FeedMore, Inc.
1415 Rhoadmiller Street
Richmond VA 23220
Mission Statement

FeedMore is the core hunger relief organization for Central Virginia comprised of the Central Virginia Food Bank, Meals on Wheels Serving Central Virginia and the Community Kitchen. FeedMore’s mission is to fight hunger in Central Virginia.  FeedMore's vision is that none shall go hungry.

CEO/Executive Director Mr. Douglas H. Pick
Board Chair Mr. Mike Morrell
Board Chair Company Affiliation Performance Food Service
Contact Information
Address 1415 Rhoadmiller Street
Richmond, VA 23220
Telephone 804 521-2500
Fax 804 521-2501
E-mail info@feedmore.org
History and Background
Year of Incorporation 2008
Former Names
Central Virginia Food Bank1980
Meals on Wheels Serving Central Virginia1967
Financial Summary
Revenue vs Expense Bar Graph - All Years
Expense Breakdown Bar Chart - All Years
Projected Revenue $12,523,923.00
Projected Expenses $13,187,870.00

FeedMore is the core hunger relief organization for Central Virginia comprised of the Central Virginia Food Bank, Meals on Wheels Serving Central Virginia and the Community Kitchen. FeedMore’s mission is to fight hunger in Central Virginia.  FeedMore's vision is that none shall go hungry.

FeedMore’s Strategic Plan has three areas of focus: Childhood Hunger, Feeding Families and Senior Hunger. 
Childhood Hunger
The Kids Café Program, working together with existing after-school and summer programs serving needy children, provides a healthy evening meal or nutritious snack to children who might not receive one otherwise.  In FY2018, the Kids Café Program will strive to serve 206,000 meals and snacks to 9,000 unduplicated children.

The Summer Food Service Program provides breakfast and lunch five days a week, to at-risk children aged 4-18 attending positive youth development programs.  During summer 2017, we anticipate serving a total of 133,000 breakfast and lunch meals to 3,300 children per day.

The BackPack Program provides food for children who go without on the weekends. Children’s BackPacks consist of six food items which are child-friendly, non-perishable, nutritious, and easily prepared.  During the 2017-2018 school year, the BackPack Program will work to serve 63,000 BackPacks to 1,900 chronically hungry children weekly during the school year.

Feeding Families
Our Distribution Center collects and distributes food and grocery products to more than 350 Central Virginia Food Bank member agencies. Additionally, our Mobile Pantry Program addresses communities or areas where there is a known need for more food. In these areas, the Food Bank, along with local partners, delivers the food to a pre-determined location. In FY2018, our Distribution Center and Mobile Pantry Program will endeavor to distribute a total of 21,300,000 pounds of food to over 200,000 individuals.
Senior Hunger
Meals on Wheels provides the homebound, disabled seniors in our area with up to three nutritious meals each day. Volunteers deliver meals daily, ensuring that clients receive a balanced diet. In FY2018, Meals on Wheels has a goal to serve 307,000 meals to 1,600 unduplicated clients. 
FeedMore represents a community caring for their most vulnerable neighbors, and we rely on a broad range of community support to fulfill our mission that none shall go hungry.
1) Financial support With an annual contribution goal of $8.2 million, $.96 of each dollar donated supports our comprehensive hunger-relief programs.
2) Food and fund drives Community food and fund drives are a great way to keep FeedMore stocked with nutritious food for our neighbors by pooling donations and spreading the word.
3) Third party events Large and small partner businesses organize creative cause-marketing campaigns, promotions, and events to raise awareness of and funds for our hunger-relief programs.
4) Volunteer support FeedMore's work model is built around our volunteer force. FeedMore relies on support from ~250 volunteers each day who stock and sort food, organize healthy snacks, assist with all meal preparation in the Community Kitchen, and deliver meals to home-bound and disabled clients.
5) Pro bono professional support The community also aids our mission through the donation of professional expertise and service. This expands our purchase power through the generous support from businesses who thoughtfully donate the value of their services to help us with strategic and tactical projects. 
Background In 2006, the Central Virginia Food Bank and Meals on Wheels Serving Central Virginia embarked on a groundbreaking partnership to jointly build and operate a commercial production kitchen to serve the clients of both organizations.  On July 2008, FeedMore, Inc. was created when the Central Virginia Food Bank and Meals on Wheels merged to create this nonprofit organization.  Meals on Wheels and the Central Vrginia Food Bank operated as two independent nonprofits for all of their history in the Richmond area.  In its infancy, Meals on Wheels delivered to just a handful of residents in the City of Richmond on its first day of operation in October of 1967.  Today, the organization is a strong, vibrant human services agency and this year will deliver more than 300,000 meals to our homebound neighbors.  The Central Virginia Food Bank has been dedicated to feeding the hungry since its founding nearly 30 years ago.  The largest food bank in the Commonwealth, the Central Virginia Food Bank serves a 29-county, 5-city territory and last year distributed more than 20 million pounds of food to children, families and seniors in need.           
Areas of Service
Areas Served
In a specific U.S. city, cities, state(s) and/or region.
Richmond, City
Chesterfield County
Colonial Heights, City
Dinwiddie County
Goochland County
Hanover County
Henrico County
Hopewell, City
Petersburg, City
Powhatan County
Prince George County
Sussex County
Charles City County
King and Queen County
Lancaster County
Louisa County
Middlesex County
New Kent County
Northumberland County
The Central Virginia Food Bank Distribution Center distributes food and grocery products to more than 350 agencies in 34 Central Virginia counties and cities. Meals on Wheels meals are delivered to homebound adults in Metro Richmond and the Tri-Cities.
Board Chair
Board Chair Mr. Mike Morrell
Company Affiliation Performance Food Service
Term May 2017 to May 2020
Email mike.morrell@pfgc.com
Board CoChair
Board CoChair Mr. Carlos Brown
Company Affiliation Dominion Energy
Term July 2015 to June 2018
Board of Directors
Board Members
Mr. Jory Berson Capital One
Dr. Valerie Bowman Bon Secours Health Systems
Mr. Carlos Brown Dominion Energy
Mr. Tom Byrd Take Care Group, LLC
Mr. Ricky Core Markel/Eagle
Sheriff Vanessa Crawford City of Petersburg Sheriff's Office
Pastor Ralph Hodge Second Baptist Church
Ms. Carrie Estes Johnstone Estes Express Lines
Mr. Dwight Jones LeClairRyan
Ms. Katharine Kenny CarMax
Mr. Mike Morrell Performance Food Group - Virginia
Ms. Darcy Oman The Community Foundation Serving Richmond and Central Virginia (Retired)
Mr. Chip Phillips IIIErnst and Young, LLP
Mr. Kamran Raika Wells Fargo Advisors
Mr. Danny Robinson The Martin Agency
Ms. Jeanne Sarmento Philip Morris USA
Mr. Dan Scarvey KPMG
Mr. Ellery Sedgwick Longwood
Mr. Derek Swanson McGuireWoods
Mr. Tom Weir Genworth (Retired)
Board Demographics - Ethnicity
African American/Black 3
Asian American/Pacific Islander 0
Caucasian 16
Hispanic/Latino 1
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 14
Female 6
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 90
Written Board Selection Criteria? Yes
Written Conflict of Interest Policy? Yes
Percentage Making Monetary Contributions 100
Number of Full Board Meetings Annually 6
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Other Boards
The tables below contain information about other groups that advise this nonprofit on operations and projects.
Executive Director
Executive Director Mr. Douglas H. Pick

Douglas H. Pick, President and Chief Executive Officer

Douglas “Doug” Pick joined FeedMore as Chief Executive Officer in November 2012. Pick has led his own leadership consulting company, Travrse, since 2011. Prior to this role, he spent 12 years as an executive with Capital One in Richmond, Va., where he was highly regarded for his ability to drive complex, corporate-wide change. His leadership positions included: creating the company’s project management discipline; co-founding an international software subsidiary; spearheading the company’s national leadership role in four telethons including 9/11 and Katrina; establishing Capital One University; driving significant improvement in the customer experience; and enabling meaningful acceptance of process management excellence.Prior to joining Capital One, Pick was a Senior Vice President and Business Information Officer at Central Fidelity. He began his career at IBM holding numerous sales, marketing and consulting managerial positions over 19 years. Pick is a former board member and president of Chesterfield Public Education Foundation; is a founding member on the advisory board of EduLead (a joint venture between U of R and VCU); serves on the board of Center Stages; and presently participates in a facilitating/leadership role with the Capital Region Collaborative. Doug received his Bachelor of Science degree from the University of Virginia.

Senior Staff
Ms. Julie Leatherman Chief Finance Officer
Mr. Timothy A. McDermott Chief Philanthropy Officer
Ms. Marycatherine Savage Chief Human Resources Officer
Full Time Staff 85
Part Time Staff 14
Volunteers 6000
Organization has a Fundraising Plan? Yes
Organization has a Strategic Plan? Yes
Organization Policy and Procedures Yes
Whistleblower Policy Yes
Document Destruction Policy Yes
We rely on over 350 partner agencies – from faith-based organizations to social services - that support our efforts by operating food pantries, soup kitchens, senior brown bag programs and child care centers. Numerous other partnerships exist with other non-profits including United Way, American Red Cross, Capital Area Agency on Aging, area adult day care centers and numerous other non-profits and community partners.


Description Meals on Wheels Serving Central Virginia fights hunger in our region by delivering nutritious meals to homebound seniors and disabled people who cannot shop or cook for themselves.  Meals on Wheels also delivers a range of goods and services to improve quality of life supported through daily social interaction and safety checks, nutritional supplements, Meals for Pets, etc.
Description FeedMore's Distribution Center provides food and grocery products to an extensive network of partner agencies who serve individuals and families in need in 29 counties and 5 cities in Central Virginia.

FeedMore's  Kids Cafe Program provides hot, healthy, congregate-style meals five days a week to children aged 4 - 18 in after-school programs serving children attending schools in which 50% or more children qualify for free or reduced priced meals through school nutrition programs.

FeedMore's Summer Food Service Program provides breakfast and lunch five days a week to at-risk children in the summer through through FeedMore's Kids Cafe Program sites and other summer sites serving children attending schools in which 50% or more children qualify for free or reduced priced meals though school nutrition programs.

Description FeedMore's BackPack Program fills the gap when school lunch is not available by providing a weekend's worth of healthy, easy to prepare, shelf-stable food to children in severe need.
Description FeedMore's Mobile Food Pantry Program is a food distribution program that delivers directly to low income neighborhoods and communities that lack access to food pantries.  Multiple times each month, staff will stock a large refrigerated truck with food and drive it to a site with high demand. 
Fiscal Year
Projected Revenue $12,523,923.00
Projected Expenses $13,187,870.00
Endowment Value $4,174,921.00
Spending Policy Percentage
Percentage (if selected) 5
Form 990s
IRS Letter of Exemption
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
Government Contributions$185,234$211,228$270,208
Individual Contributions$4,814,168$4,646,273$4,232,210
Investment Income, Net of Losses$416,215$16,340$84,908
Membership Dues--$25,095$25,723
Special Events$162,122$124,189$514,526
Revenue In-Kind$44,988,409$39,913,907$35,532,119
Expense Allocation
Fiscal Year201720162015
Program Expense$56,770,343$48,799,300$44,669,480
Administration Expense$874,335$817,082$785,487
Fundraising Expense$1,377,441$1,387,235$1,176,227
Payments to Affiliates------
Total Revenue/Total Expenses1.031.011.02
Program Expense/Total Expenses96%96%96%
Fundraising Expense/Contributed Revenue13%17%14%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$25,942,549$23,860,918$23,375,230
Current Assets$10,854,312$9,910,815$9,527,549
Long-Term Liabilities$0$0--
Current Liabilities$1,170,998$976,215$1,109,985
Total Net Assets$24,771,551$22,884,703$22,265,245
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities9.2710.158.58
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Capital Campaign
Currently in a Capital Campaign? No
Capital Campaign Anticipated in Next 5 Years? Yes
State Charitable Solicitaions Permit
Solicitations Permit
Solicitations Permit 11/2017View
Foundation Comments
  • Financial analysis performed with audited financial statements.
  • Form 990 and audit prepared by Keiter, Stephens, Hurst, Gary & Shreaves