Junior League of Richmond Virginia
205 W. Franklin Street
Richmond VA 23220
Mission Statement The Junior League of Richmond is an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. The Junior League of Richmond reaches out to women of all races, religions and national origins who demonstrate an interest in, and commitment to, voluntarism.
Web and Social Media
Multi-Media Comments
Link to YouTube video:
CEO/Executive Director Joanne Frye
Board Chair Joanne Frye
Board Chair Company Affiliation Supreme Court of Virginia
Contact Information
Address 205 W. Franklin Street
Richmond, VA 23220
Telephone 804 643-4886 11
Fax 804 643-4887
E-mail mwbryan@jlrichmond.org
History and Background
Year of Incorporation 1926
Financial Summary
Projected Revenue $962,563.00
Projected Expenses $893,589.00
Mission The Junior League of Richmond is an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. The Junior League of Richmond reaches out to women of all races, religions and national origins who demonstrate an interest in, and commitment to, voluntarism.
The Junior League of Richmond empowers, educates and enhances the quality of life for women, youth, and families, with an emphasis in the East End community, through effective programming and collaboration demonstrated by quality mentorship and family programs that build skills to reach educational goals, plan for the next phase of life and generates pride in the community.
All members of the Junior League of Richmond pay annual dues, which cover some of the administrative costs associated with preparing those members for their volunteer duties. The League also depends largely on individual donations and corporate contributions to facilitate much of their programmatic efforts. Programs that greatly benefit Richmond children, such as Kids in the Kitchen, Good Sports, Families First, and Touch a Truck, would not be possible without substantial private funding. 

The Junior League of Richmond is an 89 year-old organization, committed to positive change in the Richmond community, and built on the idea that this change is possible by developing the potential of women. As an organization with nearly 1,000 volunteer members from the Richmond area, the Junior League of Richmond has an extraordinary capacity to make a difference on the local level. In fiscal year 2014 alone, League members contributed over 25,000 hours of service. This organization strives to make Richmond a better place for its children and families today, and helps empower its members to become vehicles for change well into the future. 

CEO Statement

In addition to meeting the needs of some of Richmond’s most underserved populations, the Junior League of Richmond is creating a network of knowledgeable, connected, and fully trained women, ready to take on the challenges of building a healthier community. Supporting the League is a great way to invest in the future strength of our wonderful city.    

Board Chair Statement
The Junior League of Richmond seeks to improve our community through the effective action of our trained volunteers.  We are committed to developing our own potential and the potential of others.  We do this because we believe that our community is worth our time and our efforts.
We are currently working on initiatives to partner with other non-profits to make a bigger impact on the Richmond Community so not to duplicate our efforts.  We continue to carry out our vision of nurturing the children and families of the East End community by continuing our programs like Families First, which offers parents and children the opportunity to participate in a night of information and to share a meal together, or Kids in the Kitchen, which teaches children how important healthy food and exercise is for them to do well in school by having a healthier lifestyle.  Our most recent program is mentoring with Martin Luther Kind Middle School where we have worked with the Virginia Boys and Girls Club to help train our members.
We believe that we are specifically poised to enhance our community and our members' experience of carrying out our mission of promoting voluntarism, developing the potential of women and improving our community. 
Areas of Service
Areas Served
Metro Richmond
The Junior League of Richmond includes members from the entire Richmond metro area.  We serve all of Richmond with a primary focus impact area of Richmond's East End. 
Board Chair
Board Chair Joanne Frye
Company Affiliation Supreme Court of Virginia
Term June 2016 to May 2017
Email joannefryejlr@gmail.coom
Board of Directors
Board Members
Ada-Marie Aman Self-Employed
Susan Barney Congressman Eric Cantor Office
Lorie Coker Youth Program Quality Coach and External Assesor
Deirdre Cox Henrico County Public Schools
Alexis Fisher-Rizk Henrico County Commonwealth Attorney's Office
Joanne Frye Court of Appeals of Virginia
Lindsay Horning Community Volunteer
Laurat Jarret Re/Max
Jayda Justus Community Volunteer
Mary Catharine Kolbert Bon Secours Virginia Health System
Lauren Moore VCU Health System
Lauren Morano Southern States
Sue Patow VCU
Lara Jacobs Todd Department of Juvenile Justice
Katrina Washington Virginia Restaurant, Lodging, Travel Association
Elisha Wilkins Virginia of Veritas Collaborative
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 15
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 0
Female 16
Board Term Lengths 2
Board Meeting Attendance % 82
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 11
Standing Committees
Communications / Promotion / Publicity / Public Relations
Human Resources / Personnel
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Gwen Corley Creighton Richmond Promise Neighborhood
Rina Dyer Big River Advertising
Alan R. Hutson Jr.The Monument Group, Inc.
Darrius R. Johnson Premier Bank
Robert Seabolt Troutman Sanders
Myra Smith Leadership Metro Richmond
Executive Director
Executive Director Joanne Frye
Former CEOs
Britt E Nelson Oct 2012 - July 2015
Suzannah Stora - June 2012
Full Time Staff 4
Part Time Staff 14
Volunteers 925
Retention Rate 100
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Mar 2014
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Description Kids in the Kitchen is an ongoing community initiative designed to empower youth to make healthy lifestyle choices and help reverse the growth of childhood obesity and its associated health issues. Kids in the Kitchen engages kids in the preparation of healthy meals and snacks in partnership with local community organizations, chefs, and nutritionists.  Last year, over 200 area children participated in the program. The Junior League of Richmond also develops an annual Kids in the Kitchen cookbook. 
Population Served K-12 (5-19 years)
Budget $9,973.00
Long Term Success
Since its creation, over 1,000 children have participated in this program. 
Description Good Sports is designed to promote character development through athletics for elementary school-aged youth. Program participants will have the opportunity to learn and try a variety of sports while focusing on the six Pillars of Character as defined by the Character Counts! program: Trustworthiness, Respect, Responsibility, Fairness, Caring, and Citizenship. The Good Sports program takes place during multiple evening sessions throughout the school year and targets approximately 30 fourth and fifth grade boys and girls. 
Population Served At-Risk Populations
Budget $11,808.00
Description Literacy Through Art Outreach (LTAO) is an “out-of-school” enrichment program for elementary school children that features an interactive curriculum designed to highlight literacy and parental involvement. The goal of LTAO is to bring an enjoyment of reading to children and involve parents in being their child’s “first” teacher. The program benefits children and parents from lower income communities who do not have regular access to the resources that support future academic success. 
Population Served At-Risk Populations
Budget $11,713.00
Description Families First is a program which promotes the stability and well-being of the children in the East End community of Richmond. Through this program, members of the Junior League of Richmond facilitate regular programs on a variety of topics, including parenting, self-esteem, health issues, practical life skills, and educational enrichment. Workshops are conducted by trained professionals and include a discussion component, as well as time for food and fellowship. 
Population Served At-Risk Populations
Budget $14,833.00
The Junior League of Richmond also hosts an array of public events that serve to enhance community while also generating funding for our ongoing volunteer work in the Richmond area.  These programs include:
  • Book & Author Dinner - the oldest event of its kind, the Book & Author Dinner features a diverse panel of writers who discuss their new books with a Richmond audience of more than 1,000.  Guest authors also make presentations in area schools.
  • Touch a Truck - A unique interactive one-day event which allows children to see, touch, and explore their favorite big trucks and vehicles and meet the personnel who protect, build, and serve the Richmond community. 
Population Served At-Risk Populations
Fiscal Year
Projected Revenue $962,563.00
Projected Expenses $893,589.00
Spending Policy Income Only
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$87,079$134,212$145,228
Investment Income, Net of Losses$55,686$9,808$8,734
Membership Dues$136,087$133,195$141,236
Special Events$76,092$67,473$83,968
Revenue In-Kind$36,413$52,268$41,556
Expense Allocation
Fiscal Year201520142013
Program Expense$594,044$535,072$559,192
Administration Expense$107,846$103,575$116,472
Fundraising Expense$196,015$203,813$189,165
Payments to Affiliates------
Total Revenue/Total Expenses1.161.101.16
Program Expense/Total Expenses66%64%65%
Fundraising Expense/Contributed Revenue86%101%81%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$2,225,604$2,105,396$1,974,419
Current Assets$1,013,340$1,003,802$945,249
Long-Term Liabilities$141,697$163,163$183,365
Current Liabilities$134,741$134,555$140,844
Total Net Assets$1,949,166$1,807,678$1,650,210
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities7.527.466.71
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets6%8%9%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit ExemptionView
Foundation Comments
  • Financial information provided from Financial Review
  • Form 990 and financial review prepared by Larry Saunders & Associates, CPAs
  • Revenue from "Individuals" may also include corporate and foundation support