HATTheatre, Inc.
1124 Westbriar Drive
Richmond VA 23238
Mission Statement

Our mission is to produce affordable, high quality theatre, using the area's finest talent, that entertains and engages audiences of all ages. Since 1993 we have only produced Richmond premieres, believing that new and fresh material will be embraced by our audiences. In addition, our mission includes building future theatre performers and theatre goers by offering an extensive year-round education series for ages 5 to adult with the intent to fuse performance and life-skills for all who take our classes. 

Web and Social Media
Acts of Faith Festival 2014
Leadership
CEO/Executive Director Mrs Vickie Lynn Scallion
Board Chair Mr. Steven William Scallion
Board Chair Company Affiliation none
Contact Information
Address 1124 Westbriar Drive
Richmond, VA 23238
Telephone 804 343-6364
Fax 804 749-3857
E-mail info@hattheatre.org
History and Background
Year of Incorporation 1993
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
 
 
Projected Revenue $50,000.00
Projected Expenses $49,000.00
Additional Documents
A solicitations permit for 2016 was filed and paid . One has also been filed for the upcoming 2017 year. 
Statements
Mission

Our mission is to produce affordable, high quality theatre, using the area's finest talent, that entertains and engages audiences of all ages. Since 1993 we have only produced Richmond premieres, believing that new and fresh material will be embraced by our audiences. In addition, our mission includes building future theatre performers and theatre goers by offering an extensive year-round education series for ages 5 to adult with the intent to fuse performance and life-skills for all who take our classes. 

Impact
This past year we expanded our programs and our accomplishments were huge. For the theatre that meant offering more shows to the public and extending our class offerings to an after school program at Richmond Montessori School and an enrichment workshop for local girl scout troupes.               
 
Our second accomplishment was to obtain new seating for our audiences that include fully cushioned seats and backs. In addition we made our theatre's entrance doors fully handicapped accessible. Our older patrons have been very pleased with the upgraded comfort and safety of the space. 

This year we continued our progress in partnering with other organizations who needed a space to hold their shows.  This is a win win for all concerned as it brings in more people to our venue and their is a cross-share of patrons on both sides. 
 
Another accomplishment was to offer more scholarships for those wishing to take classes at the theatre. We have not increased our tuition costs in years even though overhead has increased, and offering scholarships in some fashion has always been important to us. 
 Top Three Goals:

* Expand our media reach as a means to increase audience attendance and class attendance. Advertising is key.

*  Offering more one-act nights and coffee-house nights since they allow students' opportunities to gain confidence in public speaking and being in front of an audience.

 *  We wish to find viable fundraising vehicles since at this time we are the only 501 (c) 3 theatre in the area who does not have government funding or corporate sponsors. With such a small staff, we do not have anyone to devote time to grant writing or pounding the pavement for support.

Needs
Our top 5 pressing needs speak to previous comments. Our overhead is killing us and since one of our missions is to keep ticket prices and tuition prices affordable for all, we must find a way to raise funds for operating expenses.We need to find consistent fundraising. That is our number 1 and 2 pressing needs at this time.
 
We will be going into our 24th year, yet so many in the area do not know of our existence. Increasing visibility is paramount. This past year we were able to secure a lighted sign for our window which helps tremendously. One on the roof would be even better. We still have people say they can not find us. That would be pressing need number 3.
 
Help with marketing and advertising in general for both our classes and our shows would be so helpful. Right now we rely on the free advertising that Facebook affords us, but the reach for that is limited.
 
 Our theatre has antique equipment for lighting and sound. We could use some new lighting and sound equipment that would help us to not only do more for our shows, but we would then be able to teach up to date technical skills to students who take class with us.
Background
Our goal was to offer professional productions, all Richmond premieres, and classes for youth & adults, at an affordable price for all. To that end, we have been rather successful and have steadily grown through the years.
 
Our first year was in a rented room for classes and rented venues for shows. In our second - 4th years we moved into a school auditorium for classes and rented larger venues for shows. Our 5th year we moved into our own 750 sq. ft. rented space where we had a 40 seat black-box and offered classes. We started a summer workshop program as well. Two years later we added another 750 sq. ft for classes, and two years after that expanded the theatre from 40 seats to 70 seats adding another 750 sq ft.
 
Presently the theatre and studio space equals about 2,250 sq ft. total. We have two residents companies (The HATTBox Players is our youth arm, The Black-Box Players is our adult arm). We have produced all premieres. Our top ticket price for adults is $18-$15; very affordable. We have hired several AEA actors over the years, one of only a handful of professional theatres in Richmond to do so, and we have taught hundreds of students of all ages in our classes. We have provided work for many talented actors, we have hired instructors from the acting/directing pool of professionals in the area, and have invited many to be guests to teach one day workshops. Our theatre has participated in The Acts of Faith Festival and Minds Wide Open, and we are members of RAPT (Richmond Alliance of Professional Theatres)

We have also served as a home for a professional improv. troupe (West End Comedy), and, when another theatre in town needed a space for their show (Richmond Triangle Players), we adjusted our schedule and let them use our stage so they could open in time.
CEO Statement
One of the ways our theatre is unique is that we are, at this time, the only professional theatre that offers year-round consistent classes for all ages. We have adult classes, youth classes, summer camp/workshops, and one day workshops. We feel a strong education component is very important to the community.
 
We are also the only theatre in the Far West End.
 
Our ticket prices also set us apart... we believe professionally produced theatre should be as accessible as possible to all so our top ticket prices for adults are $25-15, $12 for seniors and $10 for youth. All other theatres in town  have ticket prices that range from $28 to $68 for adults on average.
 
Another thing that sets us apart is our commitment to new works and premieres of material not previously seen here in Richmond. It is much harder selling and marketing new plays and musicals where there is no name recognition, but we believe audiences appreciate getting to see and experience these shows.
 
For classes, we have always mainstreamed those with Down Syndrome and Autism into our regular classes. Our instructors have a high success rate with these populations and in one class this year alone half of the class was on the autistic spectrum. Generally those diagnosed with Aspergers do VERY well with us.
 
Our intimate black-box is also very unique. It is the smallest theatre in town, yet we consistently sell out all of our shows and we have an extensive patron list. Our theatre is similar to those found in Greenwich Village and also the "storefront" theatres in Chicago.
 
We are the only theatre that does not have government grants or corporate support and our board is extremely small.
Areas of Service
Areas Served
Area
Metro Richmond
Chester
Ashland
Chesterfield County
Goochland County
Hanover County
Henrico County
Powhatan County
Ashland
New Kent County
Petersburg, City
Louisa County
Amelia County
Board Chair
Board Chair Mr. Steven William Scallion
Company Affiliation none
Term Aug 2011 to Dec 2017
Email steve.scallion@verizon.net
Board of Directors
Board Members
NameAffiliation
Mrs. Casey Dillon Community Volunteer
Mrs. Kelly S. Hazelwood CNU
Mr. Steven William Scallion Infilco-Degremont
Mrs. Vickie Lynn Scallion Community Volunteer
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 4
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 1
Female 3
Governance
Written Conflict of Interest Policy? No
Percentage Making Monetary Contributions 25
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mrs Vickie Lynn Scallion
Staff
Part Time Staff 2
Contractors 0
Plans
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan?
Programs
Description
Fiscal Year
Projected Revenue $50,000.00
Projected Expenses $49,000.00
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$42,082$50,188$72,222
Administration Expense$13,434--$4,960
Fundraising Expense$1,693--$2,326
Payments to Affiliates------
Total Revenue/Total Expenses1.071.121.00
Program Expense/Total Expenses76%100%91%
Fundraising Expense/Contributed Revenue28%0%40%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$12,791$8,983$2,713
Current Assets$12,743$8,894$2,574
Long-Term Liabilities$0$0--
Current Liabilities$0$89--
Total Net Assets$12,791$8,983$2,713
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities--99.93--
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit Application Confirmation 12/2015View