Science Museum of Virginia Foundation, Inc.
P.O. Box 11624
Richmond VA 23230-0624
Mission Statement The mission of the Science Museum of Virginia is to inspire Virginians to enrich their lives through science. The Science Museum of Virginia Foundation supports the services and operations of the Science Museum of Virginia. 
Web and Social Media

CEO/Executive Director Kinsey P. Peeler
Board Chair Brian T. Ford
Board Chair Company Affiliation RBC Wealth Management
Contact Information
Address P.O. Box 11624
Richmond, VA 232300624
Telephone 804 864-1540
Fax 804 864-1550
History and Background
Year of Incorporation 1972
Financial Summary
Projected Revenue $3,345,250.00
Projected Expenses $3,345,250.00
Mission The mission of the Science Museum of Virginia is to inspire Virginians to enrich their lives through science. The Science Museum of Virginia Foundation supports the services and operations of the Science Museum of Virginia. 
Top accomplishments from the past year:
  • Refocused mission and marketing message
  • Improved visitor experience
  • Strengthening core programming
Goals for the current year:
  • Planning for the opening of the Dewey Gottwald Event and Exhibition Center
  • Opening of the Speed permanent gallery
  • Strengthening mission-fulfilling partnerships with organizations such as Virginia FIRST Robotics, Boys & Girls Clubs, RRHA, NOAA, VCU and VSU.
The Commonwealth of Virginia provides only 50% of the Science Museum's operating revenue, an amount that continues to decrease. This makes operating support the Museum's most pressing need.  Other needs include funds for Museum visits for underserved schools and community groups, as well as volunteers to assist in our galleries and with other projects.
Background Located in Richmond’s historic Broad Street Station, the Science Museum of Virginia is the state’s flagship institution for informal science learning. The Museum opened its doors in 1977 and is today a highly visible, accessible and popular destination for families, schools, community groups and out of town visitors, attracting annual visitation of 250,000.

Housing over 60,000 square feet of interactive exhibitions, an IMAX DOME theater, live science demonstrations, teaching labs, and the Carpenter Science Theatre Company, the Museum employs a broad range of experiences to inspire and engage audiences of all ages. Also a popular gathering place for civic and business groups, the Museum hosts some 500 community events each year.

The Science Museum partners with a range of community groups and youth agencies and raises funds to underwrite visits from underserved groups to ensure that the broadest cross section of Virginians have access to the dynamic learning opportunities we offer. While science literacy will be an important building block for careers of the future, the ability to adapt, think critically, problem-solve, innovate, and communicate are also critical 21st Century skills. Museum experiences foster development of these skills while sparking an interest in and positive attitudes about science and learning.

CEO Statement
The Science Museum is changing before your very eyes! Building upon the tremendous work of our donors, volunteers and staff over the past three decades, the Science Museum is more alive than ever as we begin to implement a new strategic direction. We have blown off a bit of dust and are careening into the digital age!
The Science Museum recently completed a comprehensive strategic plan and the results are very exciting! Focusing on the uniqueness of our statewide mission and the critical importance of science literacy in society, we engaged more than 80 organizations and countless individuals in setting the course for our next generation of service to Virginia.
A new mission statement, vision statement and list of core values are already guiding the museum staff in its daily operations. In the early spring, we began implementing many of these new ideas into our programming, and I think you will begin to see the difference.
As we formally embrace "Inspiring Virginians to enrich their lives through science," you will find more fun, relevance and even references to popular culture. Our interdisciplinary style will reflect the rich cultural heritage of Virginia and provide different entry points for our guests. We will continue to be a resource for our formal education system as we focus on "lighting the spark" in young people.
We look forward to finding ways for you to join us as we connect the importance of science to your life!
Areas of Service
Areas Served
Metro Richmond
Tri-cities Region
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
Gloucester County
King and Queen County
Lancaster County
Louisa County
Mathews County
Middlesex County
New Kent County
Northumberland County
Hampton Roads
Northern Neck
Northern Virginia
Shenandoah Valley
Southside Virginia
Southwest Virginia
Board Chair
Board Chair Brian T. Ford
Company Affiliation RBC Wealth Management
Term July 2015 to June 2017
Board of Directors
Board Members
Peter Alcorn Kjellstrom & Lee
Ken Ampy Astyra
Thomas Auer M.D.Bon Secours VA Medical Group
Robert L. Beasley Community Volunteer
Thomas Q. Benedetti Blue Heron Capital
Rosann Bocciarelli Community Volunteer
Hank C. Coleman Jr.SunTrust
Shu Dasgupta CXI
Grace H. den Hartog Owens & Minor
Anne Marie Elles Trappings Interior Design
Robert A. Feeser MeadWestvaco
W. Mercer Ferguson Rutherfoord, Inc.
Brian T. Ford RBC Wealth Management
Scott B. Francis Dominion Resources Services, Inc.
Stephen T. Holdych CapTech
Pamela Leigh-Mack Ph.D.Virginia State University
Mary G. Morris Virginia 529 College Savings Plan
Marshall N. Morton Media General
Mary Ellen Pauli Worldstrides
Brian Quigley Altria Group
Hackney Roby Hackney Real Estate Partners
Shelley L. Spalding Hunton & Williams
Scott D. Stovall Esq.CowanGates PC
G. Russell Warnick Health Diagnostic Laboratory Inc.
John D. Whitlock The Whitlock Group
John H. Wick IVWells Fargo
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 1
Caucasian 22
Hispanic/Latino 0
Native American/American Indian 0
Board Demographics - Gender
Male 19
Female 7
Board Term Lengths 3
Board Term Limits 3
Written Board Selection Criteria? Under Development
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 11
Number of Full Board Meetings Annually 4
Standing Committees
Advisory Board / Advisory Council
Board Development / Board Orientation
Capital Campaign
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
The Science Museum of Virginia Foundation is governed by a Board of Directors. The Science Museum of Virginia, a state agency, is governed by a Board of Trustees, appointed by the Governor of Virginia.
Executive Director
Executive Director Kinsey P. Peeler
Senior Staff
Patricia Murphy Director of Finance
Full Time Staff 9
Part Time Staff 0
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Organization Policy and Procedures Yes
Nondiscrimination Policy Yes
Whistleblower Policy Yes
Document Destruction Policy Yes

Inspiration is our business. The Science Museum of Virginia is positioned to meet the needs of the next generation-focusing on the rising demand for STEM (science, technology, engineering, and math) skills in the workplace.  Through innovative and awe-inspiring experiences, the Museum immerses youth in unique and interactive programs - a feat that is hard to duplicate in the classroom.  Our role is to provide informal science education, foster twenty-first century learning skills and focus on eliminating the achievement gap. With our hundreds of experiential exhibits, awe-inspiring artifacts and interactive technologies, there's truly something new to discover and be inspired by every time you visit the Science Museum of Virginia. 


Beginning March 15, 2014, The Dome at the Science Museum of Virginia will feature the most advanced digital dome projection system worldwide.  The Dome will bring the corners of the universe to your fingertips with stunning clarity and brilliance.  In addition to breathtaking large format films, Cosmic Expeditions will be departing daily.  From the creation of the universe to the cataclysmic forces ravaging the skies, these astronomy features incorporate an innovative live presentation that provides a breathtaking view of space.  Guests can uncover the universe like never before as they watch the night sky come to life! 

Current program offerings include live theater and storytelling and live science demonstrations such as Rat Basketball, Radical Reactions and Science on a Sphere. The Museum also offers overnight camp ins such as the popular Girls in Medicine Camp In program and adult education programs such as Lunch Break Science.  In addition, the Museum has a  statewide outreach plan serving a broad geographic area including youth from low income communities.  The strategy has four components:
  •  Virginia's Science, Technology, Engineering, and Mathematics (STEM) Director
  • Out-of-School Time (OST) STEM initiative
  • Educational Enrichment Programming
  • Harnessing Digital Media to Engage General Audiences in STEM

Each component aligns with our new branded identity as the marketing agency for science and helps fulfill the Museum's mission, inspiring Virginians to enrich their lives through science. 

CEO/ED/Board Comments
The programs listed above are those of the Science Museum of Virginia, which the fundraising activities of the Science Museum of Virginia Foundation support.
Fiscal Year
Projected Revenue $3,345,250.00
Projected Expenses $3,345,250.00
Endowment Value $15,187,433.00
Spending Policy Percentage
Percentage (if selected) 4
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201420132012
Foundation and
Corporation Contributions
Government Contributions$0$165,596$93,114
Individual Contributions$6,793,975$3,399,519$4,219,335
Investment Income, Net of Losses$1,954,482$1,418,422$293,804
Membership Dues------
Special Events$533,669$505,575$50,067
Revenue In-Kind--$560,628$140,029
Expense Allocation
Fiscal Year201420132012
Program Expense$2,123,581$5,338,798$2,730,687
Administration Expense$210,908$227,036$346,402
Fundraising Expense$583,323$669,441$601,561
Payments to Affiliates------
Total Revenue/Total Expenses3.181.031.36
Program Expense/Total Expenses73%86%74%
Fundraising Expense/Contributed Revenue8%16%14%
Assets and Liabilities
Fiscal Year201420132012
Total Assets$26,548,956$20,218,262$19,975,373
Current Assets$9,319,536$4,896,567$5,828,181
Long-Term Liabilities----$697,363
Current Liabilities$758,971$792,591$38,521
Total Net Assets$25,789,985$19,425,671$19,239,489
Short Term Solvency
Fiscal Year201420132012
Current Ratio: Current Assets/Current Liabilities12.286.18151.30
Long Term Solvency
Fiscal Year201420132012
Long-Term Liabilities/Total Assets0%0%3%
Capital Campaign
Currently in a Capital Campaign? Yes
Campaign Purpose Today, we are positioned to play a unique role in Virginia’s learning landscape. Science offers us a way to understand the world around us, even the bodies we live in, and the interactive experiences we provide complement the “What” being taught in content driven schools. To create and sustain an informal science center that excites students and welcomes families and communities to – Inspire the World – we need your investment in our mission. Our objective is to secure $30 million in private funding. The first priority focusses on improving the community experience at our Broad Street Station location by creating new, highly engaging exhibits. We also plan to extend outreach programs to improve learning both on - and off – site, as well as grow our endowment. The specific timing of projects will occur based on available funding, donor interest, and institutional priority.
Goal $30,000,000.00
Amount Raised To Date $14,535,637.00
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit ExemptionView
Organization Comments

Foundation Comments
  • Audited financial statements and IRS Form 990s prepared by Cherry, Bekaert and Holland, Certified Public Accountants.