Virginia League For Planned Parenthood, Inc.
201 North Hamilton Street
Richmond VA 23221
Contact Information
Address 201 North Hamilton Street
Richmond, VA 23221
Telephone 804 482-6135
Fax 804 355-5216
Mission Statement
Our mission is to ensure that individuals and families have the freedom, information, and ability to make their own informed reproductive choices. We believe that each individual has a basic right to control his/her reproductive life. Individual control will lead to a better quality of life and stronger families and communities. Reproductive health decisions must be voluntary and private.
CEO/Executive Director Ms. Paulette McElwain
Board Chair Ms. Rebecca Neale
Board Chair Company Affiliation Dominion
History and Background
Year of Incorporation 1942
Financial Summary
Projected Revenue $3,103,693.00
Projected Expenses $3,033,285.00
Our mission is to ensure that individuals and families have the freedom, information, and ability to make their own informed reproductive choices. We believe that each individual has a basic right to control his/her reproductive life. Individual control will lead to a better quality of life and stronger families and communities. Reproductive health decisions must be voluntary and private.

The Virginia League for Planned Parenthood (VLPP) has been providing reproductive health care services to the Greater Richmond Metropolitan area for over sixty-five years.

VLPP provides a full range of low-cost reproductive health care services including annual exams, diagnosis and treatment of pre-cancerous cervical conditions, sexually transmitted disease screenings and treatment, basic medical care and first trimester abortions.  In 2005, we began a collaboration with Children’s Home Society so that we could offer adoption services on-site.
In 2013, VLPP provided the following services:
  • 13,242 medical visits
  • Dispensed more than 7,000 cycles of prescription birth control.
  • Performed 191 tests and treatments for precancerous cervical conditions.
  • Performed more than 1,000 annual exams
VLPP also provides reality-based sexuality education programs throughout the Metro Richmond area. These programs, currently run by volunteers, provide young people with the information they need to make responsible life decisions.
VLPP is the only local provider of low-cost follow-up procedures for women who experience an abnormal Pap test result. 

VLPP has made remarkable strides towards serving more of Richmond's low-income women in planning their families and maintaining their health, since our new Health Care Center opened in 2009. Our most notable accomplishments are:

  • The completion of a $4.6 million capital campaign. In June 2009, VLPP moved to a permanent new home at 201 North Hamilton Street, a renovated, LEED-Silver certified facility that is nearly twice the size of the old health center, and equipped to serve twice the number of patients. With this new facility, VLPP is able to offer a wider range of services, including basic primary care services. In out last fiscal year, we had over 12,000 visits to our health center.
  • The expansion of our cervical cancer prevention clinic. Since its establishment in 2006, VLPP’s cervical cancer prevention clinic has been growing steadily to meet the overwhelming need in the community. In May 2010, VLPP received funding from the Richmond Memorial Health Foundation to become the exclusive referral for all of the area’s free clinics for these life-saving services. In 2012, we expect to serve 1000 women.
  • The development of an innovative program to help young women plan their families. Due to funding from the Jenkins Foundation and Community Foundation, VLPP implemented a program called Centering Pregnancy at a local physician’s practice. This pilot program is showing great success in reducing unintended pregnancy in our participants, which indicates a remarkable potential for reducing unintended pregnancy on a community level.
Over the next year, our greatest challenges will be:
  1. Implementing a new electronic practice management system;
  2. Creating a sustainable education fund, so that the youth of Virginia will have a resource that they can count on to provide accurate sexuality education.
  3. Continuing to serve our growing patient population.
Areas of Service
Areas Served
Metro Richmond
Richmond, City
Richmond, City
Chesterfield County
Colonial Heights, City
Goochland County
Hanover County
Henrico County
Powhatan County
Charles City County
King and Queen County
Lancaster County
Middlesex County
New Kent County
Northumberland County
Tri-cities Region
Hampton Roads
The Virginia League serves the city of Richmond and 22 surrounding cities and counties including Amelia, Caroline, Charles City, Chesterfield, Cumberland, Essex, Goochland, Hanover, Henrico, King and Queen County, King George, King William, Lancaster, Lunenburg, Middlesex, New Kent, Northumberland, Nottoway, Powhatan, Prince Edward, Richmond County, Westmoreland, and the City of Colonial Heights.
Board Chair
Board Chair Ms. Rebecca Neale
Company Affiliation Dominion
Term July 2014 to June 2015
Board of Directors
Board Members
Madge Bemiss Community Volunteer
Gena Boyle Community Volunteer
Ellen Brock Virginia Commonwealth University
Ponjola Coney Virginia Commonwealth University
Allison Cooper Community Volunteer
Diane Duffy Community Volunteer
Deborah Freeman Community Volunteer
Paulina Hidalgo Virginia Capital Partners
Christine Isaacs Virginia Commonwealth University
Jennifer McClellan Community Volunteer
Paulette McElwain Virginia League for Planned Parenthood
Karen Miller Community Volunteer
Audra Mitchell Community Volunteer
Rebecca Neale Dominion Resources
Joseph O'Connor Community Volunteer
Fred Orelove Community Volunteer
Mary Priddy Goodman Allen & Filetti
Toni Radler Community Volunteer
Vineeta Shah Community Volunteer
Tom Shields University of Richmond
Catherine B. Strauss Community Volunteer
Gregory Suskind Triad, LC
Barbara Winstead Community Volunteer
Mary Zayde Bucci Zeugner Davenport & Company
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 1
Caucasian 24
Hispanic/Latino 1
Native American/American Indian 0
Board Demographics - Gender
Male 4
Female 16
Board Term Lengths 3
Board Term Limits 2
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Board Development / Board Orientation
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Ms. Paulette McElwain

President & CEO, Virginia League for Planned Parenthood (1/2007-current)
Oversee all day to day operations of agency including women’s healthcare clinic, education and advocacy programs and fundraising activities.  Provide leadership to staff and board.  Execute agency’s strategic plan.

• Launched and completed $4.6 million capital campaign
• Managed $2.6 million renovation of agency’s LEED certified headquarters

Vice President of Operations, Virginia League for Planned Parenthood (5/2005-12/06)
Oversee all day to day operations of agency including women’s healthcare clinic, education and advocacy programs and fundraising activities. 

• Planned, obtained funding for and launched prenatal care clinic for low-income, non-Medicaid eligible women.  In the course of building this program, recruited a team of seven volunteer Ob/Gyns from VCUHS to oversee and staff medical aspects of program.

Vice President – Development, Virginia League for Planned Parenthood (1/2004-4/2005)
Planned and oversaw all aspects of the agency’s fundraising activities including direct mail, major gifts cultivation, capital campaign planning and execution, and special events.  Serve in the place of the President when necessary.

• At outset, performed analysis of past campaigns to develop plan for 2004 that yielded more than a 20% increase in individual giving and a 75% increase in special event attendance.
• Added the capacity for quantitative analysis that has increased efficiencies in all aspects of the organization’s operations including a healthcare clinic.

Development Research Analyst, Christian Children’s Fund (4/2002-12/2003).
Planned and conducted statistical and demographic analysis of donor base to identify and evaluate prospects for major gifts and planned gift campaigns and for regional targeting.  Performed trending, benchmarking and other investigative analyses to support various campaigns.  Designed direct mail campaign strategy for major and planned giving units based on knowledge gained from various analyses.  Developed, implemented and managed systems to track prospects for cultivation and stewardship purposes.  

• Analyzed the agency’s major gifts campaign goals and implemented a cost effective plan to provide the major gifts team with an adequate number of prospects to meet $50 million campaign goal.  To accomplish this, information sources novel to non-profit development were utilized in combination with more traditional resources.
• Creatively employed the use of a Web-based marketing intelligence suite of tools and existing systems to analyze donor pool to identify major gifts and planned gift prospects and to track donor performance.
• Performed analysis of direct mail, major gift, planned gift and TV campaigns to identify trends to analyze campaign performance and assist in future campaign planning.  
Full Time Staff 52
Part Time Staff 15
Volunteers 0
Contractors 2
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Years Strategic Plan Considers 5
Date Strategic Plan Adopted Dec 2011
Management Succession Plan? No
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
External Assessments and Accreditations
Better Business Bureau of Central VA - Accredited Charity2012
Description Family Planning, Medical Services And Educational Programs, Including Community Outreach.
Long Term Success We have increased the number of patients we see to 11,000 and increased the number of total office visits to 13,000.
Fiscal Year
Projected Revenue $3,103,693.00
Projected Expenses $3,033,285.00
Endowment Value $80,542.00
Spending Policy N/A
Percentage (if selected) 0
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201320122011
Foundation and
Corporation Contributions
Government Contributions$0$0$0
Individual Contributions$1,202,390$1,355,460--
Investment Income, Net of Losses$89,227$8,028$54,070
Membership Dues------
Special Events------
Revenue In-Kind$213,553$42,261--
Expense Allocation
Fiscal Year201320122011
Program Expense$2,730,860$2,088,802$1,843,807
Administration Expense$165,368$144,422$111,817
Fundraising Expense$178,069$167,353$176,230
Payments to Affiliates------
Total Revenue/Total Expenses1.041.141.12
Program Expense/Total Expenses89%87%86%
Fundraising Expense/Contributed Revenue15%12%16%
Assets and Liabilities
Fiscal Year201320122011
Total Assets$5,531,463$5,517,904$5,249,678
Current Assets$960,049$1,058,492$574,238
Long-Term Liabilities$1,008,192$1,252,545$1,278,602
Current Liabilities$266,498$118,500$180,387
Total Net Assets$4,256,773$4,146,859$3,790,689
Short Term Solvency
Fiscal Year201320122011
Current Ratio: Current Assets/Current Liabilities3.608.933.18
Long Term Solvency
Fiscal Year201320122011
Long-Term Liabilities/Total Assets18%23%24%
Capital Campaign
Currently in a Capital Campaign? No
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 5/2015View
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements for 2009 represent the financial history for the 18 month period beginning January 1, 2008 and ending June 30, 2009.
  • IRS Form 990 for 2009 represents the financial history for the first six months of 2009.
  • Audited financial statements and IRS Form 990s prepared by Keiter.