Preservation Virginia
204 West Franklin Street
Richmond VA 23220-5012
Mission Statement
Our mission is to make Virginia's communities and historic places of memory stronger, more vital and economically sustainable through preservation, education and advocacy.
Web and Social Media
Multi-Media Comments

Preservation Virginia has been fortunate to employ an IT coordinator for six years on staff. In doing so, we have been able to increase the effectiveness of our website to share information and make connections. The website will be revised in the fall of 2010 to provide more interactive and access to our research materials. Additionally we have employed social media as a way to make connections with a new and younger audience and to drive those individuals to our programs and to our website.

CEO/Executive Director Mrs. Elizabeth S. Kostelny
Board Chair Mrs. William E. Loughridge (Patti)
Board Chair Company Affiliation Loughridge Appraisal
Contact Information
Address 204 West Franklin Street
Richmond, VA 232205012
Telephone 804 648-1889
Fax 804 775-0802
History and Background
Year of Incorporation 1889
Former Names
APVA- Preservation Virginia2009
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $4,400,000.00
Projected Expenses $4,400,000.00
Our mission is to make Virginia's communities and historic places of memory stronger, more vital and economically sustainable through preservation, education and advocacy.

2016 Accomplishments
We successfully matched and received funds from The Cabell Foundation to perform needed preservation work at our historic site Bacon’s Castle in Surry County. As a result of the funding, we’re replacing the cedar shingle roof and re-pointing the original brickwork on-site.

We received a challenge grant from the Mary Morton Parsons Foundation for capital improvements at all six of our historic sites. We’re currently raising funds to match this grant. We estimate $4 million in capital needs at our historic sites over the next five years, and this funding will go a long way in addressing those projects.

The Tobacco Barns Preservation Project entered its 3rd year, with a total of forty-five barns having been restored to date. These barns represent an important but disappearing part Southside Virginia’s history, and through our partnerships with donors in the Danville area, we’re successfully preserving the story of Virginia’s agricultural history.

The 31st Annual Virginia Preservation Conference was held in Charlottesville, Virginia. As part of the conference, we screened the film Rosenwald and discussed our upcoming Saving Virginia’s Rosenwald Schools Project. Hundreds of local citizens attended the film at the Paramount Theater.

Our advocacy of the Historic Rehabilitation Tax Credit Program continues in Virginia’s General Assembly. The program has a proven track record of positive economic impacts while preserving historic resources around the state. Also, in partnership with The Cameron Foundation, we continue to survey and document historic structures within historic districts in Petersburg, Virginia. 

2017 Goals 
Successfully match Mary Morton Parsons grant for capital improvements at our historic sites.

Complete and release our study on the economic benefits of heritage tourism. Also complete a deeper-dive study on the Historic Tax Credit program.

Launch our Rosenwald Schools survey, documenting 367 African American schools across the state.
  1. Most important, we need to successfully match our Mary Morton Parsons Foundation challenge grant to address capital needs at our historic sites. With $4 million in capital projects projected over the next five years, this grant is critical to our efforts to preserve our historic sites. The six sites we open to the public account for nearly 300,000 visitors annually and are important to the financial health of Preservation Virginia and the tourism industries in their respective regions. 
  2. Critical to the long-term health of Preservation Virgnia is growing our Annual Fund and supporter base. We need to increase awareness about our work and grow our membership.
  3. Our Saving Virginia's Rosenwald Schools project is a major undertaking that seeks to tell the story of African American schools in Virginia during the Jim Crow era. Funding is needed to aid in the survey and preservation of these schools.
  4. Support for our advocacy work is critical to the continued vitality of the Historic Rehabilitation Tax Credit Program.
  5. To better communicate these needs and programs, Preservation Virginia requires a new and more mobile-friendly website. We hope to build our new website in 2017.
Preservation Virginia was established in 1889 by women concerned about saving and preserving Virginia’s historic assets as a resource for understanding our nation’s past and the stories of the people who came before us. Soon after the founding, there was an urgent need to save Historic Jamestowne, site of the first permanent English settlement in America—our primary site and heart of the 2007 Observance. The organization’s founders successfully acquired 22.5 acres in 1893, acreage that we now know holds the archaeological remains of the original James Fort. An archaeological investigation begun in 1994 has uncovered a massive collection of artifacts and building features, as well as the human remains of the early settlers.  The resulting research has engaged millions with new findings and understanding of the Atlantic peoples who converged there to from Virginia and ultimately America.     
Over the decades, Preservation Virginia extended its historic sites and museum operations to reflect the story of American expansion first from Jamestown, the Tidewater region and then westward into Virginia’s wilderness―pushing the boundaries of human endeavor and the natural frontier. Preservation Virginia also expanded its collections, supporting operations, public programs and services. 
In 2004, the organization embraced a role of sharing its expertise and experience gained from a century of preservation. What evolved is a formidable membership organized by a network of statewide branches, partnerships and strong central office to manage the overall mission, program success and financial development. The organization has more than 3,200 membership households across Virginia and a national and international associate membership evolving out of the enormous public interest in Historic Jamestowne. In addition, training and networking opportunities are offered to support preservation work on the local level in many areas of Virginia.
CEO Statement

It has been my privilege to witness the tremendous evolution of this organization over the last twenty-seven years. Preservation Virginia—its leadership, members and volunteers—have adapted to the changing field of historic preservation to remain vital. Preservation Virginia is multifaceted working on many levels to ensure that historic places across Virginia remain vital. We have been effective because we are not afraid to partner or press forward with innovative strategies to grow support and expand a preservation movement. 

Preservation Virginia has adopted a positive approach to preservation issues—looking for the balance between the need for growth and the economic and cultural value that historic structures and neighborhoods bring to Virginia communities. So whether it is preservation and interpretation of a specific site like the John Marshall House or Historic Jamestowne or providing owners of older homes technical advice or working with local groups to ensure that historic assets are considered when new building projects come on line, Preservation Virginia is utilizing 128 years of hands on experience to “connect people to resources to ensure the vitality of Virginia and Virginia’s historic places”.

Board Chair Statement

For the last three years, it has been my honor to lead Preservation Virginia as the President. In that time, I have grown in my admiration for the people who came and who have helped to evolve this organization over 120 years. Today’s economic climate makes our task more complicated. Yet, Preservation Virginia has weathered recessions, economic contractions, and the Great Depression—each time emerging to ensure that our mission is maintained. 

Virginia’s historic landscape would look far different if Preservation Virginia had not secured historic places and served as an advocate for communities. Sites that draw visitors to the Commonwealth such as Historic Jamestowne, the John Marshall House, Scotchtown and our Fredericksburg properties might have been developed or bulldozed. Today, we share the lessons gained from that experience and engage dedicated individuals and local groups to ensure the future of Virginia’s irreplaceable historic places. 

To save these places, to share expertise through the Revolving Fund and Partners in the Field; to open our historic museum sites including Historic Jamestowne, and to maintain the historic structures we steward, it also takes funds. Preservation Virginia has evolved from a small operation to a multi-million dollar enterprise. We serve 600,000 plus individuals and families through our statewide and Branch programs, and we employ 29 full-time positions. The vast majority of our operation budget support mission related programming. We strive to keep administrative expenses related to membership, administration, development and accounting as low as possible. 

Our programs have a multiplier effect—inspiring others to preserve, investing in the economic health of our communities, and ensuring that generations to come will be able to stand where history happened.

Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
Gloucester County
King and Queen County
Lancaster County
Louisa County
Mathews County
Middlesex County
New Kent County
Northumberland County
Hampton Roads
Northern Neck
Northern Virginia
Shenandoah Valley
Southside Virginia
Southwest Virginia
Board Chair
Board Chair Mrs. William E. Loughridge (Patti)
Company Affiliation Loughridge Appraisal
Term Jan 2017 to Dec 2018
Board of Directors
Board Members
Mr. Ernest C. Barrett IIICommunity Volunteer
Mr. William G. Beville Community Volunteer
Mrs. Sally Guy Brown Community Volunteer
Mr. Joseph Cheely LeClairRyan
Mrs. Anne Geddy Cross Community Volunteer
Ms. Audrey Paulette Davis Alexandria Black History Museum
Mr. Ken Farmer Quinn and Farmer Auctions
Mr. C. Hobson Goddin Community Volunteer
Mr. Alexander C. Graham Jr.Williams Mullen
Mr. John H. Guy IVWilliams Mullen
Dr. Kevin R. Hardwick James Madison University
Mr. Dennis W. Hedgepeth Wells Fargo Private Bank
Mrs. Genevieve P. Keller University of Virginia
Mr. William B. Kerkam IIICommunity Volunteer
Mr. H. Pettus LeCompte Straus, Itzkowitz & LeCompte
Mrs. Patricia Loughridge Loughridge Appraisal Limited
Mr. William Luke MeadWestVaco
Mrs. Norman J. Marks (Linda) Marks Family Dentistry
Mr. Gary Ometer Virginia529
Mr. Trip Pollard Southern Environmental Law Center
Mrs. Shirley T. VanLandingham Community Volunteer
Mr. D. Anderson Williams Williams and Whittle Marketing, Retired
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 21
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 16
Female 6
Board Term Lengths 3
Board Term Limits 2
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Board Governance
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.

Preservation Virginia continues to be strategic in cultivating and developing leadership that reflects our statewide program—balancing the need to have individuals who have technical, scholarly, and grassroots connections with individuals who can build capacity, influence and support. The Governance Committee of the Board is an active and vital part of that equation. Our branch and partner organizations statewide equally act as training grounds for leadership in the larger organization.

Executive Director
Executive Director Mrs. Elizabeth S. Kostelny

Mrs. Kostelny brings more than 24 years of experience in the museum and preservation field. She has worked with Preservation Virginia for 18 years and brings an awareness of the past accomplishments and vision for future goals for Preservation Virginia. Through her leadership, Preservation Virginia is leveraging the awareness gained through the opportunities of 2007 to raise the level of success and sustainability in the programs statewide.

Former CEOs
Mr. Peter Dun Grover Sept 1990 - Aug 2000
Senior Staff
Ms Cheryl Greenday Director of Finance
Dr. James Horn President of Jamestown Rediscovery Foundation Chief Officer of Programs at Historic Jamestowne
Dr. William M. Kelso Director of Reserach and Interpretation @ Historic Jamestowne
Mr. Louis J. Malon Director of Preservation Services
Full Time Staff 34
Part Time Staff 70
Volunteers 95
Contractors 1
Retention Rate 80
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 6
Date Strategic Plan Adopted June 2015
Management Succession Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy Yes
Preservation Virginia has utilized collaborations in all areas of its work.  Significant collaborations with the National Park Service, the National Trust for Historic Preservation, the Virginia Department of Historic Resources, Court End Museums in Richmond and many others. On preservation issues, Preservation Virginia often works with local coalitions such as Wilderness Battlefield, Fort Monroe, Belle Grove, Belmead and others.
Virginia Conservation Network2010
External Assessments and Accreditations
National Trust For Historic Preservation2007
National Trust For Historic Preservation2008
National Trust For Historic Preservation2009
Description Shares its experience of saving, preserving and maintaining historic places through the Virginia Preservation Conference; publications and web site resources; statewide training workshops and lectures; and by providing technical services in preservation, technology and fund development for local organizations.
Population Served General/Unspecified
Description Provides interpretation and public programs at six historic sites including Historic Jamestowne, the John Marshall House, Patrick Henry's Scotchtown, Bacon's Castle, Smith's Fort Plantation and Cape Henry Lighthouse that tell the story of the Commonwealth through the lives of the people who shaped it.
Population Served General/Unspecified
Description Explores and shares the archaeological remains of 1607 James Fort providing a multi-dimensional understanding of the seventeenth century beginnings of this nation.
Population Served General/Unspecified
Description Operates a Revolving Fund Program that saves threatened historic places.      
Population Served General/Unspecified
Description Serves as an advocate for Virginia's irreplaceable historic places through a statewide public policy agenda, connecting grassroots organizations to issues and legislation on the statewide and federal levels and promoting model solution-based programs.
Population Served General/Unspecified
CEO/ED/Board Comments

Preservation Virginia's programs and services reflect the spirit of adaptation and revitalization that was born at Jamestown.  Like many non-profits we have adjusted our priorities and are developing new strategies in this time of economic contraction. The model for preserving places has changed over the last two decades. Historic house museums and sites have experienced a decline in visitation nationwide. We are working with local and national groups to determine the new models for these sites’ survival. At the same time, we are leveraging a growing grassroots interest in finding strategies to make historic preservation an economic tool for communities—a strategy that relies on the uniqueness of the resources and the local significance of neighborhoods, structures and landscapes. While daunting on some levels, it is an opportunity to be a participant in shaping how historic preservation will evolve. 


Fiscal Year
Projected Revenue $4,400,000.00
Projected Expenses $4,400,000.00
Endowment Value $12,427,826.00
Spending Policy Percentage
Percentage (if selected) 5
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201620152014
Foundation and
Corporation Contributions
Government Contributions$0$105,000$0
Individual Contributions$1,501,732$641,183$2,823,414
Investment Income, Net of Losses$62,634$162,593$2,894,935
Membership Dues------
Special Events------
Revenue In-Kind$16,425$35,282--
Expense Allocation
Fiscal Year201620152014
Program Expense$3,725,363$4,201,345$7,494,705
Administration Expense$310,255$450,201$636,789
Fundraising Expense$213,513$204,206$301,313
Payments to Affiliates------
Total Revenue/Total Expenses0.860.941.06
Program Expense/Total Expenses88%87%89%
Fundraising Expense/Contributed Revenue13%11%11%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$23,427,321$24,162,064$26,763,386
Current Assets$2,396,770$2,805,983$4,320,705
Long-Term Liabilities$0$632,282$730,587
Current Liabilities$1,121,984$1,178,606$3,377,050
Total Net Assets$21,772,424$22,351,176$22,655,749
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities2.142.381.28
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%3%3%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose We're currently in a Comprehensive Fundraising Campaign to address capital needs at our historic sites, bolster our educational programming and advocacy work and increase our endowment.
Goal $12,000,000.00
Dates July 2016 to June 2021
Amount Raised To Date $1,400,000.00
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2016View
Organization Comments

As we look ahead and in part because of the shift in visitation trends, Preservation Virginia is shaping a financial model that is less dependent on admission revenue and is more reliant on revenue generated for programs and services. Additionally, we are building cash reserve and endowed funds that will support programs and sites into the future. 

We have adjusted expenditures and formed partnerships with local, state and national organizations to effectively and economically deploy resources. We intend to maintain these strategies as wise and efficient ways of doing business into the future.
Foundation Comments
  • Audit and Form 990 prepared by Keiter, Stephens, Hurst, Gary & Shreaves, PC.
  • Financial information provided by the audit.
  • Preservation Virginia changed their fiscal year from calendar to mid-year in 2013.
  • Financial information for 2014 is representative of the 18 month period from January 1, 2013 - June 30, 2014.