Sacred Heart Center, Inc.
1400 Perry Street
Richmond VA 23224
Mission Statement

Our mission is to create a hub for the Richmond Hispanic/Latino community that opens opportunities for economic and social integration, family success, and community leadership.

Web and Social Media
CEO/Executive Director Tanya M Gonzalez
Board Chair Rev. Shay Auerbach S.J.
Board Chair Company Affiliation Sacred Heart Parish
Contact Information
Address 1400 Perry Street
Richmond, VA 23224
Telephone 804 230-4399 7
Fax 804 231-7247
History and Background
Year of Incorporation 1946
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $960,000.00
Projected Expenses $960,000.00

Our mission is to create a hub for the Richmond Hispanic/Latino community that opens opportunities for economic and social integration, family success, and community leadership.


 Sacred Heart Center is one of the few organizations in the Richmond area dedicated to serving the low and moderate income Latino population. The Richmond area  offers limited services that target Latino families. Many area service organizations do not have  staff that speak Spanish, or have not yet implemented culturally-appropriate services that are welcoming to Latino families and individuals.   SHC program participants often speak of finding a sense of community and belonging at the SHC – of finding their place in Richmond. Over the last 5-6 years, as the SHC has grown exponentially with strong educational programs, including ESL, GED prep in Spanish, basic literacy, citizenship exam prep, leadership, and children's programs like summer camp, preschool preparation, college/career bound and excELL for recently arrived teenagers,  there has also been a high demand for overall services as the Latino community also continues to grow in the Richmond Metro Area. In fiscal year 2016-2017, the SHC enrolled over 600 students in our core educational programs and served over 7,700 community members through our various partnerships with service providers as part of our community hub work. Because it is a trusted organization, the SHC has become a community hub, and many non-profit partners provide services at the SHC to families and individuals. We rely on relationships with entities such as Virginia Commonwealth University, the University of Richmond, Bon Secours Health Systems the Mexican, El Salvadorian, Guatemalan and Honduran Consulates, Safe Harbor, and many others, to provide services such as food assistance, medical care, mental health counseling, academies and training programs, consular identification services, legal assistance, tax services, and other services that are offered in the SHC facilities. Families that participate receive needed services and learn how to navigate the service systems, thus building their own skills for future use in accessing services. 

A primary need for the Sacred Heart Center is to build staff and Board capacity as well as programs to meet a growing need. Funding priorities include 1) the sustainability of current staff and programs (est $960,000), 2) sponsorship to support the expansion of the College and Career Bound and ExcELL programs (est $100,000) 3) sponsorship for 25 children to attend our dual-language summer enrichment experience called Cielito Lindo (est $15,000) 4) sponsorship to expand our youth programs, with an art and music pilot program (est $40,000).

The Sacred Heart Center, founded by a Jesuit priest in 1990, is a non-profit community center working collaboratively with the surrounding neighborhoods of South Richmond. The Center has been known for collaborative community programming and high quality early childhood programs. In 2010, in response to the changing demographics of the neighborhood, the Sacred Heart Center refocused its programming to serve a growing Hispanic community.  Our mission is to create a community hub serving Richmond's Hispanic/Latinos, building on the strengths of the community and valuing cultural diversity while fostering opportunities for social and economic integration, family success, and community leadership. Our current focus is adult and youth education designed to strengthen families, create support communities, and open opportunities for adults to learn English, further their education in their own language, or learn life skills important for success in a new country. Our courses include ESL, GED in Spanish, Spanish Literacy, basic computer classes, Spanish classes, ExcELL for newly arrived youth, College and Career Bound, Citizenship Preparation classes, our school readiness and school enrichment programs, Cielito Lindo summer camp, and our Latino Leadership Institute. Other classes and services through community partnerships include  health education, life skills, classes in legal rights and responsibilities, as well as food assistance, mental health support, consular ID services, and tax preparation.  The Center is also a gathering place for local service providers to network, share information, and best practices.     

CEO Statement
The Sacred Heart Center has long been a beacon of hope and has offered people a place to belong, thus creating community. True to its tradition, the Sacred Heart Center today is providing hope in Richmond's Latino/Hispanic community. We see that the success of the Richmond area's Hispanic/Latino community as vital to the future success of our region as a whole. Therefore, our mission is to open opportunities for individuals and families within this community to acquire the skills that will allow them to reach their academic, social, and economic potential.  Our vision is a vibrant urban community in which Latino families and individuals are included and invited to offer their individual and collective gifts to contribute to the economic energy, diverse cultural fabric, and spiritual wholeness of our community.     
Areas of Service
Areas Served
Metro Richmond
The Sacred Heart Center, located in South Richmond, serves the Jefferson Davis and Hull Street corridors, but also draws participants from the wider metropolitan area, including Henrico, Hanover and Chesterfield counties.
Board Chair
Board Chair Rev. Shay Auerbach S.J.
Company Affiliation Sacred Heart Parish
Term Sept 2008 to Sept 2018
Board of Directors
Board Members
Rev. Shay Auerbach S.J.Sacred Heart Parish
Jay Brown Commonwealth Catholic Charities
Michael Cassidy The Commonwealth Institute for Fiscal Analysis
Patricia Gavilan Bon Secours
Nick Owens Harris Williams & Co.
Brooke Purcell Hirschler Fleischer
Robert Redmond McGuire Woods
Christian Reyes Suntrust Bank
Ana Solorio DuPont
William F. Weber Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 1
Caucasian 6
Hispanic/Latino 3
Native American/American Indian 0
Board Demographics - Gender
Male 7
Female 3
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 5
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Board Governance
Human Resources / Personnel
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Tanya M Gonzalez
Tanya González graduated from Brown University with a Bachelor’s Degree in Latin American Studies, and has her Master's in Public Administration from Virginia Commonwealth University. Ms. Gonzalez joined the Sacred Heart Center as the Executive Director in July 2016. She grew up on the Texas-Mexican border and has lived in Richmond for twenty-two years. Ms. Gonzalez is active in the community, serving on several Boards as well as volunteering. She has almost 20 years’ experience in working with and for Richmond’s Latino community, previously as the Manager of the City of Richmond’s Office of Multicultural Affairs for over ten years. Ms. Gonzalez is a graduate of Leadership Metro Richmond and the Connecting Communities Fellowship Program, as well as the Minority Political Leadership Institute. She was previously the recipient of the Ohtli award, given by the Mexican government to recognize individuals for their service to the Mexican community in the United States. Ms. Gonzalez was also recognized as one of “Richmond’s Top 40 under 40” by Style Magazine in 2005, which highlights young leaders who are successful, talented and giving back to their community. In May 2015, Ms. Gonzalez received the Leadership Metro Richmond Ukrop Community Vision Award. In her free time, Ms. Gonzalez coordinates a dance group at the Sacred Heart Center that performs traditional Latin American and Spanish dance in the Richmond area.
Former CEOs
Mary Wickham 2011 - 2016
Senior Staff
Claudia Guerrero Barrera Director of Programs
Jack Podsiadlo S.J.Director of Latino Leadership Institute
Full Time Staff 7
Part Time Staff 13
Volunteers 95
Contractors 2
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted 2015
Management Succession Plan? No
Organization Policy and Procedures Under Development
Whistleblower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy Yes

The Sacred Heart Center is built on community collaborations.  Our ESL and Spanish Literacy programs are administered by trained volunteers that come to the SHC through community and university partnerships.  We rely on relationships with entities such as Virginia Commonwealth University, the Mexican Consulate, University of Richmond, Virginia Literacy Foundation, and others to assist us in recruiting volunteers and in providing training to our volunteers to ensure that they are ready for the classroom.

The organizations that work with us through our community hub program are many and varied.  We work with Legal Aid Justice Center, Virginia Healthcare Foundation, and others to conduct cross referrals for legal services, medical assistance, and other programs.  The Bon Secours Care-A-Van provides medical services at our location once a month.  Several family support groups are conducted at the SHC in Spanish, in partnership with VCU and VCU Health System.  We operate a free bilingual tax preparation site in partnership with United Way/MetroCASH during tax season.  We host service provider meetings that serve to connect agencies for networking and information sharing opportunities regarding the Latino community.
Groundbreaker Award for EducationBetter Housing Coalition2016
Our English as a Second Language program creates community and gives Spanish speakers and other immigrants the language skills that they need to integrate successfully into the Richmond region.  270 students received English language instruction in the 2016-2017 program year through our evening ESL and our morning Family Literacy program.
The Sacred Heart Center is one of the few organizations in the Richmond Metro area that offers preparation for the GED exam in Spanish. This program opens the door for participants to improve their earning capacity and/or pursue advanced studies. In 2013, the Center had 53 of its students receive the GED certificate.  In the 2016-2017 program year 131 students received instruction.
Our family literacy offers the opportunity for parents to learn English and/or literacy skills two days a week while their young children participate in a bilingual school readiness program (in the morning) or a bilingual school enrichment program (in the evening). Parents also learn parenting skills and how to help their children succeed in school. 44 children were served in the 2016-2017 school year.
Description The Sacred Heart Center College and Career Bound program is an 8 month program that partners high school students with professional mentors and gives them the skills, information, and guidance they need to assist in the transition to college and careers. The Center served 30 high school students in 2016-2017.    
Description The Latino Leadership Institute is a two-semester program that develops the leadership capacity of bi-lingual Latino adults committed to serving the Latino community. The Institute is designed to provide the building blocks for aspiring Latino adults who would not qualify for traditional leadership programs. Special emphasis is placed on exploring principles and practices of Latino culture that can infuse new life into leadership development.  The Institute features classroom sessions on a range of topics including self-awareness and core competencies such as public speaking, decision making and negotiation. Participants create personal leadership plans and complete a team based project. Those who complete the program receive credits from the University of Richmond School of Continuing Education.  During the 2016-2017 program year the program welcomed 15 students.
Fiscal Year
Projected Revenue $960,000.00
Projected Expenses $960,000.00
Endowment Value $20,333.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$16,000$15,700$37,419
Individual Contributions$216,733$187,594$68,869
Investment Income, Net of Losses$3,945$903$643
Membership Dues------
Special Events----$2,726
Revenue In-Kind$20,625$20,625$20,625
Expense Allocation
Fiscal Year201720162015
Program Expense$358,891$320,923$246,673
Administration Expense$59,311$41,458$36,349
Fundraising Expense$105,624$74,349$62,730
Payments to Affiliates------
Total Revenue/Total Expenses1.591.051.66
Program Expense/Total Expenses69%73%71%
Fundraising Expense/Contributed Revenue14%18%12%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$962,710$651,603$627,527
Current Assets$782,347$457,885$425,936
Long-Term Liabilities$0$0$0
Current Liabilities$21,883$17,843$15,133
Total Net Assets$940,827$633,760$612,394
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities35.7525.6628.15
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 5/2017View
Foundation Comments
  • Audited financial statements prepared by Michael W. Hultzapple, CPA.
  • Revenue from "Individuals" also includes support from the Catholic Diocese of Richmond and other religious organizations.