Children's Museum of Richmond
2626 West Broad Street
Richmond VA 23220
Mission Statement
The Children's Museum of Richmond (CMoR), a non-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.
Web and Social Media

The Children's Museum of Richmond believes children learn best through play. We foster a child's natural curiosity to make learning a life-long pursuit.
CEO/Executive Director Shannon L Venable
Board Chair Vishwa Link Esq.
Board Chair Company Affiliation McGuire Woods, LLC
Contact Information
Address 2626 West Broad Street
Richmond, VA 23220
Telephone 804 474-7000
Fax 804 474-7099
History and Background
Year of Incorporation 1981
Former Names
Richmond Children's Museum1997
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $3,788,000.00
Projected Expenses $3,784,273.00
Additional Documents
Annual Report2013View
Children's Museum Impact Report2012View
Annual Report 20112011View
Peer Assessment from the American Association of Children's Museums2010View
2010 Annual Report2010View
Children's Museum of Richmond Annual Report2009View
The Children's Museum of Richmond (CMoR), a non-profit organization, exists to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers.

The museum’s recent accomplishments include:

  • Over 381,000 visitors served, including 73,876 non-member visitors who attended at a free or reduced rate because of generous donor scholarships and grant programs
  • In 2010, the Children's Museum of Richmond became the first in the country to open a satellite location. Since that time it has opened a total of three satellites including Chesterfield, Short Pump, and Fredericksburg.
  • In 2005, Legendary Santa moved to the Children's Museum of Richmond and still calls the museum home today.
  • The Children's Museum of Richmond merged with Commonwealth Parenting in 2013, allowing Commonwealth Parenting to reach a broader audience and providing expert parental guidance to museum visitors.
  • Since the museum gained oversight of the Central Virginia Children's Book Bank in 2012, the museum has distributed over 100,000 books to children in need.

The Children's Museum of Richmond's top goals are to:

  • Increase access to educational enrichment for more children, with emphasis on those from low-income families who are at-risk for failure in school
  • Continue to offer premier educational programming to local schools
  • Continue to offer programming specifically for children with disabilities
  • Expand and maintain strong partnerships with other family-serving organizations
  • Expand early childhood programming to help close the gap in the community for kindergarten readiness
  • Expand program offerings and resources for parents and caregivers
Gifts to the Access for All Fund - The museum is proud to offer access to our educational learning environment for all families, regardless of socioeconomic status. The Access Fund grants free and reduced admission to schools and non-profit organizations that serve families with financial need.  Of the 26,527 field trip visitors last year,18,083 received free or reduced admission. In addition, 795 free family memberships were distributed. 
Gifts to the Annual Fund - Gifts to the annual fund help keep the doors open so that we may continue to fulfill our mission and provide quality educational experiences facilitated by talented staff.

Gifts for Capital Projects –
With over 400,000 visitors last year, the museum's exhibits require maintenance and repair. The museum also seeks to offer new experiences for all children, including those with disabilities.
Gifts to the Central Virginia Children's Book Bank -  The Book Bank distributes tens of thousands of books to children throughout Central Virginia every year. A gift as little as $25 will buy 10 books for children in need.
Commonwealth Parenting- Gifts allow the museum to provide caregiver education to families in the museum, but also extend services into low-income communities and housing complexes. 


Since 1981, CMoR has provided interactive programs, exhibits, and services for families that integrate early childhood development, parent education, and literacy. In keeping with our mission, our primary focus is addressing the most significant needs and interests identified by our community -- providing a welcoming, safe and enjoyable family experience for all families in the region.

CMoR has grown into an organization that extends services into the community through programs and multiple satellite museum locations – reaching over 400,000 individuals each year through visits, programs, and community involvement. CMoR is home to the Central Virginia Book Bank, Commonwealth Parenting, and Legendary Santa, and is uniquely positioned to serve families learning needs and to enhance family experiences throughout the communities we serve.

As a key stakeholder in supporting early family learning in the community, CMoR provides nonprofit leadership in the areas of literacy, special needs families, and family learning/parenting education for the Richmond Area including the following: YWCA Sprout School, United Way & the Capital Region Collaborative’s (CRC’s) Literacy Collaborative Action Network (CAN), Smart Beginnings RVA & Rappahannock School Readiness Plans & Initiatives, and Partnership for Families.

Another way that CMoR engages with our community is through student and community volunteers. Many of our volunteers are teens, and through their volunteering, they are able to meet their community service hour requirements. In addition, we have individuals and corporate partners who volunteer regularly to help us deliver programs and support our events. In the past year, volunteers provided over 18,000 hours of service – double the number of volunteer hours from the previous year.

During 2017, CMoR has been recognized as one of the top three museums in Richmond by Style Magazine, the number one location for indoor play by Richmond Magazine, voted the Best Kid’s Museum by Charlottesville Family’s Bloom Magazine, and most recently, the first runner up for The Best Museum by the Richmond Times-Dispatch.

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Louisa County
New Kent County
Northern Virginia
Southside Virginia
Charles City County
Gloucester County
Lancaster County
Mathews County
Hampton Roads
Northern Virginia
The Children's Museum of Richmond welcomes visitors from around the world.  The museum primarily serves visitors from the Central Virginia region.
Board Chair
Board Chair Vishwa Link Esq.
Company Affiliation McGuire Woods, LLC
Term July 2016 to June 2018
Board of Directors
Board Members
Kelly Beazley Bank of America
Ryan Bradley Graybeale Construction
Anne Carson Community Volunteer
Ken Felts James River Construction
Moses Foster West Cary Group, LLC
Nick Harrison Dixon Hughes Goodman
Rudene Haynes Hunton & Williams
Bryan Jones CWDKids
Kamran Khan Altria
Vishwa Link Esq.McGuire Woods
Jennifer McClellan Verizon
Marc Mentry Senior Vice President of Brand Marketing at Capital One
Jenna Moon Monumental Consulting
Bill Nash Executive Vice President, Human Resources and Administrative Services, CarMax
Carli Nelson Monumental Consulting
Samantha Otero McCandlish Holton
Patricia Shell Dominion
Melvin Watkins M&T Bank
Charlene Whitfield Dominion
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 2
Caucasian 13
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 9
Female 10
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 72
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 41
Number of Full Board Meetings Annually 6
Risk Management Provisions
Accident and Injury Coverage
Automobile Insurance
Automobile Insurance and Umbrella or Excess Insurance
Blanket Personal Property
Boiler and Machinery
Commercial General Insurance
Commercial General Liability
Commercial General Liability and D and O and Umbrella or Excess and Automobile and Professional
Commercial General Liability and Medical Malpractice
Computer Equipment and Software
Directors and Officers Policy
Disability Insurance
Exhibit Liability
General Property Coverage
General Property Coverage and Professional Liability
Inland Marine and Mobile Equipment
Medical Health Insurance
Umbrella or Excess Insurance
Workers Compensation and Employers' Liability
Standing Committees
Advisory Board / Advisory Council
Board Governance
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Advisory Board Members
Nancy R. Belleman
Robert L. Burrus Jr.
Phyllis L. Cothran
Jane C Ferrara
Robert J. Grey Jr.
Richard S. Johnson
Charles S. Luck III
G. Gilmer Minor III
Stanley F. Pauley
Anne G. Rhodes
Gilbert M. Rosenthal
Anna Lou Schaberg
Wallace Stettinius
Eugene P. Trani
James E. Ukrop
Gregory H. Wingfield
Constituent Board Members
Becky Balog Children's Hospital of Richmond
Kelly Beazley
Caitlyn Berry
Jenni Booker-Baker Richmond Montessori School
Jennifer Bruning Community Volunteer
Rachael Cochran
Betsy Downey
Michelle Elliott
Mary Farrell
Jonathan Fisher Fisher Legal
Alexis Fisher-Rizk
Courtney Fleming VA Bankers Association
Kasey George KPMG
Danielle Gilbert
Heidi Hertz
Danielle Hines Tuckahoe Montessori School
Erika Hollen
Ashley Hood
Alice Ann Howard
Amanda Jay
Heather Jensen
Jess Jones
Jenn Junod
Amy Kelly
Natisha Knight
Nancy Lester
Amanda MacDonald
Becky McNeer
Abby Moncrief
Alexandra Moore
Shawn Morrison The Steward School
Annie Owens Interbake Foods
Marianne Peterson
Lorri Riddle
Mansi Shah
Rachel Sharma
Maureen Slotnick United Way
Ellen Smith
Rachel Snead Dominion Virginia Power
Erin Sutton
Joseph Vancaster Owens & Minor
James Wasilewski
Christopher Way Way Law PLLC
Ashley White
Jennie Wood
Executive Director
Executive Director Shannon L Venable
Former CEOs
Karen S. Coltrane Mar 2007 - Dec 2014
Randolph W. Wyckoff Mar 2004 - Sept 2007
Senior Staff
Meredith Harris Vice President of Mission
Full Time Staff 28
Part Time Staff 49
Volunteers 928
Contractors 1
Retention Rate 85
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Greater Richmond Chamber of Commerce2005
Greater Richmond Visitors Bureau2005
United Way of Greater Richmond & Petersburg Partnership Agency2005
Virginia Association of Museums2005
HandsOn Greater Richmond2016
Museums on the Boulevard2016
Partnership for Families - Northside2016
Partnership for Nonprofit Excellence2016
Smart Beginnings-Early Child Development Coalition2016
Virginia Association of Museums2016
Virginia Hispanic Chamber of Commerce2016
External Assessments and Accreditations
Better Business Bureau of Central VA - Accredited Charity2012

The Children's Museum of Richmond offers field trip opportunities for students ranging from pre-kindergarten to third grade. These visits include free play and a 45-minute educator-led program emphasizing Math, Science, History and Art. All programs are aligned with the Virginia Standards of Learning or Virginia's Foundation Blocks of Early Learning standards. The museum curriculum is designed to offer a hands-on learning experience that requires problem-solving and opportunities for creative ownership that are not always available in the classroom.


For over 30 years, Commonwealth Parenting has served as the Richmond area’s leading resource for parenting information, empowering parents to be the best parents they can be through education and support. After merging with the Children's Museum of Richmond in 2013, Commonwealth Parenting has become mission-driven in caregiver outreach through partnerships with schools, and non-profit organizations.

Commonwealth Parenting, powered by CMoR, hosts parent education series for special interest groups such as new fathers and teen parents. These education sessions are offered at community centers in low-income housing neighborhoods, and deliver content sourced from evidence-based curricula. CMoR’s Family Educators are also available for one-on-one informational consultations.

CMoR's Speakers Bureau addresses issues such as advocating for children with disabilities, overcoming youth anxiety, developing core skills for school readiness, and other relevant topics. Digital and print resources that cover topics such as encouraging early social emotional development, attention deficit hyperactivity disorder, building self-esteem, and sibling rivalry are always accessible to caregivers.

Finally, Commonwealth Parenting educators host museum-based learning experiences that provide whole-family engagement and educate caregivers about the science of child development.


CMoR has been home to the Central Virginia Children’s Book Bank since 2012. Since that time, it has given away more than 100,000 books to children in and around Central Virginia who cannot afford or do not have access to books. By providing opportunities for children to read and be read to, the Book Bank is an important tool in improving school readiness for pre-kindergarten-aged children and enhancing literacy in school-aged children.

CMoR’s RVA Book Buggy hit the streets of Richmond in April 2016 to deliver books directly to schools and neighborhoods where students live. During the summer months, the Book Buggy visits the region’s government housing units and low-income neighborhoods on a weekly basis. Children are invited to hop on the buggy and pick out an age-appropriate book that piques their interests.


Special Nights at CMoR is a free monthly program designed for youth age 18 and under with a disability. Families explore the museum with a reduced number of visitors and accommodations to create a sensory-friendly environment.

In an effort to make the holiday tradition accessible to all children, CMoR hosts the Sensitive Legendary Santa event in December, which welcomes families at no cost. Families enjoy a no-wait visit with Santa, special activity stations in addition to the museum’s exhibits, and a judgment-free zone to interact with other families in the Special Needs community.

CMoR offers year-long volunteer opportunities to students with disabilities in job skills training programs. Collaborations with organizations like The Faison School for Autism have provided CMoR with over 600 volunteer hours a year.

Collaboration with Virginia Commonwealth University allows CMoR to offer adapted field trip programs and supplies to school groups of students with disabilities.


The Children's Museum of Richmond hosts more than twenty special events each year that highlight the diversity and celebrate the cultural traditions of the Greater Richmond communities. Each is designed with an educational focus and aligns with our other initiatives/programs. During these events local artists, musicians, teachers, and dancers often showcase their skills and pride for their culturally-affiliated organizations.

Fiscal Year
Projected Revenue $3,788,000.00
Projected Expenses $3,784,273.00
Endowment Value $1,000,000.00
Spending Policy Percentage
Percentage (if selected) 5
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$55,944$55,944
Individual Contributions$381,769$925,064$1,587,544
Investment Income, Net of Losses$7,803$116,243--
Membership Dues$769,634$766,390$766,390
Special Events$525,790$180,196$483,688
Revenue In-Kind$97,391$162,605--
Expense Allocation
Fiscal Year201620152014
Program Expense$3,661,389$3,658,785$3,658,785
Administration Expense$376,617$202,519$202,519
Fundraising Expense$477,054$85,567$393,726
Payments to Affiliates------
Total Revenue/Total Expenses0.891.061.03
Program Expense/Total Expenses81%93%86%
Fundraising Expense/Contributed Revenue26%5%15%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$7,831,450$8,636,670$8,636,670
Current Assets$815,953$1,091,776$1,091,776
Long-Term Liabilities$0$0$11,960
Current Liabilities$1,276,186$1,244,521$1,232,561
Total Net Assets$6,555,264$7,392,149$7,392,149
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities0.640.880.89
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990s prepared by Pilc & Moseley, LLC.