USO of Hampton Roads
P.O. Box 8097
Norfolk VA 23503-0097
Mission Statement

The USO lifts the spirits of America's troops and their families. 


CEO/Executive Director Paula G. Moran J.D.
Board Chair RADM Charles Beers
Board Chair Company Affiliation Retired
Contact Information
Address P.O. Box 8097
Norfolk, VA 235030097
Telephone 757 337-4447
Fax 757 337-4496
History and Background
Year of Incorporation 1984
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $1,279,785.00
Projected Expenses $1,279,673.00
Additional Documents
Board of Director's Handbook2013View

The USO lifts the spirits of America's troops and their families. 


2014 Accomplishments:  
1. Continuing control of organizational costs through consolidation of staff responsibilities, critical assessments of expenditures, and enhanced volunteer solicitation efforts through the hiring of a volunteer/special events coordinator
2. Critical assessment of all center facilities in preparation for the USO, Inc. re-charter process has resulted in significantly improved physical plants and program offerings.
3. New hiring standards for center directors has resulted in much greater professional service delivery to our end-users
4. Completion of a professionally facilitated strategic plan
2014 Goals:
1. Complete strategic planning process
2. Development of planned giving program
3. Complete center upgrades in preparation for USO, Inc. re-chartering process
4. Secure 3 new major sponsors
5. Provide training for staff in the areas of finance, marketing, development, and volunteer management 
1. Raising funds to upgrade physical plant at base centers
2. Volunteer recruitment, management and support
3. Development of new programs to support the Families of the Fallen and Combat Wounded Ill and Injured 
4. Endowment building and planned giving program development 
5. Continuing education for board members and professional staff so that services to our clients can continually improve  

In 1941, as it became clear that the nation was heading into World War II, several organizations mobilized to support the growing U.S. military: the Salvation Army, Young Men’s Christian Association, Young Women’s Christian Association, National Catholic Community Services, National Travelers Aid Association and the National Jewish Welfare Board.  President Franklin D. Roosevelt created synergy among these agencies by forming the United Service Organizations or USO, with the objective of providing the emotional support the troops needed.  On May 16, 1984 the USO of Hampton Roads was chartered to support the local military population in the Hampton Roads region.  Most recently, the USO of Hampton Roads expanded our current reach to include the Central Virginia region and in February 2010 became the USO of Hampton Roads and Central Virginia (USOHRCV).  Over time the USO has evolved, developing new programs and services to meet the ever-changing needs of the troops and their families, while holding fast to the original mission.

USOHRCV is the largest USO affiliate in the world, serving the largest population of military members and families in the world.  The services provided vary from center to center and region to region, depending upon the needs of the population.  For example, our airport centers support a more transient population, providing food, entertainment, and a place for rest and respite as troops await flights.  Base centers provide more formal programming in addition to the expected food and entertainment, and the activities reflect the population demographics and personalities of the center directors.  In addition, the USO sponsors a host of activities off-base and open to all military families.

At one time, in between international conflicts, there was some question about whether or not there was a continuing need for USO services throughout the world.  As a result, it became more difficult to raise the funds to operate.  Of course, no sooner than the thought was expressed, there was indeed another conflict and the need not only continued, but expanded due to the changing nature of modern warfare.  Your USOHRCV is now a fiscally responsible, financially stable, exceptional steward of donor dollars, and is limited in numbers of troops served only by the dollars flowing to and through its bank account.  More money means more Soldiers, Sailors, Airmen, Marines and Coast Guardsmen that can receive maximum goodness to enhance their quality of life.  

CEO Statement

The USO doesn’t save lives.  It doesn’t repair damaged bodies or build prosthetic limbs.  What we do is enhance the quality of life for countless active duty military members and their families with offerings that might not otherwise be affordable or available to them.  Junior enlisted members do not earn high incomes but are frequently the ones who called to do the most dangerous work of the military.  Long deployments take their toll on all military family members.  The USO is there, on military bases, in airports, and in every theater in which there is a conflict.  Perhaps the best way to gauge the long term impact of our services is this:  Every USO employee has multiple stories of being stopped by grateful service people who express their sometimes tearful appreciation for a hot cup of coffee, a kind word, a Skype opportunity to witness the birth of a new baby, or a holiday party that takes the edge off the absence of a deployed mom or dad.  We need them.  They need us.  We need you.  It’s your community and your USO.  And we matter to those who need us most.    

Board Chair Statement The greatest challenge currently faced by USOHRCV is funding in an economy that has not fully recovered.  The needs of service members have not decreased; in fact, our current mission that also serves the wounded, ill and injured populations has actually increased.  In addition, everyone is very well aware of the challenges facing transitioning military; we all hear the news reports about homeless veterans, those who are unable to secure gainful employment, and the latest VA debacle has made it clear that health care for those who have worn the cloth of our nation is inadequate.  At the same time, USOHRCV has lost several significant sponsors due to corporate bankruptcy and layoffs.  We are working diligently to reach out to new potential sponsors and revamping our sponsorship packages to meet their ROI goals. 
Areas of Service
Areas Served
Richmond, City
Hampton Roads
USOHRCV operates 12 USO centers at Fort Lee, Fort Lee MEPS Center, Richmond International Airport, Ft. Eustis, Newport News/Williamsburg International Airport,USCG TRACEN Yorktown, Huntington Hall, Langley AFB, NAVSTA Norfolk NMPS Center and AMC Terminal; Joint Expeditionary Base Little Creek/Fort Story, and Norfolk International Airport.
Board Chair
Board Chair RADM Charles Beers
Company Affiliation Retired
Term Dec 2014 to Dec 2018
Board CoChair
Board CoChair Maryellen Baldwin
Company Affiliation Navy League of Hampton Roads
Term Jan 2016 to Dec 2018
Board of Directors
Board Members
VADM David Architzel USN (Ret.)
Ms. Maryellen Balwin Hampton Roads Navy League
Ms. Laura Baxter Flagship and Military Newspapers of VA
RADM Charles J. Beers Jr.Retired
Mr. Cory Belkov Watt Spohn Universal
Mr. Ed Brunot MDV SpartanNash
CAPT Peter Bulkeley Lockheed Martin
Mr. Timothy W. Dorsey Esq.USA Discounters
Mr. Timothy Gabbard Summit Media Corporation
RADM Mark Gemmill Retired
Mr. John Griffing Retired
Mr. Thomas Jones Newport News Shipbuilding
Ms Debbie Kloker Cox Communications Inc.
Mr. Gregg Koons Mars Chocolate North America
Mr. Steven J. Ludwig Geico, Inc.
Mr Ken Mahler Newport News Shipbuilding
Mr John Motta, II Dunkin Brands
Mr Gregory Nigro Dunkin Brands
Mr. Immanuel Sutherland Altria
Mr Kevin Terry General Dynamics/NASCO
Mr. Charles Weddle BAE Systems
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 20
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 17
Female 3
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 75
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 5
Percentage Making In-Kind Contributions 30
Number of Full Board Meetings Annually 4
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Attached to this document are the newly adopted bylaws as well as our board handbook, which contains many of the documents listed above in one place.  
Grant funding has been secured to conduct professionally facilitated strategic planning beginning February 3, 2014 with an expected completion date of June 30, 2014.  This process is required for re-certification by the USO's parent, USO, Inc.  Answers to the above questions will change as this process unfolds.  
Executive Director
Executive Director Paula G. Moran J.D.
Ms. Moran graduated from West Nottingham Academy Preparatory School in Colora, MD; Hood College in Frederick, MD (B.A. English) and the University of Baltimore School of Law (J.D.).  After several years working in the legal field, she relocated with her family to New York and took over leadership of Ontario County Historical Society, followed by another relocation and a new position first with The Burton D. Morgan Foundation as a Program Officer, followed by Summit County Historical Society and Museum located in Akron, Ohio as its Executive Director.  She remained there for over 12 years, and during her tenure served as board chair of Pregnancy Care, Inc. and as a board member for Happy Trails Farm Animal Sanctuary.  In 2009 she moved to Norfolk and served as Executive Director of Horizons Hampton Roads, a summer enrichment program for low income children.  She has been with the USO of Hampton Roads and Central Virginia as its President and CEO since September, 2012.  
Former CEOs
Bruce G. LaLonde -
Jonathan Thompson Aug 2006 - Aug 2009
Senior Staff
Karen P. Licari Chief Operating Officer
Ms. Christina Emma Wyman Director of Business Operations
Full Time Staff 11
Part Time Staff 9
Volunteers 1478
Contractors 0
Retention Rate 85
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Dec 2014
Management Succession Plan? No
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy Yes

      The USO of Hampton Roads and Central Virginia also works closely with other 501(c)(3) organizations such as Wounded Wear, Armed Services YMCA, Blue Star Families, Gold Star Families, Navy Marine Corps Relief Society, Boy Scouts, Girl Scouts, Honor and Remember, the Virginia Stage Company and  The Nauticus Foundation.  The USO is able to fill in the gaps where these organizations’ reach may not extend.  The Boy and Girl Scouts provide the USO with popcorn, peanuts, and Girl Scout Cookies they have collected for the troops so that we may distribute them. We also work closely with the other organizations named, providing support when they are unable to do so and vice versa.

Description Under the Quality of Life category, there are myriad USO-sponsored activities throughout the year that are designed to provide quality experiences to military families.  Examples include Military Appreciation Day at the Virginia Zoo, Adopt-A-Service Person for Thanksgiving, the annual Holiday Party, Virginia Beach Warrior Week and Patriotic Festival, Military Concert Series, and Swingtime Salute:  The USO Battleship Revue.
Description As the nature of military services changes and evolves, the USO must continually evaluate the needs of our clients and change course in order to more effectively serve them.  We provide meeting space for Family Readiness Groups, and volunteer opportunities that keep military spouses engaged while building their resumes for future employment.  Examples of additional activities in this category include the Exceptional Family Member Program and Operation Holiday Spirit.
Description Caring for Combat Wounded, Ill and Injured is an important part of the USO mission.  Two handicapped-accessible vans transport the wounded and their families to medical appointments as well as to special activities throughout the region.  New for 2013 was a collaboration with Sail Nauticus, offering a week of sailing camp to children of the wounded and the fallen.  For 2014, Warrior Week, an expanded version of the Virginia Beach Patriotic Festival will engage hundreds of combat wounded in a plethora of exciting activities.  Your USO is partnering with Ride to Recovery, Equi-Vets, Top Water Skiing, Pro vs. GI Joe, Heroes on the Water, Jumping for a Purpose, Hearts for Heroes and other military wounded support organizations to make this the most exciting and effective PATFEST ever.  
Description Perhaps the most difficult thing the USO is called upon to do is serve the families of those who have made the ultimate sacrifice, through our unique Families of the Fallen program.  From the moment a loved one is informed of the loss of their warrior, the USO is with them every step of the way from wherever they live, to Dover, and back home again.  Here at USOHRCV, we have a very special staff member whose role it is to make sure the grieving family receives the support they need to help them navigate through this most difficult and challenging process.  
CEO/ED/Board Comments

At one time, in between international conflicts, there was some question about whether or not there was a continuing need for USO services throughout the world.  As a result, it became more difficult to raise the funds to operate.  Of course, no sooner than the thought was expressed, there was indeed another conflict and the need not only continued, but expanded due to the changing nature of modern warfare.  Your USOHRCV is now a fiscally responsible, financially stable, exceptional steward of donor dollars, and is limited in numbers of troops served only by the dollars flowing to and through its bank account.  More money means more Soldiers, Sailors, Airmen, Marines and Coast Guardsmen that can receive maximum goodness to enhance their quality of life.  And with a 92% program to 8% operating ratio, donors can rest assured their money is actually supporting the mission.   

Serving the largest military population in the world is not a responsibility the USOHRCV takes lightly.  The economic challenges our country faces makes the original mission of the USO ever more important.  Our base centers have seen a significant upsurge in visitation due to the dramatic decrease in quality of life opportunities once provided by the government.  Due to sequestration, MWR and other base programs have been slashed or eliminated entirely.  This summer, pools remained closed, sports and dance programs cut, heretofore beloved activities jettisoned.  This is particularly harsh for junior enlisted families, who rely upon these programs to enrich the lives of their children during the long summer months.  

All of the activities outlined previously are extremely important to our primary mission of enhancing the quality of life of our armed services personnel and their families.  Stated simply but truthfully, greater income means more and better services that can be provided.  Our overriding goal is always to reach more clients, and serve them consistently better through paying close attention to their feedback.  We already have an impressive number of annual activities and services, but are always on the lookout for additions that further the mission.  Each must pass an initial litmus test medley of mission-relativity, maximum reach, and cost efficiency.  Any new activity that goes live will only be continued if our user evaluations prove its value.

Fiscal Year
Projected Revenue $1,279,785.00
Projected Expenses $1,279,673.00
Endowment Value $128,729.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$8,685$10,856$6,514
Individual Contributions$910,296$990,968$929,718
Investment Income, Net of Losses$1,059$8,143$214
Membership Dues------
Special Events$8,676$146,945$60,492
Revenue In-Kind$571,302$592,082$645,454
Expense Allocation
Fiscal Year201520142013
Program Expense$1,318,851$1,290,479$1,436,231
Administration Expense$123,679$153,393$122,454
Fundraising Expense$53,783$68,064$53,626
Payments to Affiliates------
Total Revenue/Total Expenses1.051.171.03
Program Expense/Total Expenses88%85%89%
Fundraising Expense/Contributed Revenue5%6%5%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$1,034,797$970,702$714,251
Current Assets$826,815$687,465$626,922
Long-Term Liabilities$0$0--
Current Liabilities$12,690$15,876$15,876
Total Net Assets$1,022,107$954,826$698,375
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities65.1543.3039.49
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View