McShin Foundation
2300 Dumbarton Road
Richmond VA 23228
Mission Statement Founded in 2004, The McShin Foundation is a non-profit Recovery Community Organization committed to serving individuals and families in their fight against Substance Use Disorders.
Web and Social Media
Multi-Media Comments
Our foundation attracts various media.  We always have our events in The Richmond Times-Dispatch, Recovery Month website, YouTube, Twitter, Facebook, Henrico Citizen, and our website.  We try to get out to the public in any way we can how to prevent Substance Use Disorders and how to educate about recovery. 
CEO/Executive Director Mrs. Honesty Brackett Liller
Board Chair John S Finn Jr.
Board Chair Company Affiliation Recovery
Contact Information
Address 2300 Dumbarton Road
Richmond, VA 23228
Telephone 804 249-1845
Fax 804 249-1846
History and Background
Year of Incorporation 2004
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $1,773,400.00
Projected Expenses $1,761,650.00
Additional Documents
Statistics 20152015View
Statistics 20142014View
As the addiction epidemic grows, our stats grow with them.  We are providing even more services to the community.  McShin's mission is getting national attention. We look forward to helping more individuals with a SUD in 2017!
Mission Founded in 2004, The McShin Foundation is a non-profit Recovery Community Organization committed to serving individuals and families in their fight against Substance Use Disorders.
  • McShin now manages 155 recovery beds in 7 locations for both men and women with access to more than 300 more beds in the Richmond area. These are available for both short-term and for long-term stays.
  • McShin has been able to raise more money at fundraisers for the housing because of the community support.
  • McShin had the biggest National Recovery Month event (per capita) in September with over 7,000 individuals in attendance.
  • McShin is one of the first five Recovery Community Organizations in America to get accreditation through (CAPRSS) Council on Accreditation of Peer Recovery Support Services
  • We have a family program that includes dinner and community meeting every Wednesday night
  • We now have McShin Academy, a recovery school for ages 14-18
  • We are now in 4 local jails and giving Recovery Support Services
  • We have developed our own Recovery Worship on Sunday mornings
  • There is a Peer to Peer Recovery Coach training taught every month certified through NAADAC and VA Certification Board
Goals for this year:
  • McShin wants to open more houses and get more bed space available for the recovering addicts/alcoholics.
  1. Volunteers
  2. Housing
  3. Funds for staffing
  4. Beds/Furniture for houses
  5. Support from more community members
The McShin Foundation was founded in 2004. The idea was developed during a campout by several "old timers" who saw the desperate need for a Recovery Community Organization in Richmond, VA. Carol McDaid and John Shinholser (husband and wife) together founded McShin. We began in a small 6'x8' office in the second floor of a local treatment center, Rubicon. Within 1 year we found ourselves invited to set up shop in the basement of Hatcher Memorial Baptist Church. We soon spread our wings throughout this basement, expanding to our current size of 15,000 sq. ft. We offer two large group rooms which can accomodate over 100 people each.  These rooms are used by over fifteen recovery meetings weekly, over 30 recovery related/relationship groups during the day including acupuncture, yoga and faith based.  We also have eight smaller group rooms for smaller meetings, daily groups and our monthly board meetings. There are 10 offices for our staff.
We continue our partnership with Hatcher Church. Every Wednesday night our clients and staff enjoy a delicious dinner with the church members. McShin attends events put on by Hatcher and they attend ours. Our participants have the option to attend church services every Sunday morning as well as our Recovery Worship.  We have a wonderful relationship with the community.

At the time McShin was founded, there was a 30 day wait for a treatment bed in the Richmond area. Sadly, there is a 25 day wait today. Shinholser and McDaid regularly took in individuals seeking recovery into their home but with growing waiting lists for addiction services and a growing drug problem in the region, the need for help outgrew their home. At the same time, the recovery community organization movement was spreading across the country and McDaid's seat on the Faces and Voices of Recovery Board allowed her to bring home exciting news about RCOs, RCC's recovery coaches, and the "new recovery movement." Shinholser was energized by what he heard and decided it was time for him to start Virginia's first RCO.   With the growth of SUD's, specifically the opiate epidemic, we have grown in housing, services, and staff.  If a need is there in the community, we do our best to fill it.  

CEO Statement

Within the walls of The McShin Foundation over 1,000 people directly enjoy the services of peer recovery support weekly. These services come by way of phone, person to person recovery coaching, applying the Recovery Community Organization Model--The McShin way, as well as a recovery community center that is a safe facility to host 12-step meetings, recovery related groups, faith based, acupuncture, yoga, family programming and youth programs. Serving the immediate needs of those in early recovery has been our strength since our inception. We respond to this immediate need through transportation, housing and peer support. I personally lived in the female program for 5 months when I began this journey in recovery.  I wouldn't have the life I have today without McShin being here in 2007.  To come from a participant to CEO is truly a blessing and honor.  To be able to help others like John helped me is priceless.

Areas of Service
Areas Served
Metro Richmond
Richmond, City
Hanover County
Henrico County
Chesterfield County
Most of McShin's peers come from Henrico, Hanover, Chesterfield, and Richmond.  We do get them all over the state as well.
Board Chair
Board Chair John S Finn Jr.
Company Affiliation Recovery
Term Mar 2016 to July 2018
Board CoChair
Board CoChair Jim Walker
Company Affiliation Community Member
Term Mar 2016 to July 2018
Board of Directors
Board Members
Vicki Courrier Recovery
Mr. John Finn Community Leader
Angela Gottwald Family in recovery
Virginia Hall Recovery
Mr. Chick Jordan Community Volunteer
Diana King Recovery
Marta Lefleor Family Affected by Addiction
Mr. Josh Loving McShin Alumni
Mr. Mike Mason Retired
Jim Massengill Capitol Securities
Mrs. Cynthia May Hatcher Memorial Baptist Church
Mr. Bernie Meyer Lawyer
Mrs. Debbie Rosenbaum Families 4 Recovery
Mr. Jim Walker Community
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 9
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 8
Female 4
Board Term Lengths 8
Board Meeting Attendance % 90
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 60
Percentage Making In-Kind Contributions 70
Number of Full Board Meetings Annually 10
Standing Committees
Advisory Board / Advisory Council
Communications / Promotion / Publicity / Public Relations
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.

One of the most significant challenges facing McShin is the strength of the opioid and heroin crisis currently plaguing Virginia. This epidemic is destroying the lives of our sons, daughters, parents, friends and neighbors. The death toll from accidental overdoses is climbing, and is likely to have topped 1,000 in 2016. Desperate individuals and exhausted family members contact our foundation daily looking to escape the vicious cycle of addiction. We are constantly in a race to keep up with the volume of people who need recovery resources, especially housing services.


We are aware of the importance of finding resources for someone asking for help and pride ourselves on our ability to provide these same day services. In order to avoid placing people on a waiting list, we grow along with the need we see in our community. Lately, this need has been increasing at an alarming rate. We work tirelessly to expand our capacity to help those seeking recovery by opening new recovery houses, facilitating programs in correctional facilities, and starting programs McShin Academy to help high school students continue their education in a safe environment. However, expanding these services requires significant funding.


Expanding our Residential Recovery Program requires resources and assistance from all sectors. In order to accommodate more individuals, we work to purchase houses to turn into comfortable, safe environments for people to begin their recovery journey. Not only do these houses need to be furnished, but the additional utility set up and maintenance requires resources as well. The residents of these houses will need recovery resources to establish and build their recovery as well. These include, and are not limited to, visits with medical professionals, substance abuse counseling, peer to peer recovery coaching, meals, employment assistance and transportation to and from appointments.


Our foundation has a history of success, and we look forward to continuing it in the wake of this opioid crisis facing our community.



 John Finn, Jr.,  Board Chair

Executive Director
Executive Director Mrs. Honesty Brackett Liller
Experience See below, Honesty Liller
Co-CEO Mrs. Honesty B. Liller
Term Start Jan 2008

Honesty Liller is a woman in long-term recovery from a Substance Use Disorder since May 27, 2007. She is the Chief Executive Officer (CEO) of The McShin Foundation, a non-profit peer to peer Recovery Community Organization (RCO), that serves individuals and families struggling with Substance Use Disorders. She is responsible for the day-to-day operations of McShin as well as community and advocacy events.  Honesty serves as a personal guide and mentor for people seeking recovery from addiction, works with clients to develop individual and personalized plans for recovery, provides problem solving and life skills as well.  Honesty's mission as CEO is firmly rooted in community outreach and involvement. She spends each day connecting with individuals and families who have been touched by addiction. The McShin recovery residential program offers 85 residential recovery beds. Participants can enter into community, intensive, or extended recovery residency programs. All are welcome from the community who have a Substance Use Disorder. Honesty works tirelessly in the community to help individuals and families heal from addiction. She campaigns for individuals with a SUD to put the shame and pain of addiction behind them. Honesty leads a peer system of care and recovery through recovery coaching, providing support groups, navigating court cases, and job coaching. Also, she is on the Enforcement Workgroup for Governor Terry McAuliffe’s Prescription Drug & Heroin Task Force.  She is the recipient of the Vernon Johnson Award given by Faces and Voices of Recovery in 2015.  In addition, she has been the Secretary Clerk of Hatcher Memorial Baptist Church for the past three years where McShin’s Recovery Community Center is located.  She was influential in the SAMHSA Recovery Month Award process for McShin for two years.  As well as the Faces and Voices of Recovery Joel Hernandez Award for McShin.  From 2008-2012, she led the Recovery Voices Count Campaign.   Recovery has given her an amazing life.  To spend time with her husband and 2 children is a gift that keeps giving!!



Former CEOs
Mr. John M. Shinholser June 2004 - June
Senior Staff
Mr. Francis Fletcher Director of Operations
Ms. Erin Mayberry Director of Female Programs
Mr. John Shinholser President
Full Time Staff 11
Part Time Staff 11
Volunteers 15
Retention Rate 90
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 2
Date Strategic Plan Adopted June 2016
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Directors and Officers Insurance Policy Yes
McShin is members and partnerships with:
NCADD - National Council of Alcohol and Drug Dependence
CAPRSS - Council on Accreditation of Peer Recovery Support Services
FAVOR - Faces and Voices of Recovery
ARCVA - Addiction Recovery Council of Virginia
ARCO - Association of Recovery Community Organizations  
The Joel Hernandez AwardFaces and Voices of Recovery2011
Recovery Month Annual Event Award - Special CelebrationsSAMHSA2012
Recovery Month Event Award, Special EventsSAMHSA2013
Vernon Johnson Award - Honesty LillerFaces and Voices of Recovery2015
Description The McShin Foundation offers housing by having 85 beds in six houses for individuals in various stages of recovery.  Transportation to and from our program facility at 2300 Dumbarton Road is provided by staff, volunteers, and residents themselves who pool their vehicles.  The houses are segregated by gender.  Those who come to McShin for housing have usually exhausted all of their resources, and we work to help them get their lives back.
Budget $350,000.00
Description Individuals with a Substance Use Disorder can come to our Recovery Resource Center for free and take in our services.  McShin provides recovery related topic workshops and groups throughout every weekday.  There is a 12-Step meeting held at our facility every night of the week as well.
Population Served Alcohol, Drug, Substance Abusers
Budget $0.00
CEO/ED/Board Comments

McShin facilitates several recovery residences; we are Virginia’s original accredited recovery residences VARR/NARR  

McShin oversees 155 recovery beds currently, aligned with over 100 other recovery resident beds operated by other recovery people.

There is a 100% percent scale of those needing help with SUD’s; the McShin model is very effective for the center 70% of this scale.

McShin model provides hope as well as facilitates the steps necessary to navigate safe housing, livable wage job/jobs, family reunification and community/civic restoration.

 A day at McShin may look like a peer advocating in court for a chance at recovery instead of incarceration, a peer facilitating a group in a jail, a peer greeting a grieving family lost and looking for solutions.


Fiscal Year
Projected Revenue $1,773,400.00
Projected Expenses $1,761,650.00
Endowment Value $74,000.00
Spending Policy N/A
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$45,000$48,468$27,560
Individual Contributions$522,563$229,999$230,917
Investment Income, Net of Losses$7,946$373$1,725
Membership Dues------
Special Events($22,450)($22,491)($12,362)
Revenue In-Kind$52,748$39,150$38,500
Expense Allocation
Fiscal Year201720162015
Program Expense$1,180,944$1,011,341$666,098
Administration Expense$240,005$265,234$208,493
Fundraising Expense$98,500$42,325$18,659
Payments to Affiliates------
Total Revenue/Total Expenses1.321.151.00
Program Expense/Total Expenses78%77%75%
Fundraising Expense/Contributed Revenue18%15%8%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$1,402,052$640,367$142,599
Current Assets$426,331$183,246$126,556
Long-Term Liabilities$567,710$291,842$0
Current Liabilities$29,884$22,840$19,906
Total Net Assets$804,458$325,685$122,693
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities14.278.026.36
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets40%46%0%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose House For Hope is our first Capital Campaign. We are raising funds to purchase more houses to provide more beds for indigent individuals with a Substance Use Disorder.
Goal $100,000.00
Amount Raised To Date $30,000.00
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2017View
Organization Comments McShin received a loan to get up and running in 2004 by the President and now the loan is paid in full.
Foundation Comments
  • Form 990 prepared by Worcester & Company, CPA
  • Audit prepared by D. Allen Perkins, CPA PLC
  • Financial information provided by audit