During our 2013 year, the YMCA of Greater Richmond went through a transformation. Our board, staff, community members and program participants provided input into designing our 2025 strategic plan. During the past three years, we changed our focus from inward to outward in the work we do with our communities. We continue to bring our programming into the communities that we serve in addition to our branch locations. Our community outreach has allowed us to more closely align our mission, vision and program offerings to meet the needs of those that we serve.
The YMCA of Greater Richmond provides out-of-school time programming for children in a safe, nurturing environment where academic support, physical activity and leadership opportunities are available. Our population of growing younger adults is increasing and, thus, the need to provide exercise and wellness programs to underserved populations is increasing. We have a constant demand for financial assistance to individuals and families that may not have the ability to pay for our services.
The YMCA of Greater Richmond has served our community for nearly 160 years. During this time we have had the opportunity to grow and expand our reach and provide increased services and programs. As we move forward and drive our 2025 strategic plan, we hope to have a strong impact on building healthy spirit, mind and body for all. Our commitment to the communities that we serve is stronger than ever and we invite anyone, regardless of age, gender, faith or income to join us and experience the Y.
The YMCA of Greater Richmond is collaborative in its nature. Throughout our fifteen branches, we have more than 300 partnerships and collaborative programs. From partnering with school systems to deliver alternative physical education and after-school child care to partnerships with area health care organizations to deliver services more effectively, the Y is committed to working with our community.
The YMCA of Greater Richmond served more than 178,000 members and program participants of all ages, abilities, faiths and incomes in 2013. We offer sliding scale membership rates and program fees based on income to all of our members. This assistance totaled more than $6 million in 2013.
In 2013, the YMCA of Greater Richmond increased our commitment to youth development. When children come to the YMCA, we build on their strengths, offering them a chance to develop their talents, test themselves, and experience the arts, physical activities, sports, community service and fellowship in a loving environment built around our values of caring, honesty, respect and responsibility. We have focused additional resources on children in our most vulnerable communities. Programs address needs of youth of all ages, ranging from kindergarten to teen programs.
Each branch of the YMCA of Greater Richmond supports its community with specific outreach activities. For example, the Downtown YMCA lends specific support to the East End Community with new or expanded programs opening at Woodville Elementary School. The Manchester Y provides a subsidized after-school programs. In total, the Y provides 15 different outreach programs in our communities.
YMCA Bright Beginnings was born with a vision of providing disadvantaged children with clothes and supplies to begin the school year prepared and confident. On each trip, an adult volunteer is paired with a child to shop for clothes at a local retail store. Clothes purchased include two outfits, shoes, underwear, socks and a sweater or jacket. Each child also receives a backpack filled with grade appropriate school supplies. Since the program’s inceptions we have served 30,000 children.
The YMCA works hard to promote healthy physical activity and improved nutrition for the broadest range of Central Virginians. In addition to offering membership to anyone regardless of income, we work with the elderly and with people managing diabetes, high blood pressure and obesity. Partnerships enhance our work with groups as diverse as obese teens and cognitively challenged adults.
An example of this type of collaborative work is our Growing Younger program. A partnership between the Y, Senior Connections and United Way, our goal is to improve the functional wellbeing of older adults and we plan activities with specific outcomes in mind. These include maintaining and improving physical health and overall sense of well being. To achieve positive outcomes we work intentionally to do the following:
1) We administer a personal wellness profile for all participants and develop a personalized wellness plan.
2) We improve the physical indicators which propose challenges to aging in place.
3) We provide art classes to create connectedness and offer opportunity for self expression and discovery.
With the growing younger program as an example, we track the following information to ensure program quality and impact.
· The number & percent of participants who have an improved cardiovascular health as measured by a one minute step test.
· The number & percent of participants who have maintained or increased their muscle strength as measured by the number of bicep curls that can be completed in 30 seconds with 5 lb weights.
· The number & percent of participants who agree or strongly agree that the program helps them to feel more socially connected.
· The number & percent of participants who are not hospitalized due to unintentional injury/falls.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
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