Offering, Inc.
724 Whiffletree Road
Richmond VA 23236
Mission Statement

Offering, also known as Arts in the Alley, focuses on empowering lives through music and murals. We transform communities through painting murals  and connect people with opportunities to serve through the vehicle of music.

Web and Social Media

Remembering the musical roots of Jackson Ward. Painted as part of the 2nd Street Festival 2012.
Multi-Media Comments We have lots of video footage, audio files, and photos of the work we do. Contact us at to see more.
CEO/Executive Director Jeanine Patricia Drost Guidry
Board Chair Jeanine Patricia Drost Guidry
Board Chair Company Affiliation Offering
Contact Information
Address 724 Whiffletree Road
Richmond, VA 23236
Telephone 804 745-7824
Fax 215 895-9984
History and Background
Year of Incorporation 2007
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $35,000.00
Projected Expenses $35,000.00

Offering, also known as Arts in the Alley, focuses on empowering lives through music and murals. We transform communities through painting murals  and connect people with opportunities to serve through the vehicle of music.

  1. Arts in the Alley aims to revitalize inner-city and downtown neighborhoods by cleaning up and revitalizing alleys and streets that are currently in disarray, making them into safer places for residents, schools, and businesses and transform the alleys into bright, outdoor mural galleries.
  2. Christmas in July - annual July benefit for the Central Virginia Foodbank. We organize the marathon Christmas music concert at Short Pump Town Center every year to collect non-perishable food items as well as money for the Foodbank, in the process raising awareness for the issue of food insecurity in Central Virginia. On Saturday July 21, 2012, Christmas in July collected enough food and funds to provide 25,000 meals to our neighbors in need - five times what we raised in 2011!
  3. Partnered with many other nonprofits to make a difference in the community: Central Virginia Foodbank, Hospital Hospitality House, Positive Vibe Cafe, Special Olympics and many more.
  1. expand Arts in the Alley to twice a year, every year
  2. partner with three NEW (to Offering) nonprofits
  3. partner with an additional public school in the Greater Richmond area
  4. play a minimum of 90 concerts in the area 
  5. collect the equivalent of 25,000 meals for the Central Virginia Foodbank throughout the year, through Christmas in July and other concerts/events  
 1.    Funds to pay our executive director (our only full time staff person) a stipend – currently all her time is volunteer. Goal: $500/month.
2.    Funds to purchase paint and supplies for Arts in the Alley – or donations of the paint and supplies themselves. Each Arts in the Alley project costs us $3,000 in paint and other supplies.
3.    Administrative help: database entry, general office work – we’re looking for volunteers help 3 afternoons/week.
4.    Funds to replace some of our sound equipment – our speakers are on their last legs, as are the monitors and our music stands. We need fourheavy duty music stands ($45 each), in-ear monitors for our main band members so we can easier play in smaller venues ($500/person, for five people), and new main speakers ($1500 for two).
5.    Artists to help design murals for Arts in the Alley. 
Offering was established as a band in 1999 by lead singer Jeanine Guidry and plays in diverse venues throughout the mid-Atlantic region. The band performs between 70-90 shows a year, frequently organizing food drives and community-enhancing efforts like Arts in the Alley and Christmas in July in Richmond and throughout the mid-Atlantic region. Offering and Arts in the Alley also work with local public schools to encourage children and teens to be active in community work.
Offering became a registered 501c3 nonprofit organization in 2007, and its main focus is to use music and art to connect people with community service projects and see neighborhoods transformed into safer and friendlier places.

Offering’s lead singer and executive director, Jeanine Guidry, was awarded the 2010 Theresa Pollak prize for excellence in the arts/vocalist, both for her music endeavors and her community work.

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
We serve all the areas above, but with a special emphasis on the City of Richmond, the counties of Chesterfield, Henrico, and Hanover, Chester, and within Richmond: Church Hill, Greater Fulton, and Jackson Ward.
Board Chair
Board Chair Jeanine Patricia Drost Guidry
Company Affiliation Offering
Term Sept 2009 to Sept 2017
Board of Directors
Board Members
Charles Collie Boldstroke Consulting
Chris Guidry Universal Leaf Tobacco
Mark Holland Bethlehem Baptist Church
Bill Oglesby Virginia Commonwealth University
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 4
Female 1
Unspecified 0
Board Term Lengths 6
Board Meeting Attendance % 75
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 2
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Currently we have a small board, but we are in the process of expanding it to five people total by the middle of this year (2014) and to six by the middle of 2015.
Executive Director
Executive Director Jeanine Patricia Drost Guidry

Not including experience founding Offering, Inc.:


Director, Music Department, June 1990-January 1995

Youth With A Mission Denver


Executive Director, GO Conference, Estes Park, CO July 1996-November 2005

Developed, organized, and marketed 5-day, 700+ participant, continental



Jesus Day Local Executive Director September 1995-June 2005

Organized Richmond, VA, yearly event for 3,500+ participants handling

material development (local posters and brochures), multimedia development, and event organization. Spokesperson in public gatherings and on radio and TV.


Jesus Day National Executive Director, January 2002-June 2005

Organized national yearly event for 180 locations (cities). Handled material

development (t-shirts, posters, brochures), multimedia development, and event organizational materials (manuals, agreements, and resources).


Music Consultant, Thomas Dale High School Orchestra September 2006- June 2011

Mentored and worked with 65+ orchestra students through organizing all aspects of an annual benefit concert including marketing, benefit selection, and music orchestration.

Full Time Staff 1
Part Time Staff 1
Volunteers 15
Contractors 0
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers N/A
Management Succession Plan? No
Organization Policy and Procedures No
Nondiscrimination Policy No
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy No
Offering/Arts in the Alley often collaborates with other local and national/international non-profits, hospitals, businesses, churches, and educational institutions. An incomplete list:
  • Central Virginia Food Bank
  • Neighborhood Resource Center of Greater Fulton
  • Hospital Hospitality House of Richmond
  • Max's Positive Vibe Cafe
  • Falling Whistles
  • The ONE Campaign
  • CASA (Court Appointed Special Advocates)
  • Relay for Life - Chesterfield
  • Special Olympics - Richmond
  • Connor's Heroes 
Educational Institutions:
  • Thomas Dale High School
  • Armstrong High School 
  • John Tyler Community College
  • VCU
  • University of Richmond
  • McGuire VA Hospital
  • MCV/VCU Children's Hospital 
  • Short Pump Town Center
  • Virginia Center Commons
  • Puritan Cleaners
  • Richmond Braves (past)
  • Richmond Flying Squirrels
  • Third Presbyterian Church
  • Parham Road Baptist Church
  • Richmond Hill 
  • Mount Olivet Church - Church Hill
  • Messiah Christian Church
  • Bethlehem Baptist Church
  • Church of Our Savior
  • St. Matthias Episcopal Church
  • St. Michael's Catholic Church
  • First Presbyterian Church
  • Walnut Grove Baptist Church
  • Area 10 Community Church

Arts in the Alley aims to revitalize inner-city and downtown neighborhoods by cleaning up and revitalizing alleys and streets that are currently in disarray, making them into safer places for residents, schools, and businesses and transform the alleys into a bright, outdoor mural gallery.

Population Served General/Unspecified
Budget $0.00
Short Term Success
In the short term, our program volunteers collectively transform an often blighted area into something that inspires hope. Local businesses and residents welcome the improvements and an image of hope and beauty is left where blight had been. 
Arts in the Alley has most recently sponsored a project in Jackson Ward in conjunction with the 2nd Street Festival. Prior projects include two in 2011-2012 in Greater Fulton Hill, one in Church Hill giving over 675 volunteers a chance to impact the community.
Long Term Success Long term success for Arts in the Alley (AitA) is two-fold. First, those who volunteer for an AitA project should learn the ease and value of making a difference in the community. Over 50% of our volunteers continue to participate in either AitA or another community changing event. Second, murals change the physical landscape of the community improving areas hit with blight. As attention is poured into an area, local residents and businesses take better care of the area. Tagging and graffiti trend down. An area feels safer. Residents often get to know one another as the result of an AitA event.
Description Christmas in July is an annual marathon Christmas music festival in the heart of Summer with the goal to collect non-perishable food items and funds for the Central Virginia Foodbank to help them fight food insecurity among Central Virginia's residents.
Budget $1,000.00
Fiscal Year
Projected Revenue $35,000.00
Projected Expenses $35,000.00
Spending Policy N/A
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$11,580$19,798$13,908
Administration Expense$5,762$5,889$8,388
Fundraising Expense$1,062--$3,362
Payments to Affiliates------
Total Revenue/Total Expenses1.020.941.02
Program Expense/Total Expenses63%77%54%
Fundraising Expense/Contributed Revenue6%0%15%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$8,274$7,992$9,612
Current Assets$1,454$881$848
Long-Term Liabilities$1,500$1,500$1,500
Current Liabilities$5,138$5,138$5,138
Total Net Assets$1,636$1,354$2,974
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities0.280.170.17
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets18%19%16%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application 3/2017View
Organization Comments
Our biggest challenge is raising funds - like so many nonprofits. Currently, everyone who works with Offering is a volunteer, including our Executive Director/CEO, which means her time is not 100% available (since money has to come in to her household somehow). 
As a board we are working on several fundraising proposals, and we believe we have several major initiatives that may be eligible for a grant.  
In 2009, we recorded and produced a new CD, which meant we spent a significant higher amount of money than usual, but those funds will come back to us in the form of sales above and beyond the project expenses.