Hampton Roads Educational Telecommunications Association, Inc.
5200 Hampton Boulevard
Norfolk VA 23508-1507
Mission Statement WHRO will meet the educational, informational and cultural needs of the people of Southeastern Virginia and Northeastern North Carolina through non-commercial broadcasting and educational telecommunications technologies and services, thereby improving and enriching the quality of life for people of the region. Consistent with this mission and its tradition, WHRO will continue to explore, research, demonstrate, create and distribute software (programming) and train others in its application to learning and public service.
Web and Social Media
Leadership
CEO/Executive Director Bert Schmidt
Board Chair Randy Webb
Board Chair Company Affiliation Signature
Contact Information
Address 5200 Hampton Boulevard
Norfolk, VA 235081507
Telephone 954 336-2638 336-2638
Fax 954 336-2638
E-mail nancy.rogan@whro.org
History and Background
Year of Incorporation 1961
Financial Summary
 
 
Projected Revenue $13,919,784.00
Projected Expenses $13,919,784.00
Statements
Mission WHRO will meet the educational, informational and cultural needs of the people of Southeastern Virginia and Northeastern North Carolina through non-commercial broadcasting and educational telecommunications technologies and services, thereby improving and enriching the quality of life for people of the region. Consistent with this mission and its tradition, WHRO will continue to explore, research, demonstrate, create and distribute software (programming) and train others in its application to learning and public service.
Impact

WHRO is dedicated to enhancing the lives of the citizens in the communities it serves by responding to their need to be engaged, educated, entertained and enlightened.

Needs
WHRO's needs are the Radio Expansion Initiative that will ensure our radio footprint matches our school district ownership. WHRO has acquired radio stations and set up transmitters to expand and improve our coverage area in the Middle Peninsula, Virginia Beach's North End, Williamsburg, James City and York counties, Emporia and the Eastern Shore.
 
 An additional need is for an increased endowment that will help WHRO achieve its strategic objectives, strengthen the Station's financial position and provide WHRO with the necessary fiscal flexibility to address essential programming needs as they develop over the coming decade.
 
 Finally, WHRO requires funding to continue providing exemplary instructional resources through the Hampton Roads Virtual Learning Center, eMediaVA, Virtual Virginia Advanced Placement School and on-demand digital media that directly impacts classroom teachers and students.
Background
 Hampton Roads Educational Telecommunications Association, Inc. (trading as WHRO) is a full service public broadcasting corporation that serves Southeastern Virginia and Northeastern North Carolina. Owned by 18 local public school divisions, WHRO delivers educational and new media services to 286,000 students and 25,000 educators per month.  What began as a television enterprise broadcasting educational programs into local schools in the 1960s, has grown into a community resource that offers a full line of educational, cultural and informational programming 24-hours-a-day, seven days-a-week. In addition to its broadcast services, WHRO provides pre-school readiness, teacher training and certification and numerous resources for education programs through the internet. WHRO’s educational programming fosters lifelong learning and helps improve the quality of life in Hampton Roads.
 
 
WHRO is dedicated to enhancing the lives of the citizens in the communities it serves by responding to their need to be engaged, educated, entertained and enlightened. We are: a premier provider of products and services for educators and life-long learners using the best technology available; a trusted and valued civic space where citizens can explore diverse issues in a thoughtful manner; a financially capable and sustainable organization delivering an excellent return on the community’s investment and a provider of quality programming and services for television and radio audiences.
 
WHRO’s vision is that of a dynamic and vital organization that improves the civic, educational and cultural life of the Hampton Road region through broadcast, communications and media services. Easily accessible to those at all economic levels, WHRO’s educational programming goal is to foster lifelong learning for its listeners to help improve the quality of life in Hampton Roads through:
  • WHRO TV Stations - WHRO 15, WHRO World 15.1 HD, WHRO Kids 15.2 HD, WHRO Create (cable only), local productions, such as What Matters and Another View and documentaries like Wired for LifeThe Norfolk 17 and Civil War in Hampton Roads
  • WHRO Radio Stations - WHRO 90.3, the 1920s Radio Network 90.3 HD, WHRV 89.5, nTenna 89.5-3HD, The WHRO Voice, Defenestration
  • Educational services such as, K-12 teacher professional development and instructional resources and adult learner and student services.
CEO Statement
It started with an extraordinary vision in 1961…to use the new technology of television in the classrooms of Hampton and Norfolk public schools. Because of that vision, we are now owned by the region’s 19 school divisions and continue a commitment to education that is at the core of WHRO’s foundation. WHRO Public Media continues, as it has for the past 53 years, to utilize technology to educate, engage, entertain, and enlighten.
Areas of Service
Areas Served
Area
Hampton Roads
Gloucester County
Sussex County
Mathews County
Northern Neck
WHRO serves all zip codes within the following cities and counties: Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Hampton, Newport News, Isle of Wight County, Franklin, Williamsburg, the Middle Pennsula, the Upper Peninsula, James City and York counties, Emporia, the Eastern Shore and portions of northeastern North Carolina.
Board Chair
Board Chair Randy Webb
Company Affiliation Signature
Term July 2015 to June 2017
Email randy@signatureus.com
Board of Directors
Board Members
NameAffiliation
Reed Atkins CI Travel
Dr. Tony Atwater Norfolk State University
Jayne Barnard William and Mary Law School
Nancy Branch Civic Leader
Ronnie Cohen Christopher Newport University
Anne Conner Towne Bank
Dr. John Dever Thomas Nelson Community College
Michael Divaris Divaris Real Estate
Scott Duncan Capital Group/American Funds
Lee Entsminger Entsminger Consulting, LLC
John Field Retired Ambassador
Faye Gargiulo Riverside Health System
Ellie Gordon Community Volunteer
Mary Haddad Louis and Mary Haddad Foundation
Dave Iwans Dave Iwans & Associates
Christopher Kastner Huntington Ingalls Industries
Suzan Kaufman Dollar Tree
Dr. Ashby Kilgore Newport News Public Schools
Angelica Light Elevate Early Education
John B. Maddox Jr.RRMM Architects
Judith Mansfield Wells Fargo
Andria McClellan Community/Civic Leader
Patrick McDermott McDermott & Ward, PC
Dr. Cassandra Newby-Alexander Norfolk State University
John Persinger Mathews Public School Board
Ric Rikkola Executive Partners
Dr. James Roberts Chesapeake Public Schools
Bert Schmidt WHRO
Leonard Sledge College of William and Mary
Guy Tower North End Public Affairs
Dr. Alan Wagner Wagner Macula & Retina
Randy Webb Signature
J. Scott Wheeler Bay Diesel
Dr. Deran Whitney Suffolk Public Schools
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 0
Caucasian 30
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 21
Female 13
Unspecified 0
Governance
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Audit
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Finance
Investment
Strategic Planning / Strategic Direction
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Youth Board Members
NameAffiliation
Community Advisory Board Community Advisory Board
Executive Director
Executive Director Bert Schmidt
Senior Staff
NameTitle
Mr. Brian Callahan Vice President of Education
Mr. Jeff Fine Broadcast & Digital Media Officer
Mr. Christopher Gunnufsen Vice President of Technology
Ms. Heather Mazzoni Vice President Conten
Ms. Sally McConnell Marketing and Business Development Officer
Mr. Phillip Perdue Chief Development Officer
Ms. Dina Richardson Online Media Officer
Staff
Full Time Staff 90
Part Time Staff 45
Volunteers 600
Plans
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 6
Date Strategic Plan Adopted Nov 2015
Management Succession Plan? No
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Collaborations
WHRO has multiple local and national collaborative partners.
Programs
Description
  • Public Television - Broadcast of educational, cultural and informational television programs through cooperation with PBS and other public television stations.
  • Public radio - Broadcast on two radio stations: 89.5 WHRV-FM brings the world to you with the latest news and perspectives on it from NPR and the BBC overnight, compelling documentaries and information programs from NPR and PRI, and opportunities for listener's voices to be heard locally, nationally and even internationally. WHRO-FM 90.3 is one of the premier classical radio stations in the East, offering the world's greatest music 24-hours-a-day. Experienced and engaging announcers play music to suit every part of the day; music to energize, enlighten and inspire. WHRO-FM is live and local 16 hours a day, an important part of the cultural community in southeastern Virginia and northeastern North Carolina.  
  • Productions - Virginia Conversations is a multi-year citizen engagement project that uses public broadcasting programming, outreach and multimedia capabilities to inform and engage citizens about important public issues. School Talk is a weekly magazine program for educators featuring utilization tips for upcoming WHRO programs, interviews with organizations offering educational outreach, on-location segments featuring area education events and the School Of The Week website highlights local schools throughout the year. Net Files is a monthly in-service magazine program shows educators the tools and equipment needed to be Net Wise as on-air instructor Tom Doering features the latest and greatest educational web tools and sites.
Long Term Success We provide K-12 Learning Services to 19 public school divisions, 14 independent schools and home schools, representing 286,000 students and 25,000 area educators - in Accomack, Chesapeake, Franklin, Gloucester, Hampton, Isle of Wight, Matthews, Middlesex, Newport News, Norfolk, Northampton, Poquoson, Portsmouth, Southampton, Suffolk, Virginia Beach, West Point, Williamsburg, York and Virginia's School for the Deaf and Blind.
Fiscal Year
Projected Revenue $13,919,784.00
Projected Expenses $13,919,784.00
Endowment Value $8,800,000.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
--$30,287--
Government Contributions$1,792,822$1,862,584$1,563,115
Federal------
State------
Local------
Unspecified$1,792,822$1,862,584$1,563,115
Individual Contributions$3,450,965$2,642,423$1,011,171
------
$6,188,187$5,715,863$6,628,327
Investment Income, Net of Losses$129,917$672,030$66,465
Membership Dues$3,801,208$3,581,906$3,269,080
Special Events$88,058$190,746$254,009
Revenue In-Kind$418,931$172,155$90,586
Other$480,474$48,316$92,873
Expense Allocation
Fiscal Year201520142013
Program Expense$10,357,112$11,524,636$11,043,089
Administration Expense$1,487,409$1,416,564$1,300,816
Fundraising Expense$2,315,623$2,222,321$1,777,932
Payments to Affiliates------
Total Revenue/Total Expenses1.150.980.92
Program Expense/Total Expenses73%76%78%
Fundraising Expense/Contributed Revenue43%47%63%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$23,559,695$22,122,920$22,173,296
Current Assets$4,342,565$5,157,402$5,379,069
Long-Term Liabilities$36,356$11,472$114,368
Current Liabilities$4,831,541$5,510,068$5,310,337
Total Net Assets$18,691,798$16,501,380$16,748,591
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities0.900.941.01
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%1%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose To secure funding for radio expansion, to create a digital asset fund and to add to the endowment.
Goal $13,000,000.00
Dates July 2011 to Oct 2015
Amount Raised To Date $13,470,606.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View