Virginia Foundation for Architecture, Inc.
2501 Monument Avenue
Richmond VA 23220-2618
Mission Statement

The Branch elevates awareness of the transformative power of architecture and design.




CEO/Executive Director Penelope Fletcher
Board Chair Mrs. Laura B. Cameron
Board Chair Company Affiliation Community Volunteer
Contact Information
Address 2501 Monument Avenue
Richmond, VA 232202618
Telephone 804 644-3041
Fax 804 643-4607
History and Background
Year of Incorporation 1958
Former Names
Virginia Foundation for Architectural Education, Inc.1987
Virginia Center for Architecture2015
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $961,000.00
Projected Expenses $895,489.00
Additional Documents
Business Plan2016View

The Branch elevates awareness of the transformative power of architecture and design.




Impact We envision a society that appreciates, supports, and embraces exemplary architecture and design...past, present and future
In order to sustain the current strength of programs (highly regarded architectural exhibits and well-attended educational offerings) and maintain the architectural integrity of the Center’s historic ‘home’ in the Branch House, needs for 2013 focus on financial stability:
Debt Reduction: The Center carries a debt of approximately $2.0 million, and the financial package concludes in May 2012 with a balloon payment of $2.06 million. This debt service and debt burden is limiting and represents the highest priority for 2013.
Cash Flow: The 2011 Business Plan developed in December 2010 projects a net income that can be used to retire debt and that plan has been adhered to through four solid quarters of development activity and other actions to derive the expected cash results from the plan.
Fundraising: Prior to 2009, fundraising totals for any given year approached the $1 million mark, while funds raised the last two years were a fraction of that figure. Dedicated attention to fundraising is the next priority and aggressive targets will be set and pursued.

The Branch Museum of Architecture and Design is located within the architecturally significant Branch House on Monument Avenue.  The Branch, a museum of architecture celebrates design and its positive impact on our lives.  In 2005, The Branch House was acquired by the Virginia Center for Architecture and in 2015 was re-branded and re-launched as The Branch Museum of Architecture and Design.   

Board Chair Statement

Areas of Service
Areas Served
Board Chair
Board Chair Mrs. Laura B. Cameron
Company Affiliation Community Volunteer
Term Dec 2016 to Dec 2018
Board of Directors
Board Members
James Alexander Redmond Asset Management, LLC
Robert A. Boynton FAIABoynton Rothschild Rowland Architects PC
Sally Brown Community Volunteer
Laura B. Cameron Community Volunteer
Stephen A. Caudle Community Volunteer
Stephen A. Coor Hon VSAIARiverside Brick and Supply
John H. Crouse AIASaunders + Crouse Architects, LLC
Samuel W. Daniel Daniel & Company, Inc.
Walter M. Dotts, III Old House Authority
Meril Gerstenmaier HG Design Studio
Kathleen S. Kilpatrick Retired
Marc Moyers Community Volunteer
Kathryn T. Prigmore FAIA, NCARB, NOMA. CDTHDR Architecture, Inc.
Joseph Seipel Dean Emeritus, School of the Arts, VCU
Robert A. Steele AIABeyond Ordinary Boundaries Architecture, PC
William S. Talley AIAGensler
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 20
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 11
Female 6
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 80
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 25
Number of Full Board Meetings Annually 6
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
T. Bernard Clements Movement Mortgage, LLC
G. William Greer Community Volunteer
Bruce Kay Markel Corporation Eckert
Thomas Lisk Seamans Cherin & Mellott, LLC
Calder Loth Retired
Vernon Mays Gensler
Will G. Payne Odell
Jacquelyn Pogue Community Volunteer
Evelina M. Scott AIACommunity Volunteer
Edwin Slipek Jr.Community Volunteer
Curtis Straub Towne Bank
Julie W. Weissend Dovetail Construction Company, Inc.
Fran Zehmer Community Volunteer
Executive Director
Executive Director Penelope Fletcher

Full Time Staff 3
Part Time Staff 4
Volunteers 30
Contractors 0
Retention Rate 75
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Jan 2017
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
The Branch has worked diligently to enhance the existing relationships held with many partnering organizations, most importantly the Monument Avenue Preservation Society and the Fan District Association.  Additionally, we now have several formal student programs underway with Virginia Commonwealth University, with the Maggie Walker Governors School, and with the Math Science Innovation Center.  Other opporunities to create program- or project-based strategic alliances with related arts and cultural organizations are being explored.

12 campers start by exploring the nooks and crannies of The Branch House, igniting their interest in this fabulous house as a part of Richmond’s history, even exploring the beautiful architectural details of John Russell Pope’s magnificently designed chimneys. Next, they walk through The Fan to Pope’s other Richmond treasure, the building which is now the Science Museum of Virginia. As they explore on their walk through The Fan, they begin to see and understand design! Throughout the week they will explore their City, develop plans for its future, and begin to see the potential that design unleashes in their own lives.

Description Throughout the month of April, The Branch participates in city wide partnerships to spread awareness of the transformative power of design.
Description Rotating exhibitions are shown throughout the year.  
Description This program will recognize the best efforts of designers or visionaries in Virginia, who by profession or avocation elevate the power of design through creating, preserving, and enhancing design in Virginia. Bestowal of the awards will occur on April 13th at a gala, Brunch at The Branch. The gala will be followed by an exhibition of the winning work.
Long Term Success   
Fiscal Year
Projected Revenue $961,000.00
Projected Expenses $895,489.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$178,048$196,270$463,486
Investment Income, Net of Losses$66,817$57,851$91,219
Membership Dues------
Special Events$12,772----
Revenue In-Kind------
Expense Allocation
Fiscal Year201520142013
Program Expense$193,430$317,912$443,332
Administration Expense$62,259$77,607$419,309
Fundraising Expense$118,822$160,338$1,000
Payments to Affiliates------
Total Revenue/Total Expenses1.190.560.97
Program Expense/Total Expenses52%57%51%
Fundraising Expense/Contributed Revenue34%82%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$2,883,779$2,909,202$4,437,345
Current Assets$2,640,223$2,511,698$235,393
Long-Term Liabilities$0--$1,881,935
Current Liabilities$395,981$425,957$217,058
Total Net Assets$2,487,798$2,483,245$2,338,352
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities6.675.901.08
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%42%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View
Foundation Comments
  • IRS Form 990s represent the financial position of the Virginia Foundation for Architecture.
  • Audited financial statements represent the combined financial position of both the Virginia Foundation for Architecture and its subsidiary, the Branch House.