Partnership for Smarter Growth
103 E Main Street
Suite #1
Richmond VA 23219
Mission Statement Our mission is to educate and engage the communities in the Richmond region to work together to improve quality of life by guiding where and how we grow.
CEO/Executive Director Martha Wingfield
Board Chair Mr. Martha Wingfield
Board Chair Company Affiliation None
Contact Information
Address 103 E Main Street
Suite #1
Richmond, VA 23219
Telephone 804 876-2782
History and Background
Year of Incorporation 2010
Former Names
Partnership for Smarter Growth (under Virginia League of Conservation Voters Education Fund)2010
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $35,000.00
Projected Expenses $30,000.00
Additional Documents
Certificate of Amendment for PSG Name Change2010View
The certificate of amendment shows the history of name change for Partnership for Smarter Growth.
Mission Our mission is to educate and engage the communities in the Richmond region to work together to improve quality of life by guiding where and how we grow.
During the past few years, PSG has promoted public engagement in planning the future of the City of Richmond and surrounding counties. We support walkable, mixed-use and transit-oriented communities and efficient and equitable transportation options. Teaming with partner groups we won approval for the GRTC Pulse, Richmond's first fixed-station public transportation infrastructure since the 1950's streetcar, a new and faster city transit network, and a regional vision for transit. Two Transit Center Dispatch Grants helped to support our transit campaign. Our efforts have been focused on ensuring that the installation of the Pulse line is the vanguard of a revitalized transportation network and is coordinated with land-use policy.
We've hosted a number of educational forums including an evening with Jarrett Walker, a widely respected public transportation advocate and consultant, an talk by Chuck Marohn of StrongTowns on the fiscal benefits of walkable, town-style development, and our recent forum on the Pulse and Pulse Transit-Oriented Development Plan. 
Finally, we have continued to press for greater transparency and more inclusive public engagement in the City of Richmond planning process, and will work with the new administration to develop better structures and policies to involve citizens including outreach for the Richmond300 master plan.

Our organization needs:
1) Funding to create a staff position to help monitor and influence growth and healthy communities across the region, coordinate growing number of volunteers, and assist with program delivery; 
2) Funding or in-kind resources for a re-branding process, as part of strategic plan;
3) Funding to provide local food for all of our events and workshops (range in $50 - $1000 for events across the year);
4) Equipment such as laser projector, digital camera, color copier, and a Mac laptop.
A group of citizens met for the first time in May 2004 following the Building Better Communities conference in Richmond to discuss the effect of haphazard growth on quality of life in metropolitan Richmond.  The consensus was that the problem was urgent enough that the issue called for a new entity to educate the public, to organize citizen groups in Richmond and surrounding communities, and to advocate for specific solutions.  A core group formed a Steering Committee for the new organization and immediately began meeting to develop a formal organizational structure, to raise funds, to hire staff, and to map out a strategy to achieve more balanced growth and development in Greater Richmond.  By June 2004, the new entity had been formally established under the auspices of the Education Fund of the Virginia League of Conservation Voters, a 501 (c)(3) non-profit organization (VALCVEF). At the July 19, 2004 meeting, the Steering Committee chose the name Partnership for Smarter Growth (PSG) for the growing organization. 
In the summer of 2010, PSG made organizational and structural changes,  severing ties with VALCVEF and joining forces with an existing non-profit organization, Shore Corps (formerly known as Cooperative Solutions). PSG took the opportunity to combine resources and missions with a like-minded organization rather than create an additional non-profit.
CEO Statement
PSG fulfills an important niche in the Richmond region.  No doubt we live in a wonderful place, full of history, natural beauty, and great people. But we need to be active stewards of our exceptional quality of life and not take it for granted. We need citizens at the table, weighing in on the decisions that affect us and that we pay for with our taxpayer dollars.  
But that is easier said than done.  It takes tireless commitment and passion, backed by practicality and evidence, to fuel and connect a successful collaborative movement for a better Richmond region.  
We are here to educate everyone in the Richmond region about their unique role promoting sustainable land use and transportation.  PSG is connected to a broad constituent base, and works to engage people in the processes that matter.  Our unique events build awareness and make great conversations happen.
Across the nation, communities are realizing that a regional approach attracts those federal dollars that can transform communities, whether through High Speed Rail, Bus Rapid Transit, biking and walking networks, or healthy, vibrant neighborhoods.  Across the nation, leaders are realizing that we need to strengthen our cities and suburbs and preserve the farmland, forests, and open spaces.  Across the nation, people are saying they don't have to move out of their neighborhoods when their life stage or circumstances change.  PSG works hard with our many regional partners to positively impact the Richmond region's future.
Areas of Service
Areas Served
Metro Richmond
Goochland County
Hanover County
Henrico County
Powhatan County
Charles City County
New Kent County
Richmond, City
Chesterfield County
PSG serves the area defined as the Richmond Regional Planning District Commission, but we also stay connected to growth related issues in the entire central Virginia region and across the state and nation.  
Board Chair
Board Chair Mr. Martha Wingfield
Company Affiliation None
Term Jan 2018 to Dec 2018
Board of Directors
Board Members
Champe Burnley Richmond Area Bicycling Association
Fred Fisher Office of the Attorney General of Virginia, Retired
David Ledbetter Hunton & Williams LLP, Retired
Andrew Moore Glave and Holmes Architecture
Trip Pollard Southern Environmental Law Center
Stewart Schwartz Coalition for Smarter Growth
Martha Wingfield Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 1
Board Term Lengths 2
Board Meeting Attendance % 95
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Advisory Board / Advisory Council
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
PSG also has an Honorary Board. Please visit our website to view our Honorary Board member names. Thank you.
Executive Director
Executive Director Martha Wingfield
Former CEOs
Ms. Sheila Sheppard Lovelady July 2010 - July 2011
Brianne Mullen Dec 2013 - June
Full Time Staff 0
Part Time Staff 0
Volunteers 100
Contractors 0
Retention Rate 0
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Under Development
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
We bring people together to inspire and support community leadership.
Citizen Voice: PSG cultivates and equips community members to participate in planning processes, such as Comprehensive Plan updates.  We encourage leaders to form local citizen groups that work closely with neighbors and local governments.
Business Voice: PSG partners with business leaders who are shifting the region's economy to a more sustainable model.
Resources: PSG's tools include workshops, e-communications, reports, forums, consultations, and our Blueprint for a Better Region. 
Population Served Adults
Budget $20,000.00
We advocate for smart multi-modal transportation planning.
Voices 4 Transportation Choices: PSG partners with and Ridefinders to recruit and support advocates for biking, walking, and transit.
Bike & Pedestrian Initiative: PSG partners with Richmond Area Bicycling Association to champion safe bike and pedestrian travel through investment in sidewalks, bike lanes, and regional and national trail networks. 
Population Served Adults
Poor,Economically Disadvantaged,Indigent
Budget $15,000.00
We promote a stronger economy and healthier communities through smarter growth.
River City Saunter: PSG's annual program highlights regional growth patterns.
Walk and Talks: PSG unites planners, developers, and citizens to understand specific projects and policies through presentations and walking tours.
Village Series:  PSG features experts to explain the need to focus rural growth in villages to preserve character, support the economy, and save taxpayers' money. 
Population Served Adults
Budget $25,000.00
We work to protect our land, food, water, health and heritage.
Land Conservation: PSG educates citizens, planners, and elected officials on the value and mechanics of land conservation tools and strategies.
Food Security: PSG supports Buy Fresh Buy Local and other local food initiatives in rural, urban, and suburban communities. 
Population Served Adults
Poor,Economically Disadvantaged,Indigent
Budget $5,000.00
CEO/ED/Board Comments The challenge for PSG is that we have so much territory to cover and rely heavily on volunteers, who ebb and flow as their lives allow.  Our programs strive to overcome that challenge by building strong relationships with volunteers and asking them often what PSG can do to make their civic engagement easier.  Recently, PSG has expanded through our Walk and Talk series to be more relevant to businesses and to serve as a catalyst for conversations with developers and planners about positive projects in the region.  We are constantly evaluating our success by gaining feedback from our Advisory Council and event and program participants.  We are consistently evolving to best position ourselves and utilize our resources to make an impact on the Richmond region.  We often have a moving target, but our programs keep us apace with the many interconnected issues relating to smarter growth principles.
Fiscal Year
Projected Revenue $35,000.00
Projected Expenses $30,000.00
Spending Policy Income Only
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$15,523$13,023$23,003
Administration Expense$2,525$2,227$6,202
Fundraising Expense$600$964$1,502
Payments to Affiliates------
Total Revenue/Total Expenses1.982.021.15
Program Expense/Total Expenses83%80%75%
Fundraising Expense/Contributed Revenue2%3%5%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$52,543$33,674$17,559
Current Assets$52,543$33,674$17,559
Long-Term Liabilities$0$0--
Current Liabilities$0$516--
Total Net Assets$52,543$33,674$17,559
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities--65.26--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2015View
Organization Comments
IRS Determination Letter: Instead of creating a new non-profit, PSG renamed an existing but relatively inactive non-profit, Cooperative Solutions, which was dedicated to a similar mission.  This renaming enabled PSG to branch out from our parent organization, the Virginia League of Conservation Voters - Education Fund (VALCV-EF), after 6 years as a project under their fiscal agency.
Foundation Comments
  • Financial analysis performed with Form 990-EZ, with supplemental information provided from year-end treasurer's reports.