Petersburg Area Art League, Inc.
7 E. Old Street
Petersburg VA 23803
Mission Statement
To empower the community through visual arts.
Web and Social Media
Multi-Media Comments
PAAL has recently updated the website such that it contains more information and allows for more sense of history over time, it has started to maintain a Facebook page, and in June 2010 it will start newsletter delivery via Vertical Response.
CEO/Executive Director Russell Kvasnicka
Board Chair Russell Kvasnicka
Board Chair Company Affiliation Petersburg High School Art Teacher
Contact Information
Address 7 E. Old Street
Petersburg, VA 23803
Telephone 804 861-4611
Fax 0 000-0000
History and Background
Year of Incorporation 1975
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $65,000.00
Projected Expenses $63,000.00
To empower the community through visual arts.


* PAAL has doubled membership in the last year, and has increased board membership approximately 30%.
* PAAL has developed a home school and pre-school art program.
* PAAL continues to host new exhibits each month, and often has more than one show per month. Exhibits include art shows from local elementary schools several times a year.
* PAAL held the first Summer Art Camp five years ago; this year's Camp has been expanded to include programming for elementary and middle school children and is two weeks long.  It includes a field trip to the VMFA and the Broad St. galleries.
* PAAL has started to count all visitors to the gallery so as to compare one month to another and one year to another.
* Launch an after-school enrichment program
*Begin Phase II construction of Art Park in lot adjacent to gallery
* Connect the Art Park to the main building

*Develop a new development plan.  
* Funds to increase staff
* Capital to fund build-out of Art Park Phase II
* Funds to use toward art education scholarships
* Additional funds to cover operating costs 
* Volunteers
PAAL is located in the heart of Petersburg's Arts & Cultural District. This strategic location positions the organization well to play a significant role in Petersburg's ongoing revitalization.
PAAL has recently renovated its historic building to include three gallery spaces and an Education Center with two classrooms. This space is used to provide monthly art exhibits that open at each Friday for the Arts! event, as well as art classes for youth, adult workshops, an open studio, and a Summer Art Camp. 
Annual events include a community Arts & Crafts show, a fundraising gala, and a fashion show to accomplish the mission.
1932—Miss Anna Mercer Dunlop, considered the Dean of Petersburg Artists, founds the Petersburg Area Art League, creating a legacy of art in downtown.
1959—PAAL begins the Poplar Lawn Arts Festival, an annual tradition drawing people from around the region until the late 1990s.
1971—PAAL moves into the building at 7 E. Old St.
1983—Nan Seward Jones donates the building to PAAL.
1993—Old Towne Petersburg is hit by a huge tornado, which tears the roof off the building and completely destroys the gallery space.
1998—After existing in temporary quarters, PAAL returns to the front of the original building, although the gallery is not restored.
—February: The Cameron Foundation awards PAAL a $1.5m challenge grant, of which $750,000 is directly awarded and $750,000 is set as a challenge for Virginia State University to raise matching funds; funds are to be used toward renovation of the gallery and creation of an Education Center, with VSU able to use a portion of the renovated space for a VSU Museum.
—Summer: PAAL launches a new Summer Art Camp program for area youth.
—September: Ground breaking on renovations and Education Center commence.
—September: City of Petersburg agrees to donate lot adjacent to PAAL for use as a community Art Park.
—April: PAAL hosts 1st annual spring fashion show.
—June: PAAL celebrates Grand Opening of Education Center and completion of Phase I gallery renovations.
—August: City of Petersburg transfers to PAAL lot adjacent to PAAL’s gallery for use as a community Art Park.
—November: PAAL hosts 1st annual fall crafts show.
—February: PAAL hosts 1st annual gala event.
—May: PAAL breaks ground on Art Park. 


CEO Statement
As the only nonprofit visual arts organization in the Petersburg area, PAAL offers unique opportunities for creative exploration at no cost to participants. Monthly exhibitions featuring locally and nationally recognized artists foster a positive dialogue between community members, and classes, workshops and camps encourage the cultivation of artistic gifts.
Board Chair Statement
PAAL has made great strides in the past two years, and it is clearly in the process of reinventing itself and becoming a vibrant, active leader in Petersburg's art community! In this time, the PAAL board has grown to include 20 talented, diverse leaders that are hands-on in moving toward governance. A strategic plan to help PAAL become a major facet in the redevelopment of Historic Downtown Petersburg and to offer education for area students is being developed, and though fundraising is a challenge as the economy and support of the arts is down, PAAL has been awarded generous grant money this year. The expansion of a fundraising plan that includes further grant opportunities, 3 annual mission-driven fundraisers and the solicitation of individual donations to support youth and adult programming is underway.
My passion for PAAL has grown in these two years as president as the enthusiasm of the community grows! I am consistently given enthusiastic aid for projects, events and gallery issues as more of the community wants to be involved in this growing art center.
Areas of Service
Areas Served
Tri-cities Region
Board Chair
Board Chair Russell Kvasnicka
Company Affiliation Petersburg High School Art Teacher
Term July 2012 to June 2018
Board of Directors
Board Members
Rebecca Branch-Griffin Community Volunteer
Mary Cody Petersburg City Public Schools
Nancy Cox Community Volunteer
Michael Edwards Community Volunteer
Muriel Hawkins Community Volunteer
Elizabeth Johnson Community Volunteer
Russell Johnson Community Volunteer
Russell Kvasnicka Petersburg High School
Daphne Maxwell Reid New Millennium Studios
Roxzanne Meisner The Black Swan Restaurant
Nicollette Miller Community Volunteer
Bryant Pugh Social Services Manager
Dr. Cynthia Owens Richardson Professor
Iris Schwartz Music teacher
Suzanne Vaughan Retired
Kathleen Vincent Community Volunteer
Diane Wiley Community Volunteer
Board Demographics - Ethnicity
African American/Black 5
Asian American/Pacific Islander 0
Caucasian 12
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 4
Female 13
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 75
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 9
Standing Committees
Communications / Promotion / Publicity / Public Relations
Board Development / Board Orientation
Strategic Planning / Strategic Direction
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
In addition to the standing committees listed above, PAAL has an Exhibit Selection Committee and an Art Park Committee. PAAL also benefits from a non-board Advisory Board (10 members).
Executive Director
Executive Director Russell Kvasnicka
Full Time Staff 0
Part Time Staff 2
Volunteers 1
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Management Succession Plan? No
Organization Policy and Procedures Under Development
Whistleblower Policy Yes
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Virginia State University, Visual Arts Center of Richmond, YMCA of Petersburg, Pathways, Appomattox Regional Governor's School, St. Joseph's Catholic School, CultureWorks, Phoenix Project, Cockade City Camera Club, Yoga One, Art on Wheels
Description Summer Art Camp offers workshops in painting, sculpting, printing and quilting to students ages 8 through 14. An exhibition of their work is displayed during the following Friday for the Arts event.
Description PAAL host either one to two new exhibitions monthly.  Our main gallery typically has either solo or group shows that explore different mediums.  Our second gallery which is located in the upstairs of our building focuses on student and community art projects.
Description PAAL offers a variety of youth and adult art classes at affordable prices.  Recently PAAL has expanded to include a home school and pre-school program.
CEO/ED/Board Comments
Upon receipt of funding for the creation of an Executive Director position, an extensive framework of educational programs will be created to make use of the newly built Education Center. The institution of new programs will be based upon the successful progamming models at the Visual Arts Center of Richmond.
Fiscal Year
Projected Revenue $65,000.00
Projected Expenses $63,000.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$850$2,450$0
Individual Contributions$8,341$20,789$20,775
Investment Income, Net of Losses$4$3$12
Membership Dues$13,914$14,097$12,673
Special Events$14,145$15,438$5,945
Revenue In-Kind--$0$71,994
Expense Allocation
Fiscal Year201520142013
Program Expense$85,273$95,660$84,423
Administration Expense$9,721$14,421$17,365
Fundraising Expense$5,085$7,924$14,158
Payments to Affiliates------
Total Revenue/Total Expenses0.950.601.08
Program Expense/Total Expenses85%81%73%
Fundraising Expense/Contributed Revenue11%20%53%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$891,534$902,259$942,353
Current Assets$14,032$49$12,923
Long-Term Liabilities$0$0--
Current Liabilities$417$6,559($428)
Total Net Assets$891,117$895,700$942,781
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities33.650.01--
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments
PAAL received a Capital Improvement Grant from the Cameron Foundation to renovate its galleries and build an education center. The grant makes the PAAL budget appear to contain $825,000 in funds, but the actual usable funds total approximately $50,000 for the year--the bulk of the grant was allotted only to the building of the education center and the renovation of the galleries.
PAAL is in process of applying for grants toward: construction of Art Park, Executive Director, operations, and programs. In addition, PAAL has and will be applying for grants for further gallery renovations, and PAAL hosts several fundraising events throughout the calendar year.