Sports Backers
100 Avenue of Champions, #300
Richmond VA 23230
Mission Statement Sports Backers produces and supports nationally recognized quality sporting events and programs that motivate locals and visitors alike to be more active. 
CEO/Executive Director Mr. Jon Lugbill
Board Chair Mrs. Maureen Ackerly
Board Chair Company Affiliation Armstrong Bristow Farley & Schwarzschild
Contact Information
Address 100 Avenue of Champions, #300
Richmond, VA 23230
Telephone 804 285-9495
Fax 804 285-3132
History and Background
Year of Incorporation 1991
Financial Summary
Projected Revenue $6,829,845.00
Projected Expenses $6,936,705.00
Mission Sports Backers produces and supports nationally recognized quality sporting events and programs that motivate locals and visitors alike to be more active. 

Sports Backers is a nationally recognized and award-winning active living advocacy nonprofit based in Richmond, Virginia. For twenty-four years, the organization has been producing quality sporting events in greater Richmond and is a recognized leader in promoting a healthy and active lifestyle.

Sports Backers produces and owns 14 participatory sporting events including Dominion Riverrock—the nation’s largest outdoor sports and music festival, the Ukrop’s Monument Avenue 10k—the 7th largest running race in the country, and the Anthem Richmond Marathon—the 19th largest marathon in the country. While these sporting events are noteworthy, the greatest value to our organization is how we are improving community wellness through our events and programs.
Highlights from 2014 include several accolades for our new active living programs. Kids Run RVA won Running USA’s award for Youth Running Event of the Year for the Call Federal Marathon, Jr., recognizing it as the best youth running event in the country. The event is a key part of Kids Run RVA’s mission to promote physical activity to youth across the Richmond Region and encourage more kids to get moving more often.
Bicycling Magazine's People's Choice Award recognized Bike Walk RVA for its work to improve bike and pedestrian infrastructure in the Richmond area. Together with a host of regional partners, Bike Walk RVA successfully advocated for increased projects and funding in Richmond and surrounding areas and created the Bike Walk RVA Academy to train and empower community advocates.
Thanks to its innovative approach to battling inactivity in communities with high rates of chronic disease, Fitness Warriors program took home the ‘Boundary Breakers Award’ at the annual RVA Creativity Awards. Fitness Warriors are building a legacy of leadership and fitness by training new fitness professionals and offering free weekly classes for hundreds of Richmonders.


  1. Improving our events marketing strategy and increasing participation in events as well as training teams. The goal is to utilize our events to celebrate and position Richmond’s active culture and encourage more people to take part and lead a healthy lifestyle.
  2. Continuing to lead an Active RVA collaborative strategy. The greatest needs in this area are to develop a formal governance structure for the Active RVA Steering Committee, build out a fitness finder database for the Active RVA website, and find additional funding to support the Active RVA Certification.
  3. Implementing a strategy to create resources and opportunities to increase physical activity in the Richmond region’s underserved communities. A significant part of this strategy is to expand the Fitness Warriors program and support more run/walk programs at Title I schools.
  4. Utilizing our Bike Walk RVA program to motivate individuals, community organizations and local governments to build a network of safe and accessible bike and pedestrian infrastructure projects. This will require advocates, volunteers and funding.
  5. Fundraising to maintain, expand and develop new programming to encourage active living. Our goal is to raise $814,000 in new revenue for FY15/16 from individuals, companies, and foundations.



A nationally recognized, not-for-profit sports commission, Metropolitan Richmond Sports Backers (“Sports Backers”) has inspired, challenged and encouraged residents of Greater Richmond to pursue a more physically active lifestyle for the past 24 years. Under the leadership of Executive Director Jon Lugbill—Olympian and five-time world champion in whitewater canoe slalom—Sports Backers was named “Sports Commission of the Year” three times and achieved $51 million in economic impact for the region in 2014-15. Since 1991, Sports Backers has awarded more than $750,000 in scholarships for over 400 outstanding student-athletes.

In 2013-14, 264,388 people either participated or spectated at the 14 participatory events owned and produced by Sports Backers (including running, walking & biking events). With the help of 370 volunteer coaches, over 6,600 people prepared for these events on one of several training teams. Sports Backers youth running program serves over 12,000 students each year and promotes a healthy lifestyle to fight childhood obesity. Sports Backers is also pursuing a region-wide initiative to encourage physical activity in places where people frequent the most—home, school and the workplace. This “Active RVA” initiative includes a bike & pedestrian advocacy program, a corporate wellness recognition program, an annual fitness scorecard, as well as a targeted outreach to underserved neighborhoods in the community.
Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Goochland County
Hanover County
Henrico County
Petersburg, City
Chesterfield County
Powhatan County
Prince George County
Board Chair
Board Chair Mrs. Maureen Ackerly
Company Affiliation Armstrong Bristow Farley & Schwarzschild
Term Jan 2017 to Dec 2019
Board of Directors
Board Members
Ms. Maureen Ackerly Armstrong Bristow Farley & Schwarzschild
Dr. Danny Avula Richmond City Health District
Dr. David Belde Bon Secours Richmond Health System
Mr. William T. Berry Elliott Davis Decosimo
Mr. Robert M. Blue Dominion
Mr. Andrew K. Clark LeClair Ryan
Mr. Jonathan Coleman YCAPP
Mr. Earl Cox The Martin Agency
Mr. Bryan S. Cram BB&T Scott & Stringfellow
Mr. Paul Croston KPMG
Mr. Calvin "Woody" Fowler Williams Mullen
Mr. Donald B. Garber Kjellstrom & Lee
Mr. Daniel Gecker Urban Development Associates
Mr. Marcos Irigaray VCU Health Systems
Ms. Dorothy Jaeckle Chesterfield County Board of Supervisors
Mr. Darius Johnson Bank of America
Ms. Angela Kelly-Wiecek Hanover County
Mr. Burke King Anthem
Ms. Lenora Mariner Estes Express
Mr. Sam Mintz BB&T Scott & Stringfellow
Mr. Tyrone Nelson Henrico County Board of Supervisors
Mr. Randall Parks Hunton & Williams
Ms. Courtney Moates Paulk Hirschler Fleischer
Mr. Sean Ramage Federal Reserve Bank of Richmond
Mr. Dennis Ryan Health Diagnostic Laboratory
Mr. Daniel Schmitt HHHunt
Mr. Buck Stinson Capital One
Mr. Barry Taylor YMCA of Greater Richmond
Mr. Robert Ukrop Ukrop's Homestyle Foods
Mr. Lee Warfield Thalhimer
Mr. John H. Wick IVWells Fargo Private Bank
Mr. Samuel Young Astyra
Board Demographics - Ethnicity
African American/Black 5
Asian American/Pacific Islander 1
Caucasian 26
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 27
Female 5
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Jon Lugbill
Senior Staff
Mr. Scott Schricker Director of Marketing
Full Time Staff 24
Part Time Staff 6
Volunteers 6000
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted Jan 2017
Sports Commission of the YearNational Association of Sports Commissions2006
Sports Commission of the YearNational Association of Sports Commissions2009
Sports Commission of the YearNational Association of Sports Commissions2011
Youth Running Event of the YearRunning USA2014
People's Choice Award for Bike Walk RVABicycling Magazine2014
Boundary Breakers Award for Fitness WarriorsRVA Creativity Awards2015
Sports Commission of the YearNational Association of Sports Commissions2015
Groundbreaker AwardBetter Housing Coalition2016
Description Bike Walk RVA is the Sports Backers' advocacy initiative, committed to making walking and biking safe, convenient and comfortable for people of all ages and abilities.  We work to encourage the construction of multi-use trails, protected bike lanes, sidewalks and safe neighborhood streets so that walking and biking are part of daily transportation in the Richmond region.
Population Served General/Unspecified
Budget $185,000.00

Kids Run RVA is the umbrella program for all of Sports Backers youth running programs designed to promote a physically active lifestyle to youth in the Richmond region.  We offer a host of programs and events targeted towards Richmond’s youth.

Our newest running and walking initiative strives to reach Richmond’s underserved populations with programming before and after school. By increasing access to underserved children in low-income elementary schools, we can support their healthy growth and reverse the childhood obesity epidemic that plagues poor neighborhoods in greater percentages.

Population Served Children and Youth (0 - 19 years)
Budget $120,000.00
Description Keep It Moving is the umbrella initiative of all Sports Backers outreach to underserved communities. Sports Backers makes a deliberate effort to break down the barriers and make physical activity accessible to all. From the senior housing authority residents dancing at the Calhoun Center, to the folks training for their first ever 10k at our outreach training team locations in the Church Hill and Bellemeade communities, to our Fitness Warriors program which trains up individuals from communities across the greater Richmond region to become group exercise instructors and lead free fitness classes in the communities that need them the most.
Population Served At-Risk Populations
Fiscal Year
Projected Revenue $6,829,845.00
Projected Expenses $6,936,705.00
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$219,702$0$204,302
Individual Contributions$348,926$936,809$858,080
Investment Income, Net of Losses$38,507$97,464$74,677
Membership Dues------
Special Events------
Revenue In-Kind------
Expense Allocation
Fiscal Year201520142013
Program Expense$6,682,227$6,240,496$5,712,638
Administration Expense$603,787$521,615$409,615
Fundraising Expense$177,790$200,318$196,185
Payments to Affiliates------
Total Revenue/Total Expenses0.981.041.04
Program Expense/Total Expenses90%90%90%
Fundraising Expense/Contributed Revenue17%21%18%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$3,348,023$3,337,142$2,626,772
Current Assets$2,412,792$2,542,222$1,825,075
Long-Term Liabilities$0----
Current Liabilities$1,907,797$1,760,354$1,353,281
Total Net Assets$1,440,226$1,576,788$1,273,491
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities1.261.441.35
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View
Foundation Comments
  • Financial information provided from IRS 990s.
  • IRS 990s and audited financial statements prepared by Yount, Hyde & Barbour, PC.
  • Revenue from "Foundations and Corporations" also includes support from individuals.

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