Mental Health America of Virginia
2008 Bremo Road, Suite 101
Suite 101
Richmond VA 23226-2443
Mission Statement MISSION: To educate, empower and advocate on behalf of individuals, communities and organizations to improve mental health, and to reduce conditions which impede the attainment of mental health. VISION: All people in Virginia achieve optimal mental wellness. 
Web and Social Media
Conference Evening's Bonfire
CEO/Executive Director Bruce Cruser
Board Chair Nancy Graves
Board Chair Company Affiliation A to Z Consulting
Contact Information
Address 2008 Bremo Road, Suite 101
Suite 101
Richmond, VA 232262443
Telephone 804 257-5591
Fax 804 447-7786
History and Background
Year of Incorporation 1970
Former Names
Mental Health Association of Virginia2007
Virginia Association of Mental Hygiene1937
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $333,428.00
Projected Expenses $333,428.00
Additional Documents
Annual Report2015View
Annual Report2014View
Annual Report2013View
Mission MISSION: To educate, empower and advocate on behalf of individuals, communities and organizations to improve mental health, and to reduce conditions which impede the attainment of mental health. VISION: All people in Virginia achieve optimal mental wellness. 
  • MHAV’s peer-run programs have been created to empower people who may have experienced challenges to their mental health, addiction or trauma, and have made a choice to recover from their illness or experience.
  • MHAV believes in equipping individuals in recovery with dignity, responsibility, and solid self-awareness as tools. Our goal is that our clients become agents of change among their peers, their communities and with the mental health system in Virginia.
  • MHAV seeks to reach those who are multi-cultural, rural or the least-served in Virginia. We provide a Warm Line service by phone, letter and email, and host a variety of recovery conferences around Virginia to empower, aid, and connect individuals with appropriate services and follow-up activities;
  • MHAV develops confident and competent leaders within and for the recovery movement;
  • Through our flagship conference, the Consumer Empowerment Leadership Training (CELT), MHAV provides a calm and safe space for adults who have experienced challenges to their health. CELT graduates become proactive advocates for themselves and for mental wellness in communities throughout Virginia.
  • Increase the number of recovery education opportunities held for those with mental health, addiction or trauma challenges. Provide networking and connection to low-income, rural or urban, above or below poverty line peers of all ages ($600,000);
  • Provide Virginians with a lifeline, connecting them to resources and a non-judgmental ear regarding mental health answers ($95,000);
  • Create a professional network of certified peer recovery specialists that provides needed education and information opportunities to working peers ($100,000)
  • Create a peer recovery movement for recently released and currently incarcerated to complement other transition goals and programs ($200,000)

Mental Health America of Virginia (MHAV) traces its beginnings to 1937, when a group of doctors founded the Virginia Association of Mental Hygiene in an effort to advocate against the sterilization of Virginia psychiatric patients. 

MHAV joined the national movement Mental Health America in 1951, which was created by a mental health consumer, Clifford Beers, to fight against stigma and for improved and effective care and recovery of the mentally ill. The organization continues to fight to this day for patient-led treatment and person-first language and thinking.
The symbol of the MHA movement is a bell, and the actual bell was forged in 1954 from melted-down shackles used to restraint people in mental hospitals.

MHAV has a long history in Virginia as a voice of reason, advocating mental wellness, dignity in treatment and reduction of barriers to treatment for those who seek mental health services.  Through our conferences we reach out to persons with lived experience of mental illness who are in recovery. Our goal is to encourage consumers to become involved in communities in a meaningful way. 

MHAV’s also educates people about mental health issues and concerns. Our goal is to increase the understanding of mental illness and recovery and eliminate stigma. We believe that education and empowerment are key. 

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Amelia County
Chesterfield County
Colonial Heights, City
Dinwiddie County
Essex County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Richmond County
Sussex County
Charles City County
Gloucester County
King and Queen County
Lancaster County
Louisa County
Mathews County
Middlesex County
New Kent County
Northumberland County
Hampton Roads
Northern Neck
Northern Virginia
Shenandoah Valley
Southside Virginia
Southwest Virginia
MHAV provides its services throughout Virginia from its office in Richmond.   
Board Chair
Board Chair Nancy Graves
Company Affiliation A to Z Consulting
Term Jan 2017 to Dec 2017
Board of Directors
Board Members
Matthew Cobb Esq.Williams Mullen
Sheila Crowley Ph.D., MSWRetired
Rev Jennifer Dockum Ph.DBon Secours
Rita Girard MHA of Fredericksburg
Nancy Graves consultant
Dr Johanna Hoffman MDRetired
Rev. Arcenia Jackson Community Volunteer
Alethia Lambert QPPMH, CPRSHampton-Newport News CSB
Sara Link Greater Richmond Age Wave Readiness Coalition
Anna Mendez Partner for Mental Health
Timothy Palus HCA Virginia HealthCare
Heather Wilson Marstel-Day, LLC
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 1
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 2
Female 10
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 73
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Bruce Cruser

Mr. Cruser brings a career of experience as a manager and leader in local and state government, plus several years as both a board member and executive of local non-profit agencies.  He was Director of Community Corrections for Henrico County for over 20 years, and a Division Director at the Va. Dept. of Criminal Justice Services. He earned a Masters of Social Work and completed the Virginia Executive Institute. 

Former CEOs
Anne Edgerton Jan 2013 - Mar 2016
Paula Price Jan 2003 - Jan 2012
Full Time Staff 3
Part Time Staff 0
Volunteers 5
Contractors 4
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted July 2010
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Virginia Department of Behavioral Health and Developmental Services, Virginia Community Services Boards, Coalition For Virginians with Mental Disablities, Virginia Behavioral Health Advisory Council, Healthcare for All Virginians, Mental Health America, Mental Health America affiliates in Virginia, UVA, UR and VCU
Special Recognition for Community OutreachMental Health America2007

MHAV operates a peer-run Warm Line for the state of Virginia from 9-5, M-F. Trained peer specialists are available to help individuals, family members, and other concerned parties who are struggling with navigating mental health challenges and the mental health system in Virginia. We also offer referral services for those who request. MHAV’s Warm Line is not a crisis service, and does not offer medical or legal advice. Spanish language service available.

Population Served People/Families with of People with Psychological Disabilities
Budget $55,000.00

MHAV conducts peer-run conferences around the state throughout the year for people in recovery from addiction, mental health challenges or trauma. Developed with a self-empowerment focus, MHAV's conferences equip individuals with solid self-awareness and a few key tools to become agents of change among peers, communities and systems. It is MHAV's goal to develop confident and competent leaders, and to support each person's recovery and transformation.


Quest is a three-day conference for the person new to recovery. It teaches fundamentals to recovery and the importance of goal-setting through a physical challenge component. Whole health and resiliency tools are also offered.

Consumer Empowerment and Leadership Training (CELT)

CELT is a four-day conference designed to equip mental health consumers with tools for successful leadership: conflict resolution, self-advocacy, the mental health rights movement, effective communication skills and trauma and cultural awareness are explored.


Pathfinders is a three-day conference for anyone who has served or is currently serving in the Armed Forces. Topics addressed include:  trauma recognition, relationship building, networking, and principles of recovery. 

Advocacy Conference

MHAV holds an Advocacy Conference every year during the legislative session that focuses on action and change. This conference takes place in the capital and culminates with a lobby day for mental health awareness and on issues that conference attendees wish to raise with their representatives.

Facilitator's Training

Designed to impart facilitation skills and practice time to the person new to leading groups or workshops, but desires to hone their skills and become an engaging facilitator.

Workforce Re-Entry
Designed for the CELT graduate, this conference is for the person in recovery who is looking to find employment or improve upon a current employment experience and develop the skills and know-how to navigate the workforce more effectively. 
Budget $155,000.00
Short Term Success

Through training evaluations and contact with our flagship program graduates, at least 90% of MHAV’s constituents exhibit a higher sense of self-esteem and a strengthened connection to their communities. In 2013, MHAV will have conducted 12 conferences with more than 100 participants throughout the Commonwealth.

Description MHAV supports Peer Recovery Support Specialists in the state of Virginia with activities and information of interest in the behavioral health field. A particular interest is to connect peer specialists to one another as confidential support for the paraprofessional field's growth and development. A statewide database, website and meetings held will combine with liaising with the medical professionals to explain the role of a peer specialist in someone's crisis and recovery.   
Budget $35,000.00
Fiscal Year
Projected Revenue $333,428.00
Projected Expenses $333,428.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$209,413$203,664$0
Individual Contributions$12,485$13,634$12,409
Investment Income, Net of Losses------
Membership Dues$735$1,025--
Special Events------
Revenue In-Kind$3,000$920--
Expense Allocation
Fiscal Year201520142013
Program Expense--$196,081$224,764
Administration Expense--$48,175$44,463
Fundraising Expense------
Payments to Affiliates------
Total Revenue/Total Expenses1.030.960.91
Program Expense/Total Expenses0%80%83%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201520142013
Total Assets--$37,844$43,198
Current Assets--$37,390$42,644
Long-Term Liabilities------
Current Liabilities--$10,574$5,402
Total Net Assets--$27,270$37,796
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities--3.547.89
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets--0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2017View
Organization Comments Obtained innovation grant award of approximately $80,000 for 2017 to provide new mental health recovery training program for victims of crime.