Center for Rural Culture
P.O. Box 639
Goochland VA 23063
Mission Statement
To preserve rural culture in the Central Virginia Piedmont. The CRC seeks to support local economies and agriculture, to protect rural landscapes and traditions, and conserve natural and historic resources.
CEO/Executive Director No CEO
Board Chair Catherine Fleischman
Board Chair Company Affiliation none
Contact Information
Address P.O. Box 639
Goochland, VA 23063
Telephone 804 878-2166
Fax 804 549-4278
History and Background
Year of Incorporation 2004
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $175,000.00
Projected Expenses $172,000.00
To preserve rural culture in the Central Virginia Piedmont. The CRC seeks to support local economies and agriculture, to protect rural landscapes and traditions, and conserve natural and historic resources.
Impact Sharing knowledge is the key to preserving the rural fabric of our communities. The CRC sponsors local markets and presents programs, seminars, speakers, workshops and events that highlight the value and traditions of rural Virginia.
Our top 5 most pressing needs are:
  1. Secure the CRC's future through fundraising
  2. Identify a new home office location
  3. Expand reach of Local RootsFood Co-op
  4. Raise awareness of need to support local food production

The Center for Rural Culture is a 501(c)(3) nonprofit organization that was founded in January, 2004 by a conservationist, a couple who own a grass-fed organic beef farm, and a Virginia Cooperative Extension Agent. The group was concerned about the fast rate of shrinking farmland and was interested in finding a way to share the history, stories, art and culture of their rural community with future generations. At the same time, though, they were deeply concerned about preserving the pastoral farmland of Goochland County and the surrounding Piedmont region and keeping it in agricultural use. Since 2004, we have been working hard to provide the members of our community with quality programs that serve to sustain our rural culture. As founders of the popular Goochland Farmers' Market and as a licensee for our online Local Roots Food Co-op (through Lulu's Local Foods), we have helped to keep valuable agricultural land in use by providing a means for farmers to sell fresh, local, seasonal food and other land-based products. We serve as a conduit for handing down the history, stories, music and lifestyles related to a rich, rural culture and have helped to cultivate our local roots.

We also offer classes and workshops.    

Board Chair Statement
We are a group of very committed individuals for whom the promotion of local producers and healthy food choices are important. We are continually trying to determine effective means and projects which further our mission. We have been gratified that in increasing our fundraising efforts the past two years we have identified other like-minded groups/individuals who have the same concerns.
Areas of Service
Areas Served
Metro Richmond
Chesterfield County
Goochland County
Hanover County
Henrico County
Powhatan County
Charles City County
Southside Virginia
Although we are centered in Goochland County, VA, we serve a wide area surrounding Richmond and Central Virginia.   
Our educational programs are regional in focus.  However, we have drawn from as far away as Georgia, Pennsylvania, North Carolina, Washington, D.C. and Maryland.
Board Chair
Board Chair Catherine Fleischman
Company Affiliation none
Term Jan 2017 to Dec 2019
Board of Directors
Board Members
James P. Baber Community Volunteer
Judy Caspari Community Volunteer
Sandy Fisher Farmer
Rossie Fisher Farmer
Aynsley Fisher Community Volunteer
Catherine Fleischman Teacher
Steffi Gordinier Community Volunteer
Tammy Herlinger Accountant
Kelley Kemp Community Volunteer
Jo Pendergraph Manakintowne Specialty Growers
Nan Thurston Community Volunteer
Sam Turner RiverFront
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 10
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 3
Female 7
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 92
Percentage Making In-Kind Contributions 8
Number of Full Board Meetings Annually 7
Standing Committees
Program / Program Planning
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director No CEO
Senior Staff
Ms. Becky Lillywhite Local Roots Food Co-op Manager
Full Time Staff 0
Part Time Staff 2
Volunteers 20
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Under Development
Years Strategic Plan Considers N/A
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Yes
Whistleblower Policy No
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Top 20/America's Favorite Farmers MarketsAmerican Farmland Trust2009
Love Your Farmers Market National Contest - #31 out of 1000Care22009

The Center for Rural Culture's is offering its Local Roots Food Co-op, a farm-to-family program designed to connect family-owned and operated farms and businesses with customers in search of local food year 'round.

The program works on a weekly buying cycle with orders opening Friday evening and closing Monday evening. Pick up is always on Thursday afternoons at your preferred location, with one pick-up site in Eastern Goochland and one in Ashland.

With one order, one payment and one pick-up you can order food from over 35 different Virginia family-owned and operated farms and small businesses from the comfort of your home.
Budget $5,000.00
Homestead Series of Workshops  These workshops are held approximately every month with a different topic. Most recently we have held sessions regarding deer processsing, mushroom growing, gravel road repair, flower arranging self-sustainability.
Farm Tour  We have co-sponsored tours of farms in Goochland and Powhatan counties.
Fiscal Year
Projected Revenue $175,000.00
Projected Expenses $172,000.00
Spending Policy Income Only
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201520142013
Program Expense$137,433$132,299$163,598
Administration Expense$3,134$9,419$3,981
Fundraising Expense$0$325$2,720
Payments to Affiliates------
Total Revenue/Total Expenses0.981.020.99
Program Expense/Total Expenses98%93%96%
Fundraising Expense/Contributed Revenue0%2%21%
Assets and Liabilities
Fiscal Year201520142013
Total Assets$18,753$20,891$19,013
Current Assets$18,753$20,891$19,013
Long-Term Liabilities$0----
Current Liabilities$909$736$1,176
Total Net Assets$17,844$20,155$17,837
Short Term Solvency
Fiscal Year201520142013
Current Ratio: Current Assets/Current Liabilities20.6328.3816.17
Long Term Solvency
Fiscal Year201520142013
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2015View