Children's Museum of Richmond
2626 West Broad Street
Richmond VA 23220
Mission Statement
The Children's Museum of Richmond (CMoR), a non-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.
Web and Social Media

The Children's Museum of Richmond believes children learn best through play. We foster a child's natural curiosity to make learning a life-long pursuit.
CEO/Executive Director Shannon L Venable
Board Chair Vishwa Link Esq.
Board Chair Company Affiliation McGuire Woods, LLC
Contact Information
Address 2626 West Broad Street
Richmond, VA 23220
Telephone 804 474-7000
Fax 804 474-7099
History and Background
Year of Incorporation 1981
Former Names
Richmond Children's Museum1997
Financial Summary
Projected Revenue $3,516,554.00
Projected Expenses $3,491,299.00
Additional Documents
Annual Report2013View
Children's Museum Impact Report2012View
Annual Report 20112011View
Peer Assessment from the American Association of Children's Museums2010View
2010 Annual Report2010View
Children's Museum of Richmond Annual Report2009View
The Children's Museum of Richmond (CMoR), a non-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.
The museum’s recent accomplishments include:
  • Over 425,000 visitors served, including 123,982 non-member visitors who attended at a free or reduced rate because of generous donor scholarships and grant programs
  • In 2010, the Children's Museum of Richmond became the first in the country to open a satellite location. Since that time it has opened a total of three satellites including Chesterfield, Short Pump, and Fredericksburg. 
  • CMoR sees more visitors than all other VA Children's Museums combined and is the 8th most visited in nation
  • In 2005, Legendary Santa moved to the Children's Museum of Richmond and still calls the museum home today.
  • The Children's Museum of Richmond merged with Commonwealth Parenting, allowing Commonwealth Parenting to reach a broader audience and providing expert parental guidance to museum visitors.
  • Since the museum gained oversight of the Central Virginia Children's Book Bank in 2012, the museum has distributed over 100,000 books to children in need.
The Children's Museum of Richmond's top goals are to:
  • Increase impact through service to more children, with emphasis on those from economically challenged families.  Specifically offering free memberships and admission whenever possible
  • Continue to offer premier educational programming to local schools
  • Continue to offer programming specifically for special needs children
  • Expand and maintaining strong partnerships with other child serving organizations
  • Expand early childhood programming to help close the gap in the community for kindergarten readiness
  • Expand program offerings and resources for parents and caregivers
Gifts to the CMoR Scholarship Fund - The museum is proud to offer access to the city's premier educational play environment at a reasonable price. The museum has one of the lowest cost- per-visitor ratios of any cultural institution in our area. The Scholarship Fund works with schools and non-profit organizations to provide admission and program tuition for children in need.  Last year, the museum welcomed over 425,000 visitors and of those over 123,000 came for free or at a reduced rate thanks to support from the Scholarship Fund.
Gifts to the Annual Fund - Bringing four museums to life 352 days each year requires substantial financial resources. Gifts to the annual fund help keep the doors open so that we may continue to fulfill our mission.

Gifts for Capital Projects –
With over 425,000 visitors each year, the museum continues to update older exhibits to offer new exciting options for children and in that process it also allows us to update old exhibits so that they meet ADA regulations.
Gifts to the Central Virginia Children's Book Bank -  The Children’s Book Bank distributes thousands of books to children throughout Central Virginia every year.  As little as $25 will buy 10 books for children in need.
Commonwealth Parenting- Gifts allow the Children's Museum of Richmond to continue to support parents and caregivers throughout Central Virginia through Family Learning Programs.

Community volunteers founded the Children’s Museum of Richmond in 1981 with the goal of creating a place specifically designed to inspire young children with hands-on learning where they could develop their imaginations, problem-solving abilities and social skills. Originally located in a converted elementary school cafeteria in Richmond’s Navy Hill neighborhood, the Children’s Museum spent its first two decades establishing a broad base of community support involving a wide spectrum of local elementary schools, early childhood organizations, social service agencies and business partners. 

The Children’s Museum moved to its current location in midtown Richmond in 2000. In 2004, the museum’s leadership assumed a new strategic direction which has resulted in increased attendance, annual donations and service to economically disadvantaged communities. Specifically, the museum focused on serving younger children (0-8yrs), entered into partnerships that extend the museum’s reach, and made a strong commitment to making the museum accessible to children from underserved communities. 

In June 2010, the Children’s Museum of Richmond opened its first satellite location west of Richmond. As the first children’s museum in the country to open a second location, the museum has been pleased to report success in the endeavor, welcoming over 130,000 visitors in the first year of operation. The move to open a second location was a creative initiative to support future growth and stability to the organization. The satellite strategy has allowed the museum to have much more impact throughout the community by generating more resources to support the core mission. The museum opened another satellite in Chesterfield County in June 2012 and opened a location in Fredericksburg in May 2014. These branches are generating revenue to offset the museum’s offering of educational programming to more children throughout Central Virginia, especially those from communities with limited resources. 

The museum’s attendance in year 2015 was the highest ever, totaling over 440,000 visitors.

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Louisa County
New Kent County
Northern Virginia
Southside Virginia
Charles City County
Gloucester County
Lancaster County
Mathews County
Hampton Roads
Northern Virginia
The Children's Museum of Richmond welcomes visitors from every state.  The museum primarily serves visitors from the Central Virginia region.
Board Chair
Board Chair Vishwa Link Esq.
Company Affiliation McGuire Woods, LLC
Term July 2016 to June 2017
Board of Directors
Board Members
Jessica Beringer Community Volunteer
Ryan Bradley Graybeale Construction
Anne Carson Community Volunteer
Bryan Jones CWDKids
Susan Knaysi Community Volunteer
Vishwa Link Esq.McGuire Woods
Jennifer McAdoo Bank of America
Jennifer McClellan Verizon
Marc Mentry Senior Vice President of Brand Marketing at Capital One
Bill Nash Executive Vice President, Human Resources and Administrative Services, CarMax
Carli Nelson Monumental Consulting
Samantha Otero McCandlish Holton
Gregory B. Robertson Esq.Hunton & Williams
Patricia Shell Dominion
Linda S. Tissiere Community Volunteer
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 14
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 6
Female 10
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 72
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 41
Number of Full Board Meetings Annually 7
Risk Management Provisions
Accident and Injury Coverage
Automobile Insurance
Automobile Insurance and Umbrella or Excess Insurance
Blanket Personal Property
Boiler and Machinery
Commercial General Insurance
Commercial General Liability
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Commercial General Liability and Medical Malpractice
Computer Equipment and Software
Directors and Officers Policy
Disability Insurance
Exhibit Liability
General Property Coverage
General Property Coverage and Professional Liability
Inland Marine and Mobile Equipment
Medical Health Insurance
Umbrella or Excess Insurance
Workers Compensation and Employers' Liability
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Nancy R. Belleman
J. Stewart Bryan III
Robert L. Burrus Jr.
Phyllis L. Cothran
Jane C Ferrara
Robert J. Grey Jr.
Lisa Wingfield Hailey
Richard S. Johnson
Charles S. Luck III
G. Gilmer Minor III
Stanley F. Pauley
Anne G. Rhodes
Gilbert M. Rosenthal
Anna Lou Schaberg
Wallace Stettinius
Eugene P. Trani
James E. Ukrop
Gregory H. Wingfield
Constituent Board Members
Kelly Beazley
Elizabeth Costello
Betsy Downey
Mary Farrell
Alexis Fisher-Rizk
Erin Gargano
Danielle Gilbert
Chris Gill
Heidi Hertz
Kathy Hieber
Erika Hollen
Christina Horton
Alice Ann Howard
Heather Jensen
Jenn Junod
Amy Kelly
Nancy Lester
Amanda MacDonald
Alison MacPhail
Becky McNeer
Jonette Meade
Christine Mehfoud
Abby Moncrief
Jenna Moon
Carli Nelson
Ashley Nelson
Ed Owens
Marianne Peterson University of Richmond
Marianne Peterson
Lorri Riddle
Mansi Shah
Rachel Sharma
Katherine Shiveley
Ellen Smith
Erin Sutton
James Wasilewski
Ashley White
Jill Williams
Tunstall Bagley Willis
Jennie Wood
Executive Director
Executive Director Shannon L Venable
Former CEOs
Karen S. Coltrane Mar 2007 - Dec 2014
Randolph W. Wyckoff Mar 2004 - Sept 2007
Senior Staff
Lisa Hailey Chief Operating Officer
Meredith Harris Vice President of Mission
Full Time Staff 21
Part Time Staff 34
Volunteers 1000
Retention Rate 71
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 2
Date Strategic Plan Adopted Mar 2013
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Greater Richmond Chamber of Commerce2005
Greater Richmond Visitors Bureau2005
United Way of Greater Richmond & Petersburg Partnership Agency2005
Virginia Association of Museums2005
External Assessments and Accreditations
Better Business Bureau of Central VA - Accredited Charity2012
The Children's Museum of Richmond offers over twenty Field Trip programs ranging from pre-kindergarten to third grade facilitated classes.  These programs emphasize Math, Science, English, History and Art.  All programs are aligned with the Virginia Standards of Learning and Virginia's Foundation Blocks of Early Learning standards.  Multi-visit programs are offered to underserved children in partnership with public schools and Head Start Programs.  The multi-visit programs focus on various standards such as economic literacy, art and cultural diversity.
Description The Children's Museum of Richmond hosts more than twenty special events throughout the year that highlight the diversity of the Richmond community, celebrate cultural traditions, and promote literacy and learning.
Evening events are held exclusively for children with special needs and their families.  This program features open play and discovery and permits these exceptional children to meet other children with special needs, their caregivers and siblings.  The museum also offers exceptional education adapted Field Trip Programming.
For nearly 30 years, Commonwealth Parenting has served as the Richmond area’s leading resource for parenting information, empowering parents to be the best parents they can be through education and support. Commonwealth Parenting serves approximately 3,200 families annually.  The family educators and accredited experts are committed to helping families thrive, offering hands-on instruction on a wide-range of topics through classroom and private session settings, as well as a Parenting Hotline.
Description The Children’s Book Bank exists to put as many books as possible into the hands and lives of children in need. By providing opportunities for children to read and be read to, the Children’s Book Bank is an important tool in improving school readiness for prekindergarten-aged children and enhancing literacy in school-aged children.
Fiscal Year
Projected Revenue $3,516,554.00
Projected Expenses $3,491,299.00
Endowment Value $1,000,000.00
Spending Policy Percentage
Percentage (if selected) 5
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201520142013
Foundation and
Corporation Contributions
Government Contributions$55,944$55,944$69,719
Individual Contributions$925,064$1,587,544$380,347
Investment Income, Net of Losses$116,243--$129,756
Membership Dues$766,390$766,390$663,081
Special Events$180,196$483,688$695,901
Revenue In-Kind$162,605--$119,521
Expense Allocation
Fiscal Year201520142013
Program Expense$3,658,785$3,658,785$3,456,850
Administration Expense$202,519$202,519$189,079
Fundraising Expense$85,567$393,726$382,012
Payments to Affiliates------
Total Revenue/Total Expenses1.061.030.91
Program Expense/Total Expenses93%86%86%
Fundraising Expense/Contributed Revenue5%15%24%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$8,636,670$8,636,670$8,140,767
Current Assets$1,091,776$1,091,776$2,088,220
Long-Term Liabilities$0$11,960--
Current Liabilities$1,244,521$1,232,561$1,039,198
Total Net Assets$7,392,149$7,392,149$7,086,430
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities0.880.892.01
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990s prepared by Pilc & Moseley, LLC.