CJ's Thumbs Up Foundation
P.O. Box 854
Ashland VA 23005
Mission Statement To provide assistance to families of children with chronic and life-threatening illnesses.
Web and Social Media

Charlotte Jennie Reynolds July 9, 2005-January 7, 2010
CEO/Executive Director Michelle Alford
Board Chair Tomas Checkosky
Board Chair Company Affiliation Pepicelli's Pizza
Contact Information
Address P.O. Box 854
Ashland, VA 23005
Telephone 804 798-7522
Fax 804 285-1071
E-mail info@cjstuf.org
History and Background
Year of Incorporation 2010
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $77,750.00
Projected Expenses $58,225.00
Mission To provide assistance to families of children with chronic and life-threatening illnesses.
Founded in 2010.

In our first six years, we have provided over $200,000 in financial assistance to over 400 individual families served by Children's Hospital of Richmond and UVA Health Systems in Charlottesville.

In 2012, we launched the Lunch Bunch, providing healthy weekly meals to caregivers whose children are in the hospital at Children's Hospital of Richmond at VCU Health Systems.  This program served over 3,700 meals in 2013, over 4000 meals in 2014, and close to 6000 meals in 2015.
In 2014, we expanded our reach outside of the Richmond area, funding 20 financial assistance grants for families served by UVA Health Systems in Charlottesville.  This was in addition to 30 grants provided to families served by Children's Hospital of Richmond during 2014.

In 2016, our focus for service to the community shifted away from individual financial support and towards more support through the Lunch Bunch and Meal Fairies program. The formal Grant Program was discontinued, while we continue to provide financial assistance through emergency support for specific needs (bill pay, funeral services, etc). In 2016 CJSTUF served a record 11,000 meals to families at CHoR, UVA, and the Ronald McDonald House.
We continue to seek funding through individual and corporate donations that will allow us to expand our reach within the Richmond and Charlottesville communities. Current goals include providing more meals in Richmond and Charlottesville and possibly looking to other geographic areas to expand the Lunch Bunch program.   
  1. Committed (pledged) annual financial donations from individuals and corporations that will allow us to guarantee weekly meals for up to 100 caregivers at Children's Hospital of Richmond and UVA Health Systems. Through these donations, as well as a commitment from vendors to provide food at a discounted rate, we are able to feed almost 200 people every week. 
  2. Volunteers who can work with our event coordinator and executive staff to plan and execute 2-4 fundraising and PR events annually.
Background CJSTUF was founded in January 2010 by Roger and Rachel Reynolds following their experience with their daughter's battle with cancer. The organization's mission is to provide support to families with chronic and life-threatening illnesses through financial assistance and healthy meals. In the first year of the organization's history, it provided over $12,000 in financial aid to families in crisis. Now almost 8 years old, CJSTUF has provided over $200,000 in financial assistance and is now providing over 10,000 meals yearly to families. Primary fundraising is conducted through individual & corporate giving, along with regular fundraising events. Areas of desired growth include continuing to expand the geographic base and serving more families per year. 
CEO Statement When your child is facing a life threatening illness, your life stops. While your focus will inherently be drawn to helping your child in any way possible, the world goes on. While you find yourself pulled away from your day-to-day responsibilities (emotionally and physically), there are still bills to pay and things that must be done to keep your life on track. The function of our organization is not to cure a disease or solve all of a family's problems. Rather, we hope to make an unbearable situation a little more bearable by providing financial assistance or meals that will allow parents to breathe a little easier, and more importantly know that they are supported in the community. Worrying about a sick child is difficult enough.
Board Chair Statement

As a new nonprofit we have been challenged with all of the expected hurdles, i.e. recognition/exposure, recruiting a Board, establishing policy and procedures, raising money, etc. However we have been fortunate on a number of fronts. We have dedicated and passionate founders/staff who have worked tirelessly along with the initial Board members to tackle and overcome CJSTUF’s growing pains. The Board has filled out sufficiently and has an impressive group of capable and caring individuals committed to the cause as well as possessing the wide range of skills and expertise needed to provide the governance required. The Board meets regularly with a committee structure to handle specific areas meeting between quarterly Board meetings.

In 2015, the board participated in a strategic planning session that helped us solidify our goals and strategy. In short, our aim is to continue the Meal Fairies program, expanding its reach as much as financially possible, as we know the tangible and emotional impact this has on families in need. While we will continue to provide some financial support to families through some discretionary funds, this will no longer be a primary aim of the foundation's mission. 

For me getting involved and serving as the Chairman has been a joy. It allows me to play a part in something both important and inspirational, and it allows me to honor the memory of Charlotte Reynolds in the most important way, i.e. helping other families in similar situations with their chronically ill child.
Areas of Service
Areas Served
Metro Richmond
We currently serve families who receive services through VCU Children's Medical Center and/or Children's Hospital of Richmond as well families served by University of Virginia (UVA) Health Systems in Charlottesville.  We do provide some emergency and ancillary assistance to families outside the geographic area as funds are available.
Board Chair
Board Chair Tomas Checkosky
Company Affiliation Pepicelli's Pizza
Term Jan 2015 to Dec 2018
Email tom@checkosky.com
Board CoChair
Board CoChair Stephanie Fisher
Company Affiliation Capital One
Term Jan 2017 to Dec 2018
Email stephanie.fisher@capitalone.com
Board of Directors
Board Members
Jan Allaire UVA Hospital System
Emily Arnold Family Insight
Siri Bream Children's Hospital of Richmond at VCU
Tomas Checkosky Pepicellis Pizza
Jerome Clarke Clarke Financial Services
Stephanie Fisher Capital One
Norm Gellar Autism Educational Diagnostics, LLC
Kristi Hammond Libery Mutual
Kira Jenkins Clear Channel Communications
Kacie Painter Owens & Minor
Rachel Reynolds CJSTUF Co-Founder/Commonwealth Autism
Shannon Strassner Roka Security
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 11
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 3
Female 9
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 68
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 100
Number of Full Board Meetings Annually 4
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
As we are a young foundation, many of these policies and procedures are currently in development or not seen as applicable to our current need. Our Board is continually analyzing our need for oversight and documentation as we grow.
Executive Director
Executive Director Michelle Alford
Experience Michelle stepped into her role as Managing Director of CJSTUF in 2014 after serving as two years as part time event coordinator for the organization.  Prior to her service with this foundation, Michelle worked for the American Heart Association as an event and fundraising coordinator.  
Co-CEO Roger W Reynolds
Term Start Jan 2010
Email roger@cjstuf.org
Experience Roger has worked in a volunteer capacity for many nonprofit organizations. A musician by trade, Roger incorporates creativity and community networking into all fundraising endeavors for the organization.  He is currently pursuing a certificate in Nonprofit Management through VCU. He currently balances his time between running his online radio program, The Drive Thru With Rog, teaching music lessons for Ashland Music Academy, and work for the foundation.  
Former CEOs
Rachel Reynolds Jan 2010 - Dec 2013
Full Time Staff 0
Part Time Staff 2
Volunteers 50
Contractors 0
Retention Rate 100
Organization has a Fundraising Plan? Under Development
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 3
Date Strategic Plan Adopted Dec 2016
Management Succession Plan? Under Development
Organization Policy and Procedures Under Development
Nondiscrimination Policy Under Development
Whistleblower Policy Yes
Document Destruction Policy Yes
Directors and Officers Insurance Policy No
We are currently working with Connor's Heroes to run our Lunch Bunch Program at CHoR. We have also partnered with Ronald McDonald House of Richmond & Charlottesville to provide regular program opportunities for our volunteers.  
Spirit Of Team AwardHanover County Spirit of Volunteerism2015
Spirit of Advocacy AwardChildren's Hospital of Richmond2015
Description In 2015, the Board elected to formally end the Financial Assistance Grant program. All families that are currently on the waiting list will receive a financial award in 2016. Families in financial need may still be eligible for some funding to pay a specific bill through the Directors Discretionary Fund. 
Budget $10,000.00
Description The goal of this program is to provide healthy meals and snacks to caregivers of children hospitalized at Children's Hospital of Richmond and at UVA Health Systems in Charlottesville. As we develop this program, we are working with volunteers and seeking support from corporations and grants for in-kind donations that will make this program sustainable. In 2012, we launched the Lunch Bunch, a collaborative program with Connor's Heroes.  This program currently provides a fresh, healthy meal to families on the 7th floor at MCV (Children's Hospital of Richmond)  and on the 7th floor at UVA Health Systems (Charlottesville) on a weekly basis. We also provide meals on a regular basis at Ronald McDonald House of Richmond.
Budget $15,000.00
Description The board has approved $5000 for the Managing Director and Director of Programs to use at their discretion to fund emergency needs as well as grants to families living or served outside of our geographic area.  Referrals are provided by social workers and representatives from local agencies.
Budget $5,000.00
CEO/ED/Board Comments As a new organization, we seek to build our current budget by securing sustainable pledged donations from the community through individual giving and corporate contributions. By securing pledged annual contributions, we can expand our reach and serve more families in need.
Fiscal Year
Projected Revenue $77,750.00
Projected Expenses $58,225.00
Spending Policy N/A
IRS Letter of Exemption
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$36,961$41,690$45,027
Administration Expense$24,465$26,121$22,390
Fundraising Expense$3,403$2,096$5,055
Payments to Affiliates------
Total Revenue/Total Expenses1.290.770.69
Program Expense/Total Expenses57%60%62%
Fundraising Expense/Contributed Revenue4%4%11%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$46,590$27,254$43,491
Current Assets$43,414$27,254$43,491
Long-Term Liabilities$0$0--
Current Liabilities$333$272$291
Total Net Assets$46,257$26,982$43,199
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities130.37100.20149.45
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2016View
Organization Comments