J. Sargeant Reynolds Community College Educational Foundation
P.O. Box 26924
Richmond VA 23261-6924
Mission Statement

Reynolds Community College provides access to education that develops individuals for employment and career advancement, prepares students for successful transfer to colleges and universities, builds a skilled workforce that contributes to regional economic development, and promotes personal enrichment and lifelong learning. In fact, one in four workers (and one in three healthcare workers) in the Greater Richmond region has attended Reynolds.

Fundraising activities at the college are carried out by the J. Sargeant Reynolds Community College Educational Foundation, Inc. The college's foundation exists solely to support and promote the college. Foundation projects include scholarships, annual giving, projects to expand instructional capacity and help more at-risk youth enter college, among yearly initiatives.
Web and Social Media

Reynolds graduates keep the RVA workforce strong.
CEO/Executive Director Ms. Elizabeth S. Littlefield ,CFRE
Board Chair Mitchell F. Haddon
Board Chair Company Affiliation ColonialWebb Contractors
Contact Information
Address P.O. Box 26924
Richmond, VA 232616924
Telephone 804 523-5181
Fax 804 523-5107
E-mail blittlefield@reynolds.edu
History and Background
Year of Incorporation 1979
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $1,500,000.00
Projected Expenses $1,000,000.00
Additional Documents
Impact Report 2017View
Impact Report2016View
Impact Report2015View
Impact Report2014View
Annual Report/Impact Report2013View
Annual Report2012View
Annual Report2011View

Reynolds Community College provides access to education that develops individuals for employment and career advancement, prepares students for successful transfer to colleges and universities, builds a skilled workforce that contributes to regional economic development, and promotes personal enrichment and lifelong learning. In fact, one in four workers (and one in three healthcare workers) in the Greater Richmond region has attended Reynolds.

Fundraising activities at the college are carried out by the J. Sargeant Reynolds Community College Educational Foundation, Inc. The college's foundation exists solely to support and promote the college. Foundation projects include scholarships, annual giving, projects to expand instructional capacity and help more at-risk youth enter college, among yearly initiatives.

The fundraising carried out by the Educational Foundation, under the direction of an Executive Director and Board of Directors, is essential to fulfilling the mission of Reynolds. The Foundation serves as a vehicle for broad financial and community support; yet, the essence of philanthropy is much more personal: it springs from the generosity of the individual. Not just a desire to see positive change, but a commitment to give to that end.

The monetary gifts the college is fortunate to receive have fascinating stories behind them, because every donor is unique. Every donor is precious. Every donor makes a difference. In 2010, individuals and community partners helped Reynolds complete the Campaign for Reynolds, the largest major gifts initiative in the history of Virginia’s community colleges, raising more than $15 million to support instruction.

 The college's most pressing needs can be met through contributions to its annual fund, the Fund for Reynolds. As state expenditures decrease, philanthropy is hugely beneficial in expanding capacity and meeting today’s instructional needs. Contributions to the Fund for Reynolds help programs draw down resources for academic programs and meet emergency student needs not covered through operational funding. Scholarship dollars also are a priority, as they provide critical financial assistance and increase graduation rates. Currently, we are able to help about 30% of eligible students. The average scholarship of $1,500 to $2,000 covers a significant portion of the cost of attendance for a semester. Especially as the region needs more trained STEM-H workers, resources to support scholarships and instruction will have long-term benefits.


Founded in 1972, J. Sargeant Reynolds Community College has educated more than 275,000 people in Greater Richmond, equipping them with the skills to succeed. Our mission is based upon three tenets, grounded in the belief that access to a college education--regardless of circumstance--is paramount. Reynolds prepares individuals for employment, provides the first two years toward a baccalaureate degree, and builds a skilled workforce that contributes to regional economic development. Each year, 20,000 people attend classes at Reynolds on one of our three campuses - in the City's historic Jackson Ward, in Henrico County on Parham Road, or in rural Goochland. Also, our distance learning program offerings are created with working adults in mind.

CEO Statement

Did you know that 1 out of every 4 workers (and, 1 out of every 3 healthcare workers) in the Greater Richmond region has taken at least one class from Reynolds? An impressive statistic made possible through community support.

“RVA” is a special place. Sure, we’re steeped in history, but innovative and globally-connected companies call us home. And, there’s nothing small about our small business community. The bright minds, ideas and technical know-how of local industries preserve the region’s excellent ratio of big and small business. What makes all of this work? Rather, who makes all of this work? It’s a diverse group of people, but what they have in common is exceptional education and training. This is what Reynolds is committed to providing. Our graduates, whether earning an associate degree or occupational certification, enter the workforce ready to contribute and take their places on the rosters of international, national and local businesses.

Board Chair Statement
We have more potential to develop in the Richmond region – from increasing high school graduation rates, to filling critical work shortages, and removing the financial barriers that stifle academic and personal potential.

We are deeply appreciative of the support we receive from our community. Supporters help Reynolds make a positive and lasting difference in the lives of individuals, families, and neighborhoods. We’re expanding college readiness through partnerships with local school divisions, non-profit organizations, and employers to make sure all of our high school graduates find success in post-secondary education or training. Reynolds is leveraging distance learning to broaden our reach in delivering instruction. And, we will find new ways to help all business in our region - small, medium and large - recruit and retain a skilled workforce.

Please join us in our efforts to make a difference.

Mitchell F. Haddon
Foundation Board President

Areas of Service
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Metro Richmond
Richmond, City
Goochland County
Hanover County
Henrico County
Powhatan County
Louisa County
Reynolds Community College primarily serves the Virginia counties of Goochland, Hanover, Henrico, Louisa, and Powhatan and the city of Richmond (north of the James River).
Board Chair
Board Chair Mitchell F. Haddon
Company Affiliation ColonialWebb Contractors
Term July 2016 to June 2018
Email mitch.haddon@colonialwebb.com
Board CoChair
Board CoChair Patrick W. Farrell
Company Affiliation Community Volunteer
Term July 2016 to June 2018
Email pwfarrell1@gmail.com
Board of Directors
Board Members
Stephen E. Baril Kaplan Voekler Cunningham & Frank
Nancy R. Belleman Community Volunteer
Amelia M. Bradshaw J. Sargeant Reynolds Community College
Katherine E. Busser Community Volunteer
Lawrence Doyle Capital One
Patrick W. Farrell Community Volunteer
J. Douglas Freeman Sr.Tucker Pavilion, Retired
Maggie Georgiadis Community Volunteer
L. H. Ginn IIIDirector Emeriti
Julie H. Gustavsson CPA, CITPKeiter
Mitchell F. Haddon ColonialWebb Contractors
William E. Hardy Harris, Hardy, & Johnstone, P.C.
Dr. Thomas N. Hollins Jr.Associate Vice President of Student Affairs
Jean P. Holman Virginia Credit Union (Retired)
Neil S. Kessler Troutman Sanders (Retired)
Dr. William L. Murray Dominion Energy
Theresa K. Noë Patient First
R. Roland Reynolds Special Advisor
J. Sargeant Reynolds Jr.Reynolds Development
Dr. Gary L. Rhodes J. Sargeant Reynolds Community College
The Honorable Anne 'Panny' Rhodes Virginia House of Delegates 1991-2001
Patricia L. Robertson Bon Secours Virginia
Kimberly H. Trentham Altria Client Services LLC
E. Massie Valentine Jr.Davenport & Company, LLC
Benjamin J. Warner Henrico Doctors' Hospital
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 23
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 15
Female 10
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 58
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 0
Number of Full Board Meetings Annually 5
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Board Development / Board Orientation
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Ms. Elizabeth S. Littlefield ,CFRE

Ms. Littlefield is Vice President of Institutional Advancement and Strategic Partnerships at Reynolds Community College and is responsible for fund raising, grants, and oversees marketing and public relations. She also serves as the Executive Director of the College’s Foundation. Since her appointment in 1996, Reynolds has obtained more than $50 million in gifts and grants. She has experience in strategic planning, board development, capital, major gift and annual giving campaigns at two-year and four-year colleges. Ms. Littlefield holds a CFRE (Certified Fund Raising Executive) designation from the Association of Fundraising Professionals.

Senior Staff
Ms. Marianne S. McGhee Director of Development
Full Time Staff 7
Part Time Staff 1
Volunteers 25
Contractors 1
Retention Rate 85
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted Dec 2010
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes

Bridging RVA; Advance College Academies in Henrico, Goochland, Powhatan public school systems; Dual Enrollment Programs with Henrico, Goochland, Powhatan, Hanover, and Richmond public school systems, Salem Christian School and CATEC; Northside Initiative with Northside YMCA; Bridgestone/Firestone; Ford Motors; Henrico County Fire and Police Departments; Hanover County Sheriff’s Department; Hanover Fire Department; US Department of Education; Virginia Department of Education, Virginia Community College System; Bon Secours; HCA; Virginia Commonwealth University Health Systems; Early College Academy Richmond City Public Schools

Association of Fundraising Professionals - Member1997
Northside Initiative for Older Youth2008
Bridging Richmond2011
Circle of ExcellenceCouncil of Advancement and Support of Education2012

What began as a study to determine how Reynolds could expand and relocate its current culinary arts programs soon suggested a more powerful community impact: 1) Richmond’s food scene as an economic driver for the region is threatened by a severe shortage of skilled culinary professionals, a problem that Reynolds is well positioned to address; 2) By adding a component of workforce development to the philanthropic investments in Richmond’s East End, Reynolds will mitigate one of the key roots of poverty --- lack of employment that pays a living wage.

The Culinary Institute at Reynolds will bring about workforce and economic investments in Richmond’s East End, a neighborhood with resident poverty rates ranging from 20-65% and home to four public housing communities. Reynolds will add to its city footprint in this high poverty stricken area by becoming an anchor tenant in a new development at 25th and Nine Mile Road in Church Hill North. The public-private partnership will feature affordable residential apartments and bring a full-service grocery to a food desert.

Population Served Adults
Budget $3,300,000.00
Short Term Success Construction began in September 2017 with completion scheduled for spring 2019. Thirty percent of current culinary students reside in the East End. The close vicinity of the institute may encourage other residents to pursue a career in culinary arts. As Reynolds implements its Center for Urban Initiatives, the facility will provide East End residents a door to its Middle College and other academic and training programs either on site or a short distance away at the Downtown Campus, accessible by public transportation and Reynolds’ free shuttle service for students.
Long Term Success

The Culinary Institute at Reynolds will be the premier provider of culinary arts professionals for our region. With fully engaged locally-renowned chefs, industry leaders and community organizations as strategic partners, students will graduate with the necessary skills and talent. The institute will serve as a beacon for great food and culinary expertise. Features include: stackable credentials toward an associate degree in culinary arts and management, internships for real-world experience, a market café providing affordable prepared foods for sale to the community; teaching kitchens, lecture classrooms, and a demonstration kitchen where locally-renowned chefs can share their knowledge with students and the public. A greenhouse onsite will not only allow culinary faculty to infuse farm to table instruction, it will also provide a new venue for the college’s sustainable agriculture and horticulture programs, currently only offered at the Goochland Campus.

Partnerships with the Bon Secours Sarah Garland Jones Center, Richmond’s Office of Community Wealth Building, Tricycle Gardens and others will expand pathways for residents to access a wide range of Reynolds workforce credential programs. Career and Technical dual enrollment with K-12 school systems will provide an additional access point for post-secondary credentials.



The Fund for Reynolds helps the college meet its most pressing needs, ranging from securing professional-caliber equipment for our classrooms to securing food and shelter for a student in dire circumstances. Private contributions cover costs that state funding cannot. For instance, the Educational Foundation operates an emergency loan program for students, using resources from the Fund for Reynolds. William, a veteran pursuing his Human Services degree, received financial assistance to remain safely housed while his military benefits were being processed.  “I’m so thankful that I did not have to leave school. As veterans, we can offer a different kind of leadership and perspective, but it can be an adjustment to transition to a new life as a student.” Because of donations to the Fund for Reynolds, the Foundation is helping students like William stay precisely where they need and want to be: enrolled at Reynolds and making progress toward graduating.


Population Served Adults
Short Term Success The Fund for Reynolds annual fund covers the college’s most pressing instructional and student needs not covered by state funding. One example is funding for emergency loans for students. When students are faced with an unexpected expense - a car repair, for example- they are often put in the difficult position of deciding whether to cover the emergency need or pay for tuition and books. The Fund for Reynolds provides emergency dollars for a student to cover the cost, work to pay back the funds, and remain enrolled in class. 
Long Term Success The Fund for Reynolds covers urgent instructional and student costs while it supplements resources for faculty hiring, equipment upgrades, and staff development. As enrollment increases and Reynolds works to increase its capacity, the Fund for Reynolds will be an important source of revenue for college initiatives.

Nearly 1,000 students apply annually for scholarships to help cover the cost of attendance at Reynolds. Currently, we are able to help about one-third of our eligible students; with additional funding, we could increase the number and amount of scholarship awards. Individual scholarship awards range from $200 to $4,000. The average award amount is $1,500.

Population Served Adults
Short Term Success

Research shows that lack of financial resources hinder student success rates. Two key factors measured in the process were student retention and graduation rates of scholarship recipients to determine if receiving a scholarship, in fact, helped students continue enrollment in classes and graduate. The data show that scholarship assistance is critical. We know that students with a 2.0 GPA and higher who receive scholarships are twice as likely to graduate as their peers who have not received an award. 

Long Term Success

Even while tuition at Reynolds is a third of the average four-year college or university in the Commonwealth, many families still need financial assistance in covering the cost of attendance. As students grapple with unmet financial needs, scholarships provide a critical lifeline for them to remain enrolled. A $2,500 scholarship can mean the difference between starting and finishing a college degree.


The Middle College is partnering with the Capital Region’s Adult Education program to offer a free PluggedInVA (PIVA)* college and career pathway opportunity. PIVA is a statewide workforce development program focusing on GED® preparation combined with workforce skill development leading to industry recognized credentials. Through the new Middle College model, students can earn a GED, workforce credential, and college credit. 

Population Served At-Risk Populations
Budget $375,252.00
Short Term Success

The potential and tenacity of young adults served by Middle College is too valuable to waste. With Bon Secours Virginia Health System investing in the East End and the broader growth of hiring opportunities in healthcare, Reynolds Community College is eager to do its part to develop individuals for that workforce niche. The process of reaching this first rung on the career ladder is critical for participants, funders, and service providers alike. The most obvious measure is how many students earn a workforce credential. But, the effort of cross-coordination points to the larger question. Can we move from isolated to collective impact? 


Long Term Success

Since 2003, more than 800 students have attended the Middle College program.  The level of stability the Middle College programs brings to the lives of our students ripples through their entire family structure. The college degrees the graduates attain, the jobs they pursue, the better parents they become – all of this directly and positively impacts neighborhood schools, employment, and the well-being of the community. Success is measured by the number of participants who complete the program, earn a workforce credential and academic credit, and enter employment with the training and basic skills to advance in the career pathway of their choice. 

Fiscal Year
Projected Revenue $1,500,000.00
Projected Expenses $1,000,000.00
Endowment Value $7,735,111.00
Spending Policy Percentage
Percentage (if selected) 4
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$2,561,919$462,565$1,380,055
Investment Income, Net of Losses$1,165,012$169,919$532,664
Membership Dues------
Special Events------
Revenue In-Kind$86,797$115,797$490,949
Expense Allocation
Fiscal Year201720162015
Program Expense$1,131,248$1,012,294$825,318
Administration Expense$261,184$226,540$214,046
Fundraising Expense$59,112$82,860$80,942
Payments to Affiliates------
Total Revenue/Total Expenses2.661.032.45
Program Expense/Total Expenses78%77%74%
Fundraising Expense/Contributed Revenue2%8%5%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$14,030,026$11,572,236$11,768,072
Current Assets$3,110,550$1,737,705$1,999,584
Long-Term Liabilities$0$0$0
Current Liabilities$100,629$56,846$43,672
Total Net Assets$13,929,397$11,515,390$11,724,400
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities30.9130.5745.79
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit ExemptionView
Organization Comments
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS Form 990s prepared by L.P. Martin & Company.