The First Tee of Greater Richmond
9211 Forest Hill Avenue
Suite 104
Richmond VA 23235
Mission Statement To impact the lives of young people through educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
CEO/Executive Director Mr. Brent J. Schneider
Board Chair Mr. Michael L. Walton
Board Chair Company Affiliation Altria
Contact Information
Address 9211 Forest Hill Avenue
Suite 104
Richmond, VA 23235
Telephone 804 378-2188
History and Background
Year of Incorporation 1998
Former Names
The First Tee of Richmond and Chesterfield2015
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $2,260,790.00
Projected Expenses $2,195,026.00
Mission To impact the lives of young people through educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

In August of 2000, The First Tee of Greater Richmond opened its golf course in Chesterfield County, becoming the nation's Twentieth chapter. Three years later, The First Tee Greater Richmond started the 100th chapter in the country when the golf course on the north side of the City of Richmond opened its doors. Being able to locate a course in
the heart of Richmond was a real leap forward for the project. It meant that The First Tee could more easily reach inner-city children who often have difficulty accessing programs located in the suburbs.

The First Tee of Greater Richmond's programs cover three target programming areas: Life Skills Experience, The First Tee National School Program, and Community Outreach.

The Life Skills Experience is designed for children ages 5 to 17 from diverse backgrounds and is held at the two facilities, The Elson Redmond Memorial Driving Range and The Chesterfield Golf Course. Participants learn to apply life skills and transfer these positive values to their everyday life.  The First Tee's greatest impact on the youth in the Richmond metropolitan area comes from this programming. In weekly hour-long classes led by coaches, mentors, and volunteers, participants receive instruction in golf skills, core values, and healthy habits. In 2016, The First Tee of Greater Richmond reached over 44,400 youth through the Life Skills Experience, The First Tee National School Program, and Community Outreach.

To name a few, The First Tee of Greater Richmond has targeted outreach programs with Boys and Girls Club of Metro Richmond, Peter Paul Youth Development Center, Community in Schools of Richmond, Blue Sky Fund, Middle School Renaissance 2020, CHAT & Church Hill Academy, Boys and Girls Scouts of America, and VCU Mary and Frances Center at VCU, 

The First Tee's National Schools Program ("NSP") brings the Life Skills Experience to area elementary schools. The First Tee provides elementary physical educators with training,  developmentally appropriate golf equipment, a fully comprehensive curriculum for youths in grades K-5 with each lesson focused on a golf skill, a core value and a healthy habit. In 2016, The First Tee of Greater Richmond reached over 70,000 youth through 127 NSP affiliates, all Chesterfield County Elementary Public Schools, all Richmond City Elementary Public Schools, all Hanover County Public Schools, all Henrico County Public Schools and two independent schools. 

The First Tee Greater Richmond garners community respect by offering something unique to area youth. Engaging the community in our mission will not only strengthen the organization today, but will ensure that The First Tee Greater Richmond will continue to be instrumental in allowing our organization to touch the lives of thousands of children with hopes of providing a solid base for their development as successful members of our community. Through both programming facilities and programs, we will continue to work to instill positive values, confidence and self-esteem in RVA's children. 

Needs Young people need guidance in order to grow into healthy, caring and responsible adults. Studies show that programs like The First Tee are effective in supporting young people who are at risk of experiencing problems in school and at home. Students who participate in extracurricular activities achieve better grades, have lower rates of truancy, attain higher levels of achievement in school and feel more attached to their schools. Students who spend no time in extracurricular activities are 49% more likely to have used drugs and 37% more likely to become teen parents than those who spend one to four hours per week in extracurricular activities.

The First Tee provides both facilities and programs that bring families, kids, volunteers and mentors together in a setting that is fun, challenging, inspirational and has the elements necessary to change behavior in a positive direction.

The First Tee is a national initiative of the World Golf Foundation and is a partnership with the PGA Tour, PGA of America, LPGA, USGA, and Augusta National Golf Club. 
Richmond First Tee was incorporated in 1998. Richmond First Tee brings children ages 5-17 from diverse backgrounds together at our two programming facilities (The Elson Redmond Memorial Driving Range and the Chesterfield Golf Course). The Chesterfield Golf Course is located in the southern corner of the County in the Harry G. Daniel Park at Iron Bridge. The Elson Redmond Memorial Driving Range, located in downtown Richmond, serves much of the city.
CEO Statement The First Tee believes that the inherent values found in golf, namely Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility, Perseverance, Courtesy, and Judgment, can enhance the development of young people in communities across America.
Areas of Service
Areas Served
Metro Richmond
Chesterfield County
Henrico County
Hanover County
Richmond, City
Board Chair
Board Chair Mr. Michael L. Walton
Company Affiliation Altria
Term Jan 2016 to Dec 2018
Board of Directors
Board Members
Mr. Jeffrey Bourne City of Richmond
Mr. Mike Hott Salisbury Country Club
Mr. Jon Hottinger Avitas Capital
Mr. Kevin Laing Townebank
Mr. Jeff Lamb Markel Corporation
Mrs. Gail Letts Suntrust Bank
Ms. Patricia Merrill Genworth
Mr. Benjamin Pace Williams Mullen
Mr. Scott Rinaldi F T I
Mr. Lincoln Saunders Chief of Staff, Richmond Mayor Levar Stoney's administration
Mr. Alexander Schaaf Raymond James Financial
Mr. Brent J. Schneider The First Tee
Mr. Khary Scott Capital One
Mr. Kirk Tattersall 1607 Capital Partners
Mr. Eugene Thomas Greater Unity Adult Services
Mr. Craig Truitt Private Advisors
Mr. Michael Walton Altria
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 16
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 16
Female 3
Board Term Lengths 3
Board Term Limits 3
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 50
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Brent J. Schneider
Previous Experience:
Assistant Director of Athletics-Development

University of Richmond, Richmond, VA                                     January, 2004 – June, 2008


Associate Director of Development-Athletics

College of William & Mary, Williamsburg, VA                           June, 2000 – January, 2004


Assistant Director of Annual Giving

University of Richmond, Richmond, VA                          July, 1999 – June, 2000


  • B.A. Political Science, Hampden-Sydney College, 1996, Hampden-Sydney, VA
Senior Staff
Mrs. Emily Weinstein VP of Programming
Full Time Staff 11
Part Time Staff 11
Volunteers 60
Retention Rate 85
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers N/A
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Thank you for your interest in the youth golf programs at The First Tee of Greater Richmond! Our goal is to enrich the lives of young people in the Richmond area through the delivery of fun, safe and educational activities lead by certified trained professionals and to use the experience of golf as a conduit for introducing The First Tee's Nine Core Values™ in an environment that promotes and empowers youth. 

The First Tee organization is committed to instilling high standards of academic performance, personal integrity, leadership, athletic accomplishment, and the transmission of family values. A dynamic curriculum, supportive instruction and positive character building characterize the First Tee Experience. Its objective is to instruct participants in the basic skills of the game of golf cultivate the habits and techniques of learning, develop athletic accomplishments and to instill in youth the highest standards of self-discipline and conduct. The First Tee of Greater Richmond seeks to foster an appreciation of the discipline and sportsmanship required in the game of golf and to demonstrate how these qualities can be applied to everyday life experiences.

CEO/ED/Board Comments

The First Tee of Greater Richmond has much to celebrate in all aspects of the organization.  Linked below you will find The First Tee info card reflecting success over the past two decades: 

The youth in our organization are growing. Their successes in school, in life, and even on the golf course are testaments to you and others who endowed this organization with your time and treasure last year. 

Many Thanks,

Brent Schneider


Fiscal Year
Projected Revenue $2,260,790.00
Projected Expenses $2,195,026.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$1,390,280$321,513$351,260
Investment Income, Net of Losses------
Membership Dues------
Special Events$113,364$87,438--
Revenue In-Kind----$13,000
Expense Allocation
Fiscal Year201520142013
Program Expense$1,280,828$1,168,262$1,235,005
Administration Expense$262,407$258,199$240,556
Fundraising Expense$176,413$192,196$197,968
Payments to Affiliates------
Total Revenue/Total Expenses1.380.870.78
Program Expense/Total Expenses74%72%74%
Fundraising Expense/Contributed Revenue11%30%48%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$3,667,080$3,017,305$3,233,990
Current Assets$779,429$441,999$313,142
Long-Term Liabilities$0$16,371$30,717
Current Liabilities$64,035$48,566$43,853
Total Net Assets$3,603,045$2,952,368$3,159,420
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities12.179.107.14
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%1%1%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Four components: 1. Program Development: $2,190,00; 2. Capital Improvements: $1,110,000; 3. National School Program Expansion: $700,000; 4. Endowment-Ensuring Legacy: $3,000,000
Dates Jan 2016 to Dec 2018
Amount Raised To Date $0.00
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2015View
Foundation Comments
  • Form 990 and audit prepared by Keiter, Stephens, Hurst, Gary & Shreaves, PC.
  • Financial information provided by audit.