Enrichmond Foundation
100 North 17th Street
Richmond VA 23219
Mission Statement To enhance the quality of life in Richmond through inspired and engaged citizens, treasured parks, and extraordinary public spaces.
CEO/Executive Director Mr. John Sydnor
Board Chair Lesa Williams
Board Chair Company Affiliation SMG
Contact Information
Address 100 North 17th Street
Richmond, VA 23219
Telephone 804 646-0954
Fax 804 646-0956
E-mail jsydnor@enrichmond.org
History and Background
Year of Incorporation 1994
Former Names
Richmond Recreation and Parks Foundation2009
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $241,000.00
Projected Expenses $239,000.00
Additional Documents
State Tax Exemption2013View
Mission To enhance the quality of life in Richmond through inspired and engaged citizens, treasured parks, and extraordinary public spaces.

Past Year Accomplishments:

1.  20th Earth Day Richmond event was our most successful.  

2.  Initiated our Earth Day Community Impact Project. 
3.  Partnered with the City of Richmond to manage the most successful year ever of special events at the 17th Street Farmers' Market. 

4.  Partnered with 5 new community based, volunteer lead initiatives in the City of Richmond.  Enrichmond has 67 partners in it's umbrella of partnerships and projects. 

5.  Launched a new website and several partnership based services. 

Current Year Goals:

1.      Raise funds to support volunteer coordination and financial reporting for our partners and projects.

2.      Enhance partner support and facilitate opportunities for collaboration. Example strategies include:

  • Consider educational and networking support events on topics such as: fundraising, marketing, community building, etc.
  • Develop mentor program for new partners and key areas of interest: community gardens, trails, parks, dog parks, environmental conservation, arts, recreation, etc.
  • Encourage connections between partner groups through technologies and special events
  • Develop an information bank of templates and resources

3.      Help build organizational capacity by implementing a well-defined fundraising strategy. Example strategies include:

  • Develop a small team to define and prioritize the needs for our organization, our partner groups, and the city.
  • Explore additional forms of revenue, i.e. memberships: priority seating, advance notice, access to city events with no charge, etc.
4.     Raise awareness among citizens and city government about the relevance of our Foundation and our 67 partner groups. Example strategies include:
  • Regularly communicate with City Council and provide opportunities for their involvement
  • Design signage & markers to be placed on site at all partner locations and special events
Needs Needs / Costs
  1. Fund volunteer coordination and financial reporting services for our 67 citizen based volunteer organizations.
  2. Fund a "Partner Relations Coordinator" that works with our partner groups in a variety of ways to build their capacity and outreach efforts. $25,000 - $30,000.
  3. Funding to support special projects and partner initiatives that enhance our communities and opportunities for citizens. (too many too list)
Background Enrichmond Foundation, formerly the Richmond Recreation and Parks Foundation, was founded in 1990 with the assistance of the City of Richmond’s Department of Recreation and Parks. The Foundation was created to provide a means for Richmond residents to assist the City (primarily the Recreation and Parks Department) with fundraising, education, and citizen involvement. The Foundation is a non-profit, non-stock Virginia corporation. From its inception, the Foundation has helped raise funds for City parks and recreation projects; hosted symposia to raise staff and citizen awareness of changing parks, recreation, urban forest and James River issues, and partnered with dozens of public and private groups to encourage and facilitate their involvement and contributions to the City. The Foundation also helps with fundraising and grant applications, and is the fiduciary agent for all partners and projects.
Board Chair Statement
I have always loved the outdoors from my early days of growing up on a farm on the Northern Neck of Virginia. My fondest memories are of running through the woods, plodding through local creeks and sitting in an open field counting shooting stars.Where I grew up is a lot different from my current home in the Union Hill section of Church Hill, but I still crave nature and need a fix of the outdoors from time to time. Maybe that is why I helped found the Friends of Jefferson Park and currently serve as President for Enrichmond Foundation. I want to make sure that our neighborhoods are protected and cared for.
As the President of the Enrichmond Foundation and a Board member for close to 20 years, I have seen the organization grow and meet the demands of the day. From the humble beginnings of a small working group anxious to assist the Parks and Recreation Department, to an active and engaged Board with a paid Executive Director. Enrichmond Foundation now helps build capacity at the neighborhood level for over 50 groups!
Despite our ambitious and worthwhile mission, the work of the Enrichmond Foundation is not without its challenges. We were founded to provide a means to give back to the City and avoid the red tape of the local bureaucracy. As we have grown over the years we have had to develop our own “bureaucracy” to manage the funds that are raised under our nonprofit classification. This has led to a costly accounting system and annual audit which our fiscal sponsorship funds do not come close to covering. Thus, our organization is having to focus on community outreach and fund raising efforts to continue offering the level of services to such a large group of city partners and projects.
With our new branding and new Executive Director, the board is facing these challenges head on and continues to be inspired by our impact in the community. I'm very proud that the Enrichmond Foundation provides unique and personal ways for citizens to give back to our City’s parks, people and public spaces.   We invite you to join us today.
William Conkle, President, Enrichmond Foundation
Areas of Service
Areas Served
Richmond, City
Enrichmond Foundation can support projects and partners within the city of Richmond that serve the general public and are on public land.
Board Chair
Board Chair Lesa Williams
Company Affiliation SMG
Term Jan 2018 to Jan 2019
Email lwilliams@smgrichmond.com
Board CoChair
Board CoChair Ms. Lesa Williams
Company Affiliation SMG
Term Jan 2017 to Jan 2018
Email lwilliams@smgrichmond.com
Board of Directors
Board Members
Dr. Patricia Brown University of Richmond
Tee Clarkson Atoka Land Conservation
Casey Cockerham Owner, Peak Experiences & Passages Adventure Camp
Brittany Council Virginia Cooperative Extension
David Kearney City of Richmond
Joel Koci ArborCare
Dr. Norman Merrifield City of Richmond
John Mitchell Community Volunteer
Sarah Morton Virginia Cooperative Extension
Vicky Steinruck Virginia Association of Counties
Cabell Vest AquaLaw
Michael Wallace Community Volunteer
Beth Weisbrod The Maze, LLC
Lesa Wiliams SMG
David Young Community Volunteer
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 4
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 7
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Advisory Board / Advisory Council
Board Development / Board Orientation
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Many of our board members have been instrumental in starting this organization. They have a mix of experiences and interests and I have found them extremely passionate and committed. Yet, with all boards, it's important to set term limits to allow for greater turnover and influx of new ideas and leadership. We are currently working as a board to establish these guidelines and are also considering the addition of an Advisory Board.
Executive Director
Executive Director Mr. John Sydnor

Professional Career:

  • Executive Director, Enrichmond Foundation, May 2011 - present
  • Deputy Director, Richmond Habitat for Humanity, 2009-2011
  • Senior Project Manager, Richmond Redevelopment and Housing Authority, 2007-2009
  • Assistant Director, Appomattox Regional Governor's School, 2001-2007
  • Marketing, Greater Richmond Partnership, 1995-2001
Email jsydnor@enrichmond.org
Former CEOs
Ms. Noel McKenzie -
Mr. John Zeugner Jan 1997 - Apr 2009
Senior Staff
Ms. Whitney Traynham Event manager
Full Time Staff 1
Part Time Staff 1
Volunteers 1000
Contractors 2
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Under Development
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
City of Richmond 
Culture Works
Chesapeake Bay Foundation
Commonwealth of Virginia- Dept. of Forestry
Commonwealth of Virginia- Dept. of Agriculture
Virginia Commonwealth University 
The fiscal sponsorship program offered through Enrichmond Foundation combines our fundraising expertise, financial services, marketing and administrative support with local programs, community groups, and projects that are aligned with our mission.
The benefits of partnering with Enrichmond Foundation include:
• Allowing new community ventures to more quickly and efficiently get up and off the ground.
• Enabling partners to legally solicit and benefit from charitable contributions.
• Helping our partners focus on implementation responsibilities while we stay focused on financial accountability.
By combining efforts to reach shared goals, Enrichmond Foundation and our "Partners" are able to achieve mutual success.
Budget $0.00
In 2009, The City of Richmond, along with the Capitol Region Land Conservancy, the Virginia Department of Conservation and Enrichmond Foundation (formerly Richmond Recreation and Parks Foundation) accepted stewardship of the properties protected through the James River Conservation Easement.
The easements will secure the future of the parcels that make up Richmond’s James River Park System: Huguenot Flatwater Park, Riverside Meadows, Pony Pasture Rapids Park, The Wetlands Wildlife Management Area, Great Shiplock Park, Northbank Park, the Main Area of the Park System south of the James River, Belle Isle and Pumphouse Park. Unique, environmentally sensitive, immensely popular and invaluable to the character of the City, these areas are vulnerable to misuse. Their location in downtown Richmond makes them especially appealing to developers intent on capitalizing on the renewed interest in the downtown area. Without the protection that conservation easements offer, these properties could be lost forever.
Budget $0.00

In 2006, the Earth Day Richmond planning committee was established and the event chose Old Manchester as its home.  For the first time, the event was paired with the James River Fish Festival, as well as Arbor Day and a City Bike and Walk event, the Mayor’s Walk and Roll.  Food, Music, Art and Environmental Education were key events in the festival.


Since then, the Earth Day Richmond event has grown and prospered in the Manchester area and the neighborhood has embraced the festival as its own.  In recent years, the Manchester neighborhood has benefitted from an influx of new businesses and a growing residential community slowly replacing what had been a crumbling industrial area.  Each year the area gets a little greener and we hope the Earth Day Festival and Enrichmond Foundation has played a role in this evolution.

Budget $0.00
CEO/ED/Board Comments
Currently we support the following groups and projects through our Fiscal Sponsorship Program.
Parks & Public Places
17th Street Farmers Market
Friends of Ann Hardy Park
Friends of Barker Field
Friends of Battery Park
Friends of Byrd Park
Friends of Chimborazo Park
Friends of Chimborazo Park Playground
Friends of the Church Hill Dog Park
Friends of Forest Hill Park
Friends of Grace Street Park
Friends of the Humphrey-Calder Community Garden
Friends of James River Park
Friends of Jefferson Park
Friends of Libby Hill Park
Friends of Lombardy Park
Friends of Meadow Park
Friends of Monroe Park
Friends of the Northside Dog Park
Friends of Paradise Park
Friends of Scuffletown Park 
Arts & Culture
Virginia Center for Latin American Art
City Cultural Arts Programs
Friends of City Dance
Friends of Dogwood Dell
Richmond Mural Arts Program
Conservation & Preservation
Carillon Advisory Commission
Clean City Commission
Historic Preservation Guild
Philip Morris USA Byrd Park Tree Planting
Reedy Creek Coalition
Save our Statues
Tree Stewards

Sports & Recreation

Armstrong Walker Classic
Belle Island Ropes Course / Passages Day Camp
City Youth Summer Basketball with CarMax
Central Virginia Soccer Association
Challenge Golf League
First Tee & Hook A Kid On Golf 
Fiscal Year
Projected Revenue $241,000.00
Projected Expenses $239,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$21,625$91,437$30,165
Individual Contributions$413,154$425,432$458,921
Investment Income, Net of Losses$7,510$773$1,754
Membership Dues------
Special Events($9,994)$93,604$71,597
Revenue In-Kind----$5,147
Expense Allocation
Fiscal Year201620152014
Program Expense$392,398$379,760$469,162
Administration Expense$279,750$200,351$161,370
Fundraising Expense$23,244$18,437$12,294
Payments to Affiliates------
Total Revenue/Total Expenses1.051.051.15
Program Expense/Total Expenses56%63%73%
Fundraising Expense/Contributed Revenue5%3%2%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$602,694$565,801$539,568
Current Assets$387,161$353,426$506,129
Long-Term Liabilities$0$0$0
Current Liabilities$1,336$0$4,750
Total Net Assets$601,358$565,801$534,818
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities289.79--106.55
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2018View
Organization Comments
The financials for Enrichmond Foundation reflect our income and expenses and the income and expenses of our partner accounts, managed through our Fiscal Sponsorship Service. We provide our partners with check depositing and writing services, donor acknowledgements, quarterly statements, end of year tax filing and an annual audit. For these services, 5% of each donation deposited through the Foundation, on behalf of our partner groups, is earmarked for our organization's operating budget. The sum collected through this "fiscal sponsorship" contract does not cover the fees our Foundation pays to conduct the annual audit and compensate a bookkeeper. Thus, we are currently evaluating ways to both trim our costs and raise funds at the same time to ensure a more stable model.
Foundation Comments
  • Form 990 and complied financial statements prepared by Wells, Coleman & Company, LLP.
  • Financial information provided by Form 990.