Hampton Roads Educational Telecommunications Association, Inc.
5200 Hampton Boulevard
Norfolk VA 23508-1507
Mission Statement WHRO will meet the educational, informational and cultural needs of the people of Southeastern Virginia and Northeastern North Carolina through non-commercial broadcasting and educational telecommunications technologies and services, thereby improving and enriching the quality of life for people of the region. Consistent with this mission and its tradition, WHRO will continue to explore, research, demonstrate, create and distribute software (programming) and train others in its application to learning and public service.
Web and Social Media
CEO/Executive Director Bert Schmidt
Board Chair Anne C.H. Conner
Board Chair Company Affiliation TowneBank
Contact Information
Address 5200 Hampton Boulevard
Norfolk, VA 235081507
Telephone 757 889-9102
Fax 757 8899102
E-mail richard.luong@whro.org
History and Background
Year of Incorporation 1961
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $13,919,784.00
Projected Expenses $13,919,784.00
Mission WHRO will meet the educational, informational and cultural needs of the people of Southeastern Virginia and Northeastern North Carolina through non-commercial broadcasting and educational telecommunications technologies and services, thereby improving and enriching the quality of life for people of the region. Consistent with this mission and its tradition, WHRO will continue to explore, research, demonstrate, create and distribute software (programming) and train others in its application to learning and public service.

WHRO is dedicated to enhancing the lives of the citizens in the communities it serves by responding to their need to be engaged, educated, entertained and enlightened.

WHRO's needs are the Radio Expansion Initiative that will ensure our radio footprint matches our school district ownership. WHRO has acquired radio stations and set up transmitters to expand and improve our coverage area in the Middle Peninsula, Virginia Beach's North End, Williamsburg, James City and York counties, Emporia and the Eastern Shore.
 An additional need is for an increased endowment that will help WHRO achieve its strategic objectives, strengthen the Station's financial position and provide WHRO with the necessary fiscal flexibility to address essential programming needs as they develop over the coming decade.
 Finally, WHRO requires funding to continue providing exemplary instructional resources through the Hampton Roads Virtual Learning Center, eMediaVA, Virtual Virginia Advanced Placement School and on-demand digital media that directly impacts classroom teachers and students.
 Hampton Roads Educational Telecommunications Association, Inc. (trading as WHRO) is a full service public broadcasting corporation that serves Southeastern Virginia and Northeastern North Carolina. Owned by 18 local public school divisions, WHRO delivers educational and new media services to 286,000 students and 25,000 educators per month.  What began as a television enterprise broadcasting educational programs into local schools in the 1960s, has grown into a community resource that offers a full line of educational, cultural and informational programming 24-hours-a-day, seven days-a-week. In addition to its broadcast services, WHRO provides pre-school readiness, teacher training and certification and numerous resources for education programs through the internet. WHRO’s educational programming fosters lifelong learning and helps improve the quality of life in Hampton Roads.
WHRO is dedicated to enhancing the lives of the citizens in the communities it serves by responding to their need to be engaged, educated, entertained and enlightened. We are: a premier provider of products and services for educators and life-long learners using the best technology available; a trusted and valued civic space where citizens can explore diverse issues in a thoughtful manner; a financially capable and sustainable organization delivering an excellent return on the community’s investment and a provider of quality programming and services for television and radio audiences.
WHRO’s vision is that of a dynamic and vital organization that improves the civic, educational and cultural life of the Hampton Road region through broadcast, communications and media services. Easily accessible to those at all economic levels, WHRO’s educational programming goal is to foster lifelong learning for its listeners to help improve the quality of life in Hampton Roads through:
  • WHRO TV Stations - WHRO 15, WHRO World 15.1 HD, WHRO Kids 15.2 HD, WHRO Create (cable only), local productions, such as What Matters and Another View and documentaries like Wired for LifeThe Norfolk 17 and Civil War in Hampton Roads
  • WHRO Radio Stations - WHRO 90.3, the 1920s Radio Network 90.3 HD, WHRV 89.5, nTenna 89.5-3HD, The WHRO Voice, Defenestration
  • Educational services such as, K-12 teacher professional development and instructional resources and adult learner and student services.
CEO Statement
It started with an extraordinary vision in 1961…to use the new technology of television in the classrooms of Hampton and Norfolk public schools. Because of that vision, we are now owned by the region’s 19 school divisions and continue a commitment to education that is at the core of WHRO’s foundation. WHRO Public Media continues, as it has for the past 53 years, to utilize technology to educate, engage, entertain, and enlighten.
Areas of Service
Areas Served
Hampton Roads
Gloucester County
Sussex County
Mathews County
Northern Neck
WHRO serves all zip codes within the following cities and counties: Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Hampton, Newport News, Isle of Wight County, Franklin, Williamsburg, the Middle Pennsula, the Upper Peninsula, James City and York counties, Emporia, the Eastern Shore and portions of northeastern North Carolina.
Board Chair
Board Chair Anne C.H. Conner
Company Affiliation TowneBank
Term July 2017 to June 2019
Email anne.conner@townebank.net
Board of Directors
Board Members
Dr. Tony Atwater Norfolk State University
Jayne Barnard William and Mary Law School
Ronnie Cohen Christopher Newport University
Anne Conner Towne Bank
Dr. John Dever Thomas Nelson Community College
Michael Divaris Divaris Real Estate
Scott Duncan Capital Group/American Funds
Lee Entsminger Entsminger Consulting, LLC
Jay Ford Virginia Eastern Shorekeepers
Eric Fox UBS Financial Services, Inc.
Faye Gargiulo Riverside Health System
Ellie Gordon Community Volunteer
Mary Haddad Louis and Mary Haddad Foundation
Edward Henifin Hampton Roads Sanitation District
Dave Iwans Dave Iwans & Associates
Mark Johnson SunTrust Bank
Christopher Kastner Huntington Ingalls Industries
Angelica Light Elevate Early Education
Andria McClellan City of Norfolk
Patrick McDermott McDermott & Ward, PC
Ashely McLeod Virginia Maritime Association
Dr. Cassandra Newby-Alexander Norfolk State University
Dr. Jennifer Parish Poquoson Public Schools
Ann Phillips Rear Admiral, US Navy (Ret); A.C. Phillips, LLC
Barry Pollara UBS Financial Services, Inc.
Victoria Proffitt Community Volunteer
Robert Rey PRA Group, Inc.
Ric Rikkola Executive Partners
Dr. James Roberts Chesapeake Public Schools
Bert Schmidt WHRO
Win Short Attorney, Kaufman & Canoles
Leonard Sledge College of William and Mary
Linda Thomas-Glover Eastern Shore Community College
Guy Tower North End Public Affairs
Dr. Alan Wagner Wagner Macula & Retina
Randy Webb Signature
J. Scott Wheeler Bay Diesel
Dr. Deran Whitney Suffolk Public Schools
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 0
Caucasian 30
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 21
Female 13
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Strategic Planning / Strategic Direction
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Youth Board Members
Community Advisory Board Community Advisory Board
Executive Director
Executive Director Bert Schmidt
Senior Staff
Mr. Brian Callahan Vice President of Education
Mr. Jeff Fine Broadcast & Digital Media Officer
Mr. Christopher Gunnufsen Vice President of Technology
Ms. Heather Mazzoni Vice President Conten
Ms. Sally McConnell Marketing and Business Development Officer
Mr. Phillip Perdue Chief Development Officer
Ms. Dina Richardson Online Media Officer
Full Time Staff 90
Part Time Staff 45
Volunteers 600
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 6
Date Strategic Plan Adopted Nov 2015
Management Succession Plan? No
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
WHRO has multiple local and national collaborative partners.
  • Public Television - Broadcast of educational, cultural and informational television programs through cooperation with PBS and other public television stations.
  • Public radio - Broadcast on two radio stations: 89.5 WHRV-FM brings the world to you with the latest news and perspectives on it from NPR and the BBC overnight, compelling documentaries and information programs from NPR and PRI, and opportunities for listener's voices to be heard locally, nationally and even internationally. WHRO-FM 90.3 is one of the premier classical radio stations in the East, offering the world's greatest music 24-hours-a-day. Experienced and engaging announcers play music to suit every part of the day; music to energize, enlighten and inspire. WHRO-FM is live and local 16 hours a day, an important part of the cultural community in southeastern Virginia and northeastern North Carolina.  
  • Productions - Virginia Conversations is a multi-year citizen engagement project that uses public broadcasting programming, outreach and multimedia capabilities to inform and engage citizens about important public issues. School Talk is a weekly magazine program for educators featuring utilization tips for upcoming WHRO programs, interviews with organizations offering educational outreach, on-location segments featuring area education events and the School Of The Week website highlights local schools throughout the year. Net Files is a monthly in-service magazine program shows educators the tools and equipment needed to be Net Wise as on-air instructor Tom Doering features the latest and greatest educational web tools and sites.
Long Term Success We provide K-12 Learning Services to 19 public school divisions, 14 independent schools and home schools, representing 286,000 students and 25,000 area educators - in Accomack, Chesapeake, Franklin, Gloucester, Hampton, Isle of Wight, Matthews, Middlesex, Newport News, Norfolk, Northampton, Poquoson, Portsmouth, Southampton, Suffolk, Virginia Beach, West Point, Williamsburg, York and Virginia's School for the Deaf and Blind.
Fiscal Year
Projected Revenue $13,919,784.00
Projected Expenses $13,919,784.00
Endowment Value $8,800,000.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$1,792,822$1,862,584
Individual Contributions$4,183,581$3,450,965$2,642,423
Investment Income, Net of Losses($199,768)$129,917$672,030
Membership Dues--$3,801,208$3,581,906
Special Events$95,890$88,058$190,746
Revenue In-Kind$438,711$418,931$172,155
Expense Allocation
Fiscal Year201620152014
Program Expense$11,472,206$10,357,112$11,524,636
Administration Expense$1,667,019$1,487,409$1,416,564
Fundraising Expense$1,896,736$2,315,623$2,222,321
Payments to Affiliates------
Total Revenue/Total Expenses0.861.150.98
Program Expense/Total Expenses76%73%76%
Fundraising Expense/Contributed Revenue44%43%47%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$21,364,072$23,559,695$22,122,920
Current Assets$3,232,890$4,342,565$5,157,402
Long-Term Liabilities$101,974$36,356$11,472
Current Liabilities$4,671,551$4,831,541$5,510,068
Total Net Assets$16,590,546$18,691,798$16,501,380
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.690.900.94
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose To secure funding for radio expansion, to create a digital asset fund and to add to the endowment.
Goal $13,000,000.00
Dates July 2011 to Oct 2015
Amount Raised To Date $13,470,606.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View