Ronald McDonald House Charities of Richmond, VA Inc.
2330 Monument Avenue
Richmond VA 23220
Mission Statement

The mission of RMHC Richmond is to create, find and support programs that directly improve the health and well being of children. Guiding us in our mission are our core values:

  • Focusing on the critical needs of children;
  • Celebrating the diversity of the programs we offer and the staff, volunteers and donors who make them possible;
  • Staying true to our heritage of 37 years of responsible stewardship;
  • Operating with accountability and transparency.
CEO/Executive Director Mrs. Kerry Kent Blumberg
Board Chair Mr. Tito Luna
Board Chair Company Affiliation Virginia Commonwealth University
Contact Information
Address 2330 Monument Avenue
Richmond, VA 23220
Telephone 804 355-6517
Fax 804 358-3153
History and Background
Year of Incorporation 1978
Former Names
Children's Oncology Services of Virginia1994
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $1,000,000.00
Projected Expenses $992,495.00

The mission of RMHC Richmond is to create, find and support programs that directly improve the health and well being of children. Guiding us in our mission are our core values:

  • Focusing on the critical needs of children;
  • Celebrating the diversity of the programs we offer and the staff, volunteers and donors who make them possible;
  • Staying true to our heritage of 37 years of responsible stewardship;
  • Operating with accountability and transparency.
Accomplishments -- in 2017, thanks to 12,146 volunteered hours by members of our community, RMHC Richmond:
  • Provided 3,721 overnight stays for families at our House and accommodated 128 additional nights of alternative housing with an average of 9 nights a family
  • Shared 4,630 warm meals with resident families in our kitchen
  • Made and delivered 6,405 individual lunches and 5,500 activity kits to the pediatric and neonatal units of local hospitals 
  • Empowered children 1984 times with hands-on activities and arts and crafts in the Sibling Center in the Children's Hospital of Richmond at VCU while providing parents the ability to focus on their child receiving treatment
  • Kept our doors open and our House staffed 24 Hours a day, 7 days a week, 365 days of the year
In 2018, we will strive to:
  • Exhibit operational excellence, maintaining the highest standards of care, resources, and employee and volunteer management; and creating a new strategic plan to position us to move forward. 
  • Acheive financial sustainability meeting budget needs for increased program costs and preparing for a capital campaign to serve growing demand for assistance from hospitals.
  • Deepen emotional connections with the communities we serve, learning how to connect more deeply with our families and volunteers, and to engage with broader segments of our region through special events, including the launch of a new family-friendly event this fall.
  • Remain the partner of choice for local hospitals by continuing to enhance the quality of care that they can provide pediatric patients and their families. 
  1. Financial Contributions: Funding to support the purchase of House equipment and supplies, furniture, hospital and meal transportation, house programs, rent and utilities, staff infrastructure, volunteer recruitment and management, and strategic planning.
  2. Volunteers: Regularly scheduled volunteers to assist with projects within the House. Contact Diana Villareal, for more information.
  3. Wishlist/Household items: Donations of items most needed and used by House guests including pantry items and cleaning supplies. Current Wish List is available on the RMHC of Richmond website: We also have a registry on Amazon available here: 
  4. Exposure: Increased awareness of the House and how it helps those in need through public advocates, earned media, advertisements, and community events.
In 1977, a number of people saw the need for a home away from home for parents of seriously ill children hospitalized at the Medical College of Virginia (MCV). A letter writing campaign was started by a group consisting of parents, representatives from the Association for the Study of Childhood Cancer, medical doctors at MCV, and McDonald's Owner Operators for a Ronald McDonald House to be built in Richmond. The current site was purchased in 1978 by the Richmond McDonald's Owner/Operators Cooperative who agreed to pay the mortgage in full.
Renovations were completed and the House opened on April 15, 1980. Since then, the House continues to serve as a home away from home for families with children receiving medical treatment at any hospital or medical facility in Richmond. In addition, we also offer sleeping rooms, or Ronald McDonald Family Rooms, within the Children's Hospital of VCU and St. Mary's Hospital, for families with the most critically ill children.
In addition, we have launched a series of in-hosptial programs by request of hospital administrators, in order to provide access to food and care for families with children in local hospitals. Through Lunches with Love we prepare and deliver meals to the pediatric and neonatal units -- where families -- including breastfeeding mothers need nourishment -- and where food trays have been removed due to hospital budget cuts. Through Happy Wheels we deliver activity kits and snacks, and through the Sibling Center at the Children's Hospital of Richmond at VCU we provide an opportunity for the siblings of young patients to engage with educational and hands on arts and crafts activities while their parents can focus on the child receiving care.
CEO Statement It is an exciting time for RMHC Richmond. In the past year we impacted over 13,000 families through our House and in-hospital programs combined. This work is made possible thanks to our robust community of volunteers and 100% local funding.  
Board Chair Statement I have volunteered for RMHC Richmond for several years, cooking dinner in the kitchen to share with families staying in the RMHC House. After serving on the Board for two years, I am now honored to now serve as Board Chair. To hear more about my personal story, visit:
Areas of Service
Areas Served
Any family with a child that is being treated in a Richmond area medical facility is eligible to stay at RMHC Richmond's House on Monument Avenue. We work with all ten area hospitals. In 2017, we served families from 125 counties of Virginia, 16 states, and from countries around the world brought to Richmond through the World Pediatric Project.
Board Chair
Board Chair Mr. Tito Luna
Company Affiliation Virginia Commonwealth University
Term Jan 2018 to Dec 2020
Board of Directors
Board Members
Mr. Gary Archuleta Republic National Distributing
Mrs. Melinda Bishop McDonald's
Mrs. Elizabeth Carr Williams Mullen
Mr. Michael DeRuosi AMD Advisors, LLC
Mr. Max German Bank of America
Mr. Tom Laughon Catch Your Limit Consulting
Mrs. Nellie League Bon Secours
Mr. Clifton Lee Children's Hospital of Richmond at VCU
Mrs. Kathryn Long Capital One
Mr. Tito Luna VCU
Mr. Richard McNeil Wells Fargo
Mr. Jon Pollard McDonald's
Ms. Jeniece Roane Children's Hospital of Richmond at VCU
Mr. Chris Siderio Venture Construction
Ms. Crystal Twitty Twitty Legal Consulting
Mrs. Whitney Welsh McDonald's
Mr. Marsh Whaling UpTech
Ms. Robyn Zacharias Barber Martin
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 1
Caucasian 13
Hispanic/Latino 2
Native American/American Indian 0
Board Demographics - Gender
Male 10
Female 8
Board Term Lengths 2
Board Term Limits 3
Board Meeting Attendance % 80
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mrs. Kerry Kent Blumberg
Experience Ronald McDonald House Charities (RMHC) of Richmond has named Kerry Blumberg as the organization’s Executive Director, effective January 14, 2013. Her responsibilities include the operations of the Ronald McDonald House located on historic Monument Avenue, strategic partnerships, organizational growth and the administration of a grants and scholarships programs totaling $30,000.


Kerry brings a diverse background to RMHC, including grants and volunteer management, special events and government affairs. In her most recent role as the director of corporate and foundations at the YMCA of Greater Richmond, her collaborative approach and efforts resulted in $1.3 million annually in corporate and foundation gifts to the Y, from local, regional and national corporate donors. Kerry’s philanthropic experience also includes board development, public relations, e-solicitation marketing events, lobbying and community partnerships.


QUOTE FROM KERRY. “RMHC brings my passion for children’s health, community engagement and strategic collaboration together, literally, together under one roof. I’m excited for the opportunity to be an advocate for children and families in medical crisis, while at the same time, positioning the organization for continued growth and success.”


In addition to providing oversight and governance for the House and Board of Directors, Kerry will also lead the strategy and programs designed to support local high school graduates and area non-profits. The RMHC Scholars program provides accomplished high school students with first-year college scholarships, funded by RMHC Global, RMHC of Richmond and the McDonald’s franchises in the Greater Richmond area.


QUOTE FROM SUE DURLAK. “Kerry brings an important depth of experience which is vital in our fund-raising efforts for Ronald McDonald House Charities of Richmond. Along with her leadership and creativity, she has a deep sense of commitment to our ongoing mission to serve families whose children are undergoing medical care in Richmond. We’re thrilled to have her on our team.”


Kerry is a member of the Emerging Non-Profit Leaders Class of 2012, a partner program of VCU and the Center for Non-Profit Excellence. She holds a Bachelor of Arts in Psychology with a minor in k-8 education from Randolph Macon College in Ashland, Virginia. Her free time is spent with her husband Mike and their son Chase, usually outdoors playing with their rescue dog Ash and attending local sporting events. She is an active volunteer with United Way of Greater Richmond and Petersburg’s Women’s Leadership Initiative.
Senior Staff
Mrs. Amy Atticks Director of Communications and Development
Miss Diana Villareal Volunteer Coordinator & Community Outreach
Mrs. Sarah Wind Program Manager
Full Time Staff 4
Part Time Staff 14
Contractors 1
Retention Rate 100
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 4
Date Strategic Plan Adopted Nov 2014
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
  • We work with all 10 area hospitals and the World Pediatric Project to identify and serve families.
  • We also partner with local organizations to host special event fundraisers throughout the year including the Big Pig Project at Lunch | Supper, and our Red Shoe Rendezvous.  
Our cornerstone program that provides a haven for families with a child being seen in any local medical facility. The House can serve nine families at a time and offers private guestrooms, hot showers, meals, transportation, a newly renovated kitchen, and playroom. We ask for a nominal donation of $15.00 a night but no guest is ever turned away because of their inability to pay. Families are referred to the Ronald McDonald House by nurses, doctors, and social workers.
Population Served Families
Short Term Success By staying at a Ronald McDonald House, parents can better communicate with their child’s medical team and keep up with complicated treatment plans when needed. They can also focus on the health of their child, rather than grocery shopping, cleaning or cooking meals.
Long Term Success

When your child is sick, you want the best care possible - even if it is hundreds or thousands of miles away. The Ronald McDonald House allows families to access specialized medical treatment by providing a place to stay at little or sometimes no cost. Families are stronger when they are together, which helps in the healing process.

Rooms located within Children's Hospital of Richmond at VCU and St. Mary's Hospital for families of the most critically ill children. These rooms are steps away from the PICU and offer a place to rest and regroup. When families walk into a Ronald McDonald Family Room, we want them to forget they are in a hospital.
Population Served Families
Short Term Success
Short-term success comes in the form of a family receiving much needed rest and time to regroup during unfortunate, challenging, and often times tragic time. Amidst the uncertainties and fears they face, we offer respite, normalcy, compassion and love. Our goal is to ease the burdens face by families during the most challenging times of their lives, so that they can stay together and stay focused on what matters most: their child's well being.
Long Term Success Research shows that a family presence in the hospital helps children heal faster and cope better. Staying close by allows parents to better communicate with their child’s medical team and improves adherence to complicated treatment plans.
Description Happy Wheels is a hospitality cart stocked with snacks, drinks, toiletries, activities, and toys that travels the hospital hallways visiting families and patients on pediatric floors.
Population Served Children and Youth (0 - 19 years)
Short Term Success In 2017 alone we distributed over 5,500 activity kits to local hospitals.
Long Term Success Through this program we bring activity kits and materials to families within the pediatric and neonatal units of local hospitals. These serve as something that they can do with their children who are being treated, with siblings who are experiencing the health care alongside, or as a way to pass the time. The long-term success will be based on continued demand for kits and materials, which are circulated by hospital staff.
Description Volunteers prepare healthy lunches that include: sandwiches, snacks and fruit on a daily basis at RMHC and then are delivered by our staff to pediatric families at Bon Secours St. Mary’s Hospital and Neonatal Intensive Care Unit families at Children’s Hospital of Richmond at VCU. This relieves the financial burden from the families who are focusing on their child who is receiving medical care.
Population Served Families
Short Term Success Over 2017 alone RMHC Richmond provided 6,405 meals through this program. Given the growing demand for more lunches, we need to evaluate how much we can grow this program while sustaining hospital quality and safety requirements. 
Long Term Success The program launched by request of administrators and front-line health care professionals at area hospitals who realized that families, including breastfeeding mothers, were spending long hours in pediatric and neonatal units without taking the time or having the financial ability to properly nourish themselves. The program has grown due to the request of hospital staff to provide more meals a week, and to include meal distribution on the pediatric floor at CHoR after hospital budget cuts stopped food tray delivery to those floors.
Description The Ronald McDonald House Sibling Center is located in the Children’s Pavilion at Children’s Hospital of Richmond at VCU. It was created to reduce stress and inspire fun by providing safe, developmentally appropriate environment for brothers and sisters of children receiving care in the Children’s Pavilion. The RMH Sibling Center offers age appropriate play, arts and crafts, and hands on learning opportunities. If you interested in enrolling your child, please visit: and complete the enrollment form.
Population Served Children Only (5 - 14 years)
Fiscal Year
Projected Revenue $1,000,000.00
Projected Expenses $992,495.00
Endowment Value $1,000,000.00
Spending Policy Percentage
Percentage (if selected) 4
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$2,403$3,093
Individual Contributions$512,140$415,827$337,196
Investment Income, Net of Losses$106,278$10,389$73,672
Membership Dues------
Special Events$178,540$174,074$189,612
Revenue In-Kind$128,060$118,272$154,332
Expense Allocation
Fiscal Year201620152014
Program Expense$929,085$567,493$560,391
Administration Expense$37,919$29,443$59,693
Fundraising Expense$138,703$200,236$112,565
Payments to Affiliates$21,423$20,360--
Total Revenue/Total Expenses0.851.011.04
Program Expense/Total Expenses82%69%76%
Fundraising Expense/Contributed Revenue19%30%21%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$3,066,733$3,039,419$3,072,459
Current Assets$806,998$392,523$428,671
Long-Term Liabilities$142,198$0$0
Current Liabilities$83,570$28,090$74,109
Total Net Assets$2,840,965$3,010,529$2,998,350
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities9.6613.975.78
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets5%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Campaign Purpose To accommodate appropriately for mobility challenges; provide private bathrooms required by immunocompromised patients; and expand to serve families who are currently pushed to overflow housing at offsite locations. 
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 1/2016View
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990 for 2010 prepared by Michael W. Hultzapple, CPA.
  • Audited financial statements and IRS 990s for 2009 and 2008 prepared by Goodman & Company.
  • Revenue from "Foundations and Corporations" also includes support from individuals, special events and federated giving campaigns.