Community volunteers founded the Children’s Museum of Richmond in 1981 with the goal of creating a place specifically designed to inspire young children with hands-on learning where they could develop their imaginations, problem-solving abilities and social skills. Originally located in a converted elementary school cafeteria in Richmond’s Navy Hill neighborhood, the Children’s Museum spent its first two decades establishing a broad base of community support involving a wide spectrum of local elementary schools, early childhood organizations, social service agencies and business partners.
The Children’s Museum moved to its current location in midtown Richmond in 2000. In 2004, the museum’s leadership assumed a new strategic direction which has resulted in increased attendance, annual donations and service to economically disadvantaged communities. Specifically, the museum focused on serving younger children (0-8yrs), entered into partnerships that extend the museum’s reach, and made a strong commitment to making the museum accessible to children from underserved communities.
In June 2010, the Children’s Museum of Richmond opened its first satellite location west of Richmond. As the first children’s museum in the country to open a second location, the museum has been pleased to report success in the endeavor, welcoming over 130,000 visitors in the first year of operation. The move to open a second location was a creative initiative to support future growth and stability to the organization. The satellite strategy has allowed the museum to have much more impact throughout the community by generating more resources to support the core mission. The museum opened another satellite in Chesterfield County in June 2012 and opened a location in Fredericksburg in May 2014. These branches are generating revenue to offset the museum’s offering of educational programming to more children throughout Central Virginia, especially those from communities with limited resources.
The museum’s attendance in year 2015 was the highest ever, totaling over 440,000 visitors.
Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
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