Initiatives of Change
2201 W. Broad Street, #200
Richmond VA 23220
Mission Statement
Initiatives of Change, USA, is part of a diverse global network with an 80-year track record of peacebuilding, conflict transformation and forging partnerships across divides of race, class, religion and politics. Hope in the Cities is its primary program in the greater Richmond region inspiring a vision of community where a commitment to reconciliation and justice transcends competing identities and interests. Its mission is to build trust in the heart of community.
CEO/Executive Director Mr. Jake Hershman
Board Chair Mr. H. Alexander Wise
Board Chair Company Affiliation Church Health Center, Memphis TN
Contact Information
Address 2201 W. Broad Street, #200
Richmond, VA 23220
Telephone 804 8237693
Fax 804 358-1764
History and Background
Year of Incorporation 1941
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $659,750.00
Projected Expenses $975,500.00
Initiatives of Change, USA, is part of a diverse global network with an 80-year track record of peacebuilding, conflict transformation and forging partnerships across divides of race, class, religion and politics. Hope in the Cities is its primary program in the greater Richmond region inspiring a vision of community where a commitment to reconciliation and justice transcends competing identities and interests. Its mission is to build trust in the heart of community.
2015 Accomplishments: 
Hope in the Cities brought together 25 community leaders from across the Richmond metro region and from six other cities for the Community Trustbuilding Fellowship. This unique program increases the capacity of community leaders to overcome divisions of race, culture, economics and politics by creating a network of skilled facilitators, capable team builders and credible role models. Offered in five residential weekend modules.
An international conference "Healing history: memory, legacy and social change" was held in Richmond in April 2015 bringing 300 people from across North America and from Africa, Europe, Asia and Latin America to the former Confederate capital. Recognizing that the wounds of history, systemic racism and discrimination along racial, ethnic or religious lines divide societies everywhere, they came to explore the connections between history, memory and social change.
Public forums held in partnership with the Richmond Times-Dispatch, Virginia Center for Inclusive Communities and the YMCA brought nationally known speakers to Richmond to address key issues such as the social determinants of health, bias in the criminal justice system and slavery's role in the making of American Capitalism. 
Goals for 2016-17
Hope in the Cities expects to launch the Center for Community Trustbuilding as a resource for this and other communities to discover, learn and hone skills and best practices for healing and trustbuilding. Already communities in Georgia, South Carolina and Louisiana have asked for help in shaping a process that can establish lasting change. 
The Community Trustbuilding Fellowship will continue as a cornerstone program of this project. The class of 2017 will begin the program in January 2017.

The prototype is in place. We need support to build for long-term sustainability. We depend on contributions from individuals and organizations. These contributions enable us to provide facilitation to community organizations and provide scholarship funds for low-income leaders to take part in our training programs. We are especially in need of a broad base of sustaining donors who make monthly contributions, of any size, to create a predictable revenue flow throughout the year.

A significant challenge for the organization is generational transfer of leadership over the next five years. In order to train and deploy new of leadership we need increased financial support from individuals and institutions who value the essential but often unseen work of building trust. Our goal is to increase annual revenue by $100,000 by the end of 2015.
We need to develop expertise in marketing our specific skills and experience to increase our local visibility.
Finally, we need to continue to develop avenues for volunteer engagement in our community dialogue work.
As a program of Initiatives of Change, Hope in the Cities was launched in the United States in 1990 to respond to the need for racial healing in Richmond, Virginia. It has expanded to other cities and countries by providing a framework to connect communities across traditional barriers. Its model of honest conversation incorporates three vital steps: dialogue with people of all backgrounds and viewpoints, personal change as a foundation for institutional transformation, and intentional acts of reconciliation.
Hope in the Cities organized Richmond's first "walk through history" in 1993, leading to the creation of the historic Slave Trail and the unveiling of the Reconciliation Statue in 2007. HIC is Richmond's acknowledged leader in interracial dialogue.
Ultimately, communities are changed when people learn to trust one another enough to collaborate across divides that once seemed insurmountable. We see evidences of these collaborations flourishing every day!
Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Goochland County
Hanover County
Henrico County
Petersburg, City
Powhatan County
Northern Virginia
The methodology of change that was first pioneered in the Richmond, has been adapted to various other localities around the country. These tools have also been taught at international conferences in various parts of the world, making Richmond's journey towards inclusivity applicable to other localities.
Board Chair
Board Chair Mr. H. Alexander Wise
Company Affiliation Church Health Center, Memphis TN
Term Feb 2014 to Feb 2019
Board of Directors
Board Members
Mrs. Anjum Ashraf Ali Community Facilitator
Mr. William S. Elliott Retired
Mrs. Karen Elliott Greisdorf Photographer
Mr. Bill Hamilton Hamilton Associates, Austin, TX
Mr. Donald King McGuireWoods LLC
Rev. E. Terri LaVelle Director, OSEC
Ms. Valerie A. Lemmie Kettering Foundation, Dayton, OH
Ms. Carolyn M. Leonard Compliance Officer, Portland Public Schools
Mr. Patrick McNamara University of Nebraska, Omaha, NE
Mr. Jeremy A. Pearce Socially Responsible Investments, Financial West Group
Mr. Krish Raval Learn to Lead and Faith in Leadership
Mr. H. Alexander Wise Chruch Health Center, Memphis, TN
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 7
Hispanic/Latino 0
Native American/American Indian 0
Other 2 India, Pakistan
Board Demographics - Gender
Male 7
Female 5
Board Term Lengths 3
Board Meeting Attendance % 90
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 20
Number of Full Board Meetings Annually 3
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
The board members listed above are for Initiatives of Change. They serve three-year terms and can be re-elected for an unlimited number of terms until the age of 75. 
Hope in the Cities, in its role in Richmond, also has a Leadership Team and a Council that helps set its direction, recruits for programs, and aids in fundraising.

HIC Council :
Anjum Ali
Elnora Allen
Eric Armstrong
Edward L. Ayers
Joel Blum
Oscar Contreras
Don Cowles
Bonnie Dowdy
Vanessa Easter
Tichi Pinkney-Eppes
Matthew Freeman
Robert G. Hetherington
Barbara Ingber
Jack McHale
John Moeser
Frank F. Mountcastle
Corey Nicholson
Grant Rissler
Adria Scharf
Jane Talley
Lonnie Williams
Jeff Williams
Cathy Woodson
Davis Wrinkle
Jonathan Zur
Executive Director
Executive Director Mr. Jake Hershman
Senior Staff
Mr. Rob Corcoran National Director
Full Time Staff 10
Part Time Staff 1
Volunteers 35
Retention Rate 80
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy No
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Richmond Hill, Virginia Center for Inclusive Communities, University of Richmond, Richmond Peace Education Center, YMCA, W. K. Kellogg Foundation
The Community Trustbuilding Fellowship offers an integrated approach to constructive community change. It is offered in several formats, and increases the capacity of communities to overcome divisions of race, economics and politics by creating a network of trustbuilders.
Through a combination of teaching, dialogue and experiential learning participants learn to:
  • Connect theory with practice, and "inner change" with change in society.
  • Participate in "honest conversation" and examine how acknowledgment and healing of painful history can be tools for reconciliation.
  • Engage "hard to reach" sectors in the process of community change through the building of diverse teams and networks.
  • Appreciate diversity with shared vision, reconciliation with justice and personal skills and qualities for constructive action in the community.
  • Develop multi-sector teams.
The program is led by a faculty of facilitators, practitioners and teachers with national and international experience.
Budget $115,000.00
Short Term Success
Graduates from the program have gone on to start their own non-profit organizations or outreach projects in partnership with other graduates. Some have run and been elected to the Richmond School Board. Others have started donating their time to worthy causes that they have a passion for.
Since effective facilitation is one of the tools participants are taught, once they graduate they also become a part of a network of community facilitators that can be called upon for community dialogues, conflict mediations, crisis intervention, and other facilitated outreach.
Long Term Success
By recruiting individuals from different organizations/groups dedicated to community betterment in one specific area (geographical or topical), enhanced collaborations will result. Instead of unconnected programs impacting an area in a fractured way, effective coalitions can increase their effect on the community being served.
When groups have a shared understanding of how to shepherd change by inclusion, not exclusion, the combined impact of each group’s investment of time, talent and financial resources is increased considerably.
In partnership with Virginia Center for Inclusive Communities, Hope in the Cities continues to support the City's Office of Community Wealth Building with the project launched in 2011-2012, Unpacking the Census: the new realities of race, class, and jurisdiction. The outreach in the Richmond Metropolitan Region has been extensive offering a public process to educate citizens about the facts of poverty in region and to mobilize community support for action. Hope in the Cities continues to respond to requests for programs from area organizations. 
Population Served Adults
Budget $35,000.00
Description A walk through history is a model for an accurate, respectful, inclusive public telling of the story. It establishes an agenda for healing by allowing the conscience of large numbers of people to be mobilized and liberating all parties by breaking the cycle of guilt, avoidance and resentment. It enables people of different backgrounds to take ownership of shared history. Hope in the Cities offers two models of “walking through history” as experiential learning to begin creating healed and honest relationships based on trust. A walk on the Richmond Slave Trail - pioneered in Richmond in 1993 - has become a model for communities everywhere seeking to heal from a painful past. The Slave Trail forms the heart of experiential walks held on request throughout the year.
The Historical Timeline is an exercise to enable a diverse group of people to begin to hear, understand and appreciate different events and experiences, and ultimately embrace a shared narrative.
Budget $10,000.00
Short Term Success
In the short-term, the Walk provides people with a tangible way to experience history by getting out of the books and into the "real world" of what might have been experienced by those involved. It also provides new insights into the current systems and how they are continuations of unhealed wounds stemming from centuries past.
Long Term Success
Thanks in great part to the work of Hope in the Cities and other entities, there are now many markers designating historical sites and their history around the city. The historic Slave Trail, which is used as a core of the Walk, is one such marker that has come into existance because of such lobbying work.
Groups come from all over the country and the world to be a part of the Richmond Experience. Hope in the Cities has hosted groups from Lebanon, England, Ireland, Canada, and national groups such as a group of students and faculty from the Duke Divinity School in N.C., a group from Search for Common Ground, an a D.C. based international NGO.
Description In partnership with other Richmond organizations Hope in the Cities offers a series of regular forums that bring stimulating and provocative speakers to Richmond to explore historic perspectives, current realities, and future hopes for regional cooperation in the Richmond metropolitan area. Leaders from the public and private sectors come together to address key issues and encourage partnership across differences of race, class and jurisdiction.
Budget $25,000.00
CEO/ED/Board Comments Hope in the Cities has just begun an impact study of its programs to better evaluate their short and long-term impact on the community and beyond. We expect this to help inform and strengthen the development of all our programs.
Fiscal Year
Projected Revenue $659,750.00
Projected Expenses $975,500.00
Endowment Value $375,885.00
Spending Policy Percentage
Percentage (if selected) 4
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$150,049$408,864$1,104,385
Investment Income, Net of Losses($186,673)$503,797$201,801
Membership Dues------
Special Events------
Revenue In-Kind$16,461$31,246--
Expense Allocation
Fiscal Year201520142013
Program Expense$941,750$955,123$877,970
Administration Expense$216,639$213,641$181,259
Fundraising Expense$7,524$18,001$27,437
Payments to Affiliates------
Total Revenue/Total Expenses0.231.021.23
Program Expense/Total Expenses81%80%81%
Fundraising Expense/Contributed Revenue5%3%2%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$8,691,754$9,514,421$9,502,275
Current Assets$704,623$1,069,724$929,593
Long-Term Liabilities$0$0--
Current Liabilities$212,305$136,848$153,197
Total Net Assets$8,479,449$9,377,573$9,349,078
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities3.327.826.07
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View
Foundation Comments
  • Financial information provided from Audited Financial Statements.
  • Form 990 and audited financial statements prepared by Keiter, Stephens, Hurst, Gary & Shreaves, P.C.
  • Revenue from "Individuals" may also include support from  corporations and foundations,