reach over 200,000 students living and learning across more than one-third of the Commonwealth of Virginia.

BRPTV's web site is an important portal to resources for teachers, parents, and learners, including standards-based lesson plans, pre-K learning readiness, resources for the learning disabled, English as a Second Language resources for multi-cultural learners and support and training for adult learners in workplace skills. BRPTV is active across the communities in our viewing area, recognizing outstanding teachers and budding young writers. Outreach projects in partnership with other regional organizations extend to a greater audience the considerable resources associated with PBS programming.
Long Term Success 2,410 teachers participated in BRPTV presentations and training, which will positively impact the 50,152 K-12 students whom they teach. 468 adults were trained in early childhood literacy workshops. They care for 1,717 children ages 0-8. 6,930 Grade 4-9 students experienced an enriched science curriculum through the JASON Project. 1,045 hours of instructional (ITV) programs were broadcast, correlated with VA Standards of Learning, with study guides, companion web sites and specific instructional objectives for 204,019 enrolled K-12 students.
CEO/ED/Board Comments
Fiscal Year
Projected Revenue $1,037,135.00
Projected Expenses $1,060,452.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$817,219$920,457$920,457
Individual Contributions$999,109$1,105,257$14,000
Investment Income, Net of Losses($22,346)$42,894$42,894
Membership Dues----$1,091,257
Special Events$68,276$80,997$80,997
Revenue In-Kind$147,138$94,986$94,986
Expense Allocation
Fiscal Year201620152014
Program Expense$1,848,965$1,613,205$1,613,205
Administration Expense$700,607$836,456$836,456
Fundraising Expense$672,479$737,784$737,784
Payments to Affiliates------
Total Revenue/Total Expenses0.780.850.85
Program Expense/Total Expenses57%51%51%
Fundraising Expense/Contributed Revenue36%35%73%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$1,582,365$1,633,954$1,633,954
Current Assets$402,398$228,165$211,624
Long-Term Liabilities$678,365$465,608$41,379
Current Liabilities$668,499$236,497$660,726
Total Net Assets$235,501$931,849$931,849
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.600.960.32
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets43%28%3%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 3/2017View