James River Association
4833 Old Main Street
Richmond VA 23231
Mission Statement
The mission of the James River Association is to be the guardian of the James River. We provide a voice for the River and take action to promote conservation and responsible stewardship of its natural resources.
Web and Social Media
JRA helps everyone enjoy and protect the James River
CEO/Executive Director Mr. William H. Street
Board Chair Tyrone Murray
Board Chair Company Affiliation Community Volunteer
Contact Information
Address 4833 Old Main Street
Richmond, VA 23231
Telephone 804 788-8811
Fax 804 788-8811
E-mail info@jrava.org
History and Background
Year of Incorporation 1977
Former Names
Lower James River Association1993
Site Visit No
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $2,177,502.00
Projected Expenses $2,176,364.00
Additional Documents
Annual Report2011View
The mission of the James River Association is to be the guardian of the James River. We provide a voice for the River and take action to promote conservation and responsible stewardship of its natural resources.

41 years ago a toxic insecticide leaked into the James, making it one of the most polluted rivers in America. The following year JRA was founded. Since that time, we have helped to drive a movement that has resulted in steady improvements to the health of the river. Evidence of this is that for the first time in decades, and since the JRA first published its biennial State of the James Report, the river’s health has improved to a B- and the James is on track to meet its 2017 goals as part of the Chesapeake Bay cleanup plan. Each year we assess our progress and adapt our work plans to ensure that we are working on projects where progress is needed the most. For example, in November 2014 JRA embarked on a campaign to address the issues surrounding toxic chemical transport and storage in the watershed as a result of 3 recent incidents involving toxic chemical pollution in rivers including a train derailment that occurred along the James resulting in crude oil emptying directly into the river.

Our River at Risk (ORAR) was designed as a 2 year advocacy campaign to inform and engage policymakers, stakeholders and the public about the ongoing risks to the James and to achieve policy goals designed to address these risks. In the 1½ years since its inception, many of the outcomes have surpassed our initial goals to include: creating an engaged advocacy network of over 2200 people that have led to over 1900 actions taken on JRA’s behalf; news stories in every media market in the watershed with total media impressions to date at over 12.2 million; key legislation passed during the 2015 General Assembly creating a Water Protection and Toxic Chemical Advisory Committee comprised of state officials that will evaluate existing rules in Virginia to ensure that chemical storage is protective of human health and the environment; major revisions to a permit for the closure of a coal ash pond on the James that resulted in significant protections for the river.


  • Remaining funding needed for James River Expedition which takes high school students on intense educational and life-changing journeys down the James River in the summer. ($35,000 of $50,000 total budget is secured for 2016.)


  • Adding interactive historical, cultural and natural features to the Virtual James River Tour at http://www.terrain360.com/map/james-river/.
  • Providing weekly bacteria monitoring at popular swimming locations in the Richmond region for summer weekends and posting the information on James River Watch: http://www.jrava.org/jrw


  • Sturgeon monitoring equipment to begin tracking sturgeon in the Chickahominy River
  • Teacher training course at James River Ecology School 
  • Design a river cleanup or restoration project for 30 volunteers
  • A week of education programs at the James River Ecology School.
  • Develop an enhanced field trip series with a high school that would offer multiple river experiences that build on each other for a more thorough and longer lasting education program.


The James River Association (JRA) was founded in 1976 by a group of citizens who were concerned about the health and future of the James River. Today, JRA is a member-supported 501(c)(3)nonprofit organization whose mission is to be the guardian of the James River. It is the only organization in Virginia working solely to protect and enhance the James River and the 15,000 miles of tributaries that flow throughout its 10,000 square mile watershed. JRA addresses water quality issues throughout the watershed by partnering with corporations, local governments, farmers, landowners, individuals and state and national agencies. Through these partnerships JRA identifies root causes of pollution in the watershed and implements solutions to reduce or eliminate their negative impacts. JRA provides educational and volunteer opportunities to engage citizens of all ages to restore and protect America’s Founding River.

We accomplish our mission by not only focusing on pollution issues and implementing on the ground projects like many other conservation and environmental organizations, but we also work strategically and intentionally within communities to help people realize benefits from a healthy river so they support protecting it. This two-fold strategic plan is executed through our 5 core programs: River Advocacy, Riverkeepers, Community Conservation, Watershed Restoration, and Education. River Advocacy provides a voice on important policy issues through advocacy at citizen, local, state and federal levels. Riverkeepers engage citizens to monitor the river’s conditions, identify problems pollution problems and ensure solutions are executed properly. Through partnerships with the Capital Regional Collaborative and local community representatives, our Community Conservationists help communities realize benefits from a healthy river by providing access opportunities to all. Watershed Restoration works with landowners and partners to bring habitat restoration, pollution prevention and water conservation solutions to landowners. And finally, our Education team connects youth with river field-based learning experiences that correlate to the Virginia Standards of Learning.
CEO Statement

My vision for JRA is to be an active & respected member of each community along the James River advancing initiatives that protect the river as well as address other community needs. For most of JRA’s 40 year history, the organization focused solely on improving the health of the James River primarily by controlling and reducing sources of pollution. After accomplishing significant improvement in the river’s health, JRA recognized the need to ensure that communities along the river value the river & have a stake in its future. Therefore, JRA added a new strategic goal of helping communities benefit from a healthy river. Fo JRA to be successful, we must understand the breadth of needs and find not only the community’s interest in the river, but also where our work can help address additional needs. To this end, we have increased our work recently to help communities derive benefits from the James River as a complement to our efforts to protect & restore the health of the river. We must help every part of every community place a high value the James River as a community asset, derive significant economic and social benefits from the river, and recognize their own need to ensure a healthy future for the river.

For my own leadership, I aim to be a strong example of an active and respected member of the community both internally & externally. To this end, I’m currently serving as an action team leader for the Capital Region Collaborative and a member of the 2016 Lead Virginia class. These roles help me develop relationships across the community and to deepen my understanding of issues facing the Richmond Region and across Virginia. Internally, my goal is to foster a shared culture and values that guide how each of us approaches our work and ensures that JRA is a valued and effective member of its communities. Thru a facilitated process, JRA has defined its core values and I strive to make sure we live those values thru my own actions & leadership.
Areas of Service
Areas Served
Chesterfield County
Goochland County
Powhatan County
Colonial Heights, City
Henrico County
Hopewell, City
Petersburg, City
Prince George County
Charles City County
New Kent County
Hampton Roads
Richmond, City
JRA serves the entire 340-mile length of the James River and its 15,000 miles of tributary streams and rivers from the Allegheny Mountains to the Chesapeake Bay.  JRA works throughout the 10,000 square miles of land that drain to the James River . This area covers about a quarter of Virginia's land area and is home to about one-third of Virginia's population.
Board Chair
Board Chair Tyrone Murray
Company Affiliation Community Volunteer
Term Sept 2017 to Sept 2019
Email info@jamesriverassociation.org
Board of Directors
Board Members
Chris Beal Community Volunteer
Dorene S. Billingsley Honeywell
R. Randolph Boyd Esq.Randolph, Boyd, Cherry and Vaughn
James A. Buzzard MeadWestvaco Corporation
Patricia Cunningham Ballyshannon Fund
Gregory R. Davis Kaufman & Canoles
J. Wilson Enochs IIIJ.W. Enochs, Inc.
Andrea Erda Community Volunteer
Frederick S. Fisher Office of Attorney General
Danna Flaherty Community Volunteer
J. Matthew Gottwald Midway Farm
Lawrence Gray GrayCo, Inc.
George A. Harrison Harrison Foundation, river advocate
Thomas N. Innes RE/MAX
Alastair S. Macdonald Macdonald and Associates
Polly McConnell Community Volunteer
Christopher McLean Signature Financial Management
Matthew Mlot CarMax
John P. Morgan IIICommunity Volunteer
Tyrone Murray Community Volunteer
Sterling Nichols Community Volunteer
Kimball Payne BBT Scott & Stringfellow
Jennifer Pike Rockethouse Consulting
Margaret Pritchard Colonial Williamsburg Foundation
F. Scott Reed Jr.Dominion
Gregory C. Robins Robins Foundation, river advocate
Anne McCracken Rogers Community Volunteer
Margaret Vaughn Community Volunteer
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 20
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 15
Female 6
Board Term Lengths 3
Board Term Limits 3
Board Meeting Attendance % 75
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 4
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. William H. Street

William H. Street joined JRA as Executive Director in 2005. He is responsible for overseeing all of JRA’s core programs which promote conservation and responsible stewardship of the James. Prior to joining JRA, he worked for the Chesapeake Bay Foundation (CBF) for ten years where he served in multiple capacities, most recently as the Director of Watershed Restoration. At CBF, he was responsible for managing and coordinating all of the watershed restoration works, including on-the-ground wetland and riparian restoration projects, agricultural practices and volunteer restoration programs. Bill has led state and regional policy initiatives related to water quality, watershed restoration, agriculture and land protection, He received his Masters of Environmental Management with a concentration in wetland ecology from Duke University,a Masters of Environmental Planning from the University of Virginia, and a Bachelor of Science in Commerce from the University of Virginia. Bill Street is the2010 recipient of the Gerald P. McCarthy Award for Leadership in Environmental Conflict Resolution, awarded by the University of Virginia’s Institute for Environmental Negotiation.

Full Time Staff 19
Part Time Staff 1
Retention Rate 84
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Sept 2014
Organization Policy and Procedures Yes
Whistleblower Policy Yes
Document Destruction Policy Yes

JRA’s Education programs connect youth with river-based learning experiences that inspire confidence, ecological understanding , nature appreciation, and conservation action. We accomplish this through interdisciplinary learning experiences that are correlated to the Virginia Standards of Learning and are field-based, using the context of the James River to bring complex concepts to life.

  1. The James River Ecology School is the centerpiece of our education program on Presquile National Wildlife Refuge, a 1,329 -acre island on the James River south of Richmond. Day trips and overnight trips are available with accommodations at a bunkhouse on the island. 
  2. The James River Expedition invites teachers and students on a week long river expedition connecting the rich history and ecology of the James to today’s challenges and opportunities. JRA leads these adventures to inspire young leaders and to call attention to the value and benefits of a healthy James River - teaching camping and paddling techniques along the way. 
  3. The James River Leadership Program is a year-long leadership program for 10th and 11th grade students who are passionate and committed to protecting the future of our natural resources. The program consists of leadership development and skill building curriculum that equips participants with tools, methods, and resources to become leaders for the environment while encouraging further growth and development in students’ personal, academic, and professional careers.
Population Served Adolescents Only (13-19 years)
Budget $312,290.00

A James River Riverkeeper is the eyes and ears of JRA, keeping it and the public abreast of situations on the river. The Upper James Riverkeeper and Lower James Riverkeeper are on the river several days per week and work with the public, including boaters, fishermen, farmers and landowners, to promote awareness of issues and good stewardship for a cleaner, healthier river. The Riverkeepers are assisted by JRA's RiverRats, a volunteer corps of river monitors who patrol their chosen stretch of waterway looking for pollution and threats to wildlife habitat.

Budget $241,600.00

JRA implements solutions throughout the watershed to improve water quality. Throught volunteer programs such as public and self-directed trash clean-ups, River Hero Homes and community watershed restoration projects poeple of all ages have opportunities to participate in hands-on projects designed to prevent runoff and protect their local water quality. Each project has an educational component as many of the techniques learned by the volunteers can be applied at their own homes. 

Budget $194,526.00

JRA works with decision makers throughout the watershed to increase their knowledge of the issues facing the James River and inform them on the best solutions that are available to them to benefit the James River.

Budget $198,281.00
Description JRA’s Community Conservation Program helps communities realize the benefits of a healthy James River. Economic and quality of life benefits are derived from recreation on the James River and its tributaries. The James River Association's Community Conservationists connect individuals to the James River by working with communities to plan and promote riverfronts, public river access, as well as land and water trails. Through the collaborative Envision The James initiative, Community Conservationists work with partners across the watershed to advance conservation and recreation efforts, including the 2013 Virginia Outdoors Plan, Captain John Smith Chesapeake National Historic Trail, Richmond Riverfront Plan, James River Heritage Trail, and Upper James River Water Trail.
Fiscal Year
Projected Revenue $2,177,502.00
Projected Expenses $2,176,364.00
Endowment Value $931,112.00
Spending Policy Income Only
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$57,791$71,706$0
Individual Contributions$372,893$399,132$621,576
Investment Income, Net of Losses$20,997$40,321$167,262
Membership Dues------
Special Events$217,463$306,328$222,653
Revenue In-Kind$119,036$58,843--
Expense Allocation
Fiscal Year201620152014
Program Expense$1,555,518$1,521,715$1,381,589
Administration Expense$160,264$166,632$269,669
Fundraising Expense$392,537$340,797$289,524
Payments to Affiliates------
Total Revenue/Total Expenses0.830.891.17
Program Expense/Total Expenses74%75%71%
Fundraising Expense/Contributed Revenue25%21%14%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$2,921,849$3,284,097$3,526,956
Current Assets$978,586$1,393,652$1,521,166
Long-Term Liabilities$0$0--
Current Liabilities$44,508$50,319$67,601
Total Net Assets$2,877,341$3,233,778$3,459,355
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities21.9927.7022.50
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 7/2016View
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990 for FY 2011 prepared by Harris, Hardy & Johnstone, PC.
  • Audited financial statements and IRS 990s for FY 2010 and 2009 prepared by Gregory & Associates, P.L.L.C.
  • Revenue from "Foundations and Corporations" also includes government support.
  • Revenue from "Membership Dues" also includes support from Individuals.
  • Revenue from "Individuals" for FY 2011 also includes capital campaign contributions.