Richmond Triangle Players
1300 Altamont Avenue
Richmond VA 23230
Mission Statement
Richmond Triangle Players delivers adventurous and entertaining theater as the leading voice in the community’s explorations of equality, identity, affection and family, across sexual orientation and gender spectrums.
 
OUR GOALS:
  • To produce and present exemplary theater works, including new and original works, that are worthy of national / international recognition.
  • To broaden the exposure, appeal and relevance of RTP’s programming.
  • To control mission delivery through careful and disciplined asset management and fiscal planning.
Web and Social Media
Video
The view from the audience at RTP's new theater, opened in February 2010.
Multi-Media Comments
The video will give viewers vibrant history of Richmond Triangle Players, including comments from Foster Billingsley, former executive director of the Virginia Commission for the Arts and John Bryan, former CEO of Richmond's CultureWorks.
Leadership
CEO/Executive Director Philip Crosby
Board Chair Julia Flenner
Board Chair Company Affiliation Wells Fargo
Contact Information
Address 1300 Altamont Avenue
Richmond, VA 23230
Telephone 804 346-8113
Fax 804 346-8113
E-mail info@rtriangle.org
History and Background
Year of Incorporation 1994
Financial Summary
 
 
Projected Revenue $358,444.00
Projected Expenses $352,227.00
Statements
Mission
Richmond Triangle Players delivers adventurous and entertaining theater as the leading voice in the community’s explorations of equality, identity, affection and family, across sexual orientation and gender spectrums.
 
OUR GOALS:
  • To produce and present exemplary theater works, including new and original works, that are worthy of national / international recognition.
  • To broaden the exposure, appeal and relevance of RTP’s programming.
  • To control mission delivery through careful and disciplined asset management and fiscal planning.
Impact

It is hard to imagine that any other theater in Richmond has made a more continued, positive and transformational change than Richmond Triangle Players has made in the last six years.   Just that short time ago, RTP vacated the crumbling building in which its theater was housed and renovated an old radiator shop into a warm and inviting new venue. 

Since opening its theater at 1300 Altamont Avenue, Richmond Triangle Players has gone from being a “fringe” theater, playing to a limited audience, to one of the leading theaters in our area. As its mission statement outlines, RTP delivers adventurous and entertaining theater as the leading voice in the community’s explorations of equality, identity, affection and family, across sexual orientation and gender spectrums.

In those same six years, RTP also has won acclaim from its growing and diverse audiences, as well as from the Richmond Theatre Critics Circle, with almost 100 “Best” nominations, the inaugural People’s Choice Award, and Awards for Best Play and Best Musical twice each. 

Richmond Triangle Players has also maintained a commitment to diversity in programming, not only producing an annual series of plays, but in opening its doors to support other theaters, in collaborating on new events and programs, and in showcasing some of the country’s most celebrated cabaret artists on its stage. 

In the past year alone, there have been over 180 performances at Richmond Triangle Players, enjoyed by just over 10,000 enthusiastic patrons.

RTP has maintained this level of operations while keeping its mind on its finances, and exercising great fiduciary restraint. In fact, RTP has achieved all this with only two full-time employee (its Executive Director and Associate Production Director), its contracted paid actors, stage artists, and technicians, a few part-time hourly employees, and many dedicated volunteers.

In two years, Richmond Triangle Players will celebrate its 25th Anniversary, an impending milestone that is now the cornerstone of our strategic thinking and planning.

 
Needs

Since 2010, RTP has literally transformed itself into a much different organization, with a greater need for support and institutional capacity -- including a larger Board, committed volunteers, and donors.

The company maintains its emphasis on long-range planning and capacity building, both in the size and skill set of the Board of Directors, as well as better work systems for the professional staff.  Fundraising will be aggressive, as will an increased marketing and publicity push for ticket sales and overall attendance. 

Background

THEN: WHERE WE HAVE BEEN

In 1992 Steve J. Earle, Michael Gooding and Marcus Miller got together to produce a three night run of one-act plays called Safe Sex based on Harvey Fierstein’s trilogy. The objective was to raise money for the AIDS crisis, which after 10 years of incubation in big cities, was then reaching serious proportions and looming large in the consciousness of Richmond.

Thus was born Richmond Triangle Players.

For 15 years RTP’s home at Fieldens Cabaret Theatre was a cozy theater with a postage-stamp stage, on the top floor of a popular late-night club. The intimacy and atmosphere of the Fieldens space played a unique role in RTP’s history and artistic identity, as did its discomforts. Amenities were few. Access was difficult with steep stairs and no elevator, and restrooms were rudimentary. Heating and cooling were problematic. Overhead costs were modest, but options were limited.

Success and growing audiences told us it was time for a new home. Inspired by the vision outlined at RTP’s 15th Anniversary Gala in September 2007, and the offer of a property that might provide a permanent home that the company could afford, RTP’s Board of Directors conducted due diligence on feasibility and the significant renovations needed to create a functional theater.

The rental costs at the proferred space were below market rate; RTP would assume normal utility and other monthly costs, as well as raise funds to support the necessary renovations. Well-known Richmond architects and contractors pledged their support. Board members and supporters volunteered their legal, renovation and business expertise.


NOW: WHERE WE ARE…

Despite the nation’s worst financial downturn in half a century, funds were raised, and construction began. Finally, renovations were finished, final inspections were completed and on February 10, 2010, Richmond Triangle Players opened its inaugural production, Facing East, in its wonderful new theater at 1300 Altamont Avenue.

Once thought of as merely a fringe theater, Richmond Triangle Players now not only contributes to the city's cultural life on a par with any other theater in town, but is looked upon as a leader in the theatrical community.

This remarkable transformation is due to careful oversight by its passionately committed staff and Board, and the company's planning processes, which have re-affirmed RTP's 23-year mission, and refined its vision and goals.

Areas of Service
Areas Served
Area
Metro Richmond
Tri-cities Region
Richmond, City
Ashland
Chester
Chesterfield County
Colonial Heights, City
Dinwiddie County
Ettrick
Goochland County
Hanover County
Henrico County
Hopewell, City
Matoaka
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
Gloucester County
King and Queen County
Lancaster County
Louisa County
Mathews County
Middlesex County
New Kent County
Northumberland County
Charlottesville-Albermarle
Hampton Roads
Northern Neck
Statewide
Board Chair
Board Chair Julia Flenner
Company Affiliation Wells Fargo
Term July 2015 to June 2017
Email jaflenner@gmail.com
Board of Directors
Board Members
NameAffiliation
Noreen C. Barnes PhDTheatreVCU
Maggi Beckstoffer MBM Marketing
Alex Cofer Retired
Philip Crosby Managing Director
Sam Daniel Daniel & Co.
Julia Flenner Wells Fargo
Brian Keller McKesson
Michael Kilbourne DDSCommunity Volunteer
Dennis Lieberman Retired
Barbara McCarthy Department for the Blind and Vision Impaired
David Peake Real Estate
Erinn Perry Progressive Insurance
John Redmond CapitalOne
Jackson Scott iHeart Radio
Jean Segner SunTrust
Derek Smith Virginia Estate Planning
George M. Smith B&B Printing
Melissa Terrell Commonwealth of Virginia
Lanaya Van Driesen Artist
Jeff Wells Owner, Maury Place
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 19
Hispanic/Latino 0
Native American/American Indian 1
Board Demographics - Gender
Male 12
Female 8
Governance
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 90
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 50
Number of Full Board Meetings Annually 10
Standing Committees
Executive
Finance
Nominating
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Philip Crosby
Experience
Philip Crosby brings to his work thirty years of professional experience with nonprofit arts and cultural organizations. He is proud to have increased revenue at every organization with which he been associated. 
As Marketing Director for Cleveland’s Great Lakes Theater Festival, he designed and implemented a three-year marketing and visibility campaign for the company, resulting in a 26% increase in the theater’s subscription base and a 44% increase in overall attendance.  He also worked as an important member of the theater’s strategic planning team, designing long-term financial strategies and objectives, facilitating trustee and staff input, and establishing tools and resources needed for the plan’s implementation. 
 
As Director of Revenue for Richmond Ballet, he supervised all earned and contributed revenue operations, increasing total ticket sales for The Nutcracker by over 40% and bringing in over $2.5 million in total revenue each year.  As Development Director for TheatreVirginia, he doubled individual annual giving, and obtained special funding to upgrade the theater’s outdated lighting and sound systems.

During his career, he has had the great good fortune to work with some of the most celebrated names in theatre, film and dance, including Tom Hanks, Olympia Dukakis, Hal Holbrook, Alfred Drake, George Abbott, Ruby Dee, Graciela Daniele, Gerald Freedman, Bart Cook and Maria Calegari.  He has served as a panelist and conference speaker for the Virginia Commission for the Arts, where he also helped craft the guidelines for the Technology Enhancement program.   He holds a BS in Speech from Northwestern University.

Former CEOs
NameTerm
Michael Gooding Sept 1993 - June 2009
Senior Staff
NameTitle
John MacLellan Graphic Design and Photography
Dexter Ramey Volunteer Coordinator
Lucian Restivo Production Manager
Savita Sinha Hospitality Manager
Staff
Full Time Staff 2
Part Time Staff 1
Volunteers 50
Contractors 50
Retention Rate 100
Plans
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Collaborations

In addition to producing five to six plays in its annual subscription season, RTP has co-produced works with Petersburg’s Sycamore Rouge and Charlottesville’s Piedmont Virginia Community College; collaborated twice with Henley Street Theater / Richmond Shakespeare on works produced at RTP; has incubated two new theater companies, Cadence Theater Company and Stage B Productions, by providing them a venue in which to produce some of their first works; co-produced a production with TheatreLAB, with whom they have just launched a landmark educational and performance program called SPECTRUM for LGBTQQIA youth; housed performances by the Richmond Men's Chorus, as well as comedy groups, burlesque troupes and local singers; launched a staged reading series; and presented films and internationally-known cabaret performers.

Richmond Triangle Players also plays a central role in Richmond Region Tourism’s “Rainbow Over Richmond” campaign (now being re-launched at OutRVA), which attracts tourists and travel writers from all over the East Coast to visit our city (many of whom also attend performances at RTP), and has hosted three charettes led by Richmond City Council President Charles Samuels on Boulevard corridor improvements. 

Affiliations
AffiliationYear
ConnectRichmond2009
CultureWorks2009
HandsOn Greater Richmond2009
Greater Richmond Visitors Bureau2009
Partnership for Nonprofit Excellence2009
Virginia Network of Nonprofit Organizations2009
Awards
Awards
Award/RecognitionOrganizationYear
Best Musical - [title of show]Richmond Theatre Critics Award2011
Best Play - The Last Days of Judas IscariotRichmond Theatre Critics Award2011
Peopl's Choice Award - This Beautkiful CityRichmond Theatre Critics Award2011
Best Play - Take Me OutRichmond Theatre Critics Award2010
Best Supporting Actor - Jimmy Glidden, Take Me OutRichmond Theatre Critics Award2010
Best Supporting Actor, Musical - Andrew Hamm, This Beautiful CityRichmond Theatre Critics Award2011
Liz Marks Award for Outstanding Contribution to Richmond Theater - Michael Gooding, Jay McCullough & Don WarrenRichmond Theatre Critics Award2011
Best Musical - bare: a pop operaRichmond Theatre Critics Award2013
Best Director (Musical) - Justin Amellio, bare: a pop operaRichmond Theatre Critics Award2013
Best Supporting Actress, Musical - Kelsey Cordrey, bare: a pop operaRichmond Theatre Critics Award2013
Outstanding Achievement in Costume Design - Thomas Hammond, Howard Crabtree's Whoop Dee Doo!Richmond Theatre Critics Award2013
Outstanding Achievement in Sound Design - Joey Luck, CabaretRichmond Theatre Critics Award2014
Best Supporting Actor, Musical - Doug Schneider, CabaretRichmond Theatre Critics Award2014
Best Supporting Actress, Musical - Jeanie Rule, CabaretRichmond Theatre Critics Award2014
Best Local Theatre CompanySTYLE WEEKLY2015
Outstanding Achievement in Sound Design - Joey Luck, Psycho Beach PartyRichmond Theatre Critics Award2015
Programs
Description

Richmond Triangle Players will present five plays in its 2016-17 subscription season.  Those include Topher Payne's comedy about the 1950s Red (or in this case Pink) Scare, Perfect Arrangement, a revival of our smash hit holiday show Scrooge in Rouge (last performed in 2009 and featuring the entire original cast), Tarell Alvin McCraney's riveting Choir Boy, produced in association with Heritage Theatre Ensemble, the family drama A Kid Like Jake by Daniel Pearle, and the Broadway musical about the wildest wedding you've ever attended, It Should Been You.  Complementing these works is our Sister Series of plays, six shows which will play in staged reading form, just two nights each.

Population Served Adults
Budget $274,670.00
Long Term Success
Certainly, success is measured by achieving goals for attendance, ticket sales and contributed income. RTP is proud that our audience is made up not only the LGBT community, but by a larger mainstream audience as well. We are equally proud that we have established – in Richmond, Virginia – the only full-time theater company in the mid-Atlantic region presenting works of relevance to LGBT issues, and one with a national reputation.
 

We take our responsibilities extremely seriously. We feel we must represent the LGBT community to the wider Richmond audience with a positive, educational and entertaining spirit. Our programs and service are evaluated annually by our Board, and we actively listen to our audience. 

Description

In addition to producing six plays of its own each season, RTP has co-produced works with Petersburg’s Sycamore Rouge and Charlottesville’s Piedmont Virginia Community College; collaborated twice with Henley Street Theater and Richmond Shakespeare (now Quill Theatre) on works produced at RTP; has incubated theater companies Cadence Theater Company, 5th Wall Theatre Project and Stage B Productions, by providing them a venue in which to produce some of their first works; co-produced with TheatreLAB, with whom they have just launched a landmark educational and performance program for LGBTQQIA youth;  housed performances by the Richmond Men's Chorus, Puppets Off Broad Street and K Dance, as well as comedy groups, burlesque troupes and local singers; launched a staged reading series; and presented films.

 
Since 2010, Richmond Triangle Players has presented internationally known acts such as Steven Brinberg is Simply Barbra; It's Madame with an E, and Tommy Femia and Rick Skye as Judy and Liza Together Again, Tom Judson in Canned Ham, and the world premiere of Alan Palmer's The Fabulous Divas of Hollywood, prior to its appearance at the Edinburgh Fringe Festival.  RTP has also preseented sell-out shows by local cabaret artists, including Georgia Rogers Farmer, Chris Hester, Jason Marks, Gaye Abegdalola and Scott Wichmann,
Population Served Adults
Budget $11,981.00
Description Richmond Triangle Players, in collaboration with TheatreLAB, is proud to produce SPECTRUM, a program for LGBTQ teens and allies that promotes acceptance and well-being through the creation of a theatrical work based on the students own stories -- of coming out, of bullying and survival, of family and friends.  We also collaborated on a work with the Virginia Ant-Violence Project, specifically aimed at ending anti-LGBTQ violence.
Population Served Adolescents Only (13-19 years)
Budget $10,000.00
Fiscal Year
Projected Revenue $358,444.00
Projected Expenses $352,227.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
----$51,224
Government Contributions$14,500$10,300$9,300
Federal------
State----$9,300
Local------
Unspecified$14,500$10,300--
Individual Contributions$167,585$125,234$124,414
--$0--
$167,365$171,092$181,295
Investment Income, Net of Losses$38$0--
Membership Dues--$0--
Special Events--$0--
Revenue In-Kind--$0--
Other$42,758$57,229$10,393
Expense Allocation
Fiscal Year201520142013
Program Expense$274,671$237,999$268,892
Administration Expense$82,636$83,207$65,767
Fundraising Expense$12,115$16,835$5,594
Payments to Affiliates------
Total Revenue/Total Expenses1.061.081.11
Program Expense/Total Expenses74%70%79%
Fundraising Expense/Contributed Revenue7%12%3%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$247,831$218,388$243,221
Current Assets$71,854$22,182$26,536
Long-Term Liabilities$55,657$72,363$94,000
Current Liabilities$56,585$33,260$62,270
Total Net Assets$135,589$112,765$86,951
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.270.670.43
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets22%33%39%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Continued Renovations and Purchase of our building at 1300 Altamont Avenue.
Goal $1,000,000.00
Dates Jan 2015 to June 2019
Amount Raised To Date $560,000.00
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2017View
Comments
Foundation Comments
  • Financial information provided from IRS 990s.
  • IRS 990 for FY 2011 and 2010 prepared by Wells, Coleman & Company.
  • FY 2009 990 prepared by Philip Crosby, the current Managing Director.
  • Revenue from "Individuals" also includes corporate and foundation support.