FeedMore, Inc.
1415 Rhoadmiller Street
Richmond VA 23220
Contact Information
Address 1415 Rhoadmiller Street
Richmond, VA 23220
Telephone (804) 521-2500
Fax 804 521-2501
E-mail info@feedmore.org
Mission Statement

FeedMore is the core hunger relief organization for Central Virginia comprised of the Central Virginia Food Bank, Meals on Wheels Serving Central Virginia and the Community Kitchen. FeedMore’s mission is to fight hunger in Central Virginia.  FeedMore's vision is that none shall go hungry.

CEO/Executive Director Mr. Douglas H. Pick
Board Chair Mr. Thomas Rohman
Board Chair Company Affiliation McGuireWoods LLP
History and Background
Year of Incorporation 2008
Former Names
Central Virginia Food Bank2010
Meals on Wheels Serving Central Virginia2010
Financial Summary
Projected Revenue $10,920,024.00
Projected Expenses $10,919,766.00
Additional Documents
Solicitations Permit 11/2014View

FeedMore is the core hunger relief organization for Central Virginia comprised of the Central Virginia Food Bank, Meals on Wheels Serving Central Virginia and the Community Kitchen. FeedMore’s mission is to fight hunger in Central Virginia.  FeedMore's vision is that none shall go hungry.

Background In 2006, the Central Virginia Food Bank and Meals on Wheels Serving Central Virginia embarked on a groundbreaking partnership to jointly build and operate a commercial production kitchen to serve the clients of both organizations.  On July 2008, FeedMore, Inc. was created when the Central Virginia Food Bank and Meals on Wheels merged to create this nonprofit organization.  Meals on Wheels and the Central Vrginia Food Bank operated as two independent non-profits for all of their history in the Richmond area.  In its infancy, Meals on Wheels delivered to just a handful of residents in the City of Richmond on its first day of operation in October of 1967.  Today, the organization is a strong, vibrant human services agency and this year will deliver more than 300,000 meals to our homebound neighbors.  The Central Virginia Food Bank has been dedicated to feeding the hungry since its founding nearly 30 years ago.  The largest food bank in the Commonwealth, the Central Virginia Food Bank serves a 31-county, 5-city territory and last year distributed more than 20 million pounds of food to children, families and seniors in need.           
FeedMore’s Strategic Plan has three areas of focus: Childhood Hunger, Feeding Families and Senior Hunger. 
Childhood Hunger
The Kids Cafe Program, working together with existing after-school and summer programs serving needy children, provides a healthy evening meal or nutritious snack to children who might not receive one otherwise.  In FY2014, the Kids Cafe Program will strive to serve 480,000 meals and snacks to 8,500 unduplicated children.

The Summer Food Service Program provides breakfast and lunch five days a week, to at-risk children aged 4-18 attending positive youth development programs.  During summer 2014, we anticipate serving 160,000 breakfast and lunch meals to 3,600 children per day.

The BackPack Program provides food for children who go without on the weekends. Children’s BackPacks consist of six food items which are child-friendly, non-perishable, nutritious, and easily prepared.  During the 2013-2014 school year, the BackPack Program will work to serve 80,000 BackPacks to 2,000 chronically hungry children weekly during the school year.

Feeding Families
Our Distribution Center collects and distributes food and grocery products to more than 350 Central Virginia Food Bank member agencies.  In FY2014, the Distribution Center and partner agencies set their sights on distributing 21 million pounds of food.

Our Mobile Pantry Program addresses communities or areas where there is a known need for more food. The Food Bank, along with local partners, delivers the food to a pre-determined location. In FY2014, this program will endeavor to distribute 1,200,000 pounds of food to 75,000 individuals.

Senior Hunger
Meals on Wheels provides the homebound, disabled seniors in our area with up to three nutritious meals each day. Volunteers deliver meals daily, ensuring that clients receive a balanced diet. In FY2014, Meals on Wheels has a goal to serve 335,000 meals to 1,700 unduplicated clients. 


Areas of Service
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
King and Queen County
Lancaster County
Louisa County
Middlesex County
New Kent County
Northumberland County
The Central Virginia Food Bank Distribution Center distributes food and grocery products to more than 350 agencies in 36 Central Virginia counties and cities. Meals on Wheels meals are delivered to homebound adults in Metro Richmond and the Tri-Cities.
Board Chair
Board Chair Mr. Thomas Rohman
Company Affiliation McGuireWoods LLP
Term July 2013 to June 2014
Email trohman@mcguirewoods.com
Board of Directors
Board Members
Mr. Mark Smith Midas of Richmond
Mr. Robert Best Retired, KPMG
Ms. Karen Buchanan U. S. Bank Trust Co. Bank of America
Mr. Steve Bayard Retired, Capital Pontiac
Ms. Laura Turner Reid Southeastern Institute of Research
Ms. Neely Winston Markel
Mr. Thomas Rohman McGuire Woods
Mr. Ryan Smartt connectrichmond
Ms. Anne Thomas Hines Thomas-Hines, Inc.
Mr. Carlos Brown Dominion Resources,Inc.
Mr. Tom Byrd Take Care Group, LLC
Ms. Carrie Estes Johnstone Estes Express Lines
Mr. Chip Phillips IIIErnst and Young, LLP
Ms. Jeanne Sarmento Philip Morris USA
Mr. David Wright Community Volunteer
Sheriff Vanessa Crawford City of Petersburg Sheriff's Office
Mr. Mike Morrell Performance Food Group - Virginia
Board Demographics - Ethnicity
African American/Black 2
Asian American/Pacific Islander 0
Caucasian 15
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 9
Female 8
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 90
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Percentage Making In-Kind Contributions 0
Number of Full Board Meetings Annually 5
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Douglas H. Pick

Douglas H. Pick, President and Chief Executive Officer

Douglas “Doug” Pick joined FeedMore as Chief Executive Officer in November 2012. Pick has led his own leadership consulting company, Travrse, since 2011. Prior to this role, he spent 12 years as an executive with Capital One in Richmond, Va., where he was highly regarded for his ability to drive complex, corporate-wide change. His leadership positions included: creating the company’s project management discipline; co-founding an international software subsidiary; spearheading the company’s national leadership role in four telethons including 9/11 and Katrina; establishing Capital One University; driving significant improvement in the customer experience; and enabling meaningful acceptance of process management excellence.Prior to joining Capital One, Pick was a Senior Vice President and Business Information Officer at Central Fidelity. He began his career at IBM holding numerous sales, marketing and consulting managerial positions over 19 years. Pick is a former board member and president of Chesterfield Public Education Foundation; is a founding member on the advisory board of EduLead (a joint venture between U of R and VCU); serves on the board of Center Stages; and presently participates in a facilitating/leadership role with the Capital Region Collaborative. Doug received his Bachelor of Science degree from the University of Virginia.

Senior Staff
Mr. Peter J. Sokol Vice President of Operations
Ms. Sally Pluot Vice President of Food Services
Mr. Norman D. Gold Chief Operating Officer
Ms. Marycatherine Savage Chief Human Resources Officer
Full Time Staff 0
Part Time Staff 0
Volunteers 6000
Contractors 0
Retention Rate 0
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Organization Policy and Procedures Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
We rely on nearly 400 partner agencies – from faith-based organizations to social services - that support our efforts by operating food pantries, soup kitchens, senior brown bag programs and child care centers. Numerous other partnerships exist with other non-profits including United Way, American Red Cross, Capital Area Agency on Aging, area adult day care centers and numerous other non-profits and community partners.


Description Meals on Wheels Serving Central Virginia fights hunger in our region by delivering nutritious meals to homebound seniors and disabled people who cannot shop or cook for themselves.  Meals on Wheels also delivers a range of goods and services to improve quality of life supported through daily social interaction and safety checks, nutritional supplements, Meals for Pets, etc.
Short Term Success
Long Term Success
Description FeedMore's Distribution Center provides food and grocery products to an extensive network of partner agencies who serve individuals and families in need in 31 counties and 5 cities in Central Virginia.
Short Term Success
Long Term Success

FeedMore's  Kids Cafe Program provides hot, healthy, congregate-style meals five days a week to children aged 4 - 18 in after-school programs serving children attending schools in which 50% or more children qualify for free or reduced priced meals through school nutrition programs.

FeedMore's Summer Food Service Program provides breakfast and lunch five days a week to at-risk children in the summer through through FeedMore's Kids Cafe Program sites and other summer sites serving children attending schools in which 50% or more children qualify for free or reduced priced meals though school nutrition programs.

Short Term Success
Long Term Success
Description FeedMore's BackPack Program fills the gap when school lunch is not available by providing a weekend's worth of healthy, easy to prepare, shelf-stable food to children in severe need.
Short Term Success
Long Term Success
Description FeedMore's Mobile Food Pantry Program is a food distribution program that delivers directly to low income neighborhoods and communities that lack access to food pantries.  Multiple times each month, staff will stock a large refrigerated truck with food and drive it to a site with high demand. 
Short Term Success
Long Term Success
Fiscal Year
Fiscal Year 2014
Projected Revenue $10,920,024.00
Projected Expenses $10,919,766.00
Endowment Value $3,219,699.00
Spending Policy Percentage
Percentage (if selected) 0
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201220112010
Foundation and
Corporation Contributions
Government Contributions$31,227$391,160$217,931
Individual Contributions$5,060,439$4,923,617$4,342,612
Investment Income, Net of Losses$194,663$458,110$135,091
Membership Dues$28,060$30,760$31,385
Special Events$444,084$511,766$604,211
Revenue In-Kind$18,269,143$21,563,969$18,922,054
Expense Allocation
Fiscal Year201220112010
Program Expense$28,956,987$29,500,453$25,284,393
Administration Expense$879,334$787,087$704,779
Fundraising Expense$1,581,793$1,511,283$1,688,316
Payments to Affiliates------
Total Revenue/Total Expenses0.941.041.06
Program Expense/Total Expenses92%93%91%
Fundraising Expense/Contributed Revenue20%19%22%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$20,989,414$22,976,717$21,713,189
Current Assets$7,397,062$10,072,851$10,562,950
Long-Term Liabilities$190,949$321,765$448,968
Current Liabilities$997,957$916,386$887,462
Total Net Assets$19,800,508$21,738,566$20,376,759
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities7.4110.9911.90
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets1%1%2%
Top Funding Sources
Fiscal Year201220112010
Top Funding Source & Dollar Amount -- -- --
Second Highest Funding Source & Dollar Amount -- -- --
Third Highest Funding Source & Dollar Amount -- -- --
Capital Campaign
Currently in a Capital Campaign? No
Goal $0.00
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Permit? Yes Nov 2014
Registration Exempt May 2014
Foundation Comments
  • Financial information provided from audited financial statements.
  • Audited financial statements and IRS 990 prepared by Keiter, Stephens, Hurst, Gary & Shreaves.
  • Revenue from "Individuals" also includes revenue from civic organizations.