Ronald McDonald House Charities of Richmond, VA Inc.
2330 Monument Avenue
Richmond VA 23220
Mission Statement

The mission of Ronald McDonald House Charities of Richmond is to create, find and support programs that directly improve the health and well being of children. Guiding us in our mission are our core values:

  • Focusing on the critical needs of children;
  • Celebrating the diversity of the programs we offer and the staff, volunteers and donors who make them possible;
  • Staying true to our heritage of 35 years of responsible stewardship;
  • Operating with accountability and transparency.


CEO/Executive Director Mrs. Kerry Kent Blumberg
Board Chair Mr. Richard McNeil
Board Chair Company Affiliation Wells Fargo
Contact Information
Address 2330 Monument Avenue
Richmond, VA 23220
Telephone 804 355-6517
Fax 804 358-3153
History and Background
Year of Incorporation 1978
Former Names
Children's Oncology Services of Virginia1994
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $650,000.00
Projected Expenses $624,460.00

The mission of Ronald McDonald House Charities of Richmond is to create, find and support programs that directly improve the health and well being of children. Guiding us in our mission are our core values:

  • Focusing on the critical needs of children;
  • Celebrating the diversity of the programs we offer and the staff, volunteers and donors who make them possible;
  • Staying true to our heritage of 35 years of responsible stewardship;
  • Operating with accountability and transparency.


  • Served 500 families from 78 counties in Virginia, 15 states and 6 countries;
  • Staff coverage of the Ronald McDonald House 24 hours a day, 7 days a week, 365 days a year;
  • Hired a Volunteer Coordinator;
  • 100% nights of volunteer dinner coverage at the Ronald McDonald House;
  • New oversight of stocking family kitchen at Children's Hospital of Richmond at VCU.
  • Moved office space into Carriage House to create more spaces for families and volunteers.
  • Started the Red Shoe Crew young professional society who helps support the house by fundraising and spreading awareness.
  • Increase community awareness and understanding;
  • Increase volunteer and donor base;
  • Create and implement a marketing plan;
  • Implement Happy Wheels Program
  1. House Volunteers:  Regularly scheduled volunteers to assist with projects within the House. Contact Diana Villareal, for more information.
  2. Donors to support House projects and needs such as cleaning and maintenance supplies, guest supplies, furniture/curtains and an office space renovation project.
  3. Wishlist/Household items: Donations of items most needed and used by House guests including pantry items and cleaning supplies. Current Wish List is available on the RMHC of Richmond website:
  4. Exposure: Increased awareness of the House and how it helps those in need through advertisements, events, PR, communications, and community events.
In 1977, a number of people saw the need for a home away from home for parents of seriously ill children hospitalized at the Medical College of Virginia (MCV). A letter writing campaign was started by a group consisting of parents, representatives from the Association for the Study of Childhood Cancer, medical doctors at MCV, and McDonald's Owner Operators for a Ronald McDonald House to be built in Richmond. The current site was purchased in 1978 by the Richmond McDonald's Owner/Operators Cooperative who agreed to pay the mortgage in full.
Renovations were completed and the House opened on April 15, 1980. Since then, the House continues to serve as a home away from home for families with children receiving medical treatment at any hospital or medical facility in Richmond. In addition, we also offer sleeping rooms, or Ronald McDonald Family Rooms, withing the Children's Hospital of VCU and St. Mary's Hospital, for families with the most critically ill children.
Areas of Service
Areas Served
Any family with a child that is being treated in a Richmond area medical facility is eligible to stay at the Ronald McDonald House of Richmond.  In 2014, we served 500 families from 78 counties in Virginia, 15 different states, and 6 different countries.
Board Chair
Board Chair Mr. Richard McNeil
Company Affiliation Wells Fargo
Term Jan 2016 to Dec 2018
Board of Directors
Board Members
Mrs. Melinda Bishop McDonald's
Mr. Michael DeRuosi AMD Advisors, LLC
Ms. Sue Durlak McDonald's
Mr. Mark Every AMF Bakery
Mr. Max German Bank of America
Ms. Melissa Gordon Golin Harris
Mrs. Heather Huff Comcast Spotlight
Mrs. Nellie League Bon Secours
Mr. Clifton Lee Children's Hospital of Richmond at VCU
Mrs. Kathryn Long Capital One
Mr. Tito Luna VCU
Mr. Richard McNeil Wells Fargo
Mr. Jon Pollard McDonald's
Ms. Heather Rossi Children's Hospital of Richmond at VCU
Mr. Chris Siderio Venture Construction
Ms. Crystal Twitty Twitty Legal Consulting
Mrs. Whitney Welsh McDonald's
Mr. Marsh Whaling UpTech
Ms. Robyn Zacharias Barber Martin
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 15
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 9
Female 10
Board Term Lengths 2
Board Term Limits 3
Board Meeting Attendance % 80
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mrs. Kerry Kent Blumberg
Experience Ronald McDonald House Charities (RMHC) of Richmond has named Kerry Blumberg as the organization’s Executive Director, effective January 14, 2013. Her responsibilities include the operations of the Ronald McDonald House located on historic Monument Avenue, strategic partnerships, organizational growth and the administration of a grants and scholarships programs totaling $30,000.


Kerry brings a diverse background to RMHC, including grants and volunteer management, special events and government affairs. In her most recent role as the director of corporate and foundations at the YMCA of Greater Richmond, her collaborative approach and efforts resulted in $1.3 million annually in corporate and foundation gifts to the Y, from local, regional and national corporate donors. Kerry’s philanthropic experience also includes board development, public relations, e-solicitation marketing events, lobbying and community partnerships.


QUOTE FROM KERRY. “RMHC brings my passion for children’s health, community engagement and strategic collaboration together, literally, together under one roof. I’m excited for the opportunity to be an advocate for children and families in medical crisis, while at the same time, positioning the organization for continued growth and success.”


In addition to providing oversight and governance for the House and Board of Directors, Kerry will also lead the strategy and programs designed to support local high school graduates and area non-profits. The RMHC Scholars program provides accomplished high school students with first-year college scholarships, funded by RMHC Global, RMHC of Richmond and the McDonald’s franchises in the Greater Richmond area.


QUOTE FROM SUE DURLAK. “Kerry brings an important depth of experience which is vital in our fund-raising efforts for Ronald McDonald House Charities of Richmond. Along with her leadership and creativity, she has a deep sense of commitment to our ongoing mission to serve families whose children are undergoing medical care in Richmond. We’re thrilled to have her on our team.”


Kerry is a member of the Emerging Non-Profit Leaders Class of 2012, a partner program of VCU and the Center for Non-Profit Excellence. She holds a Bachelor of Arts in Psychology with a minor in k-8 education from Randolph Macon College in Ashland, Virginia. Her free time is spent with her husband Mike and their son Chase, usually outdoors playing with their rescue dog Ash and attending local sporting events. She is an active volunteer with United Way of Greater Richmond and Petersburg’s Women’s Leadership Initiative.
Senior Staff
Mrs. Allison Santos Director of Development
Miss Diana Villareal Volunteer Coordinator & Community Outreach
Mrs. Sarah Wind Program Manager
Full Time Staff 4
Part Time Staff 7
Volunteers 1000
Contractors 2
Retention Rate 100
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 4
Date Strategic Plan Adopted Nov 2014
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Our cornerstone program that provides a haven for families with a child being seen in any local medical facility. The House can serve nine families at a time and offers private guestrooms, hot showers, meals, transportation, a newly renovated kitchen, and playroom. We ask for a nominal donation of $15.00 a night but no guest is ever turned away because of their inability to pay. Families are referred to the Ronald McDonald House by nurses, doctors, and social workers.
Short Term Success By staying at a Ronald McDonald House, parents can better communicate with their child’s medical team and keep up with complicated treatment plans when needed. They can also focus on the health of their child, rather than grocery shopping, cleaning or cooking meals.
Long Term Success

When your child is sick, you want the best care possible - even if it is hundreds or thousands of miles away. The Ronald McDonald House allows families to access specialized medical treatment by providing a place to stay at little or sometimes no cost. Families are stronger when they are together, which helps in the healing process.

Rooms located within Children's Hospital of Richmond at VCU and St. Mary's Hospital for families of the most critically ill children. These rooms are steps away from the PICU and offer a place to rest and regroup. When families walk into a Ronald McDonald Family Room, we want them to forget they are in a hospital.
Population Served Families
Short Term Success
Short-term success comes in the form of a family receiving much needed rest and time to regroup during unfortunate, challenging, and often times tragic time. Amidst the uncertainties and fears they face, we offer respite, normalcy, compassion and love. Our goal is to ease the burdens face by families during the most challenging times of their lives, so that they can stay together and stay focused on what matters most: their child's well being.
Long Term Success Research shows that a family presence in the hospital helps children heal faster and cope better. Staying close by allows parents to better communicate with their child’s medical team and improves adherence to complicated treatment plans.
Description Happy Wheels is a hospitality cart stocked with snacks, drinks, toiletries, activities, and toys that travels the hospital hallways visiting families and patients on pediatric floors.
Description Volunteers prepare healthy lunches that include: sandwiches, snacks and fruit on a daily basis at RMHC and then are delivered by our staff to pediatric families at Bon Secours St. Mary’s Hospital and Neonatal Intensive Care Unit families at Children’s Hospital of Richmond at VCU. This relieves the financial burden from the families who are focusing on their child who is receiving medical care.
Description The Ronald McDonald House Sibling Center is located in the Children’s Pavilion at Children’s Hospital of Richmond at VCU. It was created to reduce stress and inspire fun by providing safe, developmentally appropriate environment for brothers and sisters of children receiving care in the Children’s Pavilion. The RMH Sibling Center offers age appropriate play, arts and crafts, and hands on learning opportunities. If you interested in enrolling your child, please visit: and complete the enrollment form.
Fiscal Year
Projected Revenue $650,000.00
Projected Expenses $624,460.00
Endowment Value $1,000,000.00
Spending Policy Percentage
Percentage (if selected) 4
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$2,403$3,093$0
Individual Contributions$415,827$337,196$342,553
Investment Income, Net of Losses$10,389$73,672$166,945
Membership Dues------
Special Events$174,074$189,612$210,614
Revenue In-Kind$118,272$154,332$62,132
Expense Allocation
Fiscal Year201520142013
Program Expense$567,493$560,391$557,032
Administration Expense$29,443$59,693$20,548
Fundraising Expense$200,236$112,565$110,997
Payments to Affiliates$20,360----
Total Revenue/Total Expenses1.011.041.14
Program Expense/Total Expenses69%76%81%
Fundraising Expense/Contributed Revenue30%21%20%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$3,039,419$3,072,459$3,039,069
Current Assets$392,523$428,671$244,779
Long-Term Liabilities$0$0$51,000
Current Liabilities$28,090$74,109$63,821
Total Net Assets$3,010,529$2,998,350$2,924,248
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities13.975.783.84
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%2%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 1/2016View
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990 for 2010 prepared by Michael W. Hultzapple, CPA.
  • Audited financial statements and IRS 990s for 2009 and 2008 prepared by Goodman & Company.
  • Revenue from "Foundations and Corporations" also includes support from individuals, special events and federated giving campaigns.