Woodrow Wilson Presidential Library Foundation
P.O. Box 24
Staunton VA 24402-0024
Mission Statement
The Woodrow Wilson Presidential Library and Museum promotes an understanding of the life and times of President Woodrow Wilson, his impact on the world, and his relevance today and for the future.  The organization seeks to increase the understanding of the life and legacy of the 28th President through the presentation of innovative and informative exhibitions, programs, archives, tours, and other initiatives.
CEO/Executive Director Ms. Robin W. von Seldeneck
Board Chair Mr. Theodore G. Shuey Jr.
Board Chair Company Affiliation Retired
Contact Information
Address P.O. Box 24
Staunton, VA 244020024
Telephone 540 885-0897 114
Fax 540 886-9874
E-mail info@woodrowwilson.org
History and Background
Year of Incorporation 1939
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $631,404.00
Projected Expenses $629,529.00
The Woodrow Wilson Presidential Library and Museum promotes an understanding of the life and times of President Woodrow Wilson, his impact on the world, and his relevance today and for the future.  The organization seeks to increase the understanding of the life and legacy of the 28th President through the presentation of innovative and informative exhibitions, programs, archives, tours, and other initiatives.
Previous Goals
  • Increase staff efficiency and financial sustainability.
  • Complete renovations of new Library and Research Center.
  • Digitize Woodrow Wilson's Presidential Papers for online accessibility.
  • Develop a national presence for the Woodrow Wilson Presidential Library (WWPL) through increased public relations and marketing.
Current Goals
  • Commemorate the Centennial of Woodrow Wilson's presidency through new exhibits, programs, and symposia.
  • Increase educational outreach to encompass all school age students as well as adult programming.
  • Identify capital needs and make appropriate renovations to historical buildings on campus.
  • Maintain digital archive and acquire needed Wilson materials in order to expand collections.
  1. Educational program expansion including current activities plus new opportunities for increased outreach and additional staff hours to accommodate these new opportunities. Amount required per year: $75,000.
  2. Facility needs including updated HVAC, security and fire suppression systems through historic structures on campus. Amount Required: $77,500.
  3. Conduct structural facility upgrades as identified by internal and external review. Amount required:  $172,500.
  4. Create interactive museum exhibits highlighting Wilson's presidency, his policy-making and the political process that is part of a democratic nation: Amount required: $250,000.
  5. Upgrade digitization software and expand digital archive records to increase online accessibility to Wilson documents: Amount required: $98,000.
The Foundation was incorporated in 1938 as the Woodrow Wilson Birthplace Foundation. The corporate name was changed in 2004, but the mission remains to preserve Woodrow Wilson’s Birthplace, the Staunton Presbyterian Manse, and to serve the ideals that Wilson supported through his public service as President of Princeton University, Governor of New Jersey, and 28th President of the United States. Founding Trustees included a number of important figures in the Wilson Administration and a core group of civic-minded Virginians. The preservation of President Wilson’s Birthplace had the ongoing support and active involvement of President Wilson’s widow, Edith Bolling Galt Wilson.
The Manse was restored and furnished in 1940 according to the then-prevailing standards of the Colonial Revival style. The restoration gardens behind the Manse were created by The Garden Club of Virginia and designed by Richmond landscape architect Charles Gillette in 1933. The Manse was officially dedicated in 1941 by President Franklin Roosevelt as “a new shrine of freedom.”
In 1964, the Manse was designated a registered National Historic Landmark. Research in the 1970s led to further restoration and refurnishing to the year of Wilson’s birth, 1856, and the Manse now represents the early- to mid-Victorian era. Research on the exterior masonry’s finish resulted in removal of 113 years of white paint from the masonry surface. To more accurately interpret the house as it appeared in 1856, the exterior was returned to its red appearance. The Manse is located within a federal historic district known as Gospel Hill.
Over the years, the Foundation acquired additional properties adjacent to the Manse, and in 1990 opened the Woodrow Wilson Museum with exhibit galleries interpreting the life and public service of the 28th President. The educational center is located on the second floor and curatorial offices and collections are on the third floor of this building, which is renamed the Dolores Lescure Center after a long-time Board Chair. The Lescure Center also houses President Wilson’s 1919 Pierce-Arrow limousine. The Garden Club of Virginia, which installed and expanded the gardens behind the Manse and around the Museum, continues to maintain the gardens. Foundation offices are located in the building next to the Manse, named the Emily Smith House after another long-time Board Chair. The President’s Shop, which serves as the admissions center and gift shop, is also located in the Emily Smith House. In 2008, the Foundation acquired the historic Kenwood house next to the Lescure Center on East Beverley Street. This site, known as LARC, houses the Library and Research Center on the second floor, and the Don W. Wilson Hall meeting space on the first floor.
Areas of Service
Areas Served
Shenandoah Valley
Board Chair
Board Chair Mr. Theodore G. Shuey Jr.
Company Affiliation Retired
Term July 2017 to June 2019
Email tedgshuey@gmail.com
Board CoChair
Board CoChair Dr. Bryan LeBeau
Company Affiliation Retired professor
Term July 2017 to June 2018
Email bflebeau@gmail.com
Board of Directors
Board Members
Mr. Frank Carey Community Volunteer
Mr. Sahr Conway-Lanz Library of Congress
Mr. Ray Cubbage Retired
Ms. Amy Diduch Mary Baldwin University
Senator John Edwards State Senator
Dr. Sam D. Graham Jr.Urologist
Mrs. Bernadette Kincheloe Owner, Nash-Kincheloe & Associates
Dr. Thomas J. Knock Ph.D.History Professor, SMU
Ms. Jackie Kurtz Union Bank - Private Banker
Dr. Bryan F. LeBeau Ph.D.Provost and VP, Academic Affairs, Univ. of St. Mary
Mrs. Mary Margaret Link Community Volunteer
Ms. Laura Nordstrom Pharmaceutical Sales, Shenandoah Valley Region
Ms. Linda G. Perriello Community Volunteer
Ms. Emily T. Reed Community Volunteer
Mr. Robert (Bo) Roberson Real Estate Investor
Mr. Greg Robertson J.D.Attorney, Hunton and Williams
Mr. Christopher Saxman State Advocacy
Mrs. Beth Scripps Community Volunteer and Historic Preservation Advocate
Brig. Gen. Theodore G. Shuey Jr.Insurance Executive
Mr. Edward R. Slaughter Jr.Retired Attorney
Dr. Allston J. Stubbs IIIRetired Urologist
Mr. Harry J. Warthen IIISenior Council, Hunton and Williams law firm
Mrs. Katherine Grayson Wilkins Development Professional
Mrs. Kimberley F. Wood Education/Career Coach, Blue Ridge Community College
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 24
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 14
Female 10
Board Term Lengths 3
Board Term Limits 2
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 89
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
In the past three years, we have seen a marked increase in our board's engagement as reflected in our giving. Challenges that we face include keeping up with the relentless pace of technology as well as preserving our historic properties so that we can continue to engage visitors in our mission to convey Wilson's ideals of civic education and world peace. We are also seeking to increase our national presence by engaging scholars, business people, and every day citizens to serve in leadership positions.
Executive Director
Executive Director Ms. Robin W. von Seldeneck

Robin von Seldeneck was named CEO of the Woodrow Wilson Presidential Library and Museum July 1, 2015. A passionate history buff, Robin first volunteered at the then Woodrow Wilson Birthplace Foundation as a college student in 1991 when the Museum was being prepared to open for the first time.

Prior to becoming CEO, Robin served as the COO and Director of Finance. She came to the Woodrow Wilson Presidential Library Foundation in January 2009 to serve as the Assistant Project Director for a Teaching American History Grant.

 A native of West Virginia, Robin received her undergraduate degree from Mary Baldwin College in 1992 where she majored in History and Political Science; and her Master’s in Public Administration from James Madison University in 2000.

Robin has extensive experience in education and management. She has worked at Mary Baldwin College, James Madison University, Stuart Hall School, and is an adjunct professor at Blue Ridge Community College. 

Robin lives in Staunton with her husband Eric and their two sons, Wilson and Wade. She enjoys watching football, soccer and high school basketball. Robin is an active member of the Shenandoah Valley Kiwanis Club, the Augusta Garden Club and Memorial Baptist Church, where she serves on the Finance Committee and as the Co-Chair of the Constitution and Bylaws Committee.

Full Time Staff 6
Part Time Staff 15
Contractors 5
Retention Rate 90
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted July 2012
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Virginia Association of Museums1990

 Journey Into History delivers educational programming that includes:

- school field trips, which educate +/- 2,300 students annually;

- classroom outreach, which brings President Wilson and his era directly to elementary and middle schools;
-The Journey Into History summer camp, which offers a variety of hands-on educational experiences for children, ages 5-12;
-the Wilson Student Leadership Program for a group of 16 rising high school juniors and seniors:  educators will lead a discussion of Wilson's contributions, a field trip to the US Capitol and a senator's office, and the development/presentation of individual projects that relate to leadership;
- Special events that educate children on a variety of topics, such as Victorian traditions, 19th Century academics, and World War I spies and their secret communication methods. 
Budget $54,455.00
Fiscal Year
Projected Revenue $631,404.00
Projected Expenses $629,529.00
Endowment Value $1,012,420.00
Spending Policy Percentage
Percentage (if selected) 5
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$5,000$5,000$0
Individual Contributions$122,958$615,757$171,331
Investment Income, Net of Losses($3,420)($843)$123,688
Membership Dues------
Special Events$5,490$3,209$42,609
Revenue In-Kind$108,939$6,074--
Expense Allocation
Fiscal Year201620152014
Program Expense$555,072$540,259$524,178
Administration Expense$166,955$177,201$212,248
Fundraising Expense$66,106$38,619$53,268
Payments to Affiliates------
Total Revenue/Total Expenses0.721.451.12
Program Expense/Total Expenses70%71%66%
Fundraising Expense/Contributed Revenue39%5%11%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$3,004,348$3,098,826$2,815,036
Current Assets$594,772$1,002,469$420,126
Long-Term Liabilities$502,384$354,484$429,484
Current Liabilities$20,216$40,139$23,803
Total Net Assets$2,481,748$2,704,203$2,361,749
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities29.4224.9717.65
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets17%11%15%
Capital Campaign
Currently in a Capital Campaign? No
Campaign Purpose We are currently raising funds for educational programs, digital archives and new physical exhibits in our museum, in addition to annual operations.
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments In light of the significant decrease in federal, state, and local government allocations, we are in the process of seeking out new streams of income primarily from private and corporate foundations and major individual donors. We have notably decreased our operating deficit over the last three years by restructuring staff and implementing policies for greater efficiencies. We are actively engaging in development and marketing activities to increase our income and eliminate our deficit so that our organization is fully sustainable so that we can continue Wilson's legacy of civic education and world peace.