Embrace Richmond
1010 West Laburnum Ave
Richmond VA 23227
Mission Statement Embrace Richmond strengthens communities from the inside out.

By training and coaching neighborhood and congregational leaders in asset-based community development (ABCD), we’re growing great neighbors throughout Metro Richmond.

Our vision is to transform Metro Richmond one neighborhood at a time.

Our core belief is great neighbors make neighborhoods great.
CEO/Executive Director Mrs. Wendy McCaig
Board Chair Kevin Nentwich
Board Chair Company Affiliation Financial Consultants of America
Contact Information
Address 1010 West Laburnum Ave
Richmond, VA 23227
Telephone 804 404-3610
E-mail wendy@embracerichmond.org
History and Background
Year of Incorporation 2005
Financial Summary
Projected Revenue $167,000.00
Projected Expenses $167,000.00
Mission Embrace Richmond strengthens communities from the inside out.

By training and coaching neighborhood and congregational leaders in asset-based community development (ABCD), we’re growing great neighbors throughout Metro Richmond.

Our vision is to transform Metro Richmond one neighborhood at a time.

Our core belief is great neighbors make neighborhoods great.

Top Achievements from the past year:

  1. During the past year, we expanded the number of communities where Asset-Based Community Development efforts were under way from four to eight through strategic partnerships with congregations and non-profit organizations across Metro Richmond. 
  2. Through our Great Neighbor Academy we trained over 100 community and congregational leaders in Asset Based Community Development (ABCD) and mobilized dozens of volunteers through community action teams. 
  3. In the past year, more than 30 youth were trained in ABCD and conducted community listening projects in their neighborhoods.  In the Broadwater neighborhood five youth continued beyond the summer project in key leadership roles - designing and developing their own action teams.  
  4. In the past year, we worked with key neighborhood leaders in the North Central neighborhood to launch a block by block neighborhood strengthening initiative that was very successful in mobilizing residents through block clubs. 

Goals the coming year: 
  1. We are seeking to expand the Block By Block initiative into three other neighborhoods and to recruit, train and provide financial support to 3 neighborhood connectors.  
  2. We are partnering with the YMCA to turn the summer Dream Catcher project into a year round youth development program.  Our initial pilot will be in the fall of 2016 and we hope to expand it into 3 additional neighborhoods in 2017. 
  3. We are also seeking to build collaborative efforts with the City of Richmond, Chesterfield County and the City of Hopewell to integrate an ABCD lens into how local governments engage in communities.  
  4. Through our relationships with the Richmond and Chesterfield County community policing departments, we hope to engage more neighborhood associations in our neighborhood strengthening efforts.  Our goal is to have ABCD efforts in 20 neighborhoods by 2020. 



Our greatest need is for Neighborhood Connectors -- respected individuals who live in the community and have the ability to mobilize fellow residents around issues they care about. Our partners recognize the value of citizen-led efforts but most lack the funds to hire a part-time connector in communities they support. These would be part-time (6-8 hours a week) positions open only to residents at a cost of roughly $7,500 per community which would include coaching and training in ABCD.

Our Summer Dream Catchers project has proven to be the most effective starting place for launching a new ABCD effort. In summer 2015 we launched the project in seven neighborhoods and had to turn away two other communities who wanted to be a part of the project due to our limited capacity. Our desire is to make our summer Dream Catchers project a year-long Young Leaders Program and to hire a part-time program director. Estimated cost: $24,500.


You have heard, “Give a man a fish, feed him for a day; teach a man to fish, feed him for a lifetime.” But what if the fishing pond is unhealthy? Sadly this is the reality in far too many Richmond communities, where residents lack opportunities for advancement. Embrace Richmond seeks to “change the condition of the pond.”

We use an asset-based community development (ABCD) approach that builds on the gifts, talents, and passions of the neighbors themselves. We believe the larger community can play a critical role in the neighborhood trans­formation story by walking alongside resident leaders and equipping them for works of service they feel called to do.

Our mission is to strengthen neighborhoods from the inside out. We do this by training and coaching congregational and community leaders in asset-based community development. Our vision is to transform Metro Richmond, one neighborhood at a time.

Embrace Richmond was founded by Wendy McCaig in 2005. She was attending Baptist Theological Seminary at Richmond then, having left a successful career in accounting. She felt a calling to serve in low-income communities around Richmond.

Society often looks at those who lack material means as “needy,” labeling them based on what they don’t have. As Wendy encouraged her friends to serve others, she saw transformation. Her friends become known as the people who care about others. Wendy did not realize it at the time, but what she had stumbled across was the power of an asset-based approach. Instead of looking at her new friends and seeing all they lacked, Wendy saw their giftedness and, given the chance to use those gifts, they began to see those gifts in themselves and in each other.

More than 10 years later, Embrace Richmond empowers leaders in ten Metro Richmond neighborhoods – Hillside Court, North Central, Brookland Park, Lincoln Mews, Broadwater Townhomes, Shady Hill Mobile Home Park, Crystal Lakes, The Cloisters, The Villiage of Ettrick and Davisville. 

For an example of Embrace's impact consider: there are nine, resident-led initiatives in Hillside, engaging more than 300 neighbors of all age groups each month. The initiatives grew out of Embrace Richmond’s paradigm shift, empowering through coaching and training and encouraging leaders to change from within.

CEO Statement

Over the two years, Embrace Richmond has experienced tremendous growth. We have gone from two neighborhoods that are applying ABCD principals and practices to ten and we have many more who are moving in that direction. Our greatest challenge is capacity, both within the organization and at the community partner level.

Areas of Service
Areas Served
Metro Richmond

Embrace Richmond supports neighborhood strengthening efforts in the City of Richmond, Chesterfield County, Henrico County, Village of Ettrick, City of Hopewell, and Chester. 

Board Chair
Board Chair Kevin Nentwich
Company Affiliation Financial Consultants of America
Term Apr 2017 to Apr 2020
Email kevin@fcaretirement.com
Board of Directors
Board Members
Susan Custer Chesterfield County Schools
Diane Hayes Virginia Union University
Kelly Jones DaSpot Recording Studio
Rev. John Maher Vicar for St. Francis Episcopal Church
Kevin Nentwich Financial Consultants of America
Don Reich Community Volunteer
Karen Scherling Community Volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 5
Female 3
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 84
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Bob Becker
Bonnie Bell Chesterfield DSS
Susan Custer Woodlake Missions Committee
Caitlin Figura Virginia Baptist Mission Board
Susan Fox Union Theological Seminary
Internally our greatest challenge is staff capacity.  To overcome this challenge we are working more collaboratively with our partners and investing in their training and development.  We have also built relationships with VCU and Union Seminary to recruit more interns which has helped expand capacity.  Additionally, we formed an advisory team to help us achieve our goal of 20 neighborhoods by 2020 and that team is also working on overcoming capacity challenges. 
Executive Director
Executive Director Mrs. Wendy McCaig
Experience Wendy McCaig has a degree in accounting from Texas A&M and was a CPA working as an auditor in a Big 6 accounting firm for 6 years.  She has a Masters in Divinity from Baptist Theological Seminary at Richmond and served in church leadership for more than 10 years. She is the author of "From the Sanctuaries to the Streets," published in 2010 by CASCADE Books
Full Time Staff 1
Part Time Staff 2
Volunteers 100
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 4
Date Strategic Plan Adopted Feb 2016
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy No
Directors and Officers Insurance Policy Yes
Description Training and coaching services designed for community, congregational, non-profit and governmental leaders  who desire to shift their community strengthening approach from doing programs “for” those in need working “with” residents to strengthen neighborhoods. 
Description Training and coaching services designed to engage neighborhood youth in the community development effort through a 6 week community listening project.
Description Training and Coaching services designed to help existing and emerging neighborhood leaders build healthy sustainable resident-led initiatives.
Description Through these internship opportunities, undergraduate and graduate students are trained in asset-based community development best practices and serve in a local community alongside resident leaders.
Description Embrace Richmond provides micro grants to neighborhood groups who apply ABCD principals and practices in their communities.  The proceeds of these micro-grants are to be used to support strengthening projects that emerge from community listening projects and that are supported by a team of neighbors who design, develop and lead the project. 
CEO/ED/Board Comments

The greatest challenge facing the ABCD movement not only locally but globally, is providing nurture and support of new and emerging resident leaders. Our desire it to continue to grow our ABCD Regional Network which provides a monthly gathering where resident leaders can receive on-going training and support.  Through this networks we are encouraging peer to peer mentorship and co-creating best practices for the region.

We are also seeking funding to coach and train area advancement coaches who would focus on building networks of support in 6 high poverty areas where the majority of our neighborhood work is currently happening.  
Fiscal Year
Projected Revenue $167,000.00
Projected Expenses $167,000.00
Spending Policy N/A
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$62,903$66,761$63,360
Administration Expense$10,677$24,931$30,765
Fundraising Expense$4,205$1,421--
Payments to Affiliates------
Total Revenue/Total Expenses1.210.911.11
Program Expense/Total Expenses81%72%67%
Fundraising Expense/Contributed Revenue5%2%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$331,759$349,667$362,937
Current Assets$329,909$232,965$238,413
Long-Term Liabilities$0$0--
Current Liabilities$224$247--
Total Net Assets$331,535$349,420$362,937
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities1472.81943.18--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2017View
Organization Comments Over the past three years, we have shifted from a direct service model to an intermediary model.  As an intermediary, we are providing coaching and training to non-profits and congregations across Metro Richmond and it is their staff that are doing the direct services in partnership with neighbors.  Thus, expenses that used to be incurred by Embrace are now paid directly by our partnering organizations. 
Foundation Comments
  • In FY2016, the organization sold a rental property.  This was a non-operating expense and is not represented in the financial chart.