Greater Richmond Aquatics Partnership
5050 Ridgedale Parkway
Richmond VA 23234
Mission Statement The mission of SwimRVA is to elevate aquatics in the Richmond region, making water safety and aquatic fitness more accessible to all.  Specifically we aim to be a catalyst for water safety, health and wellness, sports tourism and competitive swimming.
Web and Social Media
Aerial Photo CSAC in Ukrop Park
CEO/Executive Director Adam Kennedy
Board Chair Mr. Bobby Ukrop
Board Chair Company Affiliation Ukrop's Homestyle Foods
Contact Information
Address 5050 Ridgedale Parkway
Richmond, VA 23234
Telephone 804 271-2662
Fax 804 477-7437
History and Background
Year of Incorporation 2010
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $2,073,000.00
Projected Expenses $2,073,000.00
Mission The mission of SwimRVA is to elevate aquatics in the Richmond region, making water safety and aquatic fitness more accessible to all.  Specifically we aim to be a catalyst for water safety, health and wellness, sports tourism and competitive swimming.

SwimRVA’s primary goal is to Drownproof Richmond by advocating and delivering accessible aquatic facilities and programming.  

Last year, FY 2015, our major accomplishments were many:
  • Establish partnerships with 13 schools in Chesterfield County.  Put in place a Learn to Swim program free of charge to the school district where children are taught seven, 45 minute, swimming lessons. 
  • Successfully piloted 2 high school swimming clubs (Meadowbrook High School and Armstrong High School).  The clubs are different because they target students who have little to no swimming ability.  The clubs offer swimming opportunity for all skill levels with the goal of ensuring every student can swim competitively for their high school.
  • Expanded programming for seniors in our community by 100%.  We are currently serving 800 seniors each week with group exercise and social programming.  
  • Expanded regional tourism impact through events at our flagship facility (29 weekends).  SwimRVA owns and operates for programming and events the region's world class aquatics center that boasts a competition arena and pool that was used in the 2008 US Olympic Trials, a 25 yard instructional pool and a therapy center featuring underwater treadmills and water massage.


Our top three FY 2016 goals include:

  • Add 5 Chesterfield County schools to the Learn to Swim program bringing our total to 18 on our way to ensuring every second grade child learns to swim by the year 2020.
  • Begin the George Wythe High School Swimming Club bringing the number of high school full spectrum swimming clubs to 3 in the region.
  • Continue to develop community partnerships to serve more than 1000 seniors a week.  
  • Create more than $8 million in economic impact for the region through regional contests.
  • Grow our base of support to 400 donors to our annual fund campaign.
Our most pressing needs are:
  • Program funding, to cover the costs of our Learn to Swim program 2015-16 school year: $181,000
  • Program funding, to keep rates low for our senior programming: $71,000 for instruction and facility expenses.
  • Advocacy funding for aquatic facilities and programming in all areas of the region:  $80,000 for staff and marketing expenses.

SwimRVA started as the Greater Richmond Aquatics Partnership (GRAP), a collaboration of five educational and youth sport leaders who share the goal of providing a world class facility in Chesterfield County to act as a regional catalyst for water safety, physical fitness, regional tourism, and competitive swimming.  The partnership built the 54,000 square foot Collegiate School Aquatics Center that is home to the 2008 Olympic Trials pool, along with a secondary instructional pool and a therapy pool for seniors. The facility is the first of its kind in Central Virginia and designed to be a fitness driver for residents in our area and a place for everyone to enjoy the benefits of aquatic wellness.

In the summer of 2014 GRAP changed its name to SwimRVA.  The change was to reflect the organization's drive to become a programmatic entity and advocate for aquatics in the region.  The advocacy goals for the coming  year:
  1. Year round aquatics facility in Church Hill.
  2. Create a roadmap for Chesterfield and Hanover to implement learn to swim programming in every elementary school in the respective counties.
  3. Increase accessible senior aquatic programming to 1000 participants a week and to broadcast the impact to encourage age wave infrastructure demand for accessible aquatic opportunities.
CEO Statement
Thank you for taking the time to learn about one of the most exciting ActiveRVA partners, economic and safety focused organizations in greater Richmond.  The CDC reports that 52% of the population in the United States does not know how to swim.  We know that our senior population in Richmond is going to double by the year 2030.  We know that Richmond continually ranks as one of the most obese cities in America.  We can and will help!
In April 2012 we set out to deliver on the promises we made in the construction of the the region's world class aquatics center.  In three years we have taught 3,419 2nd graders to be water safe, totaling 23,933 free swimming lessons.  We have grown our wellness programming to serve over 800 seniors a week with activity based programming and are host to 29 multi-day tourism focused aquatics competitions annually.   
The mission, carefully crafted, matches the great needs of the community for health, swimming and tourism.  If you have not had a chance to see Richmond's newest state of the art fitness and competition venue, stop by and see what we are doing to help the region.  We want to inspire you to be healthy.  We want to move you to help others by contributing to our Drownproof Richmond annual campaign.  We want to raise quality of life for all of us who call RVA home!
Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Goochland County
Hanover County
Henrico County
SwimRVA is an advocacy engine for aquatics region wide. SwimRVA serves Richmond City, Chesterfield County, and Henrico County. In addition, the Partnership will act as a catalyst to increase focus on aquatics programs across the state.
Board Chair
Board Chair Mr. Bobby Ukrop
Company Affiliation Ukrop's Homestyle Foods
Term Jan 2014 to Dec 2018
Board of Directors
Board Members
Ms. Sabrina Adams Black Girls Run
Ms. Molly Dean Bittner The Community Foundation
Mr. JR Hipple Albright Group
Supervisor Jim Holland Chesterfield County Board of Supervisors, VCU
Mr. Wayne Kish AFP Industries
Ms. Malissa Ladd Federal Reserve
Mr. Jon Lugbill Richmond Sports Backers
Mr. Al Stratford Raymond James
Dr. John Turner HCA
Mr. Rob Ukrop Richmond Kickers Youth Soccer Club
Mr. Bobby Ukrop Ukrop's Homestyle Foods
Ms. Amy Williams Esq.Hunton and Williams
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 8
Female 4
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 100
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Board Governance
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Mr. David Naquin Ukrop's Super Markets
Ms. Courtney Paulk Hirschler-Fleishler
Executive Director
Executive Director Adam Kennedy

Adam Kennedy is Executive Director of SwimRVA, a non-profit organization focused on ensuring access to aquatics across generations.   SwimRVA is Richmond’s advocacy engine for aquatics wellness, safety and competition in the greater Richmond region with the goal to help drive economic success along with resident vitality.

Adam’s passion for swimming stems from nearly a lifetime in the water—he began swimming at the age of six and continued to swim through college. After completing his undergraduate degree at Davidson College, he went on to coach swimming at Colgate University, Ohio University (where he completed a Master of Science in Coaching Education), the Naval Academy, and most recently University of the Pacific.

Adam is an experienced leader with a passion for swimming as a catalyst for community development and change. He wholeheartedly believes in the SwimRVA mission and takes seriously the importance of teaching every second grader in the Greater Richmond area how to swim.

Adam resides in Richmond with his wife Amanda and dog Bogart. 

Senior Staff
Mr. Scott Bennett Director of Administration
Mr. Brad Burton Director of Operations
Dr. Debbie Kelo Director of Programs
Full Time Staff 3
Part Time Staff 63
Volunteers 15
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Jan 2012
Management Succession Plan? No
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Communities in Schools
Salvation Army
YMCA of Greater Richmond
Noble Academy
Faces of Hope
Chesterfield County Parks and Rec
Henrico Police Athletic League
Southside Baptist Ministries
Cornerstone Baptist Church
Collegiate Summer Quest
Collegiate Cougar Quest
Banner Christian School
Chester Youth Association
Hening Elementary School
Beulah Elementary School
Falling Creek Elementary School
Hopkins Elementary School
Bon Air Elementary School
Crestwood Elementary School
Gates Elementary School
Davis Elementary School
Salem Church Elementary School
Greenfield Elementary School
Jacobs Road Elementary School
Falling Creek Autism
Falling Creek Middle School
Providence Middle School
Special Olympics of Virginia
First things First of Greater Richmond
Chesterfield Aquatic League
Richmond Metro Aquatic League
Greater Richmond Aquatic League
Collegiate School
Trinity Episcopal School
Richmond Metropolitan Sports Backers
Richmond Kickers
Poseidon Swimming
Williamsburg Aquatic Club
Rhappohanock Stingrays
University of Richmond
Randolph Macon College
Peluso Open Water
Endorphin Fitness
Richmond Triathlon Club
United Athletics
Select Physical Therapy
Fort Lee
Martial Arts World
Faison School
Brandermill Woods
Senior Center of Greater Richmond
Senior Connections
Chesterfield County CFIT

SwimRVA launched this program with a pilot in six Chesterfield County schools. The second-grade class from each of the pilot schools participated in a seven-week curriculum, consistent with American Red Cross standards. Students will learn in a safe environment with a 6:1 student-to-instructor ratio, along with lifeguard support.


This pilot demonstrated to the community the power and possibility of SwimRVA's vision to drownproof Richmond by teaching second-grade students a life skill that will boost self-confidence, lower the childhood drowning rate, and fight childhood obesity in our region. 

Population Served Children Only (5 - 14 years)
Budget $180,000.00
Short Term Success

In the short term success will be to grow the community support for learn to swim programming. The social history of swimming in America is a story of access. SwimRVA serves to change the status quo in Richmond by advocating and serving programs for the 50% of our population that does not know how to swim.

Long Term Success

The long term result will be a Drownproof Richmond. In 2010 the University of Memphis study found that nearly 50% of the population in the United States does not know how to swim.  They also found that African-American children drown at a rate five times that of the rest of the population.

A sustainable learn to swim program that empowers children from the second grade to be active, healthy and fit using aquatics.

The Senior Wellness program will help our region’s seniors, particularly low-income seniors, access and benefit from aquatic therapy and activities. There is a critical need to help Virginia’s older citizens maintain a healthy lifestyle and swimming is the ideal option, because it enables older people to tone and strengthen their bodies while being supported in the water.

 Regular exercise has been proven to prevent serious problems such as type-2 diabetes, cardiovascular disease, arthritis, and some cancers, all of which are prevalent in older adults. Seniors who exercise a number of times a week have stronger immunity and can better fight disease.

Population Served Adults
Budget $210,000.00
Short Term Success In the short term, SwimRVA wants to serve 1,000 seniors each week at its flagship aquatics facility.  CSAC programming will continue to grow in its group exercise, therapy and social offerings.
Long Term Success We envision a healthy and active senior population in Richmond that has access and programming options at aquatics centers in all areas of the region.  We envision a vibrant senior community that knows the power of aquatics will help them live younger, longer.  We envision a Richmond region that has the lowest per person spending on prescription medicines for preventative diseases among its senior residents. 
SwimRVA offers a year round swim school for children 6 months to adults.  This program is critical for those who have not had aquatic access in our region.  Once children and adults learn to swim they have learned a lifetime sport/activity that will be a fitness tool for life.
SwimRVA Swim School operates intentionally as an affordable, high quality option for swim lessons in Richmond.  Its core mission is to Drownproof Richmond in collaboration with the learn to swim program.  
We are creating a scholarship fund for students to take part in the swim school and to grow to be a member of the SwimRVA Swim Team.  Eventually we hope to create a scholarship fund for youths to join a swim club of their choice in Richmond. 
Population Served Children and Youth (0 - 19 years)
Budget $100,000.00
Description We are thinking differently about high school swimming clubs.  We are building high school swimming clubs that are designed to target students who do not know how to swim.  The program mission is to be a full-spectrum offering for students of all abilities.  We hope to grow competitive swim teams that are inclusive and supportive all swimming abilities.
Population Served Adolescents Only (13-19 years)
Budget $75,000.00
Short Term Success Grow the number of programs to 5 high schools.  Currently we have programs at Armstrong High School and Meadowbrook High School.  Next year we are going to add George Wythe High School.
Long Term Success This programs long term success will be to increase the number of graduating seniors in Chesterfield and City of Richmond who know how to swim and can enjoy competition in aquatic sports.
CEO/ED/Board Comments
Our programming is based on the idea that everyone in the Richmond region should have access to aquatics and aquatic programming.  We envision an RVA where everyone has access to be physically engaged in all activities.  
Raising aquatic participation starts with teaching people to swim.  To become the most physically active region in the United States we need to continue offering more engaging programs for individuals of all ages.  
Fiscal Year
Projected Revenue $2,073,000.00
Projected Expenses $2,073,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$299,542$89,107$2,218,736
Investment Income, Net of Losses$52$426$237
Membership Dues$215,157$223,911--
Special Events$220,915----
Revenue In-Kind------
Expense Allocation
Fiscal Year201620152014
Program Expense$2,174,254$2,237,562$2,094,878
Administration Expense$231,126$162,043$170,524
Fundraising Expense$64,036$18,014$9,349
Payments to Affiliates------
Total Revenue/Total Expenses0.850.701.46
Program Expense/Total Expenses88%93%92%
Fundraising Expense/Contributed Revenue8%6%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$13,245,932$13,674,278$13,895,788
Current Assets$260,595$404,231$318,376
Long-Term Liabilities$7,160,598$7,286,037$5,834,708
Current Liabilities$341,577$280,504$1,824,681
Total Net Assets$5,743,757$6,107,737$6,236,399
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.761.440.17
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets54%53%42%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose The Greater Richmond Aquatics Partnership (GRAP) is constructing a state-of-the-art indoor aquatics center in Chesterfield County to serve children and families in the greater Richmond area. When completed in 2012, the facility will serve as a catalyst for regional aquatics programs and allows for increased community-wide focus on: Water Safety; Health and Fitness; Sports Tourism; Competitive Swimming. The Partnership is seeking $10 million in philanthropic support from the greater Richmond community for its construction. To date, $8.3 million has been secured, leaving $1.9 million to be raised from a variety of sources.
Goal $10,000,000.00
Dates Feb 2011 to Dec 2014
Amount Raised To Date $8,300,000.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 12/2014View
Foundation Comments
  • Financial information provided by Form 990.
  • Form 990 prepared by Cherry Bekaert, LLP.
  • Profit & Loss statement prepared internally by the organization.