Jewish Family Services, Inc.
6718 Patterson Avenue
Richmond VA 23226
Mission Statement

As a nonprofit health and human service agency, we transform the lives of individuals and families and strengthen our community by providing the best options in care, counseling and adoption.

CEO/Executive Director Ms. Wendy Kreuter
Board Chair Ronald Felmus
Board Chair Company Affiliation Laffer Investments
Contact Information
Address 6718 Patterson Avenue
Richmond, VA 23226
Telephone 804 282-5644
Fax 804 285-0006
History and Background
Year of Incorporation 1849
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $3,942,628.00
Projected Expenses $3,996,506.00
Additional Documents
Annual Report2013View

As a nonprofit health and human service agency, we transform the lives of individuals and families and strengthen our community by providing the best options in care, counseling and adoption.


Recent accomplishments include:


  • JFS Adoption and Connecting Hearts are partnering together to help foster children find their forever homes.
  • FY16/17: Began 24 Home Studies for families seeking to adopt.

Care Management:

  • FY16/17: Helped 124 at-risk elders and their families cope with the changes aging brings.


  • FY16/17: Helped 958 children, adults, seniors, and families succeed in school, at work, and in their relationships. Over 93% of clients experienced significant, positive improvement.
  • JFS Counseling continues outreach to assisted living facilities. In 2017, there was a 44% increase in the number of facilitates and 21% increase in client visits.

Home Care:

  • JFS’ new Personal Care Aide (PCA) School graduated two cohorts of students; majority of graduates are now employed by JFS.
  • Provided over 124,000 hours of in-home services to 131 at-risk seniors allowing them to remain living at home.

Senior Engagement:

  • Through JFS' Telephone Reassurance and Friendly Visitor programs, volunteers offered a safety net and companionship to 58 isolated seniors in the Richmond area.

JFS continued its outreach program, EnRich for Life, with the Weinstein JCC. A monthly lecture and lunch series for retired adults.

  • Monetary Gifts to help subsidized care to our hundreds of Medicare and Medicaid clients.
  • Gently used cars in good working order that JFS nurses can use to make home health visits to clients. Cars must pass inspection.
  • Small gifts, such as toiletries, cleaning supplies, and puzzle books, to be used as bingo prizes for Marywood Senior Apartment residents and Public Guardianship clients.
  • Grocery Store gift cards for low-income clients.
  • Volunteers for our Telephone Reassurance and Friendly Visitor programs, as well as for general administrative tasks.
Founded in 1849, JFS is the oldest, continuously operating human services agency in Richmond. Over the decades JFS had tended Civil War soldiers, widows, and orphans; helped the jobless and destitute survive the Great Depression; opened the Rap Center (now the Daily Planet) to counsel troubled youth in the Vietnam era, and resettled refugees from the Former Soviet Union during the Gorbachev era.
JFS is one of the few fully accredited (by COA) non-profit agencies in Richmond providing coordinated health and social services. This means JFS can--and does--handle the toughest cases, those with complex diagnoses, requiring multiple services.
CEO Statement
JFS has been in operation since 1849, making us the oldest, continuously operating health and human services agency in Richmond. For almost 170 years, JFS have supported individuals and families, aligning our Care, Counseling and Adoption services with the challenges of each day. For over 20 years, JFS is one of the few Richmond agencies with national accreditation by COA (Council on Accreditation). We ensure all of our services meet the highest quality of care and believe every client merits the highest standards of service, professionalism, compassion, and equity.
JFS serves transforms the lives of clients across the age spectrum and continually develops new programs to meet emerging community needs.By 2030, the number of people in our region age 65 and over will double and those age 85 and over will more than triple. JFS is committed to assisting individuals with aging in their community of choice. Through our Workforce Development Initiative, including a subsidized Personal Care Aide class, we are simultaneously building careers and professional, compassionate caregivers to meet the growing need. Additionally, we know that more than 80% of our young counseling clients fall at or below 200% of the Federal Poverty level. We are growing our counseling services to meet these growing needs for psychological testing and therapeutic interventions.
Board Chair Statement

Jewish Family Service of Richmond (JFS) has a long history of providing social services to Richmond and the surrounding community. Our community’s needs continue to increase and JFS is rising to face the challenges.

The organization has had much success in delivering home care services to the elderly, counseling, and care management/guardianship. We have also helped many families, regardless of race, ethnicity, sexual preference build a family through adoption services.

Our challenges are not unexpected for an social services organization which serves the underserved in our community. Traditional funding sources for JFS such as the United Way and the Jewish Federation of Richmond are having a more difficult time fundraising and have less of an ability to provide support to JFS and other agencies. Governmental funding from Medicaid and Medicare reimbursements are shrinking, while the demands to pay a living wage and overtime for our caregivers is increasing creating a financial squeeze for our agency. The Board has made several investments in talent and technology to help us become a more efficient operation.

The Board hired a new CEO for JFS in September of 2017. Wendy Krueter has twelve years of non-profit experience and many years of for-profit experience which she brings to the agency. Wendy has made investments in the Development Team to help bring the funding gap created by our shrinking historically reliable sources of funds. She has contract and begun the process of updating JFS’s electronic health records systems which will improve our efficiency throughout the agency and allow our associates to spend more time with clients while managing our billing and receivables more tightly. Lastly, since there is always someone else we can help, she is looking to augment our services and find new areas which the agency can help those in our community.

Already she has formed a partnership with Connecting Heart for adoption advocacy, a relationship with Peter Paul Development Center for a Job Training program to help development Care Givers for JFS. The Board sees several opportunities to partner with other agencies in our community to deliver more collaborative services and create a more seamless delivery of services.

I would like to share why I have decided to volunteer and support JFS. It is two-fold for me. First, I have an aging parent who does not live in our community. I want to learn as much as possible about caring for her through my contact with the agency. This is perhaps slightly selfish, but the more I understand the better care I can provide for my parent, but the better resource I am for others in the same situation. Secondly, I am Jewish. As a Jew I have been taught I have an obligation to make the world a better place. This is called Tikum Olam. My obligation to make the world a better place is not limited to Jews, it is for all people. JFS’s mission aligns perfectly with my obligation and provides an outlet for me to help repair the world. It might be leveraging my background and network, or my financial resources, or a just a sympathetic ear to a client of JFS. Volunteering at JFS makes me feel good about how our community can work together make Richmond a better place for all.

Areas of Service
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
In a specific U.S. city, cities, state(s) and/or region.
Metro Richmond
Richmond, City
Chesterfield County
Goochland County
Hanover County
Henrico County
Powhatan County
Richmond city, counties of Chesterfield, Colonial Heights, Goochland, Hanover, Henrico, and Powhatan
Board Chair
Board Chair Ronald Felmus
Company Affiliation Laffer Investments
Term July 2017 to June 2019
Board CoChair
Board CoChair Sandra Sisisky
Company Affiliation Community Volunteer
Term July 2017 to June 2019
Board of Directors
Board Members
Cynthia Bailey Cynthia Bailey Attorney at Law
Cindy Boswell Altria
Ron Felmus Fund Manager
Sara Griebel Capital One
Bernard Henderson, Jr. Director Community Relations, Woody Funeral Home
Retta Leigh Keil Community Volunteer
Kathy Kennedy Community Volunteer
Rabbi Michael Knopf Temple Beth El
David Monday Chairman, Commonwealth Retirement Advisors
Paige L. Quilter Financial Planner, MetLife
Jessica Samet Care Consultant, Alzheimer's Association
Rosemary Seltzer Department Of Aging and Rehabilitative Services
Eric Shoenfeld Mutual Fund Store
Sandra Sisisky Community Volunteer
Tom Topinka Genworth, Retired
Cheri Yochelson Dominion Virginia Power
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 16
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 6
Female 10
Board Term Lengths 3
Board Term Limits 3
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 35
Number of Full Board Meetings Annually 6
Risk Management Provisions
Commercial General Insurance
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala)
Board Development / Board Orientation
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Ms. Wendy Kreuter

Former CEOs
Craig Davidson -
Lawrence Jackson -
Senior Staff
Dr. Sydney Fleischer Ph.D.COO
Mr. Steve Parkins CFO
Full Time Staff 24
Part Time Staff 6
Volunteers 80
Contractors 90
Retention Rate 84
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Feb 2013
Management Succession Plan? Under Development
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
JFS is in partnership with Connecting Hearts, Virginia's foster to adoption awareness organization.
JFS collaborates with many community partners including area doctors, hospitals, Senior Connections, FeedMore, Catholic Charities, Diversity Richmond, public schools, RTA, university Hillels, area synagogues and churches.  
JFS is also a member of "No Wrong Door" a project of the Virginia Department on Aging, that seeks to improve access to resources for seniors in the community.  We are on the leadership committee of community-wide Age Wave planning, a coalition of private and public agencies tackling the challenges and opportunities of our aging community.
We also partner with the Weinstein JCC on fundraisers such as Jewish Community Golf Classic, The BIG Schtick, and programs like Food for Thought, a monthly speaker series for older individuals and their families.
External Assessments and Accreditations
Council on Accreditation for Children and Family Services - Accreditation2017
Centers for Medicare and Medicaid Services (U.S. Department of Health and Human Services) - Medicare Certification2004
Distinguished Merit CitationVirginia Center for Inclusive Communities2015

Personal Care provides the services that allow frail, at-risk seniors to remain living at home, not in a nursing home. Personal care aides assist clients with the activities of daily living--bathing, dressing, cooking and eating, and using the bathroom. Aides also provide companionship, reducing clients' feelings of isolation and enriching their quality of life.

Budget $1,731,000.00
Short Term Success

In the short term, JFS defines success by the number of days clients lived in their own homes, not in nursing homes.

Long Term Success

The long-term goal of Personal Care is to provide basic healthcare services to the Richmond area's poor, uninsured, medically underserved elderly that will enable them to live safely, comfortably, and independently in their own homes for as long as possible.

Counseling helps children, adults, seniors, and families succeed at school, work, and in their relationships. We offer a welcoming environment for people of every age, race, religion, and culture. JFS also provides psychological assessments on an outpatient basis for children, adolescents, and adults. Assessments include IQ testing, assessments for Attention Deficit Hyperactivity Disorder, personality testing, and evaluations for depression and other mood disorders. 
JFS can meet your specific counseling needs, offering counseling for all ages, family and marriage counseling, and counseling for special needs. Our counseling services are offered by professional, compassionate licensed clinical social workers (LCSWs) or clinical psychlogists (P.H.Ds)
Population Served Adults
Budget $425,000.00
Short Term Success The short-term goal of Counseling by JFS is to work with clients' strengths to help them feel better and reach their full potentials.
Long Term Success The long-term goal of Counseling by JFS is for residents of the greater Richmond area to realize their capacities for mental health and social well being.
Description Adoption helps unite prospective adoptive parents with children needing permanent, loving homes. The program also provides counseling and support to pregnant women considering adoption. Adoption with Love by JFS offers homestudies, parental placements, agency placements, and assists with international adoptions. The agency complies with Hague guidelines and is licensed as a child-placing agency by the Commonwealth of Virginia.
Budget $141,000.00
Short Term Success The short-term goal of Adoption with Love by JFS is to provide a variety of services to birth parents, adoptive parents, and children, such as counseling, homestudies, and placements.
Long Term Success

The long-term goal of Adoption with Love by JFS is to help couples and individuals enhance their families through adoption.

Care Management by JFS helps frail, at-risk seniors and their families cope with the changes aging brings. JFS care managers act as advocates for seniors and help them and their families make decisions about life-care issues.
Two other programs fall under the Care Management by JFS umbrella:
SAFE (Supports and Family Enhancement) assists families of adult children with intellectual disabilities plan for their child's future. Private Guardianships help protect elderly or disabled adults who can no longer care for themselves or make competent decisions.
Budget $191,000.00
Short Term Success The short-term goal of Care Management by JFS is to help seniors and their families cope with aging by providing support, information, advocay, and services in a timely, professional, and compassionate manner.
Long Term Success The long-term goal of Care Management by JFS is to improve daily life for older persons and their families.
Description JFS volunteers serve the public through our Senior Engagement program specifically through the Telephone Reassurance and Friendly Visitor programs. Telephone Reassurance callers check in with homebound seniors every weekday to chat and assess their well-being. Friendly Visitors spend a minimum of one hour/week visiting with homebound adults.
Budget $31,000.00
Short Term Success The short-term goal of the program is to find good matches between clients and visitors and to reduce seniors' feelings of isolation through the Telephone Reassurance program.
Long Term Success The long-term goal of the Volunteer Services by JFS program is to enrich the lives of volunteers and the clients they serve.
Fiscal Year
Projected Revenue $3,942,628.00
Projected Expenses $3,996,506.00
Endowment Value $3,000,000.00
Spending Policy Percentage
Percentage (if selected) 4
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$0$267,560$345,899
Individual Contributions$241,645$291,142$309,189
Investment Income, Net of Losses$114,317$30($143,116)
Membership Dues------
Special Events$69,703$70,852$45,607
Revenue In-Kind$30,339----
Expense Allocation
Fiscal Year201720162015
Program Expense$3,275,198$3,327,661$3,261,912
Administration Expense$421,304$385,355$801,656
Fundraising Expense$131,910$155,770$117,842
Payments to Affiliates------
Total Revenue/Total Expenses1.020.970.95
Program Expense/Total Expenses86%86%78%
Fundraising Expense/Contributed Revenue14%16%11%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$4,311,884$4,287,980$4,510,648
Current Assets$382,827$440,491$470,247
Long-Term Liabilities$0$13,515$77,172
Current Liabilities$299,976$331,017$376,548
Total Net Assets$4,011,908$3,943,448$4,056,928
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities1.281.331.25
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%2%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit ExemptionView
Organization Comments
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements are consolidated, representing the financial position of Jewish Family Services and their subsidiaries.