Valley Conservation Council, Inc.
17 Barristers Row
Staunton VA 24401
Mission Statement To promote land use that sustains the farms, forests, open spaces and cultural heritage of the greater Shenandoah Valley region of Virginia.
CEO/Executive Director H. Bruce Rinker Ph.D.
Board Chair Mark Botkin Esq.
Board Chair Company Affiliation BotkinRose PLC
Contact Information
Address 17 Barristers Row
Staunton, VA 24401
Telephone 540 886-3541
Fax 540 886-1380
History and Background
Year of Incorporation 1990
Financial Summary
Projected Revenue $280,264.00
Projected Expenses $271,971.00
Mission To promote land use that sustains the farms, forests, open spaces and cultural heritage of the greater Shenandoah Valley region of Virginia.
Top Accomplishments:
(1) Rebranded the VCC through a new logo, mission components, tagline, website, and other collateral materials; (2) Refocused attention on land conservation easements and related best-management practices; (3) Expanded membership base (including corporate and small-business), donor program, and public outreach; (4) Celebrated the organization's 25th anniversary; and (5) Established emerging issues as a focal point (e.g., the proposed Atlantic Coast Pipeline) of our day-to-day work.
Top Goals:
(1) Using the highest standards of practice, to assist landowners and partners in conserving privately owned, strategically important land; (2) To strive for land-use policies and growth patterns that protect the region's working lands, natural resources, local character, and quality of life; (3) To strive for strong, sustainable rural economies that embrace conservation stewardship in working landscapes; (4) To raise appreciation for and protection of the unique historic, scenic, and natural features that make up the cultural heritage of the greater Shenandoah Valley region; (5) To build a broad public constituency for VCC's work through effective use of print, traditional and new media, focused messaging; and innovative campaigns; (6) To raise sufficient funds to implement this plan; and (7) To maintain the VCC as an organization capable of accomplishing its mission and meeting future obligations.
(1) Recapitalization of VCC in terms of staffing (including development officer, graduate school intern, and conservation easement officer), key mission-driven programs, and related resources, $100,000; (2) Establishment of an endowment program in addition to funds already set aside for stewardship and legal defense of conservation easements, $50,000; (3) Support for VCC's "Better Models of Development" program to encourage smart growth and development throughout the region, $10,000; and (4) Creation of an "Emerging Issues" fund to allow VCC to respond to the near-daily stream of conservation concerns not otherwise anticipated in its budget, $30,000.
Background Founded in 1990, the Council is dedicated to protecting the Shenandoah Valley region’s natural, agricultural and cultural resources through private action and public planning. To date, it has helped private landowners complete dozens of conservation projects by using conservation easements and agricultural and forestal districts to protect their land. Over 125,000 acres of private farm and forestland are permanently protected in our region by our partner organization, the Virginia Outdoors Foundation, with another 125,000 protected through agricultural and forestal districts. The Council is regularly invited to speak and consult with local governments and civic groups, winning the respect of elected officials, planners, and the business and agricultural communities throughout the Valley.
CEO Statement The Shenandoah Valley is one of Virginia's historic and treasured landscapes. Home to four of the top five agricultural counties in the Commonwealth, the land base of the Valley is not only scenic and culturally important, but also highly productive. VCC focuses much of its work on the broader "working lands" of the Valley's farms and forests, while also seeking to encourage better development in towns and cities. We seek a balanced approach for efficient and attractive new growth and one that maintains strong protection of the natural resource base for our economy.
Areas of Service
Areas Served
Shenandoah Valley
VCC serves 11 counties in the greater Shenandoah Valley region of Virginia: Alleghany, Augusta, Bath, Botetourt, Frederick, Highland, Page, Rockbridge, Rockingham, Shenandoah and Warren counties.
Board Chair
Board Chair Mark Botkin Esq.
Company Affiliation BotkinRose PLC
Term Jan 2014 to Dec 2016
Board of Directors
Board Members
Ms. Laurie Berman Allegheny Mountain School
Mark Botkin Esq.BotkinRose, PLC
Mr. Kevin Craun Van Ike Farm
Ms. Abbie Cutter Community Volunteer
Mr. James Flory Renaissance Stone Masonry
Mr. John Gibson Downriver Canoe Company
Ms. Karen Hembree Sprint
Mr. Ryan Hodges Clarkson and Wallace
Mr. Bill Jones Retired
Dr. Anna Lawson Community Volunteer
Ms. Cheri Moran StellarOne Bank
Mr. Bill Noack Community Volunteer
Mr. William "Butch" Snow Farmer
Mr. Robert "Bobby" Whitescarver Conservation Consultant / Farmer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 14
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 9
Female 5
Board Term Lengths 3
Board Term Limits 2
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 3
Standing Committees
Communications / Promotion / Publicity / Public Relations
Board Governance
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director H. Bruce Rinker Ph.D.
Experience A 10th-generation Virginian and a native of Winchester, Bruce is an accomplished forest ecologist and science educator who has “come home” from his world travels to help protect and promote the Shenandoah Valley as a world-renowned natural and economic asset. Most recently, Bruce was the director of scientific advancement and development, and the director of México programs, at the Biodiversity Research Institute outside Portland, Maine. Previously, he served as director or chairman of several nonprofit organizations, government agencies, and educational institutions. He was elected a National Fellow of The Explorers Club, a Switzer Environmental Fellow, and a Fellow of the New York Academy of Sciences; and he serves on numerous boards and advisory councils at home and abroad focused on conservation. Author of numerous popular and scientific publications, Bruce has also earned many recognitions and awards for his innovative approach to science education.
Full Time Staff 2
Part Time Staff 4
Volunteers 20
Contractors 1
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted May 2012
Fiscal Year
Projected Revenue $280,264.00
Projected Expenses $271,971.00
Endowment Value $105,213.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
Government Contributions$79,498$21,035$24,690
Individual Contributions$175,365$100,855$343,064
Investment Income, Net of Losses$3,674$11,956$669
Membership Dues----$12,270
Special Events$11,897$11,348$5,185
Revenue In-Kind$1,027$2,000$690
Expense Allocation
Fiscal Year201420132012
Program Expense$383,287$425,888$377,410
Administration Expense$77,984$53,893$65,919
Fundraising Expense$15,086$27,848$24,235
Payments to Affiliates------
Total Revenue/Total Expenses0.780.861.04
Program Expense/Total Expenses80%84%81%
Fundraising Expense/Contributed Revenue4%7%5%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$286,970$401,966$451,760
Current Assets$166,762$284,299$362,130
Long-Term Liabilities$5,196$11,771$17,963
Current Liabilities$20,854$23,125$10,698
Total Net Assets$260,920$367,070$423,100
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities8.0012.2933.85
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets2%3%4%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 12/2015View
Foundation Comments
  • Form 990 and audit prepared by Didawick & Company, PC
  • Financial information provided by the audit