Embrace Richmond
1010 West Laburnum Avenue
Richmond VA 23227
Mission Statement

Embrace Richmond strengthens communities from the inside out.

We do this by training and coaching non-profit organizations, governmental agencies, faith communities and civic associations in asset-based community development (ABCD).

The Stanford Social Innovation Review article titled, “Community Engagement Matters,” challenges social innovators to “design and implement programs in ways that engage community members directly in the work of social change.” While most agree with this statement, few organizations achieve this goal.

The article points to the work of John McKnight and Jody Kretzmann, co-directors of the Asset- Based Community Development (ABCD) Institute at DePaul University and authors of Building Communities From the Inside Out, as their recommended strategy for promoting civic ownership.

Through more than 3,000 case studies, McKnight and Kretzmann, found that communities that thrive are those where the citizens are empowered to work together to address the needs of their community. If leadership does not emerge from within a community to create and maintain change, the change is often superficial and not sustainable.

Embrace Richmond has built on the work of the ABCD Institute to create a 6-component community strengthening model that engages and grows the leadership capacity of residents. To date, we have helped to launch more than 40 resident led initiatives in neighborhoods across Metro-Richmond.

Our core belief is that great neighbors make neighborhoods great.

Our vision is to transform greater Richmond, one neighborhood at a time by growing great neighbors.

 
Leadership
CEO/Executive Director Mrs. Wendy McCaig
Board Chair Kevin Nentwich
Board Chair Company Affiliation Financial Consultants of America
Contact Information
Address 1010 West Laburnum Avenue
Richmond, VA 23227
Telephone 804 404-3610
E-mail wendy@embracerichmond.org
History and Background
Year of Incorporation 2005
Financial Summary
 
 
Projected Revenue $167,000.00
Projected Expenses $167,000.00
Statements
Mission

Embrace Richmond strengthens communities from the inside out.

We do this by training and coaching non-profit organizations, governmental agencies, faith communities and civic associations in asset-based community development (ABCD).

The Stanford Social Innovation Review article titled, “Community Engagement Matters,” challenges social innovators to “design and implement programs in ways that engage community members directly in the work of social change.” While most agree with this statement, few organizations achieve this goal.

The article points to the work of John McKnight and Jody Kretzmann, co-directors of the Asset- Based Community Development (ABCD) Institute at DePaul University and authors of Building Communities From the Inside Out, as their recommended strategy for promoting civic ownership.

Through more than 3,000 case studies, McKnight and Kretzmann, found that communities that thrive are those where the citizens are empowered to work together to address the needs of their community. If leadership does not emerge from within a community to create and maintain change, the change is often superficial and not sustainable.

Embrace Richmond has built on the work of the ABCD Institute to create a 6-component community strengthening model that engages and grows the leadership capacity of residents. To date, we have helped to launch more than 40 resident led initiatives in neighborhoods across Metro-Richmond.

Our core belief is that great neighbors make neighborhoods great.

Our vision is to transform greater Richmond, one neighborhood at a time by growing great neighbors.

 
Impact

Top Achievements from the past year:

1. Historic Brookland Park: We hired a community advancement coach, doubled the number of residents engaged and the number of community action teams, launched the area collective which engages leaders from five neighborhoods and strengthens the connections between the residents and local merchants along Brookland Park Boulevard.

2. ABCD Training Efforts: Trained over 100 individuals in Asset Based Community Development (ABCD).

3. Youth Development: Expanded our summer youth engagement to a year round young leaders program and developed a partnership with Youth Life Foundation in order to work towards engaging their high school youth in ABCD development efforts.

4. Partnership Development: We were also awarded a VCU Partnership Development grant which will allow us to deepen our connections to VCU Wilder School of Government and Public Policy, the Center on Society and Health, the City of Richmond Sustainability Department and Engaging Richmond. Our hope is that through this collaborative efforts we can further refine our Inside Out Community Strengthening Model in a way that will help transform communities across Metro Richmond.


Goals the coming year:

1. Continue to grow the number of citizen-driven initiatives in the Historic Brookland Park area to address the community-defined issues of crime, youth, unemployment, economic revitalization and community cohesion and connectedness.

2. Expand the number of organizations who are trained in ABCD best practices by offering quarterly ABCD trainings.

3. We are also seeking to build collaborative efforts with the City of Richmond and Chesterfield County to integrate an ABCD perspective to how local governments engage in communities.

4. Continue to develop a network of ABCD practitioners who provide on-going training, peer to peer support and coaching. Our goal is to have ABCD efforts in 20 neighborhoods by 2020.

Needs

 Our greatest need is for more coaching staff to support emerging resident leaders - both adults and youth.  

 

We hired a part-time community advancement coach to work with emerging resident leaders in the Historic Brookland Park area. The cost of having this become a permanent full-time position is $35,000 per year.

In addition, with the expansion of our youth development program, we need additional staffing to coach the young leaders who now have the opportunity to engage in community action teams as interns year-round. This expansion requires an additional $25,000.

 
 
 
 
Background

Embrace Richmond was founded in 2005 by Wendy McCaig.  McCaig was inspired by a formerly homeless woman who shared her desire to help others who were experiencing homelessness.  

2005-2008: Embrace worked with homeless and formerly homeless individuals to start the furniture bank which was transferred to CARITAS in 2008.

2009-2013: Embrace worked with residents of Hillside Court to start the Hillside Court Partnership (HCP) which launched 9 resident-led initiatives including youth sports programs, support groups, employment initiatives, and food security projects. Ownership of HCP was transferred to residents in 2013.

2014 – Present: Embrace Richmond began working with residents in the Northside helping to establish the Better Together Food Cooperative, strengthen the Brookland Park Area Association which supports local merchants and developing a block-by-block organizing structure in partnership with five area civic associations.

2014 – Present: Embrace Richmond began training and coaching other organizations in ABCD. To date we have trained non-profit, congregational, civic association, government and community leaders in ten neighborhoods throughout the Greater Richmond region. We also began engaging youth in the community building process initially through summer projects and in 2017 we expanded to year-long engagement.

2016 – Present: Embrace Richmond hired a community advancement coach to expand efforts in Brookland Park. Our desire is to use the work in the Historic Brookland Park community as a proto-type for future development efforts across the region.

 
 
 
CEO Statement

In 2014 when we began offering training in ABCD to other organizations, few knew what ABCD was.  Over the past three years, we have seen a rapid growth not only in knowledge about ABCD but also in the number or organizations that are seeking to implement ABCD best practices into their community engagement strategies.  As the only ABCD intermediary in the Greater Richmond region, our goal is to set a high standard of excellence.  Our desire is to strengthen civic engagement across the region through our training and coaching relationships with partnering organizations.  Our hope is that our efforts in the Historic Brookland Park area can serve as a proto-type for other organizations who are seeking engagement in community development efforts across the region. 

Board Chair Statement

To quote Richard Stearns, the CEO of World Vision, “The greatest mistake commonly made by those who strive to help the poor is the failure to see the assets and strengths.” The challenge facing those of us in service work is to shift from traditional models of charity that over time erode human dignity, toward systems of genuine exchange that empower people to become the change they want to see in their communities.

For Embrace, our greatest challenge has been finding donors, funders and partners who understand this shift and who are willing to make long-term investments in growing the capacity of neighborhood residents.

While this continues to be a challenge, we are seeing signs that this shift is happening. In the past two years the number of non-profits, congregations and governmental agencies that we are partnering with has quadrupled. Unfortunately, the funding has not kept pace with the opportunities but we see signs that the funding community is starting to value citizen engagement and we are hopeful that this will translate into additional funding to support asset-based community development efforts like ours.

Areas of Service
Areas Served
Area
Metro Richmond

Embrace Richmond supports neighborhood strengthening efforts in the City of Richmond, Chesterfield County, and Henrico County. 

Board Chair
Board Chair Kevin Nentwich
Company Affiliation Financial Consultants of America
Term Apr 2017 to Apr 2020
Email kevin@fcaretirement.com
Board of Directors
Board Members
NameAffiliation
Susan Custer Chesterfield County Schools
Diane Hayes Virginia Union University
Kelly Jones DaSpot Recording Studio
Rev. John Maher Vicar for St. Francis Episcopal Church
Kevin Nentwich Financial Consultants of America
Don Reich Community Volunteer
Karen Scherling Community Volunteer
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 5
Female 3
Governance
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 84
Written Board Selection Criteria? No
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Executive
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
NameAffiliation
Bob Becker
Bonnie Bell Chesterfield DSS
Susan Custer Woodlake Missions Committee
Caitlin Figura Virginia Baptist Mission Board
Susan Fox Union Theological Seminary
Comments
We are in the process of building a constituent board that will govern the development efforts in the Historic Brookland Park community. 
Executive Director
Executive Director Mrs. Wendy McCaig
Experience Wendy McCaig has a degree in accounting from Texas A&M University, and was a CPA working as an auditor in a Big 6 accounting firm for 6 years. She has a Masters in Divinity from Baptist Theological Seminary at Richmond and served in church leadership for more than 10 years. She is the author of "From the Sanctuaries to the Streets," published in 2010 by CASCADE Books
Staff
Full Time Staff 1
Part Time Staff 3
Volunteers 100
Retention Rate 100
Plans
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 4
Date Strategic Plan Adopted Feb 2016
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Programs
Description Training, coaching and consulting services designed for institutions who are seeking to implement an Asset-Based Community Development approach. 
Population Served Adults
Budget $44,000.00
Short Term Success

Participants who complete Mission Shift Training will understand the seven approaches to poverty alleviation and the five basic principles of ABCD. They will also be able to apply these principles in their own context in a way that shifts ownership of the development to the residents.

Long Term Success Community, non-profit, congregational and government leaders who complete our Mission Shift training and receive coaching will engage neighborhood residents in the work of social change.
Description Training and coaching services designed to engage neighborhood youth in the community development efforts through either a 6 week community listening project or through year round community strengthening internship opportunities. 
Population Served Adolescents Only (13-19 years)
Budget $44,000.00
Short Term Success

Youth will gain marketable skills including community relations, listening, project planning, group facilitation, public speaking and project evaluation.

Youth will gain a deeper knowledge of how to bring about social change as well as a deeper understanding of the assets that exist in their community that can be mobilized to support change.

Long Term Success Youth will become more civically engaged and will gain skills and experience that will help them advance toward their college and career goals.
Description The goal of this program is to establish our Inside Out Community Strengthening Model in the Historic Brookland Park community.  This community will serve as a model for future development efforts across the region. 
Population Served Adults
Budget $50,000.00
Short Term Success

We measure community engagement at three levels. Participants are those who simply participate in activities. Engaged residents are those who serve on action teams. Resident leaders are those who assume ownership of a team, event or activity. Our goal is to increase levels of engagement over time.  We measure progress toward this goal by:

1. discovering and documenting community concerns and capacity through asset-mapping.

2. increasing civic participation through community building activities that are designed and developed by community action teams.

3. developing community leaders who assume ownership of the development effort.

4. growing the level of collective efficacy by engaging people in the work of social change.

5. strengthening community cohesion through relationships formed between residents over time through consistent interaction.

directing combined Investment of resources around community-defined goals.

Long Term Success

Residents in the Historic Brookland Park area will be empowered to address these community defined issues and work towards lowering crime, creating more opportunities for youth, and having greater community cohesion and economic revitalization of the Brookland Park commercial corridor.

Description Funding to support resident-led initatives such as young leaders clubs, block connectors and community action teams. 
Budget $10,000.00
CEO/ED/Board Comments

The greatest challenge facing the ABCD movement not only locally but globally, is providing nurture and support of new and emerging resident leaders. Our desire it to continue to grow our ABCD Regional Network which provides a monthly gathering where resident leaders can receive on-going training and support.  Through this networks we are encouraging peer to peer mentorship and co-creating best practices for the region.

We are also seeking funding to coach and train area advancement coaches who would focus on building networks of support in 6 high poverty areas where the majority of our neighborhood work is currently happening.  
Fiscal Year
Projected Revenue $167,000.00
Projected Expenses $167,000.00
Spending Policy N/A
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$62,903$66,761$63,360
Administration Expense$10,677$24,931$30,765
Fundraising Expense$4,205$1,421--
Payments to Affiliates------
Total Revenue/Total Expenses1.210.911.11
Program Expense/Total Expenses81%72%67%
Fundraising Expense/Contributed Revenue5%2%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$331,759$349,667$362,937
Current Assets$329,909$232,965$238,413
Long-Term Liabilities$0$0--
Current Liabilities$224$247--
Total Net Assets$331,535$349,420$362,937
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities1472.81943.18--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2017View
Comments
Organization Comments Over the past three years, we have shifted from a direct service model to an intermediary model.  As an intermediary, we are providing coaching and training to non-profits and congregations across Metro Richmond and it is their staff that are doing the direct services in partnership with neighbors.  Thus, expenses that used to be incurred by Embrace are now paid directly by our partnering organizations. 
Foundation Comments
  • In FY2016, the organization sold a rental property.  This was a non-operating expense and is not represented in the financial chart.